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BBVA in 2012

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Behavioral scor<strong>in</strong>g is used to review contracts that have already been formalized by <strong>in</strong>corporat<strong>in</strong>g<strong>in</strong>formation on customer behavior and on the contract itself. Unlike reactive scor<strong>in</strong>g, it is ananalysis, i.e. once the contract has been granted. It is used to review credit card limits, monitor risk,etc., and takes <strong>in</strong>to account variables directly l<strong>in</strong>ked to the transaction and the customer that areavailable <strong>in</strong>ternally: the behavior of a particular product <strong>in</strong> the past (delays <strong>in</strong> payments, default,etc.) and the customer’s general behavior with the Entity (average balance on accounts, directdebit bills, etc.).Proactive scor<strong>in</strong>g tools take <strong>in</strong>to account the same variables as behavioral scor<strong>in</strong>gs, but they havea different purpose, as they provide an overall rank<strong>in</strong>g of the customer, rather than of a specifictransaction. This customer perspective is supplemented by adjustments that depend on the typeof product. The availability of proactive scor<strong>in</strong>gs has enabled the Group to monitor customers’credit risk more precisely, to improve risk screen<strong>in</strong>g processes and to manage the portfolio moreactively by offer<strong>in</strong>g credit facilities adapted to each customer’s risk profile.Chart 7 presents the probability of default curves of the proactive scor<strong>in</strong>g tool for <strong>BBVA</strong> Spa<strong>in</strong>mortgages <strong>in</strong> the domestic “positive experience” segment with low loyalty, and exclud<strong>in</strong>gref<strong>in</strong>anc<strong>in</strong>g, accord<strong>in</strong>g to the score. The “positive experience” segment covers customers withgood payment behavior over the previous 24 months and with loyalty to the Bank. Chart 8 depictsthe behavioral scor<strong>in</strong>g for <strong>BBVA</strong> Bancomer credit cards.7Proactive scor<strong>in</strong>g tool calibration for mortgages of <strong>in</strong>dividuals <strong>in</strong> <strong>BBVA</strong> Spa<strong>in</strong>(Default rates for the domestic "positive experience" segment with low loyalty, exclud<strong>in</strong>g ref<strong>in</strong>anc<strong>in</strong>g, based on scor<strong>in</strong>g)2,5%2,0%Default rates1,5%1,0%0,5%0,0%1 2 3 45 6 7Score groups8Credit card behavioral scor<strong>in</strong>g tool calibration, <strong>BBVA</strong> Bancomer(Default rates by score)Default rates45%40%35%30%25%20%15%10%5%0%1 2 3 4 5 6 78 9 10 11 12 13 14 15 16 17 18 19 20 21Score groupsCredit risk95

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