Department Of Marketing And - Lingnan University Library

4) People who are easily influenced by others such as the mass media, peers, etc.If the target customers are without the above traits, it is better for the marketers to set theproducts in a lower price. Definitely, product quality has a positive relation with target consumersand the price.Original country & PackageInterviewees’ responds indicate that the original country of weight loss products is not theprerequisite of success. However, people commonly have a negative perception of Chineseproducts, they will rather use the products which are made in Japan, USA, etc. However, the mainoriginal country of weight loss tea is China, but their sale is still quite good. The evidence shownthat the interviewees’ response on which kind of weight loss products they used before. About20% of these products are made in China.Most people do not care about the package of weight loss products. However, it is suggestedthat the package still cannot be too bad. Since a terrible package will stop the interest of buying.However, the package need not be very beautiful. The suggestions are, the package should containEnglish instructions even the products are made in China. English wordings can imply a betterquality of the products. On the other hand, it is also not good to only contain English language,instructions and reminders should contain Chinese translation even the products are made in USA.It helps the customers having a better understanding on the products when some people do not112