BBVA in 2012
BBVA in 2012
BBVA in 2012
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• Across-the-board operational committees: responsible for implement<strong>in</strong>g and execut<strong>in</strong>gthe CRR programs. These committees, whose secretariat corresponds to the CorporateResponsibility and Reputation department, were created <strong>in</strong> 2011 and have been operationals<strong>in</strong>ce <strong>2012</strong>. They are as follows:– The Social, Environmental and Reputational Risk Committee, chaired by the Group’s RiskManager.– The Eco-efficiency and Responsible Procurement Committee, chaired by the Group’sProcurements, Premises and Services Manager.– The ESG Investment Committee, chaired by the Analyst, Investor and ShareholderRelations Manager.CR management system and strategicfocusIn <strong>2012</strong> progress has cont<strong>in</strong>ued to be made on <strong>in</strong>itiatives based on the four pillars elements ofour policy:1. F<strong>in</strong>ancial literacyInformed decision-mak<strong>in</strong>g helps people improve their personal f<strong>in</strong>ancial situation, makesrisk management easier for f<strong>in</strong>ancial <strong>in</strong>stitutions, encourages sav<strong>in</strong>g and strengthens thef<strong>in</strong>ancial system as a whole. For <strong>BBVA</strong>, f<strong>in</strong>ancial literacy means more consistent savers andmore responsible debtors. This commitment is activated through the Global F<strong>in</strong>ancial LiteracyPlan “El d<strong>in</strong>ero en nuestras vidas” (Money <strong>in</strong> our lives). The ma<strong>in</strong> programs <strong>in</strong> this plan are“Adelante con tu Futuro” (Forward with your future) <strong>in</strong> Mexico and South America and “Valoresde Futuro” (Future values) <strong>in</strong> Spa<strong>in</strong> and Portugal.2. F<strong>in</strong>ancial <strong>in</strong>clusionThe fight aga<strong>in</strong>st f<strong>in</strong>ancial exclusion is for <strong>BBVA</strong> an objective that is <strong>in</strong> keep<strong>in</strong>g with itsbus<strong>in</strong>ess targets and ethical and social commitment. The star project <strong>in</strong> this core elementis the <strong>BBVA</strong> Microf<strong>in</strong>ance Foundation. The Foundation works to provide access to f<strong>in</strong>ancialservices for the most disadvantaged members of society so that they can undertakesusta<strong>in</strong>able productive activities that allow them to improve their own standard of liv<strong>in</strong>g andthat of their families and to promote their economic and social development.3. Responsible bank<strong>in</strong>g<strong>BBVA</strong> works to <strong>in</strong>tegrate responsible management across the value cha<strong>in</strong>, from productdesign, advertis<strong>in</strong>g and sales to management of risks. This element <strong>in</strong>cludes programs thathelp <strong>in</strong>tegrate this aspect of susta<strong>in</strong>ability <strong>in</strong>to the Group’s day-to-day activities.4. Community <strong>in</strong>volvementThis commitment is focused on support<strong>in</strong>g education, social enterprise, research andculture. The ma<strong>in</strong> l<strong>in</strong>es of activity are the “Community Investment Plan for Lat<strong>in</strong> America”, the“Momentum Project” and the program of <strong>BBVA</strong> Foundation activities.Over recent years, and particularly <strong>in</strong> <strong>2012</strong>, the social legitimacy of f<strong>in</strong>ancial activity has beeneroded on a large scale. This is a global loss that is permanent <strong>in</strong> nature, and is comb<strong>in</strong>ed witha grow<strong>in</strong>g demand for accountability. This has been the major motivation beh<strong>in</strong>d <strong>BBVA</strong>’s work<strong>in</strong> <strong>2012</strong> on its new CRR Strategic Plan 2013-2015, also known as the Responsible Bus<strong>in</strong>ess Plan.This new plan aims to <strong>in</strong>tegrate the impact made by our f<strong>in</strong>ancial activity on the life of people<strong>in</strong>to the Group’s key decision-mak<strong>in</strong>g processes, with the aim of mak<strong>in</strong>g a difference and putt<strong>in</strong>gpeople at the core of the Group’s activity.F<strong>in</strong>ancial literacymakes fordependablesavers and moreresponsibledebtorsThe f<strong>in</strong>ancial<strong>in</strong>clusion facilitatesaccess to f<strong>in</strong>ancialservicesIn <strong>BBVA</strong>, responsiblebus<strong>in</strong>essdevelopment isone of the criticaland ma<strong>in</strong> aims <strong>in</strong>the CR policy<strong>BBVA</strong> iscommitted to thedevelopment ofthe communities <strong>in</strong>which it operatesCorporate responsibility17