BBVA in 2012
BBVA in 2012
BBVA in 2012
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Global Transactional Bank<strong>in</strong>gIn <strong>2012</strong>, Global Transactional Bank<strong>in</strong>g cont<strong>in</strong>ued to implement its 2015 Strategic Plan, focused on across-country and customer-centric approach. New products and solutions have been developed<strong>in</strong> all the transactional bus<strong>in</strong>ess l<strong>in</strong>es and for all customer segments. <strong>BBVA</strong> Net Cash received the“Best Web Design <strong>in</strong> Lat<strong>in</strong> America” award. It has also been named “Best Sub-Custodian Bank <strong>in</strong>Spa<strong>in</strong>” thanks to the custody services provided. Euromoney magaz<strong>in</strong>e has named <strong>BBVA</strong> “BestCash Management Provider <strong>in</strong> Venezuela” and “Best Cash Management Provider <strong>in</strong> euros <strong>in</strong> Lat<strong>in</strong>America for International F<strong>in</strong>ancial Institutions”. <strong>BBVA</strong> has also been chosen as “Top Rated” <strong>in</strong> the“Agent Banks <strong>in</strong> Major Markets” survey conducted by Global Custodian <strong>in</strong> the “Cross Border/Non-Affiliated” and “Domestic” categories for custody services.Global MarketsGlobal Markets closed <strong>2012</strong> with revenue growth <strong>in</strong> its ma<strong>in</strong> products and geographical areas(except for rest of Europe and Asia). Gross <strong>in</strong>come <strong>in</strong> <strong>2012</strong> stood at €1,152m, up 18.0% year-on-year.These good earn<strong>in</strong>gs figures are the result of an adequate strategy of geographical and customerdiversification.The bus<strong>in</strong>ess model of Global Markets cont<strong>in</strong>ues to re<strong>in</strong>force customer focus as the core elementof its value proposition. This has been recognized by the specialized media. <strong>BBVA</strong> was chosen bestbank <strong>in</strong> Spa<strong>in</strong> <strong>in</strong> exchange rates at the IAIR Awards, and tops the Bloomberg rank<strong>in</strong>g for the bestexchange rate forecasts of Lat<strong>in</strong> American currencies aga<strong>in</strong>st the dollar.In Spa<strong>in</strong>, revenue from customers is up 5% year-on-year, with growth, above all, <strong>in</strong> strategicbus<strong>in</strong>esses such as exchange rates and lend<strong>in</strong>g, where the <strong>in</strong>creases are over 15%. Revenue fromSMEs and retail customers rose by more than 50%, thanks to the close collaboration of GlobalMarkets with the commercial network. By products, exchange rates and lend<strong>in</strong>g have grownat double-digit rates year-on-year. In equity, <strong>BBVA</strong> cont<strong>in</strong>ues to hold first place <strong>in</strong> stock marketbrokerage, with an 18.9% market share accord<strong>in</strong>g to December <strong>2012</strong> data, more than 11 percentagepo<strong>in</strong>ts above the nearest competitor. In bond issues, <strong>BBVA</strong> tops the rank<strong>in</strong>g with all types ofcustomers <strong>in</strong> Spa<strong>in</strong>.65CIB. Market shares evolution <strong>in</strong> Spanish equities brokerage(Percentage)Institutions 2011 <strong>2012</strong>Marketshare 11-121 <strong>BBVA</strong> 16.1 18.9 2.82 Santander 9.2 7.5 –1.73 Société Générale 8.4 6.6 –1.84 Sabadell 4.6 6.3 1.75 Credit Suisse Securities 5.9 5.5 –0.46 Banco Espirito Santo 7.7 5.0 –2.77 Morgan Stanley 5.4 4.9 –0.58 Merrill Lynch Capital Markets 3.5 4.5 1.09 Intermoney n.d. 3.7 n.d.10 UBS n.d. 3.6 n.d.2525<strong>BBVA</strong>SantanderSociétéGénéraleSabadellCredit SuisseSecurities201510502011 <strong>2012</strong>20151050In the rest of Europe and Asia, revenue from customers <strong>in</strong> Lisbon and Milan rose by more than25%. London consolidated its position <strong>in</strong> <strong>2012</strong> as the strategic hub of the credit bus<strong>in</strong>ess, a productthat has doubled the earn<strong>in</strong>gs posted <strong>in</strong> the previous year.Geographical diversification has enabled Global Markets to ensure recurrent earn<strong>in</strong>gs <strong>in</strong> Mexicoand South America, offsett<strong>in</strong>g the slowdown and volatility seen <strong>in</strong> developed markets.212 Bus<strong>in</strong>ess areas