BBVA in 2012

The ResponsibleBusiness Plan2013-2015 will bepublished in thefirst half of 2013The main objectives proposed for this plan are:• Promote a cultural change with people at the core.• Improve external and internal reputation.• Increase customer satisfaction.• Extend the generation of shared value in communities where we are present.The Responsible Business Plan 2013-2015 will be published in the first half of 2013.BBVA maintains itscommitment to themain internationalagreementson corporateresponsibility andsustainabilityBBVA also maintains its commitment to the main international agreements on corporateresponsibility and sustainability, such as the United Nations Global Compact and the MillenniumDevelopment Goals, the UN Environment Programme Finance Initiative (UNEP FI), the EquatorPrinciples, the UN Principles for Responsible Investment (PRI) and the Carbon Disclosure Project.At the same time, the Group publicly recognizes its respect for the United Nations Declaration onHuman Rights, the basic labor standards of the International Labour Organization and the OECDguidelines for multinational companies. It is also aligned with the corporate social responsibilitypolicy published in 2011 by the European Commission.BBVA continues to participate actively in the International Integrated Reporting Council(IIRC), within the framework of the IIRC Pilot Program. It therefore plays a key role in theimplementation of a global and common framework for integrated corporate reporting.For the first time in 2012 BBVA became part of the Thun Group, a financial sector initiative thatbrings together the following institutions: Barclays, BNP Paribas, Credit Suisse, Deutsche Bank,ING, ROBS, UBS, Unicredit and WestLB, with the support of the Competence Center for HumanRights of the University of Zurich. The group aims to contribute toward implementing guidingprinciples on business and human rights in the financial sector. The result of this working grouphas been an initial draft of a practical document that is a guide for focusing and implementingthese principles in the financial sector. Currently the relevant UN agencies, organizations andstakeholders in general are being asked for their contributions for integration into the finaldocument. It will be published in 2013.Lastly, also worth noting is BBVA’s presence in 2012 at the Rio+20 Summit, the United Nationsconference on sustainable development. The summit was held 20 years on from the first in Riode Janeiro in 1992. It provided another opportunity to renew the global political commitmentto sustainable development and act to eradicate poverty and environmental destruction,while constructing a bridge toward the future and analyzing the progress made in sustainabledevelopment.For more information on local initiatives in each of the core corporate responsibility policy areas,see the website www.bancaparatodos.com/en/.18 Executive summary