Westime Celebrates Opening of Flagship Store on Sunset Boulevard

Photo: Michael Sikov<strong>Westime</strong> <strong>Celebrates</strong> <strong>Opening</strong> <strong>of</strong> <strong>Flagship</strong> <strong>Store</strong> on Sunset BoulevardMulti-Brand Boutique is Third and Largest <strong>Westime</strong> Location in CaliforniaBeverly Hills, Calif.—December 17th, 2012—<strong>Westime</strong>, Southern California’s leading family-owned watch andjewelry retailer, toasted the opening <strong>of</strong> its new flagship boutique on Sunset Boulevard last weekend with three nights<strong>of</strong> festivities. Throughout the event series, local guests mingled with more than 30 watchmakers and executivesfrom top watch and jewelry companies, while shopping the collections that included unique pieces and limitededitions available exclusively at <strong>Westime</strong> during the holiday period.<strong>Flagship</strong> Design<strong>Westime</strong> Sunset debuted at 8569 Sunset Boulevard, among the chic restaurants and boutiques <strong>of</strong> Sunset Plaza andthe legendary nightclubs <strong>of</strong> the Sunset Strip. The 6,600-square-foot store, designed by Wick Architecture & Designand LAND, reflects the bold buildings and signage <strong>of</strong> the Sunset Strip. Perforated and back-lit metal panels wrapthe asymmetrical façade, while a front wall <strong>of</strong> windows allows passersby to see the brightly-lit scene inside.Asymmetrical angles and high-contrast materials including glass, Venetian plaster, steel, walnut and polishedconcrete create a gallery-like setting inside <strong>Westime</strong> Sunset. Free-floating display cases on the ground floor allowcustomers to browse the watch and jewelry collections casually. The main floor also <strong>of</strong>fers a corner customized todisplay Audemars Piguet’s collection, a corner customized for Breitling watches, and two VIP rooms. Themezzanine level is accessed by a wide glass and wood staircase as well as an elevator. One-third <strong>of</strong> the floor isdedicated to a custom build-out <strong>of</strong> Buben & Zorweg collectors’ pieces, hand-crafted and installed by the Austrianmanufacturer in the same manner it would personalize a customer’s walk-in closet, safe room, or entire wall <strong>of</strong>collectibles for high-tech safe-keeping. Elsewhere on the mezzanine, collections from Switzerland’s independentwatchmakers are on display, and a custom Richard Mille corner leads to an open-air terrace.Corporate Office: 132 South Rodeo Drive ▪ Beverly Hills, CA 90212 ▪ Tel: (310) 205-5555 ▪ Fax: (310) 279-1000

<strong>Store</strong> CelebrationsParties marking the opening <strong>of</strong> <strong>Westime</strong> Sunset began on Thursday, December 13 th with a cocktail party co-hostedby luxury lifestyle magazine Los Angeles Confidential. The magazine’s readers, <strong>Westime</strong> clients, and customers <strong>of</strong>NetJets gathered in the store that was newly decorated for the holidays with a wintery white theme. Whilediscovering the specialty watches and jewelry on display, guests enjoyed hors d’oeuvres provided by The Little Doorthat included salmon brioche, carrot ginger flan, and lamb tzatziki sliders. Disaronno mixed specialty cocktails forthe evening. A special selection <strong>of</strong> watches and bracelets featured in the fashion shoot <strong>of</strong> Los Angeles Confidential’sDecember edition took pride <strong>of</strong> place among the displays, and was also showcased in-store with a behind-thescenesmovie about the fashion shoot’s jewelry.The celebration continued Friday, December 14 th with an intimate party for <strong>Westime</strong>’s VIP clientele. The eveningbegan with a single malt scotch master class conducted by Martin Daraz, America’s Whisky Ambassador <strong>of</strong> the Yearand brand ambassador for The Macallan and Highland Park Scotch whiskies. After an educational tasting <strong>of</strong> 20- to40-year-old Scotch whiskies, guests made a final toast to <strong>Westime</strong>’s new location with a whisky from 1958. Guestsspent the rest <strong>of</strong> the evening enjoying the Scotch whiskies <strong>of</strong> their choice, sampling hors d’oeuvres selected tocomplement the various styles <strong>of</strong> whiskies, and shopping the collections on display.Festivities culminated on Saturday, December 15 th with a cocktail party co-hosted by luxury lifestyle publicationHaute Living. A line-up <strong>of</strong> luxury automobiles provided by O’Gara Coach, including a Rolls-Royce Ghost, BentleyGTC and Lamborghini Superleggera, greeted Haute Living’s readers and <strong>Westime</strong>’s guests upon arrival. Inside<strong>Westime</strong> Sunset, DJ Nicolas Le Masson set the mood with lounge music as visitors enjoyed sweet and savory treatsfrom The Little Door plus wine, Peroni beer and cocktails. In addition to discovering <strong>Westime</strong>’s watch and jewelrycollections, guests viewed an exhibition <strong>of</strong> paintings by local artist Marcello Pozzi. The silent auction <strong>of</strong> his painting“Time” raised money for the After-School All-Stars charity that evening. All guests throughout the weekendreceived a special edition <strong>Westime</strong> tote bag by Ghisò, the Italian manufacturer <strong>of</strong> fine leather accessories.<strong>Westime</strong> Sunset is open Monday through Saturday from 10 am to 6 pm, and Sundays from 12 pm to 5 pm. Valet and self-parkingare available on site. To contact the store directly, please call (310) 289-0808 or email sunset@westime.com.About <strong>Westime</strong>For more than two decades, <strong>Westime</strong> has distinguished itself as the ultimate retail destination specializing inextraordinary watches and jewelry. Its three boutiques in Southern California—Beverly Hills, West Hollywood andLa Jolla--display the collections <strong>of</strong> more than 50 watch brands that represent the best <strong>of</strong> traditional watchmaking aswell as the new guard in haute horlogerie. <strong>Westime</strong> is frequently cited as one <strong>of</strong> a dozen multi-brand retailers in theworld that influences trends in the watchmaking industry. <strong>Westime</strong> also operates the Richard Mille Boutique BeverlyHills on Rodeo Drive, and the Hublot Boutique on Brighton Way in Beverly Hills. The company is led by FounderJohn Simonian, and President Greg Simonian. For more information, please visit www.westime.com.Contact: Laura Q. Hughes, Director <strong>of</strong> Communications, T: (310) 205-5555; C: (646) 284-0403; E:laura@westime.comCorporate Office: 132 South Rodeo Drive ▪ Beverly Hills, CA 90212 ▪ Tel: (310) 205-5555 ▪ Fax: (310) 279-1000