BBVA in 2012

• Across-the-board operational committees: responsible for implementing and executingthe CRR programs. These committees, whose secretariat corresponds to the CorporateResponsibility and Reputation department, were created in 2011 and have been operationalsince 2012. They are as follows:– The Social, Environmental and Reputational Risk Committee, chaired by the Group’s RiskManager.– The Eco-efficiency and Responsible Procurement Committee, chaired by the Group’sProcurements, Premises and Services Manager.– The ESG Investment Committee, chaired by the Analyst, Investor and ShareholderRelations Manager.CR management system and strategicfocusIn 2012 progress has continued to be made on initiatives based on the four pillars elements ofour policy:1. Financial literacyInformed decision-making helps people improve their personal financial situation, makesrisk management easier for financial institutions, encourages saving and strengthens thefinancial system as a whole. For BBVA, financial literacy means more consistent savers andmore responsible debtors. This commitment is activated through the Global Financial LiteracyPlan “El dinero en nuestras vidas” (Money in our lives). The main programs in this plan are“Adelante con tu Futuro” (Forward with your future) in Mexico and South America and “Valoresde Futuro” (Future values) in Spain and Portugal.2. Financial inclusionThe fight against financial exclusion is for BBVA an objective that is in keeping with itsbusiness targets and ethical and social commitment. The star project in this core elementis the BBVA Microfinance Foundation. The Foundation works to provide access to financialservices for the most disadvantaged members of society so that they can undertakesustainable productive activities that allow them to improve their own standard of living andthat of their families and to promote their economic and social development.3. Responsible bankingBBVA works to integrate responsible management across the value chain, from productdesign, advertising and sales to management of risks. This element includes programs thathelp integrate this aspect of sustainability into the Group’s day-to-day activities.4. Community involvementThis commitment is focused on supporting education, social enterprise, research andculture. The main lines of activity are the “Community Investment Plan for Latin America”, the“Momentum Project” and the program of BBVA Foundation activities.Over recent years, and particularly in 2012, the social legitimacy of financial activity has beeneroded on a large scale. This is a global loss that is permanent in nature, and is combined witha growing demand for accountability. This has been the major motivation behind BBVA’s workin 2012 on its new CRR Strategic Plan 2013-2015, also known as the Responsible Business Plan.This new plan aims to integrate the impact made by our financial activity on the life of peopleinto the Group’s key decision-making processes, with the aim of making a difference and puttingpeople at the core of the Group’s activity.Financial literacymakes fordependablesavers and moreresponsibledebtorsThe financialinclusion facilitatesaccess to financialservicesIn BBVA, responsiblebusinessdevelopment isone of the criticaland main aims inthe CR policyBBVA iscommitted to thedevelopment ofthe communities inwhich it operatesCorporate responsibility17