Department Of Marketing And - Lingnan University Library

questionnaires. There are more than 31% of men who are interested in knowing more weight lossproducts. When they have interest to know the products, they are the potential customers then. Atthe same time, more than 16% of men will plan to buy weight loss products within one year.These results strongly suggested that the market of male weight loss products will become morepopular in the future although there are about 40% of male interviewees who emphasized that theywill never buy weight loss products. The marketers can focus on the other 60% although some ofthem are not exactly the potential / real buyers.Up to the present, there is still no weight loss product producer who concentrates on maleweight loss products. It is suggested that it is a prime time to enter the market when there are fewcompetitors on the market now.Concerning the price of male weight loss products, most male interviewees suggested that itis better to set a low price which is less than $200 per package. Although men put less attention totheir body figure than women, the traits of male are noble, open-handed, public-spirited, theyrarely bargain the price when purchasing. So, the unit price of weight loss products can be higherthan $200, it is suggested that about $300 per package is a reasonable price. Definitely, the pricealso depends on target customers, products quantity, etc.115