Department Of Marketing And - Lingnan University Library

Products ingredientsProduct ingredient is also a main indicator for customers to choose a good weight lossproduct. People pay much more attention on their health than before. They are not willing to buy aweight loss product if it contains chemical ingredients. Nowadays, weight loss food is much morepopular than weight loss pills. By virtue of that people’s perception is, pills must contain medicalingredients, but food is not. It is true that most weight loss food strongly state that they are 100%natural ingredients. However, most weight loss pills do not have such statement. That is why“American Beauty” can have an excellent sale since they are 100% natural ingredient (weight lossfood).It is suggested that if the products are pills, the producers should try to produce the productsin another form which is food, but not pills. People will tend to have more confidence on food.Understanding customers’ needs can help them continue to survive in the market.Easy to takeCustomers are less willing to buy the weight loss products if it is not easy to take. SinceHong Kong people are very busy, some of them even do not have time to have lunch or dinner. Ifthe ways of taking the products are too troublesome, people are difficult to follow it. Therefore,the weight loss products should also be “users friendly”. It will be excellent if people just need totake the products once per day. However, if they eat less of them, customers will discredit the110