Department Of Marketing And - Lingnan University Library

know English.To sum up, the successful factor of weight loss products is the product natures. It should be100% natural ingredients and without side effect, but with a good weight loss benefit. That’s whatcustomers are looking for. Although customers do not pay much attention to package and theoriginal countries of the products, it is better to give a good image to the customers. By virtue ofthat taking weight loss product needs to take the risk – they can damage to health, people willdefinitely buy a weight loss product with a good image rather than the one with bad image (or noimage at all).113