BBVA in 2012

Hierro”. Lastly, BBVA has signed a new line for local administrations in order to provide themwith liquidity for paying the outstanding debts they have with businesses and self-employedworkers. The Bank has signed 21,673 operations amounting to €1,438m, i.e. a share of 12.5%.• In corporations, BBVA is the absolute market leader and the benchmark in this segment, witha 95.6% penetration share and 48.6% first supplier share, thanks to the Group’s outstandingservice and customer relations model.• The new “Smart Business” campaign has been launched for SMEs and self-employed workers,aimed at offering better service and making the most appropriate offer for each client. Workingwith POS terminals, it offers a number of special services such as point-of-sale finance, forcustomers with BBVA cards, with the possibility of advancing part of the revenues collected bythe terminals. In the present adverse environment, an increase of 6% has been achieved in POSterminal revenues from the SME segment.• Agreements were renewed with: the National Association of Self-Employed Workers (ATA), with450,000 members; the National Federation of Lottery Associations (ANAPAL), with more than5,000 members; the Spanish Hotel Trade and Modern Catering Association (FEHRCAREM), withmore than 3,000 franchises; the Spanish Trade Confederation (CEC), with 450,000 members;IAC Automoción, with 1,500 members; the Union of Tobacco Dealers (UAEE), with 11,000members; and FEHR (Spanish Hotel Trade and Restaurants Federation), with 270,000 membersin the sector. Furthermore, 15 partnership agreements have been signed with Chambers ofCommerce across Spain, which will BBVA offer its products to over 1 million companies andself-employed workers associated with these organizations.• In Public sector, it is important to highlight BBVA’s participation in the supplier paymentmechanism –with a contribution of €2,600m– implemented by the government in lateFebruary. This measure was designed to inject liquidity into the Spanish productive system asa whole. Also noteworthy is the Bank’s advisory services given to the Ministry of Economy andCompetitiveness and the Ministry of Finance and Public Administrations for the creation anddevelopment of the Regional Liquidity Fund (FLA). The Spanish banking system will contribute€8,000m to this initiative, and BBVA’s contribution will be €1,600m.The Insurance unit comprises several companies with the strategic goal of becoming thebenchmark in the insurance business among the different BBVA customer segments. It managesan extensive range of insurance products through direct insurance, brokerage and reassurance,using various networks. Insurance reported a positive trend during 2012, with written premiumstotaling €2,128m (up 13% year-on-year). This increase is largely due to the €1,608m contributed bythe life-savings business (up 21% year-o-year), bringing the funds managed by the Bank in savingsinsurance to €9,501m (up 8% year-o-year). According to ICEA, at the end of the third quarter of2012 (latest available figures), BBVA Seguros was the leader in the issue of premiums for IndividualSystematic Savings Plans products (PIAS), having reached a 30% market share in premiums, afterissuing €372m. Risk businesses for both life and non-life amounted to €520m in premiums issued.The unit has also brokered premiums for other companies for €178m.13 Market shares in PIAS as of 31-Sep-2012. BBVA Seguros and maincompetitors (1) (Percentage)30.0302519.32013.4159.2105.15.15BBVA SegurosInsurancegroup 1Insurancegroup 2Insurancegroup 3Insurancegroup 4Insurancegroup 50(1) Market share in issued premiums.146 Business areas