BBVA in 2012

• Franchises with a sufficiently large customer base, holding leading positions in all themarkets (1st/2nd in Spain, market leader in Mexico, 1st/2nd in South America, leadershipposition in the US Sunbelt) and with important holdings and strategic alliances in Turkeyand China.19 BBVA is continuously analyzing the market in search of attractive and profitable investmentopportunities as part of its policy of active portfolio management, in order to generatemaximum shareholder value.In July 2012, BBVA completed the purchase of Unnim Banc S.A. This has strengthened itscommitment to Catalonia, doubling its share in one of the most attractive markets and ofthe biggest growth potentials in Spain. Unnim brings a million customers to the Group and abusiness that complements the current franchise in the region perfectly. It makes BBVA thesecond biggest bank by loans and the third by deposits in the area.BBVA is very clear about its strategic roadmap for the future: to make the most of its businesses,customers and footprint. In other words, to keep constructing a balanced business portfoliowith future growth. This is done by consolidating its leadership within the respectivegeographical areas, profiting from growth in emerging markets and gaining market share indeveloped areas. The process will require taking a step forward in service quality, being able towiden the financial products and services offered in line with increasing customer sophisticationand demands.Environment and BBVA positioning43