Department Of Marketing And - Lingnan University Library

effectiveness.Product PricePeople also concern much about the price of weight loss products. As losing weight hasbecome part of most women’s life, women need to stay thin all the time. If the marketers want thecustomers to keep buying their products in the long-term, the price cannot be too high. However,the price cannot be too low, as low price can imply low quality and with side effect. Customers’value is also an indication of setting price. In weight loss products market, weight loss tea isespecially cheap in price, but weight loss food and pills are much more expensive. Since theperception of people is that tea bag is cheap. If the price of weight loss tea is too expensive,people will think that it is not worth. Therefore, most weight loss tea is less than $200. However,weight loss pills and food contain different kinds of ingredients, the price can be higher. This isthe belief of the customers.In order to set a “reasonable” price, the marketers should understand their target customerswell. If the target customers have the following characteristics, the products can be set in a higherprice.1) Middle to High-income groups2) People who have an urgent need to lose fat / have a negative attitude towards their body figure3) Have a unrealistic perception on body weight (thinner is better)111