Department Of Marketing And - Lingnan University Library

Learning from the studyDoing this kind of study is a good experience since it is a good practice of the coursemarketing research. First of all, one of the benefits of doing the study is to learn deeply of statisticwith the software of SPSS.The hypothesis must be set logically and carefully. Otherwise, a wrong and meaninglessresult would be created finally. In fact, the theories are true all the time. Sometimes, the results aretotally opposite to the prediction. One implication is that the sample size is not representative.Another implication is that people’s actual behaviors are very complicated. Their actual behaviorsare caused by other factors. It clearly states that other factors cannot be ignored.Another benefit of conducting the survey is that a better understanding of the stakeholders ofweight loss products market can be achieved. It includes the public, customers, producers,advertisers, the government, salesperson, etc, It will be useful in the future if a similar study willbe done.In addition, the communication skill can be improved when asking people to fill thequestionnaires. The researcher must be cheerful and look professional. Otherwise, the refuse ratecan be very high. When people rejected to fill the questionnaire, the researcher must be skillful topersuade them to fill the questionnaires.104