BBVA in 2012

Reputational riskThis is another type of risk that is defined as the risk associated with changes in the perceptionthat stakeholders (customers, stockholders, employees, etc.) have of the Group and itscomponent brands. Credit, market and operational risk may generate reputational risk.Reputational risk is analyzed and measured at the country level using a methodology developedjointly by GCRO and by the Brand and Communication/Corporate Responsibility and Reputationunits. Each country has a Corporate Responsibility and Reputation Committee to assess andoversee the management of this type of risk. However, the action plans themselves belong tothe business and support areas. There is also a Social, Environmental and Reputational RiskCommittee in the parent company to enhance and coordinate management of this type of risk atthe Group level.Operational risk125