BBVA in 2012

As a result of the above, the net attributable profit increased by 4.0% on the 2011 figure to€1,821m.40 Mexico. Net attributable profit(Million euros at constant exchange rate)1,66620101,75020111,82120122.0001.8001.600+4.0% (1) 1.4001.2001.0008006004002000(1) A tipo de cambio constante: +x,x%.(1) At current exchange rate: +6.4%.Below are some of the most important aspects of the performance of the various businessunits in 2012.Commercial BankingCommercial Banking manages a loan book of €20,481m and total customer funds of €38,451m.Moreover, it serves seven of the nine customer segments. It does so through an extensivedistribution network which has tested the new service model consisting of a total renovation of thebranch and personalized attention by segment. So far, positive results have been observed in the7 offices where this new model has been introduced in terms of profitability, loyalty, greater use oftransactional services and improved perception of customer support service.Different products designed for each one of the segments managed in this unit have beenlaunched over 2012. For instance, it is worth mentioning the sale of structured bills for customersin the private and wealth management segment, in line with the strategy for making theinstitution’s liabilities more profitable and offering customers products with greater value. Thissegment has also been offered pre-approved loans for credit cards, mortgages and consumerloans, which have contributed to the growth of gross lending to customers in the area. In turn,BBVA Bancomer Asset Management has signed a strategic alliance with BlackRock to launchthe B+RVUSA fund, the first and only fund in its category in Mexico. The fund expands the rangeof funds for private banking customers and it invests in equity instruments, mainly internationalstocks. In addition, the “B-Estratega” application for iPad, which can be used to access financialinformation, was launched.The number of managers was increased to attend personal banking customers. This enablesdifferentiated products and services to be offered, such as the “DIVER-C” mutual fund, whichincludes the option of investing in a fund made up of several funds. Consumer loans were alsogranted for this segment through Bancomer.com with excellent price differentiation.Lending to small businesses has been very intense, and led BBVA in Mexico to earn the “Pyme2012” (SME 2012) award as the bank granting the most loans to SMEs and entrepreneurs. Thesuccessful “Membresías pyme” (SME Membership) program was launched for this segment. Thisprogram promotes added-value solutions so that businesses can more efficiently manage theircash, for example, through payroll administration, mutual funds, making tax payments, etc. Thisinitiative attracted 100,000 customers over 2012.Mexico167