Westime Celebrates Opening of Flagship Store on Sunset Boulevard
Westime Celebrates Opening of Flagship Store on Sunset Boulevard
Westime Celebrates Opening of Flagship Store on Sunset Boulevard
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<str<strong>on</strong>g>Store</str<strong>on</strong>g> Celebrati<strong>on</strong>sParties marking the opening <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>Westime</str<strong>on</strong>g> <strong>Sunset</strong> began <strong>on</strong> Thursday, December 13 th with a cocktail party co-hostedby luxury lifestyle magazine Los Angeles C<strong>on</strong>fidential. The magazine’s readers, <str<strong>on</strong>g>Westime</str<strong>on</strong>g> clients, and customers <str<strong>on</strong>g>of</str<strong>on</strong>g>NetJets gathered in the store that was newly decorated for the holidays with a wintery white theme. Whilediscovering the specialty watches and jewelry <strong>on</strong> display, guests enjoyed hors d’oeuvres provided by The Little Doorthat included salm<strong>on</strong> brioche, carrot ginger flan, and lamb tzatziki sliders. Disar<strong>on</strong>no mixed specialty cocktails forthe evening. A special selecti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> watches and bracelets featured in the fashi<strong>on</strong> shoot <str<strong>on</strong>g>of</str<strong>on</strong>g> Los Angeles C<strong>on</strong>fidential’sDecember editi<strong>on</strong> took pride <str<strong>on</strong>g>of</str<strong>on</strong>g> place am<strong>on</strong>g the displays, and was also showcased in-store with a behind-thescenesmovie about the fashi<strong>on</strong> shoot’s jewelry.The celebrati<strong>on</strong> c<strong>on</strong>tinued Friday, December 14 th with an intimate party for <str<strong>on</strong>g>Westime</str<strong>on</strong>g>’s VIP clientele. The eveningbegan with a single malt scotch master class c<strong>on</strong>ducted by Martin Daraz, America’s Whisky Ambassador <str<strong>on</strong>g>of</str<strong>on</strong>g> the Yearand brand ambassador for The Macallan and Highland Park Scotch whiskies. After an educati<strong>on</strong>al tasting <str<strong>on</strong>g>of</str<strong>on</strong>g> 20- to40-year-old Scotch whiskies, guests made a final toast to <str<strong>on</strong>g>Westime</str<strong>on</strong>g>’s new locati<strong>on</strong> with a whisky from 1958. Guestsspent the rest <str<strong>on</strong>g>of</str<strong>on</strong>g> the evening enjoying the Scotch whiskies <str<strong>on</strong>g>of</str<strong>on</strong>g> their choice, sampling hors d’oeuvres selected tocomplement the various styles <str<strong>on</strong>g>of</str<strong>on</strong>g> whiskies, and shopping the collecti<strong>on</strong>s <strong>on</strong> display.Festivities culminated <strong>on</strong> Saturday, December 15 th with a cocktail party co-hosted by luxury lifestyle publicati<strong>on</strong>Haute Living. A line-up <str<strong>on</strong>g>of</str<strong>on</strong>g> luxury automobiles provided by O’Gara Coach, including a Rolls-Royce Ghost, BentleyGTC and Lamborghini Superleggera, greeted Haute Living’s readers and <str<strong>on</strong>g>Westime</str<strong>on</strong>g>’s guests up<strong>on</strong> arrival. Inside<str<strong>on</strong>g>Westime</str<strong>on</strong>g> <strong>Sunset</strong>, DJ Nicolas Le Mass<strong>on</strong> set the mood with lounge music as visitors enjoyed sweet and savory treatsfrom The Little Door plus wine, Per<strong>on</strong>i beer and cocktails. In additi<strong>on</strong> to discovering <str<strong>on</strong>g>Westime</str<strong>on</strong>g>’s watch and jewelrycollecti<strong>on</strong>s, guests viewed an exhibiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> paintings by local artist Marcello Pozzi. The silent aucti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> his painting“Time” raised m<strong>on</strong>ey for the After-School All-Stars charity that evening. All guests throughout the weekendreceived a special editi<strong>on</strong> <str<strong>on</strong>g>Westime</str<strong>on</strong>g> tote bag by Ghisò, the Italian manufacturer <str<strong>on</strong>g>of</str<strong>on</strong>g> fine leather accessories.<str<strong>on</strong>g>Westime</str<strong>on</strong>g> <strong>Sunset</strong> is open M<strong>on</strong>day through Saturday from 10 am to 6 pm, and Sundays from 12 pm to 5 pm. Valet and self-parkingare available <strong>on</strong> site. To c<strong>on</strong>tact the store directly, please call (310) 289-0808 or email sunset@westime.com.About <str<strong>on</strong>g>Westime</str<strong>on</strong>g>For more than two decades, <str<strong>on</strong>g>Westime</str<strong>on</strong>g> has distinguished itself as the ultimate retail destinati<strong>on</strong> specializing inextraordinary watches and jewelry. Its three boutiques in Southern California—Beverly Hills, West Hollywood andLa Jolla--display the collecti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> more than 50 watch brands that represent the best <str<strong>on</strong>g>of</str<strong>on</strong>g> traditi<strong>on</strong>al watchmaking aswell as the new guard in haute horlogerie. <str<strong>on</strong>g>Westime</str<strong>on</strong>g> is frequently cited as <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> a dozen multi-brand retailers in theworld that influences trends in the watchmaking industry. <str<strong>on</strong>g>Westime</str<strong>on</strong>g> also operates the Richard Mille Boutique BeverlyHills <strong>on</strong> Rodeo Drive, and the Hublot Boutique <strong>on</strong> Bright<strong>on</strong> Way in Beverly Hills. The company is led by FounderJohn Sim<strong>on</strong>ian, and President Greg Sim<strong>on</strong>ian. For more informati<strong>on</strong>, please visit www.westime.com.C<strong>on</strong>tact: Laura Q. Hughes, Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Communicati<strong>on</strong>s, T: (310) 205-5555; C: (646) 284-0403; E:laura@westime.comCorporate Office: 132 South Rodeo Drive ▪ Beverly Hills, CA 90212 ▪ Tel: (310) 205-5555 ▪ Fax: (310) 279-1000