Department Of Marketing And - Lingnan University Library

The market of male weight loss products (future trend)Most males do not care that the weight loss products mainly focus on women. In the survey,only 10% of males feel unhappy with the target groups of weight loss products. Therefore, it isquite doubtful that whether males market can be opened or not since males seem do not haveintention to purchase weight loss products. However, it does represent that they will not buyweight loss products.In the research, it shows that near to 50% of male have tried to lose fat before. Althoughmales do not pay much attention to their body figure, they want to have a better body figure.Usually, they go to fitness center (gymnasium) to do exercise. This is definitely because theyconcern about their health. Doing exercise in gymnasium also helps them to be more muscular.Therefore, they rarely use other kinds of ways to lose fat except having serious weight trouble.Males rarely search weight loss products when the mass media and weight loss productproducers do not stress on the importance for males to lose fat. Therefore, males rarely feel thepressure of losing fat. However, more than 72% of male interviewees told that they werepersuaded to lose fat before. Since they were only persuaded by their friends, parents, etc, thiskind of pressure was not strong enough. If weight loss producers can successfully emphasize onthe importance of losing fat for male, some male will probably try to buy weight loss products.The above situation does not mean that males do not want to buy weight loss products.Indeed, males were asked if they have curiosity to understand weight loss products in the114