172539ContentsSUSTAINING GROWTHRobust results 4Poised for the future 7Financial resilience 11Navigating with fortitude 14Growing with China 17Tianjin blossoms 18Ties that bind 19Special FocusOn track for re<strong>co</strong>rd deliveries 20Mark of excellence 24Strengthening partnershipsAdvancing in Wuhu 25Bolstering leadership 26Progress in Perth 27Forging tiesSustainable developer 28Shaping industry agenda 29Spurring innovation 30EMPOWERING LIVESSharing best practices 31Broadening skill setsNurturing bicultural leaders 32Time for talents 33Keppelites AbroadCamaraderie in the Philippines 34Sporting friendship 35Joyous rhythm 36Victorious debutUshering in good tidings 37Living her mother’s dreamNURTURING COMMUNITIESGet going for good 38Keppel VolunteersWarming hearts 39BACK PAGESeizing growth opportunities 40Cover image: Christening the twin KFELS B Class jackup rigs, Transocean Andaman and Transocean Siam Driller on 2 February<strong>2013</strong> are Lady Sponsors Mrs Duantem Voradejviseskrai (seated, on left) and Mrs Lamiad Charoensaeng (seated, on right),Mr Masagos Zulkifli (back row, third from left), Senior Minister of State, Ministry of Home Affairs and Ministry of ForeignAffairs, Mr Choo Chiau Beng (back row, se<strong>co</strong>nd from left), CEO of Keppel Corporation and Chairman of Keppel Offshore &Marine (Keppel O&M), Mr Tong Chong Heong (back row, third from right), CEO of Keppel O&M and Mr Chow Yew Yuen(back row, se<strong>co</strong>nd from right), COO of Keppel O&M.eppelPublished for people in the Keppel Group by the Group Corporate Communications Division, Keppel Corporation Limited, 1 HarbourFront Ave, #18-01 Keppel Bay Tower,Singapore 098632. Printed by Image Printers Pte Ltd, Blk 1002, Redhill Industrial Estate, Jalan Bukit Merah, #03-12, Singapore 159456.Editorial AdvisorWang Look FungEditorSue Ann HuangEditorial CommitteeAng Lai Lee, Carol Huang, Casiopia Low, Chan Suan Sim, Cheryl Goh, Chew Chong Peng, Clement Lim, Diana Chan, Donald Sng, Eileen Tan, Elizabeth Widjaja, Eva Ho,Frances Teh, Grace Chia, Hayley Teo, Hoo Yao Lin, Ivana Chua, Jocelyn Chan, Karin Xiao, Lee Chin Siang, Lee Wan Jun, Li Zhen Bei, Liang Hui Hui, Lim Xuehui, Ng Boon Hwee,Priscilla Chong, Razali Maulod, Roy Tan, Serena Toh, Teri Liew, Tracy Pham, Vett Ramos, Woon Pek Yong, Yolanda Guo, Yu ZehanKeppelite I February <strong>2013</strong>CO REG NO: 196800351N
EditorialDelivering excellenceWhen Keppel FELS delivered 13 offshorerigs in 2009, it was <strong>co</strong>nsidered a re<strong>co</strong>rd feat thatmany had not expected to be repeated so soon,especially when the world was then in recessionand new orders were drying up. Keppel Offshore& Marine (Keppel O&M) only had $1.7 billion innew orders that year.Just two years later, Keppel O&M secured <strong>co</strong>ntractsamounting to $10 billion for the year, a new re<strong>co</strong>rdwhich was repeated in 2012. The result is that, in<strong>2013</strong>, Keppel O&M will deliver an unprecedented46 projects, of which 20 will be delivered byKeppel FELS.For Keppel, it is not just about breaking re<strong>co</strong>rdsbut about doing things better and safer. It is about<strong>co</strong>nstantly challenging ourselves to exceed ourcustomers’ expectations.The world e<strong>co</strong>nomy, though, <strong>co</strong>ntinues to bevolatile. This <strong>co</strong>mpels rig owners to be budget<strong>co</strong>nscious,and value the timely delivery of theirrigs so that they can be promptly deployed.With a re<strong>co</strong>rd number of rigs ordered worldwide,equipment <strong>co</strong>sts are escalating. There is also ashortage of skilled labour worldwide. In Singapore,the government is presently looking to tighten theinflux of foreign labour which make up a significantportion of the yards’ workforce. Post Ma<strong>co</strong>ndo,safety regulations are even more stringent, withrigorous safety audits required. As the shippingmarket declines, there is also increased <strong>co</strong>mpetitionfrom shipbuilding yards in China and Korea lookingto enter the offshore rig-building market.Amid this challenging scenario, Keppel FELS has<strong>co</strong>ntinued to secure new orders while deliveringrigs on time. The yard has already delivered fourrigs this year with perfect safety re<strong>co</strong>rds and aheadof schedule, some even as much as a month early.(See Special Focus)We are off to a good start but to achieve this newre<strong>co</strong>rd will be no mean feat.Process improvements in our rig <strong>co</strong>nstructionhave been put in place in tandem with facilityenhancements. Our yards have been efficientlylaid out like assembly lines, significantly reducingthe time it would take to build a jackup rig. Withmost rigs being built to Keppel’s proprietary design,we have better <strong>co</strong>ntrol and can reap efficienciesthrough replication of the <strong>co</strong>nstruction process.More automation has also been introduced,reducing the dependence on unskilled labour.Even as our yards work toward the deliveries, safetyremains our top priority and this is reinforced bynew initiatives such as the Keppel Group SafetyTarget <strong>2013</strong> which aims to reduce incident ratesby at least 20% and achieve zero fatality.Keppel <strong>co</strong>ntinues to win strong votes of <strong>co</strong>nfidencefrom customers over the years because of ourreputation for delivering quality products on time,on budget and in a safe manner. In a year whichwould see unprecedented deliveries, we have theopportunity to showcase our mettle, exactingexecution and <strong>co</strong>llective strength, proving to ourcustomers that we are indeed the provider ofchoice, with a clear lead from our <strong>co</strong>mpetitors.The need to safeguard our reputation as a marketleader of quality products with timely deliveriesmust reverberate across <strong>co</strong>mpanies in the KeppelGroup. Whether in infrastructure or propertyprojects, we are only as good as our last project.Even as we set new re<strong>co</strong>rds, we must deliver onour promises.Keppelite I February <strong>2013</strong>