Department Of Marketing And - Lingnan University Library

The seriousness of losing fatDieting is commonly adopted when women lose fat. However, over-dieting can causeanorexia nervosa. In Hong Kong, about 10% of the population potentially have this kind ofdisease when most of them are women, their average age is only 25. It shows that youngwomen are especially aware of their body shape (Apple Daily, 2000). When people haveAnorexia Nervosa, their weights will be reduced up to about 25%. Some of them even diedbecause of over dieting (Atkinson, 1994). It is a serious problem in many developed countries.Clearly, the concept of slimming is over-emphasized. In fact, when women want to lose fat,taking weight loss products is the best choice. By virtue of that they can eat anything as usual,they need not do exercise. It can match the needs of Hong Kong people.11