BBVA in 2012

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56437 Mexico. Operating income and operating income net of NTI(Million euros at constant exchange rate)3,4183,4633,038 3,1593,5863,368+3.6% (1)+6.6% (2)4.03.53.02.52.01.51.02010(1) At current exchange rate: +5.9%.(2) At current exchange rate: +9.0%.20112012Impairment losses on financial assets increased in line with activity in the area, at 9.4%year-on-year to €1,320m. As a result, the cumulative risk premium has been stable on thefigure for last year, at 3.49%. The NPA ratio closed at 3.8% as of 31-Dec-2012, and the coverageratio at 114%.38 Mexico. Risk Premium(Percentage)3.49 3.493.253.62 3.543.623.213.523.273.58 3.554Q20101Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q20112012039 Mexico. NPA and coverage ratios(Percentage)120116111107114CoverageratioNPA ratio3.73.84.0 4.13.8December2011March June September December2012166 Business areas
As a result of the above, the net attributable profit increased by 4.0% on the 2011 figure to€1,821m.40 Mexico. Net attributable profit(Million euros at constant exchange rate)1,66620101,75020111,82120122.0001.8001.600+4.0% (1) 1.4001.2001.0008006004002000(1) A tipo de cambio constante: +x,x%.(1) At current exchange rate: +6.4%.Below are some of the most important aspects of the performance of the various businessunits in 2012.Commercial BankingCommercial Banking manages a loan book of €20,481m and total customer funds of €38,451m.Moreover, it serves seven of the nine customer segments. It does so through an extensivedistribution network which has tested the new service model consisting of a total renovation of thebranch and personalized attention by segment. So far, positive results have been observed in the7 offices where this new model has been introduced in terms of profitability, loyalty, greater use oftransactional services and improved perception of customer support service.Different products designed for each one of the segments managed in this unit have beenlaunched over 2012. For instance, it is worth mentioning the sale of structured bills for customersin the private and wealth management segment, in line with the strategy for making theinstitution’s liabilities more profitable and offering customers products with greater value. Thissegment has also been offered pre-approved loans for credit cards, mortgages and consumerloans, which have contributed to the growth of gross lending to customers in the area. In turn,BBVA Bancomer Asset Management has signed a strategic alliance with BlackRock to launchthe B+RVUSA fund, the first and only fund in its category in Mexico. The fund expands the rangeof funds for private banking customers and it invests in equity instruments, mainly internationalstocks. In addition, the “B-Estratega” application for iPad, which can be used to access financialinformation, was launched.The number of managers was increased to attend personal banking customers. This enablesdifferentiated products and services to be offered, such as the “DIVER-C” mutual fund, whichincludes the option of investing in a fund made up of several funds. Consumer loans were alsogranted for this segment through Bancomer.com with excellent price differentiation.Lending to small businesses has been very intense, and led BBVA in Mexico to earn the “Pyme2012” (SME 2012) award as the bank granting the most loans to SMEs and entrepreneurs. Thesuccessful “Membresías pyme” (SME Membership) program was launched for this segment. Thisprogram promotes added-value solutions so that businesses can more efficiently manage theircash, for example, through payroll administration, mutual funds, making tax payments, etc. Thisinitiative attracted 100,000 customers over 2012.Mexico167
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BBVA Group Highlights
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“ In 2012 the Group generateda ne
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2
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Letter from the Chairman 5
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All this is the result of a strateg
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1 As the main expression of t
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Our communication in 2012 has conti
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Brand management in 2012 was highly
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BBVA Board CommitteesIn order to be
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• Across-the-board operational co
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Primary stakeholdersIntroduction: t
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BBVA earnings figures presented in
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High liquidity ofBBVA shareBBVA is
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Management modelA model of peoplema
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To sum up, the combination of the a
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South AmericaIn 2012, a common syst
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Number of claims filed at the Banki
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Environmentand BBVA positioningThe
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the measures taken to correct imbal
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The easing of financial tensions in
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Positioning of BBVA GroupBBVA conti
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20 2. A business model based on th
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- Innovate with teams dedicated exc
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25 In short, this banking model
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2. …reflected ingross income…28
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Risk under controlBBVA NPAs versusp
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Business areasSpainStrong franchise
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EurasiaAn area ofgrowth andpositive
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South AmericaBusiness activity(Year
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In short, abusinesstransformationre
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Group financialinformation65 Earnin
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EarningsIn 2012, BBVA Group reporte
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Consolidated income statement: quar
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• Resilience in Spain, in a conte
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allocations to the deposit guarante
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8 • Maintain its leadership p
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13 Provisions and othersCumulativ
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Lastly, earnings per share (EPS) fr
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In short, a year in which there has
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20 Lastly, non-performing loans ha
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Off-balance-sheet customer funds st
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Capital baseThe main highlight in 2
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26 RatingsIn 2012, BBVA’s ratin
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Risk management90 Global Risk Manag
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Integration of risks andoverall ris
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Credit riskCredit risk quantificati
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Behavioral scoring is used to revie
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The economic cycle in PDThe current
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13LGD for Autos Finanzia, BBVA Spai
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The portfolio model and concentrati
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The exposure breakdown by rating of
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22 Real-estate exposure and coverag
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ConcentrationExcluding sovereign ri
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27 BBVA Group. Net NPA entries(Mill
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Structural risksStructural interest
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Interest rate risk measurement is s
Page 119 and 120: Structural risk in the equity portf
Page 121 and 122: BBVA continues working to improve a
Page 123 and 124: Credit risk in market activitiesThe
Page 125 and 126: Operational riskOperational risk is
Page 127 and 128: Operational risk management in the
Page 129 and 130: Reputational riskThis is another ty
Page 131 and 132: The economic capital of the Pension
Page 133 and 134: Categories of financing and advice
Page 135 and 136: Business areas135 Spain149 Eurasia1
Page 137 and 138: Furthermore, as usual in the case o
Page 139 and 140: SpainIncome statement(Million euros
Page 141 and 142: • On July 20, the Government requ
Page 143 and 144: 3 Spain. Efficiency ratio versus pe
Page 145 and 146: These lines axes of action will con
Page 147 and 148: 10 Spain. Operating income(Million
Page 149 and 150: - Creation of a SICAV module on the
Page 151 and 152: As of 31-Dec-2012, BBVA Seguros has
Page 153 and 154: EurasiaIncome statement(Million eur
Page 155 and 156: Management prioritiesIn 2012, the E
Page 157 and 158: 17 Eurasia. Efficiency(Million euro
Page 159 and 160: • The above, together with the hi
Page 161 and 162: Highlights• The Bank has been rec
Page 163 and 164: MexicoIncome statement(Million euro
Page 165 and 166: area has been positive year-on-year
Page 167 and 168: 30 Mexico. Consumer finance plus cr
Page 169: The increase of operating expenses
Page 173 and 174: government employees and tax collec
Page 175 and 176: South AmericaIncome statement(Milli
Page 177 and 178: advancing together with economic ac
Page 179 and 180: 43 South America. Net attributable
Page 181 and 182: Grupo BBVA. Business share ranking
Page 183 and 184: Colombia Peru Venezuela2012 ∆%
Page 185 and 186: The macroeconomic and competitive e
Page 187 and 188: VenezuelaIn 2012, the growth of the
Page 189 and 190: By companies, Seguros Argentina, fo
Page 191 and 192: Significant ratios(Percentage)The U
Page 193 and 194: opportunities in key markets throug
Page 195 and 196: 51 The United States. NPA and cover
Page 197 and 198: The area was able to successfully m
Page 199 and 200: HighlightsThe most relevant awards
Page 201 and 202: Definition of the aggregateCorporat
Page 203 and 204: held by retail investors. The conve
Page 205 and 206: Additional information:Corporate &
Page 207 and 208: greater efficiency, cost control an
Page 209 and 210: The trend in operating expenses sho
Page 211 and 212: Main Corporate Finance transactions
Page 213 and 214: Corporate LendingCorporate Lending
Page 215 and 216: In Latin America, the funding of Li
Page 217 and 218: In Mexico, Global Markets maintains
Page 219 and 220: Supplementaryinformation216 Consoli
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IFRS (Bank of Spain’s Circular 4/
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JapanTokyoFukoku Seimei Bldg. 12 th
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BBVA in 2012

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