BBVA in 2012

Management modelA model of peoplemanagementgeared toprofessionaldevelopmentThe model of people management at BBVA is geared above all to professional development. Itis a model whose target is to generate the appropriate conditions for professional growth.But it is not enough to provide opportunities and challenges. There has to be support for peopleduring their growth process. Training plays a key role here. It is in fact another differentiatingfeature of BBVA and a basic element for the development of talent. Training is conceived of inthe Group as an investment, with a two-fold objective:• As a response to customer needs, within the BBVA customer-centric corporate culture.• As a response to the individual needs of all the professionals who work in the Group, with theaim of promoting their professional development.In 2012, training in the Group became more focused on the lines for action that make up theCampus BBVA model. A specialized and global training system has been designed, continuouslyaligned with and adapted to the Bank’s strategy. The importance given by BBVA to training isclear from the more than €40m invested in 2012. At the same time, the global nature of theOrganization means that training in languages is an essential element, with investment ofmore than €3m. The interest of people in their training is reflected by the more than 400,000individual development actions implemented in the last competence assessment process, thusdemonstrating that the commitment to professional development is mutual. In the final analysis,it also materializes in tangible aspects, such as:• Around 20% of the people in BBVA are promoted every year.• Campus BBVA received the award for “Innovation in Training in Innovation and Technology(IT)” from the consultancy Greenlight Project Management in March 2012. The awardrecognizes BBVA’s innovative IT courses, which makes Campus BBVA a benchmark fortraining in the global financial industry.• BBVA Group has received the award for “Best Trainer of Professionals in China” in January2012 from the China Club. It recognizes the Bank as the best trainer of Chinese professionals,highlighting BBVA’s work in attracting talent in the Asian country.In addition, making use of the advantages offered by new technologies, e-learning is becomingthe main training channel in the Group. In 2012, it provided 5.4 million hours of training, 63% ofthe total. Technology is thus becoming increasingly important, and is ensuring a more efficientand flexible distribution of content. This medium gives the Group a tool for global learning, withthe efficiency derived from mass distribution, but with content developed or adapted locally.26 Executive summary