Class Membership Mailings - Alumni - Cornell University

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Dear Class Leader, 1 Alumni Affairs Cornell University 130 E. Seneca Street, Suite 400 Ithaca, New York 14850-4353 t. 607.255.1988 f. 607.255.7533 e. caco@cornell.edu www.alumni.cornell.edu/caco I hope this letter finds you and your family well. I’m writing to you today about one of my favorite topics (and probably yours) -- membership mailing plan selection! Okay, maybe it’s not one of your favorite topics, but given the importance of membership mailings, now’s the best time to start planning to maximize results for your class this year. Your class dues payers provide direct support for the communications, programs, scholarships and other activities of your class. From a broader perspective, it’s important to remember how vital class membership is to the success of Cornell as a whole. Alumni participation is a crucial part of the University’s ability to sustain existing programs and implement new initiatives. Class membership is a key part of cultivating alumni interest and provides a tangible way for people to feel personally connected to Cornell’s past, present, and future. When you encourage classmates to become dues paying members, you’re asking them to stand up and identify themselves as alumni who are proud to be Cornellians and have a stake in our University’s future. Since we know this is a busy time of year for everyone, we’ve made the creation of a winning plan as simple as possible. Building on last year’s popularity and success, you’ll find the most recent edition of the Ezra Plan in the 2011 Guidelines and Templates booklet. The Ezra Plan remains the easiest and most attractive way to reconnect your classmates and the University. Among the benefits of this year’s Ezra Plan is an option to utilize a special tip-on for the Cornell Alumni Magazine which has been designed to help minimize the number of classmates who forget to renew their memberships. We’ve also made your job easier by highlighting the Cornell Class Dues Payer Rewards Program – a whole group of discounts and benefits your classmates will receive just for paying their Class Dues! Be sure to check them out on the website www.alumni.cornell.edu/classes. Not sure where to begin? Don’t worry. There’s lots of help available. One of the strongest determinants of class membership cycle success is the punctuality and regularity of your mailings. Your class contact and the membership staff in Alumni Affairs, your CACO Board representative, and your fellow class officers are all sources of support, which can help you plan a timely and effective set of mailings. You may also visit the CACO website at http://www.alumni.cornell.edu/caco/ membership.cfm to view the Ezra Plan online. Remember, the sooner you return your plan to Alumni Affairs, the more prompt your mailings will be. The annual selection of your class membership plan is an exciting time to revitalize the energy of your class and open the lines of communication. Now is the time to set the stage for a productive and active year. On behalf of the CACO Board, I want to thank you for your efforts on behalf of the University and for your attention to this important initiative. With warm regards, Nathan Connell ’01 Vice President of Membership, CACO Board
Membership Mailings Guidelines & Templates Spring 2011 Table of Contents Select A Membership Plan 3 Printing & Mailing Form . . . EZRA PLAN . . . Fill out and return...... 4-5 Staff and CACO Contacts 6 Ezra Plan - Track 1 8-13 Ezra Plan - Track 2 14-19 Ezra Plan - Reunion Classes 20-25 Other resources are available on the CACO website http://www.alumni.cornell.edu/caco/ 2
Page 1: Cornell University Class Membership
Page 5 and 6: EZRA Plan 2011 PRinTinG & MAiLinG F
Page 7 and 8: Staff Contacts Staff and CACO Conta
Page 9 and 10: class logo President Emanuel Tsouro
Page 11 and 12: Cornell Class of xxxx Chances are,
Page 13 and 14: Cornell Class of xxxx Stay Connecte
Page 17 and 18: Dear Classmate: I noticed recently
Page 19 and 20: Cornell Class of xxxx Stay Connecte
Page 23 and 24: Cornell Class of xxxx - Connect Tod
Page 25 and 26: Dear Classmate: I noticed recently

Class Membership Mailings - Alumni - Cornell University

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