BBVA in 2012

Corporate responsibilityCorporate responsibility (CR) principles,policies and governanceBBVA works for abetter future forpeople followingthe principles ofintegrity, prudenceand transparencyThe mission of BBVA’s corporate responsibility policy is to define and promote behavior thatgenerates value for all its stakeholders (customers, employees, shareholders, suppliers and thecommunity).The Group’s CR commitments are aligned with our vision of “Working for a better futurefor people”, based on rigorous principles of integrity, prudence and transparency. The mostimportant of these commitments are:• Uphold excellence at all times in its core business operations.• Maximize the positive impacts of the business in the community, while minimizing anypossible negative impacts.• Create “social business opportunities” to generate social and economic value for BBVA.• Invest in the communities where the Group operates through support to various initiatives,particularly in the field of education.In BBVA CRfunctions aresupervised andpromoted by theBank’s highestexecutive body.In 2012 theResponsibleBusinessCommittee wascreated to assist itWith respect to organization, there was a major landmark in 2011 in the system of governanceof corporate responsibility: the Group’s Management Committee itself became the main bodysupervising and promoting the functions of corporate responsibility and reputation (CRR). Inother words, the Bank’s highest executive body was entrusted with responsibility for theseissues.Since late 2012 the Responsible Business Committee has assisted the Management Committeein this task. This committee plans to meet three times a year. It is made up of the Chairmanand CEO, the President and COO; and the heads of the Bank’s two global lines of business(Retail Banking and Corporate & Investment Banking) and Brand & Communication, HumanResources and Services, Legal Services, Audit and Compliance, and Corporate Responsibility andReputation (which functions as secretary).As a result of these changes, the system of governance of CRR is now organized as follows:• Board of Directors: responsible for approving and monitoring corporate responsibility policy.• Management Committee, supported by the Responsible Business Committee: with themain role of promoting, supervising and coordinating the Group’s CRR programs and thosedeveloped by local banks and their foundations.• Local and business area management committees: responsible for promoting and monitoringCRR programs at a local or business area level. These committees are chaired by the countrymanager or manager of the business area in question (some of the Group’s banks, suchas BBVA Bancomer in Mexico and BBVA Provincial in Venezuela, have decided to keep theprevious system of local CRR committees).16 Executive summary