BBVA in 2012
BBVA in 2012
BBVA in 2012
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opportunities <strong>in</strong> key markets through sponsorships of specific teams. Staff commitment to thebank has been boosted, pay<strong>in</strong>g special attention to talent retention.The organic expansion of <strong>BBVA</strong> Compass cont<strong>in</strong>ued <strong>in</strong> <strong>2012</strong>. It opened its first branch <strong>in</strong> Miami <strong>in</strong>order to expand its activities <strong>in</strong> the bus<strong>in</strong>ess and wealth management segments <strong>in</strong> South Florida.New loan production offices were also opened <strong>in</strong> the third and fourth quarters <strong>in</strong> California, Ill<strong>in</strong>oisand Florida. The Bank has tra<strong>in</strong>ed new teams specializ<strong>in</strong>g <strong>in</strong> loan orig<strong>in</strong>ation <strong>in</strong> strategic sectorssuch as healthcare and public f<strong>in</strong>ance.As regards the distribution model, the bank cont<strong>in</strong>ues to improve its remote distributioncapabilities, as shown by the <strong>in</strong>crease <strong>in</strong> the percentage of active Internet users over the year,which now amounts to 44% of the total number of customers. In less than one year, there havebeen more than 200,000 downloads of <strong>BBVA</strong> mobile bank<strong>in</strong>g applications for the most popularcell phones and devices. Lastly, the number of active mobile bank<strong>in</strong>g users has practicallydoubled over the last twelve months, and now accounts for nearly one third of the customerbase. Part of the <strong>in</strong>crease is related to the release of the new remote bank<strong>in</strong>g application forIPhone.In 2013, the focus will clearly be on customers, once the franchise transformation process hasbeen completed. The actions planned <strong>in</strong> the above strategic areas cover the follow<strong>in</strong>g:• Risks:– Cont<strong>in</strong>ue reduc<strong>in</strong>g the problem portfolios, particularly those from the construction realestatesector.– Expedite the orig<strong>in</strong>ation procedures, while ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g the same quality standards <strong>in</strong>control and monitor<strong>in</strong>g.• <strong>BBVA</strong> Compass will complete the f<strong>in</strong>al phase of the transformation process of the franchise <strong>in</strong>the country with:– The migration of debit cards, consumer loans and mortgages to the Alnova platform.– The development and implementation of new technological enhancements to boostaspects such as multi-channel bank<strong>in</strong>g and efficiency.• Differentiation, the most relevant <strong>in</strong>formation is summed up bellow:– Focus on a differentiated range of products and services adapted to each segment needs,and cont<strong>in</strong>ue aim<strong>in</strong>g added-value customers.– Improve customer satisfaction levels and staff productivity.– Increase revenue through synergies with other areas and units <strong>in</strong> the Group.• Lastly, growth:– Increase the diversification of activity and speed up the franchise’s organic expansion.– Explore and execute <strong>in</strong>novative alternatives to access new markets.The United States189