BBVA in 2012

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Positioning of BBVA GroupBBVA continuesto perform wellin a still difficultenvironmentThe banking model in BBVAIn the context described above, one more year the Group has continued to show its highcapacity for generating recurrent earnings, as well as its great structural strength. This standoutperformance is due to BBVA’s unique approach to banking based on four pillars:17 1. A portfolio model characterized by:• A very balanced diversification in terms of geographical areas, businesses and segments,which is essential for ensuring resilience in any environment. This diversification hascontinued to be important in 2012. It has ensured the maintenance of a high level ofrecurrent earnings, as well as meeting the high loan-loss provision requirements in Spain.In this regard, 56% of gross income originated in emerging countries.18 42 Executive summary
• Franchises with a sufficiently large customer base, holding leading positions in all themarkets (1st/2nd in Spain, market leader in Mexico, 1st/2nd in South America, leadershipposition in the US Sunbelt) and with important holdings and strategic alliances in Turkeyand China.19 BBVA is continuously analyzing the market in search of attractive and profitable investmentopportunities as part of its policy of active portfolio management, in order to generatemaximum shareholder value.In July 2012, BBVA completed the purchase of Unnim Banc S.A. This has strengthened itscommitment to Catalonia, doubling its share in one of the most attractive markets and ofthe biggest growth potentials in Spain. Unnim brings a million customers to the Group and abusiness that complements the current franchise in the region perfectly. It makes BBVA thesecond biggest bank by loans and the third by deposits in the area.BBVA is very clear about its strategic roadmap for the future: to make the most of its businesses,customers and footprint. In other words, to keep constructing a balanced business portfoliowith future growth. This is done by consolidating its leadership within the respectivegeographical areas, profiting from growth in emerging markets and gaining market share indeveloped areas. The process will require taking a step forward in service quality, being able towiden the financial products and services offered in line with increasing customer sophisticationand demands.Environment and BBVA positioning43
Page 2 and 3: BBVA Group Highlights
Page 4 and 5: “ In 2012 the Group generateda ne
Page 6: 2
Page 9 and 10: Letter from the Chairman 5
Page 11 and 12: All this is the result of a strateg
Page 13 and 14: 1 As the main expression of t
Page 15 and 16: Our communication in 2012 has conti
Page 17 and 18: Brand management in 2012 was highly
Page 19 and 20: BBVA Board CommitteesIn order to be
Page 21 and 22: • Across-the-board operational co
Page 23 and 24: Primary stakeholdersIntroduction: t
Page 25 and 26: BBVA earnings figures presented in
Page 28 and 29: High liquidity ofBBVA shareBBVA is
Page 30 and 31: Management modelA model of peoplema
Page 32 and 33: To sum up, the combination of the a
Page 35 and 36: South AmericaIn 2012, a common syst
Page 37 and 38: Number of claims filed at the Banki
Page 39 and 40: Environmentand BBVA positioningThe
Page 41 and 42: the measures taken to correct imbal
Page 44 and 45: The easing of financial tensions in
Page 48 and 49: 20 2. A business model based on th
Page 50 and 51: - Innovate with teams dedicated exc
Page 52 and 53: 25 In short, this banking model
Page 54 and 55: 2. …reflected ingross income…28
Page 56 and 57: Risk under controlBBVA NPAs versusp
Page 58 and 59: Business areasSpainStrong franchise
Page 60 and 61: EurasiaAn area ofgrowth andpositive
Page 62 and 63: South AmericaBusiness activity(Year
Page 64 and 65: In short, abusinesstransformationre
Page 67 and 68: Group financialinformation65 Earnin
Page 69 and 70: EarningsIn 2012, BBVA Group reporte
Page 71 and 72: Consolidated income statement: quar
Page 73 and 74: • Resilience in Spain, in a conte
Page 75 and 76: allocations to the deposit guarante
Page 77 and 78: 8 • Maintain its leadership p
Page 79 and 80: 13 Provisions and othersCumulativ
Page 81 and 82: Lastly, earnings per share (EPS) fr
Page 83 and 84: In short, a year in which there has
Page 85 and 86: 20 Lastly, non-performing loans ha
Page 87 and 88: Off-balance-sheet customer funds st
Page 89 and 90: Capital baseThe main highlight in 2
Page 91 and 92: 26 RatingsIn 2012, BBVA’s ratin
Page 93 and 94: Risk management90 Global Risk Manag
Page 95 and 96: Integration of risks andoverall ris
Page 97 and 98:
Credit riskCredit risk quantificati
Page 99 and 100:
Behavioral scoring is used to revie
Page 101 and 102:
The economic cycle in PDThe current
Page 103 and 104:
13LGD for Autos Finanzia, BBVA Spai
Page 105 and 106:
The portfolio model and concentrati
Page 107 and 108:
The exposure breakdown by rating of
Page 109 and 110:
22 Real-estate exposure and coverag
Page 111 and 112:
ConcentrationExcluding sovereign ri
Page 113 and 114:
27 BBVA Group. Net NPA entries(Mill
Page 115 and 116:
Structural risksStructural interest
Page 117 and 118:
Interest rate risk measurement is s
Page 119 and 120:
Structural risk in the equity portf
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BBVA continues working to improve a
Page 123 and 124:
Credit risk in market activitiesThe
Page 125 and 126:
Operational riskOperational risk is
Page 127 and 128:
Operational risk management in the
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Reputational riskThis is another ty
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The economic capital of the Pension
Page 133 and 134:
Categories of financing and advice
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Business areas135 Spain149 Eurasia1
Page 137 and 138:
Furthermore, as usual in the case o
Page 139 and 140:
SpainIncome statement(Million euros
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• On July 20, the Government requ
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3 Spain. Efficiency ratio versus pe
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These lines axes of action will con
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10 Spain. Operating income(Million
Page 149 and 150:
- Creation of a SICAV module on the
Page 151 and 152:
As of 31-Dec-2012, BBVA Seguros has
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EurasiaIncome statement(Million eur
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Management prioritiesIn 2012, the E
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17 Eurasia. Efficiency(Million euro
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• The above, together with the hi
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Highlights• The Bank has been rec
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MexicoIncome statement(Million euro
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area has been positive year-on-year
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30 Mexico. Consumer finance plus cr
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The increase of operating expenses
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As a result of the above, the net a
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government employees and tax collec
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South AmericaIncome statement(Milli
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advancing together with economic ac
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43 South America. Net attributable
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Grupo BBVA. Business share ranking
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Colombia Peru Venezuela2012 ∆%
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The macroeconomic and competitive e
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VenezuelaIn 2012, the growth of the
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By companies, Seguros Argentina, fo
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Significant ratios(Percentage)The U
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opportunities in key markets throug
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51 The United States. NPA and cover
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The area was able to successfully m
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HighlightsThe most relevant awards
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Definition of the aggregateCorporat
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held by retail investors. The conve
Page 205 and 206:
Additional information:Corporate &
Page 207 and 208:
greater efficiency, cost control an
Page 209 and 210:
The trend in operating expenses sho
Page 211 and 212:
Main Corporate Finance transactions
Page 213 and 214:
Corporate LendingCorporate Lending
Page 215 and 216:
In Latin America, the funding of Li
Page 217 and 218:
In Mexico, Global Markets maintains
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Supplementaryinformation216 Consoli
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IFRS (Bank of Spain’s Circular 4/
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JapanTokyoFukoku Seimei Bldg. 12 th
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BBVA in 2012

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