BBVA in 2012

government employees and tax collection solutions for states and municipalities, have resulted inone of the highest rates of bank loyalty: 4.57 product families on average per customer.The financial leasing business was strengthened buy the purchase of FacilLeasing in 2011. It alsoextended its product range to include not only auto leases, but also specialized leases (planes,boats), for equipment and fleets.Corporate & Investment Banking (CIB)This unit specializes in the management of global corporate customers who are offered valueadded investment banking and cash management products.The three CIB business lines are:• Client Coverage, managing the BBVA Group’s relationship with large global corporations.• Global Markets, providing investment and risk management solutions for corporate andinstitutional customers.• Transactional Banking, offering products and services for attracting competitive, innovative funds.CIB in Mexico has implemented a solid business model that has provided an excellent capacityto generate recurring revenues and to create value sustainably. This model has three basicpillars: 1) a clear customer focus, 2) investment in talent and 3) discipline in risk management. Theeffectiveness of this business model has withstood the test even in complex financial contexts,as reflected in the maintained leadership position of the unit in several market segments, suchas: debt capital markets (28% share, according to the latest data available from Dealogic), projectfinance (27% share, according to Negocio), structured bills (37% share, according to Negocio) andexchange rates and foreign currencies (21% share, according to Banxico).In 2012, CIB in Mexico took part in a number of significant cross-border deals, such as the IPOs ofCemex in Colombia, FibraHotel and Alsea, as well as in diverse foreign-trade finance transactionswith Cemex, Ebramex, IBM and América Móvil.In terms of commercial activity, it strengthened its collection products with new solutions including:“CIE Interbancario”, which allows corporate customers to extend the collection points for itsinvoices to the networks of other banks, with BBVA Bancomer as the collection consolidator, and“Cobranza Referenciada CIE”, which offers the possibility of receiving payments via credit cards,even over months with no interest.Insurance businessIn 2012, the insurance business experienced positive commercial growth, with a total of €1,014mpremiums issued. This figure was boosted by the extraordinary earnings from the ILP (Free EquityInvestment), as well as a strong performance of the “VidaSegura”, “HogarSeguro” and “TransacciónSegura” products.The low claims rate in the car insurance segment is the reflection of the excellent results obtainedin the recovery of units and sale of auto salvages.HighlightsA number of awards and special mentions were received, of which we may highlight:• BBVA Bancomer received the award for “Socially Responsible Company” from the CentroMexicano para la Filantropía (Cemefi) in recognition of its extraordinary social work as “goodMexico169