Department Of Marketing And - Lingnan University Library

No side effectsThe customers concern most is whether the weight loss products have side effect or not.Therefore, if the products have side effects, or the products do not state clearly that they have noside effect. Most probably, the products will become failure. The factor is the prerequisite tosucceed in the market. It is unethical for the weight loss product producers to state that theirproducts are without side effect when it is untrue. But the main point is, their behavior is notillegal. As mentioned in the literature review, most weight loss products defined themselves as“health food”. That’s why the weight loss products are out of the control from the government.Weight loss benefitsWeight loss benefit is also extremely important to customers. However, friend’srecommendation is very important if they have never tried the products before. Therefore,successful weight loss products should have good word of mouth, their image is very importanttoo. And, the weight loss benefit cannot be hidden if the products are totally ineffective. Aftertrying the products, the customers will probably tell the others whether the products are useful ornot. Even if the customers do not do so, they will not repeat purchasing if they find that theproducts are without weight loss benefits. If the products are tested by the third parties such as thegovernment or testing companies, people will have confidence to the products.109