BBVA in 2012

Commercial BankingThis unit, which manages SMEs, has once again posted year-on-year growth in loans anddeposits. Commercial Banking has recently accessed new sectors, while expanding its presencein those where it was already active. A food franchise segment has been set up to meet thecredit, cash management and capital market needs of the owners of restaurant franchises in theUnited States. In addition, equipment finance and leasing activities began in the fourth quarter of2012, which will be focused primarily on companies with sales in excess of USD 100m. This newactivity will boost and support the planned access to other segments, such as transportation,agribusiness and healthcare. The business is currently in its initial stages and is expected to beginits production activity by the end of the second quarter of 2013.Corporate BankingThis unit, which specializes in large corporations, has increased the size of its loan portfolioby more than 40% over the last twelve months. Corporate Banking is planning to expandits presence in various activities and businesses, such as foreign exchange, derivatives andcommercial credit card products, in order to create a more robust market segment and a morecomprehensive range of products with greater added value for customers, as well as starting toattract international customers.Retail BankingThe Retail Banking division of BBVA Compass has seen its loan portfolio grow significantly in 2012thanks to the increase in residential real-estate loans. Customer funds have also grown above alllower-cost items.This area has played a key role in offering the most innovative and interactive technology toprovide greater convenience to its customers. Nearly 6% of new customers have been attractedonline, and this figure is expected to increase with the investments planned for the online channel.Following the strategy to increase customer loyalty, the Retail Banking unit launched productsand services that include price differentiation, financial advisory service, discounts on certainservices, as well as units that are fully dedicated to customer service (more personalized andfaster, and with extended hours).Regarding liability products, BBVA Compass launched a campaign to attract money-marketaccounts in the second quarter of 2012, which has resulted in the opening of many accounts andan increase in customer deposits over the year. In addition, through the “Everyday Hero” program,customers who qualify, such as fire departments, police stations and hospitals, are offered buildto-orderchecking accounts with no monthly service charge.Wealth ManagementThe lending growth of this division has benefited from the low rates environment. Demanddeposits have also grown over the last twelve months. This increase is partially related to thenew products launched in 2012, including a national structured note solution, an internationalintegrated account product and several creative solutions aimed meeting customer needs.Wealth Management has started to expand its sales force and expects to treble the number offinancial advisors by the end of 2013 in order to meet the needs of customers.194 Business areas