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Class Membership Mailings - Alumni - Cornell University

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<strong>Cornell</strong> <strong>University</strong><br />

<strong>Class</strong><br />

<strong>Membership</strong><br />

<strong>Mailings</strong><br />

Guidelines &<br />

Templates<br />

Spring 2011


Dear <strong>Class</strong> Leader,<br />

1<br />

<strong>Alumni</strong> Affairs<br />

<strong>Cornell</strong> <strong>University</strong><br />

130 E. Seneca Street, Suite 400<br />

Ithaca, New York 14850-4353<br />

t. 607.255.1988<br />

f. 607.255.7533<br />

e. caco@cornell.edu<br />

www.alumni.cornell.edu/caco<br />

I hope this letter finds you and your family well. I’m writing to you today about one of my favorite<br />

topics (and probably yours) -- membership mailing plan selection! Okay, maybe it’s not one of<br />

your favorite topics, but given the importance of membership mailings, now’s the best time to start<br />

planning to maximize results for your class this year.<br />

Your class dues payers provide direct support for the communications, programs, scholarships<br />

and other activities of your class. From a broader perspective, it’s important to remember how vital<br />

class membership is to the success of <strong>Cornell</strong> as a whole. <strong>Alumni</strong> participation is a crucial part of the<br />

<strong>University</strong>’s ability to sustain existing programs and implement new initiatives. <strong>Class</strong> membership<br />

is a key part of cultivating alumni interest and provides a tangible way for people to feel personally<br />

connected to <strong>Cornell</strong>’s past, present, and future. When you encourage classmates to become dues<br />

paying members, you’re asking them to stand up and identify themselves as alumni who are proud to<br />

be <strong>Cornell</strong>ians and have a stake in our <strong>University</strong>’s future.<br />

Since we know this is a busy time of year for everyone, we’ve made the creation of a winning<br />

plan as simple as possible. Building on last year’s popularity and success, you’ll find the most recent<br />

edition of the Ezra Plan in the 2011 Guidelines and Templates booklet. The Ezra Plan remains the<br />

easiest and most attractive way to reconnect your classmates and the <strong>University</strong>. Among the benefits<br />

of this year’s Ezra Plan is an option to utilize a special tip-on for the <strong>Cornell</strong> <strong>Alumni</strong> Magazine<br />

which has been designed to help minimize the number of classmates who forget to renew their<br />

memberships.<br />

We’ve also made your job easier by highlighting the <strong>Cornell</strong> <strong>Class</strong> Dues Payer Rewards Program –<br />

a whole group of discounts and benefits your classmates will receive just for paying their <strong>Class</strong> Dues!<br />

Be sure to check them out on the website www.alumni.cornell.edu/classes.<br />

Not sure where to begin? Don’t worry. There’s lots of help available. One of the strongest<br />

determinants of class membership cycle success is the punctuality and regularity of your mailings.<br />

Your class contact and the membership staff in <strong>Alumni</strong> Affairs, your CACO Board representative, and<br />

your fellow class officers are all sources of support, which can help you plan a timely and effective<br />

set of mailings. You may also visit the CACO website at http://www.alumni.cornell.edu/caco/<br />

membership.cfm to view the Ezra Plan online. Remember, the sooner you return your plan to <strong>Alumni</strong><br />

Affairs, the more prompt your mailings will be.<br />

The annual selection of your class membership plan is an exciting time to revitalize the energy<br />

of your class and open the lines of communication. Now is the time to set the stage for a productive<br />

and active year. On behalf of the CACO Board, I want to thank you for your efforts on behalf of the<br />

<strong>University</strong> and for your attention to this important initiative.<br />

With warm regards,<br />

Nathan Connell ’01<br />

Vice President of <strong>Membership</strong>, CACO Board


<strong>Membership</strong> <strong>Mailings</strong><br />

Guidelines & Templates Spring 2011<br />

Table of Contents<br />

Select A <strong>Membership</strong> Plan 3<br />

Printing & Mailing Form . . . EZRA PLAN . . . Fill out and return...... 4-5<br />

Staff and CACO Contacts 6<br />

Ezra Plan - Track 1 8-13<br />

Ezra Plan - Track 2 14-19<br />

Ezra Plan - Reunion <strong>Class</strong>es 20-25<br />

Other resources are available on the CACO website<br />

http://www.alumni.cornell.edu/caco/<br />

2


Select A<br />

<strong>Membership</strong> Plan<br />

For The Year!<br />

During your tenure as class president and/or membership chair,<br />

one of your main responsibilities is to select a plan for your annual<br />

class membership mailings. See pages 4-5 and fill out the Printing<br />

and Mailing form and mail or fax directly to: <strong>Cornell</strong> <strong>University</strong>,<br />

<strong>Class</strong> & Reunion Programs–<strong>Membership</strong>, 130 E. Seneca Street,<br />

Suite 400, Ithaca, NY 14850; 607.255.7533.<br />

Follow these simple steps:<br />

1 Review each plan<br />

Each plan is composed of pre-selected<br />

templates shown in this booklet.<br />

Ezra Plan - Track 1 - pgs 8-13<br />

Ezra Plan - Track 2 - pgs 14-19<br />

Ezra Plan - Reunion <strong>Class</strong>es - pgs 20-25<br />

2 Select Your Plan<br />

by filling out the form on pages 4-5.<br />

3 Mail or fax your forms<br />

to your <strong>Class</strong> & Reunion Programs,<br />

<strong>Membership</strong> Office by February 1, 2011.<br />

4 Questions? Call or email<br />

your <strong>Class</strong> & Reunion Programs contact<br />

(see page 6).<br />

Ezra Plans<br />

Each version of the Ezra Plan was created to keep<br />

the membership cycle simple and easy! Review<br />

pages 8-25. You only need to fill out the form on<br />

pages 4-5. You will receive a draft of each mailing for<br />

your review for any editorial changes or additions.<br />

When you are completely satisfied with each mailing,<br />

please fax a copy of the DRAFT FORM with your<br />

signature and approval back to the <strong>Membership</strong> staff.<br />

By signing this form the staff will proceed with the<br />

printing and mailing of all your membership notices.<br />

Select the Ezra Plan and spend the rest of the year<br />

planning events or creating other class activities.<br />

If you want to customize the text on any mailing,<br />

just let us know.<br />

Completed Printing and Mailing Form<br />

is due to C&RP by 3 February 1, 2011


EZRA Plan<br />

2011 PRinTinG & MAiLinG FORM<br />

<strong>Class</strong>: __________________ Date: ________________________<br />

Contact Name: _________________________________________________________________________<br />

Day/Phone: ________________________________ Fax: _____________________________________<br />

Email: ________________________________________________________________________________<br />

Extra copies of each mailing to: ___________________________________________<br />

Pre-Solicitation Mailing - Letter from <strong>Alumni</strong> Affairs to non-duespayers<br />

1 st Mailing<br />

Ezra Plan - Track 1<br />

Ezra Plan - Track 2<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

Mailing should be sent to (select one):<br />

Entire <strong>Class</strong> - Entire <strong>Class</strong> (<strong>Alumni</strong> degree holders and alumni non-degreed)<br />

Entire <strong>Class</strong> - <strong>Alumni</strong> Only (Only alumni degree holders)<br />

2 nd Mailing<br />

Ezra Plan - Track 1<br />

Ezra Plan - Track 2<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

Mailing should be sent to (select one):<br />

Non-duespayers - Entire <strong>Class</strong> (<strong>Alumni</strong> degree holders and alumni non-degreed)<br />

Non-duespayers - <strong>Alumni</strong> Only (Only alumni degree holders)<br />

3 rd Mailing<br />

Ezra Plan - Track 1<br />

Ezra Plan - Track 2<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

Mailing should be sent to (select one):<br />

Non-duespayers - Entire <strong>Class</strong> (<strong>Alumni</strong> degree holders and alumni non-degreed)<br />

Non-duespayers - <strong>Alumni</strong> Only (Only alumni degree holders)<br />

4 th Mailing<br />

EZRA PLAN - Track 1, 2, and Reunion <strong>Class</strong>es use the same:<br />

<strong>Cornell</strong> <strong>Alumni</strong> Magazine Tip-On, mailed to all non-renewals<br />

5<br />

4<br />

th Mailing<br />

Ezra Plan - Track 1<br />

Ezra Plan - Track 2<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

Mailing should be sent to (select one):<br />

Non-duespayers - <strong>Alumni</strong> Only (Only alumni degree holders)<br />

Nonrenewals for the past 5 years<br />

total # of dues payers last year: _____<br />

Dues payer goal last year: _________<br />

Dues payer goal this year: _________


6 th Mailing<br />

Ezra Plan - Track 1<br />

Ezra Plan - Track 2<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

Mailing should be sent to (select one):<br />

Non-duespayers - <strong>Alumni</strong> Only (Only alumni degree holders)<br />

Nonrenewals for the past 5 years<br />

Additional information<br />

Dues Cards<br />

PLEASE RETURN THIS FORM NO LATER THAN<br />

February 1, 2011<br />

Mail or Fax to: <strong>Cornell</strong> <strong>University</strong>,<br />

<strong>Class</strong> & Reunion Programs–<strong>Membership</strong><br />

130 E. Seneca Street, Ithaca, NY 14850-2490<br />

or Fax to: 607-255-7533<br />

$____ Individual rate, including subscription to <strong>Cornell</strong> <strong>Alumni</strong> Magazine<br />

$____ <strong>Class</strong> couple, both members of your class (one magazine/both class dues)<br />

$____ Dues only, no magazine<br />

$____ Foreign Postage Charge for each foreign subscription to <strong>Cornell</strong> <strong>Alumni</strong><br />

Magazine (Your class treasury will otherwise cushion this charge.)<br />

Include a line for voluntary contribution to class treasury<br />

5


Staff Contacts<br />

Staff and CACO Contacts<br />

Year<br />

<strong>Membership</strong>Cy<br />

<strong>Class</strong><br />

cle<br />

<strong>Class</strong> Student & Young <strong>Alumni</strong> Programs<br />

1940 F Kristie Blake Fax: (607) 255-7533<br />

1941 S Lauren Coffey CACO@cornell.edu<br />

1942 F Lauren Coffey Teri Baier (607) 255-3053<br />

1943 F Lauren Coffey therese.baier@cornell.edu<br />

1944 S Lauren Coffey Kristie Blake (607) 255-2254<br />

1945 S Lauren Coffey kristie.blake@cornell.edu<br />

1946 F Lauren Coffey Pat Burns '09 (607) 255-8266<br />

1947 S Lauren Coffey pmb23@cornell.edu<br />

1948 F Lauren Coffey Lauren Coffey (607) 255-6582<br />

1949 S Lauren Coffey lauren.coffey@cornell.edu<br />

1950 F Lauren Coffey Susan Doney (607) 255-4850<br />

1951 S Katie Freyer susan.doney@cornell.edu<br />

1952 F Katie Freyer Corey Earle '07 (607) 255-3516<br />

1953 S Katie Freyer corey.earle@cornell.edu<br />

1954 F Katie Freyer Katie Freyer (607) 255-8821<br />

1955 S Katie Freyer katie.freyer@cornell.edu<br />

1956 F Katie Freyer Margaret Gallo '81 (607) 255-2779<br />

1957 F Katie Freyer margaret.gallo@cornell.edu<br />

1958 F Katie Freyer Tina Gourley (607) 255-7090<br />

1959 S Katie Freyer tina.gourley@cornell.edu<br />

1960 F Katie Freyer Cathy Hogan '70 (607) 255-1966<br />

1961 F Susan Doney cathy.hogan@cornell.edu<br />

1962 S Susan Doney Svante Myrick '09 (607) 255-7919<br />

1963 S Susan Doney svante.myrick@cornell.edu<br />

1964 S Susan Doney Margaux Neiderbach '99 (607) 255-5258<br />

1965 S Susan Doney margaux.neiderbach@cornell.edu<br />

1966 F Susan Doney Christine Rumsey (607) 255-7085<br />

1967 F Susan Doney christine.rumsey@cornell.edu<br />

1968 S Susan Doney Jenny Switzer (607) 254-7176<br />

1969 F Susan Doney jenny.switzer@cornell.edu<br />

1970 S Susan Doney Lynne Williams (607) 255-7743<br />

1971 S Susan Doney lynne.williams@cornell.edu<br />

1972 S Susan Doney<br />

1973 F Susan Doney<br />

1974 F Susan Doney <strong>Cornell</strong> Annual Fund Reunion Campaigns<br />

1975 F Susan Doney Fax: (607) 254-7168<br />

1976 S Susan Doney Linda Conger (607) 254-6152<br />

1977 F Susan Doney llc8@cornell.edu<br />

1978 S Susan Doney Joey Gates (607) 254-6190<br />

1979 F Susan Doney jdg43@cornell.edu<br />

1980 S Susan Doney Rich Glick (607) 254-6127<br />

1981 S Teri Baier rdg10@cornell.edu<br />

1982 S Teri Baier Tom LaFalce '94 (607) 254-6459<br />

1983 S Teri Baier tpl1@cornell.edu<br />

1984 S Teri Baier Jennifer Rouin (607) 254-6110<br />

1985 S Teri Baier ejr68@cornell.edu<br />

1986 S Teri Baier Lauren Ryder (607)254-6188<br />

1987 S Teri Baier lar48@cornell.edu<br />

1988 S Teri Baier Penny Spoonhower (607) 254-6119<br />

1989 S Teri Baier pl82@cornell.edu<br />

1990 S Teri Baier Brenda Teeter (607) 254-6169<br />

1991 S Pat Burns bls4@cornell.edu<br />

1992 S Pat Burns<br />

1993 F Pat Burns<br />

1994 F Pat Burns Marketing<br />

1995 F Pat Burns Fax: (607) 255-7533<br />

1996 S Pat Burns Debby Earl (607) 255-7088<br />

1997 F Pat Burns debby.earl@cornell.edu<br />

1998 F Pat Burns Brenda Canniff (607) 255-3021<br />

1999 F Pat Burns brenda.canniff@cornell.edu<br />

2000 F Pat Burns<br />

2001 F Pat Burns<br />

2002 F Pat Burns <strong>Class</strong> Accounts<br />

2003 F Pat Burns Fax: (607) 254-7139<br />

2004 F Pat Burns Evelyn Jaja (607) 255-7084<br />

2005 F Pat Burns etj22@cornell.edu<br />

2006 S Pat Burns<br />

2007 S Pat Burns<br />

2008 S Pat Burns <strong>Cornell</strong> <strong>Alumni</strong> Magazine <strong>Class</strong> Columns<br />

2009 S Pat Burns Fax: (607) 272-8532<br />

2010 Pat Burns Adele Robinette (607) 272-8530<br />

2011 Corey Earle adr4@cornell.edu<br />

6


Ezra<br />

Plans<br />

Track 1<br />

pages 8 - 13<br />

Pre-Solicitation Mailing by<br />

<strong>Alumni</strong> Affairs<br />

1st Notice Letter<br />

2nd Notice Postcard<br />

3rd Notice Email<br />

4th Notice CAM Tip-On<br />

5th Notice Postcard<br />

with dues card<br />

6th Notice Letter<br />

with detachable dues card<br />

~ Select one below ~<br />

Track 2 (more emails)<br />

pages 14 - 19<br />

Pre-Solicitation Mailing by<br />

<strong>Alumni</strong> Affairs<br />

1st Notice Letter<br />

2nd Notice Email<br />

3rd Notice Letter<br />

with detachable dues card<br />

4th Notice CAM Tip-On<br />

5th Notice Postcard<br />

with dues card<br />

6th Notice Email<br />

Reunion <strong>Class</strong>es<br />

pages 20 - 25<br />

Pre-Solicitation Mailing by<br />

<strong>Alumni</strong> Affairs<br />

1st Notice Letter<br />

2nd Notice Postcard<br />

3rd Notice Email<br />

4th Notice CAM Tip-On<br />

5th Notice Letter<br />

with detachable dues card<br />

6th Notice Postcard


class logo<br />

President<br />

Emanuel Tsourounis II<br />

Executive Vice President<br />

Sarah Striffler Burgess<br />

Vice President for<br />

Internal Operations<br />

Elizabeth Stein Kelder<br />

Secretary<br />

Judith D. Seltzer<br />

Treasurer<br />

Elizabeth A. Kronk<br />

<strong>Membership</strong> Director<br />

Elizabeth Kang Smith<br />

<strong>Class</strong> Correspondents<br />

Andrea M. Chan<br />

Christine K. Weld<br />

Reunion Chairpersons<br />

Melissa J. Bersofsky<br />

Andrea L. Wasserman<br />

<strong>Cornell</strong> Annual<br />

Fund Representatives<br />

Barrett E. Yates-Mack<br />

Rebekah Gordon<br />

Nina M. Lee Torkelson<br />

Jennifer McGowan<br />

Webmaster<br />

Philip J. King<br />

Historian<br />

Howard J. Goldsmith<br />

<strong>Class</strong> Council<br />

Philip C. Ballard<br />

Aimee H. Hsiung<br />

Erick M. Lavoie<br />

classof00.alumni.cornell.edu<br />

Date<br />

Dear <strong>Class</strong>mate:<br />

Ezra Plan - Track 1<br />

1st notice-Letter to entire class<br />

Over the years, each of us has built many diverse and rewarding<br />

connections with our beloved <strong>Cornell</strong>. I feel so fortunate to be part<br />

of a university community that offers me new ideas, interests, and<br />

involvements no matter where I am in life. But one involvement that<br />

never fades into the past is my cherished bond with the <strong>Class</strong> of XXXX.<br />

Our shared history, memories, friendships, traditions, and life experiences<br />

are the foundation of who we are as <strong>Cornell</strong>ians.<br />

I would like to ask you to help me and my fellow class volunteers keep<br />

this bond strong. When you pay your class dues, you give us the means to<br />

sponsor class activities and events that help us stay connected across the<br />

miles and years.<br />

Your dues also give you a one-year subscription to <strong>Cornell</strong> <strong>Alumni</strong><br />

Magazine, which keeps you in the know about campus happenings,<br />

intriguing alumni of all ages, and your friends’ life events in the class<br />

notes. As an added benefit, you receive special members-only access to<br />

online seminars with some of <strong>Cornell</strong>’s most intriguing professors and<br />

leaders, as well as a suite of discounts on purchases and activities on<br />

campus, in Ithaca, and with companies throughout the country.<br />

Please renew your <strong>Class</strong> of 19XX connection today. You can return the<br />

enclosed dues card, along with your check or credit card information<br />

using the return envelope provided. Or you can pay the dues online with<br />

a credit card. Simply visit alumni.cornell.edu/classes and the site will lead<br />

you through the steps.<br />

Together we can keep our class a vibrant, thriving community!<br />

Sincerely,<br />

Alex Vollmer<br />

<strong>Membership</strong> Chair<br />

8


DO YOU REMEMBER . . .<br />

noontime chimes concerts<br />

on warm spring days?<br />

your most inspirational professors?<br />

final exams?<br />

feelings of pride (and relief)<br />

on commencement day?<br />

Each <strong>Cornell</strong> class has its own version of these memories—<br />

populated by the moments, places, and people shared<br />

by no other group.<br />

It’s a unique bond.<br />

9<br />

Ezra Plan - Track 1<br />

2nd notice - Postcard<br />

<strong>Class</strong> members keep our bond<br />

strong. Your <strong>Class</strong> of XXXX<br />

membership dues directly fund<br />

the class-focused activities,<br />

events, and publications that help<br />

us savor our old memories and<br />

create wonderful new ones, too.<br />

Be sure to remember our class<br />

this year: if you haven’t already,<br />

visit alumni.cornell.edu/classes to<br />

pay your class dues, send us your<br />

news, and see your membership<br />

rewards. Use your 7 digit ID#<br />

located above your name<br />

and address label when<br />

paying online.


<strong>Cornell</strong> <strong>Class</strong> of xxxx<br />

Chances are, being a <strong>Cornell</strong>ian has helped you connect with<br />

some fascinating—possibly even life-changing—people,<br />

opportunities, and ideas over the years. <strong>Membership</strong> in the <strong>Class</strong><br />

of XXXX is one of those valuable connection points.<br />

Our class dues fund the activities and events that bring us closer<br />

to <strong>Cornell</strong> and to one another. .<br />

The dues payments also grant us access to the sometimes<br />

provocative, always engaging <strong>Cornell</strong> <strong>Alumni</strong> Magazine and a host<br />

of special discounts and benefits. And, new this year, they give<br />

us an invitation to participate in exclusive online seminars with<br />

some of <strong>Cornell</strong>’s top professors and leaders.<br />

Your <strong>Cornell</strong> network is always evolving! Make sure you can take<br />

advantage of all that it offers. Visit www.alumni.cornell.edu/classes<br />

to pay your class dues, send us your news, and review your<br />

membership rewards. Your 7-digit alumni ID is XXXXXXX.<br />

I look forward to connecting with you soon!<br />

Sincerely,<br />

Alex Vollmer<br />

<strong>Class</strong> of xxxx President<br />

10<br />

Ezra Plan - Track 1<br />

3rd notice-Email


Ezra Plan - Track 1<br />

4th notice - Tip-On for May/June ’11 CAM issue<br />

Sent to non-renewals only<br />

Tip on last issue CAM 9/3/08 11:03 AM Page c1<br />

Corne<br />

This might be<br />

your Last Issue<br />

You may opt-out of<br />

the 4th notice selection<br />

anytime before<br />

March 1, 2011<br />

According to our records,<br />

your class membership/subscription<br />

is about to expire.<br />

IF YOU HAVE MADE A PAYMENT RECENTLY,<br />

PLEASE IGNORE THIS NOTICE.<br />

To check the status of your<br />

class membership/subscription—and renew it,<br />

if necessary—call:<br />

<strong>Class</strong> and Reunion Programs 607-255-3021<br />

or<br />

<strong>Cornell</strong> <strong>Alumni</strong> Magazine 607-272-8530 ext. 33<br />

or write to us at:<br />

cornellalumnimagazine.com/substatus/<br />

Don’t miss an issue!<br />

11<br />

<strong>Alumni</strong> Magazine


<strong>Cornell</strong> <strong>Class</strong> of xxxx<br />

Stay Connected to <strong>Cornell</strong> and our <strong>Class</strong>!<br />

What you get from class dues<br />

• An ownership stake in your class community<br />

• Ways to stay in touch with great friends<br />

• News of, and from, your classmates<br />

• Invitations to class birthday parties, excursions, and other<br />

great activities<br />

• One year (6 issues) of <strong>Cornell</strong> <strong>Alumni</strong> Magazine<br />

• Access to exclusive webinars with <strong>Cornell</strong>’s thought leaders<br />

• Discounts & rewards redeemable on campus, in Ithaca,<br />

and around the country<br />

Ezra Plan - Track 1<br />

5th notice Postcard or Email<br />

12<br />

What the <strong>Class</strong> of XXXX gets from class dues<br />

• Ways to connect classmates across the miles<br />

• Funds to write and send class newsletters<br />

• A living history of classmates’ achievements, interests,<br />

and <strong>Cornell</strong> ties after graduation<br />

• Resources for class parties and activities<br />

• A constantly evolving network of classmates<br />

The results are conclusive: when you pay your class dues, we all win! If you haven’t done so, pay this year’s dues.<br />

Visit alumni.cornell.edu/classes today. Your 7-digit alumni ID is located above your name and address label when paying online.


Dear <strong>Class</strong>mate:<br />

I noticed recently that you have not yet paid your class dues for the upcoming year. I hope you won’t let the year<br />

go by without receiving the wonderful tangible and intangible rewards that come with being an active member of<br />

our <strong>Class</strong> of XXXX.<br />

You probably are aware of dues-payer benefits like the one-year subscription to <strong>Cornell</strong> <strong>Alumni</strong> Magazine and the<br />

various discounts available to members. Are you also aware of the fact that class dues are our class’s source<br />

of funding for a year’s worth of fantastic programs, parties, communications, and other ways of keeping us all<br />

connected? Or that class membership is one of the ways <strong>Cornell</strong> is able to take stock of alumni participation in the<br />

life of the university?<br />

As with the classes that came before us, the <strong>Class</strong> of ’XX has contributed in ways large and small to the history of<br />

<strong>Cornell</strong>. Help us continue to renew and strengthen that contribution—and help us offer meaningful opportunities<br />

to connect with one another and with our shared past. Something simple, like becoming an active member of our<br />

class, can do quite a lot of good.<br />

I hope you will take a moment today to renew your membership. You can return the form below, along with your<br />

check, in the enclosed envelope. Or you can pay the dues online with a credit card. Simply visit alumni.cornell.<br />

edu/classes and the site will lead you through the steps.<br />

If you have any questions or concerns, we would love to hear from you. Please contact us at classdues@cornell.edu<br />

or 607-255-3021.<br />

Sincerely,<br />

Alex Vollmer<br />

President, <strong>Class</strong> of xxxx<br />

<strong>Cornell</strong> <strong>University</strong><br />

Your class dues will print here. . . .<br />

13<br />

<strong>Alumni</strong> Affairs<br />

130 E. Seneca Street, Suite 400<br />

Ithaca, New York 14850-4353<br />

t. 607.255.3021<br />

f. 607.255.7533<br />

e. classdues@cornell.edu<br />

www.alumni.cornell.edu/classes.htm<br />

perforated<br />

Ezra Plan - Track 1<br />

6th notice Letter


class logo<br />

President<br />

Emanuel Tsourounis II<br />

Executive Vice President<br />

Sarah Striffler Burgess<br />

Vice President for<br />

Internal Operations<br />

Elizabeth Stein Kelder<br />

Secretary<br />

Judith D. Seltzer<br />

Treasurer<br />

Elizabeth A. Kronk<br />

<strong>Membership</strong> Director<br />

Elizabeth Kang Smith<br />

<strong>Class</strong> Correspondents<br />

Andrea M. Chan<br />

Christine K. Weld<br />

Reunion Chairpersons<br />

Melissa J. Bersofsky<br />

Andrea L. Wasserman<br />

<strong>Cornell</strong> Annual<br />

Fund Representatives<br />

Barrett E. Yates-Mack<br />

Rebekah Gordon<br />

Nina M. Lee Torkelson<br />

Jennifer McGowan<br />

Webmaster<br />

Philip J. King<br />

Historian<br />

Howard J. Goldsmith<br />

<strong>Class</strong> Council<br />

Philip C. Ballard<br />

Aimee H. Hsiung<br />

Erick M. Lavoie<br />

classof00.alumni.cornell.edu<br />

Date<br />

Dear <strong>Class</strong>mate:<br />

Ezra Plan - Track 2<br />

1st notice-Letter to entire class<br />

Now that we’ve been out of school for X years, what memories do you<br />

find yourself sharing about <strong>Cornell</strong>? Do you talk about courses that<br />

challenged you to leave behind your old limitations? Professors who<br />

inspired you? Friends whose kept you laughing? Discoveries about<br />

yourself and your world?<br />

<strong>Cornell</strong> gave all of us connections to people, ideas, and experiences that<br />

changed our lives. It can do that for us as alumni, too. All we have to do is<br />

stay connected.<br />

How? One easy way is to become an official member of the <strong>Class</strong> of XXXX.<br />

This year our class dues are only $X—a great bargain for all we get from<br />

the class in return. Each year, our dues give us:<br />

• Social and professional networking opportunities designed by our<br />

class volunteers, for our interests<br />

• Participation in exclusive members-only webinars conducted by<br />

<strong>Cornell</strong> professors and administrators<br />

• News and other communications from and about our class<br />

• A one-year subscription to <strong>Cornell</strong> <strong>Alumni</strong> Magazine<br />

• Discounts and rewards redeemable at <strong>Cornell</strong>, in Ithaca, and<br />

across the U.S.<br />

• A voice in our class’s ongoing relationship to <strong>Cornell</strong><br />

Your <strong>Cornell</strong> relationship isn’t over after graduation; it just evolves into<br />

something new. Make sure you make the most of this new stage: visit<br />

alumni.cornell.edu/classes to pay your class dues, send us updates about<br />

your life, and review your membership rewards. Your 7-digit alumni ID is<br />

located above your name and address label when paying online.<br />

I look forward to connecting with you soon!<br />

Sincerely,<br />

Alex Vollmer<br />

<strong>Membership</strong> Chair<br />

14


<strong>Cornell</strong> <strong>Class</strong> of xxxx<br />

It’s one of the best social networks you can join…<br />

Why does your graduating class still matter? Because it’s<br />

an exclusive, ready-made network of peers, friends, and<br />

people who really know what it means to earn a <strong>Cornell</strong><br />

degree. Whether you want to catch a great lead or just<br />

catch up, the <strong>Class</strong> of XXXX organization helps you stay<br />

connected.<br />

Renew your membership in the <strong>Class</strong> of XXXX by paying<br />

this year’s class dues. The funds pay for the get-togethers<br />

and networking opportunities organized by class<br />

volunteers each year, and give you members-only access<br />

to information and people that matter to you.<br />

If you haven’t already, visit alumni.cornell.edu/classes to<br />

pay your dues and see your membership rewards. Your<br />

7-digit alumni ID is XXXXXXX.<br />

Sincerely,<br />

Alex Vollmer<br />

<strong>Membership</strong> Chair<br />

15<br />

Ezra Plan - Track 2<br />

2nd notice - Email


Dear <strong>Class</strong>mate:<br />

I noticed recently that you have not yet paid your class dues for the upcoming year. I hope you won’t let the year<br />

go by without receiving the wonderful tangible and intangible rewards that come with being an active member of<br />

our <strong>Class</strong> of XXXX.<br />

You probably are aware of dues-payer benefits like the one-year subscription to <strong>Cornell</strong> <strong>Alumni</strong> Magazine and the<br />

various discounts available to members. Are you also aware of the fact that class dues are our class’s source<br />

of funding for a year’s worth of fantastic programs, parties, communications, and other ways of keeping us all<br />

connected? Or that class membership is one of the ways <strong>Cornell</strong> is able to take stock of alumni participation in the<br />

life of the university?<br />

As with the classes that came before us, the <strong>Class</strong> of ’XX has contributed in ways large and small to the history of<br />

<strong>Cornell</strong>. Help us continue to renew and strengthen that contribution—and help us offer meaningful opportunities<br />

to connect with one another and with our shared past. Something simple, like becoming an active member of our<br />

class, can do quite a lot of good.<br />

I hope you will take a moment today to renew your membership. You can return the form below, along with your<br />

check, in the enclosed envelope. Or you can pay the dues online with a credit card. Simply visit alumni.cornell.<br />

edu/classes and the site will lead you through the steps.<br />

If you have any questions or concerns, we would love to hear from you. Please contact us at classdues@cornell.edu<br />

or 607-255-3021.<br />

Sincerely,<br />

Alex Vollmer<br />

President, <strong>Class</strong> of xxxx<br />

<strong>Cornell</strong> <strong>University</strong><br />

Your class dues will print here. . . .<br />

Ezra Plan - Track 2<br />

3rd notice-Letter with detachable dues card<br />

16<br />

<strong>Alumni</strong> Affairs<br />

130 E. Seneca Street, Suite 400<br />

Ithaca, New York 14850-4353<br />

t. 607.255.3021<br />

f. 607.255.7533<br />

e. classdues@cornell.edu<br />

www.alumni.cornell.edu/classes.htm<br />

perforated


Ezra Plan - Track 2<br />

4th notice - Tip-On for May/June ’11 CAM issue<br />

Sent to non-renewals only<br />

Tip on last issue CAM 9/3/08 11:03 AM Page c1<br />

Corne<br />

This might be<br />

your Last Issue<br />

You may opt-out of<br />

the 4th notice selection<br />

anytime before<br />

March 1, 2011<br />

According to our records,<br />

your class membership/subscription<br />

is about to expire.<br />

IF YOU HAVE MADE A PAYMENT RECENTLY,<br />

PLEASE IGNORE THIS NOTICE.<br />

To check the status of your<br />

class membership/subscription—and renew it,<br />

if necessary—call:<br />

<strong>Class</strong> and Reunion Programs 607-255-3021<br />

or<br />

<strong>Cornell</strong> <strong>Alumni</strong> Magazine 607-272-8530 ext. 33<br />

or write to us at:<br />

cornellalumnimagazine.com/substatus/<br />

Don’t miss an issue!<br />

17<br />

<strong>Alumni</strong> Magazine


<strong>Cornell</strong> <strong>Class</strong> of xxxx<br />

Stay Connected to <strong>Cornell</strong> and our <strong>Class</strong>!<br />

What you get from class dues<br />

• An ownership stake in your class community<br />

• Ways to stay in touch with great friends<br />

• News of, and from, your classmates<br />

• Invitations to class birthday parties, excursions, and other<br />

great activities<br />

• One year (6 issues) of <strong>Cornell</strong> <strong>Alumni</strong> Magazine<br />

• Access to exclusive webinars with <strong>Cornell</strong>’s thought leaders<br />

• Discounts & rewards redeemable on campus, in Ithaca,<br />

and around the country<br />

Ezra Plan - Track 2<br />

5th notice Postcard or Email<br />

18<br />

What the <strong>Class</strong> of XXXX gets from class dues<br />

• Ways to connect classmates across the miles<br />

• Funds to write and send class newsletters<br />

• A living history of classmates’ achievements, interests,<br />

and <strong>Cornell</strong> ties after graduation<br />

• Resources for class parties and activities<br />

• A constantly evolving network of classmates<br />

The results are conclusive: when you pay your class dues, we all win! If you haven’t done so, pay this year’s dues.<br />

Visit alumni.cornell.edu/classes today. Your 7-digit alumni ID is located above your name and address label when paying online.


Once a <strong>Cornell</strong>ian, Always a <strong>Cornell</strong>ian<br />

It’s true: No matter how many twists and turns<br />

our lives take after graduation, there remains a<br />

part of us that is forever, irreducibly, <strong>Cornell</strong>ian.<br />

It was there that our minds, our beliefs, our<br />

careers, even our personal relationships, took on<br />

new shapes and directions.<br />

You can stay connected with the people who<br />

shared those formative years with you by<br />

renewing official membership in our class. In<br />

return, your class volunteers will work hard to<br />

keep the relationship alive and rewarding—by<br />

putting together a whole new set of opportunities<br />

to learn, explore, create, and progress to our next<br />

milestones together.<br />

This is your final invitation this year to pay the<br />

<strong>Class</strong> of XXXX dues and reap all the rewards that<br />

membership brings.<br />

Don’t miss out!<br />

Visit alumni.cornell.edu/classes today!<br />

19<br />

Ezra Plan - Track 2<br />

6th notice Email


class logo<br />

President<br />

Emanuel Tsourounis II<br />

Executive Vice President<br />

Sarah Striffler Burgess<br />

Vice President for<br />

Internal Operations<br />

Elizabeth Stein Kelder<br />

Secretary<br />

Judith D. Seltzer<br />

Treasurer<br />

Elizabeth A. Kronk<br />

<strong>Membership</strong> Director<br />

Elizabeth Kang Smith<br />

<strong>Class</strong> Correspondents<br />

Andrea M. Chan<br />

Christine K. Weld<br />

Reunion Chairpersons<br />

Melissa J. Bersofsky<br />

Andrea L. Wasserman<br />

<strong>Cornell</strong> Annual<br />

Fund Representatives<br />

Barrett E. Yates-Mack<br />

Rebekah Gordon<br />

Nina M. Lee Torkelson<br />

Jennifer McGowan<br />

Webmaster<br />

Philip J. King<br />

Historian<br />

Howard J. Goldsmith<br />

<strong>Class</strong> Council<br />

Philip C. Ballard<br />

Aimee H. Hsiung<br />

Erick M. Lavoie<br />

classof00.alumni.cornell.edu<br />

Date<br />

Dear <strong>Class</strong>mate:<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

1st notice-Letter to entire class<br />

I hope you are looking forward to our Xth Reunion as much as I am.<br />

When our class gets together on campus this coming June, we will have so<br />

many memories, connections, and new stories to share and celebrate.<br />

To get ready for the big weekend, our fantastic <strong>Class</strong> of XXXX volunteers<br />

are giving even more of their time and talent than usual. All year they<br />

will be planning activities and events just for us so that we can have the<br />

best Reunion possible, and they will be attending meetings and training<br />

sessions with <strong>Cornell</strong> staff so that they can learn the ins and outs of<br />

pulling off a phenomenal weekend.<br />

As classmates, we can support their effort by making sure we pay our<br />

class dues. Our payments cover the cost of communications to our<br />

classmates about Reunion as well as for the training our volunteers<br />

receive. Plus, you’ll also get the usual class membership rewards, like<br />

a year’s subscription to <strong>Cornell</strong> <strong>Alumni</strong> Magazine and a suite of great<br />

discounts and special offers.<br />

Please renew your membership today and help us make sure the <strong>Class</strong><br />

of XXXX has a truly memorable Reunion. You can return the form below,<br />

along with your check, in the enclosed envelope. Or you can pay the dues<br />

online with a credit card. Simply visit alumni.cornell.edu/classes and the<br />

site will lead you through the steps.<br />

Sincerely,<br />

Alex Vollmer<br />

<strong>Membership</strong> Chair<br />

20


DO YOU REMEMBER…<br />

those first few nights in the dorms?<br />

noontime chimes concerts on<br />

warm spring days?<br />

your most inspirational professors?<br />

final exams? feelings of pride (and relief)<br />

on commencement day?<br />

Each <strong>Cornell</strong> class has its own version of these memories—<br />

populated by the moments, places, and people shared<br />

by no other group.<br />

It’s a unique bond.<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

2nd notice - Postcard<br />

21<br />

This coming June the <strong>Class</strong><br />

of XXXX celebrates the XXth<br />

anniversary of that bond. Our<br />

class volunteers are already<br />

working hard to make sure our<br />

Reunion is one to remember. Our<br />

class membership dues directly<br />

fund their efforts, in addition<br />

to a year’s worth of other classfocused<br />

activities, events, and<br />

publications that help us savor<br />

our old memories and create<br />

wonderful new ones, too.<br />

Be sure to renew your class<br />

membership this Reunion year.<br />

If you haven’t already, visit<br />

alumni.cornell.edu/classes to pay<br />

your class dues, send us your<br />

news, and see your membership<br />

rewards. Your 7-digit alumni ID<br />

is located above your name and<br />

address label when paying online.


<strong>Cornell</strong> <strong>Class</strong> of xxxx - Connect Today<br />

Being a <strong>Cornell</strong>ian has helped each of us connect with some<br />

fascinating—even life-changing—people, opportunities, and<br />

ideas over the years. <strong>Membership</strong> in the <strong>Class</strong> of 19XX is one<br />

of the most meaningful of those connection points, and I’m so<br />

excited that this year we will celebrate our XXth Reunion.<br />

This year, the resources we make available through our dues<br />

payments our dues will help our class volunteers craft a<br />

phenomenal Reunion weekend for us and also will cover the<br />

communications tools we’ll be using to get the word out about<br />

all the great things planned for June.<br />

As always, dues payments also give us a subscription to the<br />

sometimes provocative, always engaging <strong>Cornell</strong> <strong>Alumni</strong><br />

Magazine and a host of special discounts and benefits. And,<br />

new this year, class members will receive invitations to<br />

exclusive online seminars with some of <strong>Cornell</strong>’s top minds.<br />

Take advantage of all that class membership—and Reunion<br />

weekend—offers this year! Visit alumni.cornell.edu/classes<br />

to pay your class dues, send us your news, and review your<br />

membership rewards. Your 7-digit alumni ID is XXXXXXX.<br />

Sincerely,<br />

Alex Vollmer<br />

<strong>Membership</strong> Chair<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

3rd notice Email<br />

22


Ezra Plan - Reunion <strong>Class</strong>es<br />

4th notice - Tip-On for May/June ’11 CAM issue<br />

Sent to non-renewals only<br />

Tip on last issue CAM 9/3/08 11:03 AM Page c1<br />

Corne<br />

This might be<br />

your Last Issue<br />

You may opt-out of<br />

the 4th notice selection<br />

anytime before<br />

March 1, 2011<br />

According to our records,<br />

your class membership/subscription<br />

is about to expire.<br />

IF YOU HAVE MADE A PAYMENT RECENTLY,<br />

PLEASE IGNORE THIS NOTICE.<br />

To check the status of your<br />

class membership/subscription—and renew it,<br />

if necessary—call:<br />

<strong>Class</strong> and Reunion Programs 607-255-3021<br />

or<br />

<strong>Cornell</strong> <strong>Alumni</strong> Magazine 607-272-8530 ext. 33<br />

or write to us at:<br />

cornellalumnimagazine.com/substatus/<br />

Don’t miss an issue!<br />

23<br />

<strong>Alumni</strong> Magazine


Dear <strong>Class</strong>mate:<br />

I noticed recently that you have not yet paid your class dues for the upcoming year. I hope you won’t let this<br />

important Reunion year go by without being counted as an official <strong>Class</strong> of 19XX member.<br />

You probably are aware of dues-payer benefits like the one-year subscription to <strong>Cornell</strong> <strong>Alumni</strong> Magazine and the<br />

various discounts available to members. Are you also aware of the fact that class dues are our class’s source<br />

of funding for a year’s worth of fantastic programs, parties, communications, and other ways of keeping us all<br />

connected? Or that class membership is one of the ways <strong>Cornell</strong> is able to take stock of alumni participation in the<br />

life of the university? Or that during a Reunion year, our dues support the planning and communications work<br />

that our classmates do for our class?<br />

The <strong>Class</strong> of ’XX has contributed in so many ways large and small to the history of <strong>Cornell</strong>. As we come back to<br />

campus this year to celebrate those contributions, please consider helping our class volunteers create meaningful<br />

opportunities for us. Something simple, like paying the $X class dues this year, can do quite a lot of great things.<br />

This is the final invitation to renew class membership before we gather on the Hill in June. You can return the form<br />

below, along with your check, in the enclosed envelope. Or you can pay the dues online with a credit card. Simply<br />

visit alumni.cornell.edu/classes and the site will lead you through the steps.<br />

If you have any questions or concerns, we would love to hear from you. Please contact us at classdues@cornell.edu<br />

or 607-255-3021.<br />

Sincerely,<br />

Alex Vollmer<br />

President, <strong>Class</strong> of xxxx<br />

<strong>Cornell</strong> <strong>University</strong><br />

Your class dues will print here. . . .<br />

24<br />

<strong>Alumni</strong> Affairs<br />

130 E. Seneca Street, Suite 400<br />

Ithaca, New York 14850-4353<br />

t. 607.255.3021<br />

f. 607.255.7533<br />

e. classdues@cornell.edu<br />

www.alumni.cornell.edu/classes.htm<br />

perforated<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

5th notice Letter


<strong>Cornell</strong> <strong>Class</strong> of xxxx<br />

Stay Connected to <strong>Cornell</strong> and our <strong>Class</strong>!<br />

What you get from class dues<br />

• An ownership stake in your class community<br />

• Ways to stay in touch with great friends<br />

• News of, and from, your classmates<br />

• Invitations to class birthday parties, excursions, and other<br />

great activities<br />

• One year (6 issues) of <strong>Cornell</strong> <strong>Alumni</strong> Magazine<br />

• Access to exclusive webinars with <strong>Cornell</strong>’s thought leaders<br />

• Discounts & rewards redeemable on campus, in Ithaca,<br />

and around the country<br />

Ezra Plan - Reunion <strong>Class</strong>es<br />

6th notice Postcard<br />

25<br />

What the <strong>Class</strong> of XXXX gets from class dues<br />

• Ways to connect classmates across the miles<br />

• Funds to write and send class newsletters<br />

• A living history of classmates’ achievements, interests,<br />

and <strong>Cornell</strong> ties after graduation<br />

• Resources for class parties and activities<br />

• A constantly evolving network of classmates<br />

The results are conclusive: when you pay your class dues, we all win! If you haven’t done so, pay this year’s dues.<br />

Visit alumni.cornell.edu/classes today. Your 7-digit alumni ID is located above your name and address label when paying online.

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