BBVA in 2012

HighlightsThe most relevant awards and recognitions received by this area are outlined below.• The US bank was recognized for the third year in a row by the Financial Services Roundtablewith the 2011 Community Service Leadership Award. This recognition has been possible thanksto the efforts made in community involvement, including financial literacy programs, children’sreading initiatives and projects to revitalize schools.• American Banker magazine has recognized BBVA Compass for its consumer-friendly, webbasedcollections approach.• BBVA Compass joined the ranks of Apple, Coca-Cola and some of the country’s mostprestigious companies as a “Dale Carnegie Leadership Award” recipient. This important awardrecognizes those companies which place an emphasis on human resources, innovation andorganizational creativity in order to achieve their business objectives. Specifically, it highlightedthe bank’s commitment to providing excellent service and quality products to its customers,its constant dedication to the professional development of its employees and the sense ofresponsibility that drives a high level of community involvement.As for reputation and brand awareness, BBVA Compass is one of the highest reputationbrands in the US financial sector. It occupies third place according to American Banker and theReputation Institute.• BBVA Compass climbed two steps to third place in American Banker’s report on the reputationof the 30 leading banks in the U.S. In the three years that American Banker has conducted thesurvey, BBVA Compass has gone from sixteenth to third, reflecting the bank’s commitment tobecoming a standard-bearer for outstanding corporate reputation.• Brand recognition has also increased significantly. The BBVA Compass Stadium in Houstonopened in May, with over 22,000 soccer fans opening almost 1,000 credit card accounts. Theinauguration was mentioned more than 1,800 times in the media in the months following itsopening ceremony, equivalent to nearly 29 million dollars of advertising value. BBVA Compassalso partners with the home team, the Houston Dynamo, in the “Building a Better Community”project. This includes rebuilding homes and revitalizing the green areas surrounding thestadium, as well as improving children’s education.• In addition, from December 16 to March 31, it will be sponsoring the first-ever exhibitionshowcasing the Prado Museum in the United States, to be held at one of America’s mostimportant museums, the Museum of Fine Arts, Houston (MFAH).The United States195