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BBVA in 2012

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Letter from the Chairman“ <strong>BBVA</strong>’s pr<strong>in</strong>ciples of <strong>in</strong>tegrity, transparency and prudenceset us apart and are a source of value for the societieswhere we operate”Dear Shareholder:<strong>2012</strong> was marked once aga<strong>in</strong> by diverg<strong>in</strong>g forces beh<strong>in</strong>d the global economy’s growth. The emerg<strong>in</strong>gmarkets where <strong>BBVA</strong> operates posted strong growth, 6.5% overall, while the U.S. economy expanded2.2% and GDP <strong>in</strong> Europe decl<strong>in</strong>ed by 0.5%.<strong>2012</strong> has been an extremely difficult year due to the crisis <strong>in</strong> Europe and, particularly, <strong>in</strong> Spa<strong>in</strong>.However, major progress has been made.In Europe, those who one year ago predicted the end of the euro have been proven wrong. Theyunderestimated the political will and the huge economic capacity of the European Union. Now weneed to cont<strong>in</strong>ue mov<strong>in</strong>g toward a greater economic and monetary union, and this can only beachieved through further <strong>in</strong>tegration.In Spa<strong>in</strong>, the <strong>in</strong>tense adjustment and reform process undertaken is beg<strong>in</strong>n<strong>in</strong>g to bear fruit. A turn forthe better can be seen <strong>in</strong> the perception of our economy, which represents a w<strong>in</strong>dow of opportunity.If Spa<strong>in</strong> takes advantage of this opportunity, there could soon be an upward revision of oureconomy’s growth prospects.But there is still a long way to go. Unemployment is Spa<strong>in</strong>’s ma<strong>in</strong> drama. There are bus<strong>in</strong>esses andsectors that are already creat<strong>in</strong>g jobs, although not <strong>in</strong> a sufficient number to absorb the employmentthat is still be<strong>in</strong>g destroyed <strong>in</strong> the construction, f<strong>in</strong>ancial and public adm<strong>in</strong>istration sectors.We must all jo<strong>in</strong> forces to reverse this situation. This is precisely what we are do<strong>in</strong>g at <strong>BBVA</strong>, creat<strong>in</strong>gnet employment <strong>in</strong> Spa<strong>in</strong> dur<strong>in</strong>g the 2010-<strong>2012</strong> period and promot<strong>in</strong>g programs as important as “Yosoy Empleo” (I’m Employment), a comprehensive plan to promote the creation of 10,000 new jobs<strong>in</strong> small and medium-sized enterprises and with the self-employed, which <strong>in</strong>cludes tra<strong>in</strong><strong>in</strong>g <strong>in</strong>itiativesand an employment <strong>in</strong>termediation service.Major progress has also been made <strong>in</strong> the Spanish f<strong>in</strong>ancial sector <strong>in</strong> <strong>2012</strong>. The banks that createdthe problem <strong>in</strong> the first place have already been taken <strong>in</strong>to government adm<strong>in</strong>istration. Now, oncethey have been recapitalized, they need to be privatized as soon as possible.Bad practices by some <strong>in</strong>stitutions have caused considerable damage to the sector’s image. Butthis crisis has also shown that not all banks are the same, and that <strong>BBVA</strong>’s pr<strong>in</strong>ciples of <strong>in</strong>tegrity,transparency and prudence set us apart and are a source of value for the societies where we operate.Throughout the crisis, <strong>BBVA</strong> has cost the State zero euros, and we have cont<strong>in</strong>ued to grow, pay<strong>in</strong>gtaxes and dividends, creat<strong>in</strong>g jobs and <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> social projects.4 Executive summary

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