TOTC2012-Recap-FINAL.. - Tales of the Cocktail

By the NumbersOf all the record-breaking numbers from Tales of the Cocktail® 2012, maybe the mostsignificant was 10. Our 10 th Anniversary. We celebrated 10 years of cocktails and spiritsculture with what was our biggest, most successful Tales of the Cocktail® to date.A Spirited Schedule of Events230 Events86 Tasting RoomsGettingPeople TalkingMeasured Media:221 Credentialed Media2,554,423,603 Media Impressions (Jan. 1 – Aug. 15)1,820 Stories Written (Jan. 1 – Aug. 15)$14,104,070 Ad Value Generated (Jan. 1 – Aug. 15)Social Media Statistics:63% of attendees surveyed followed Tales of theCocktail® on Facebook and Twitter (37%)Newsletter:26,136 Tales of the Cocktail® Weekly NewsletterSubscribers60 Professional Seminars37 New Product Launches30 Spirited Dinners (80% sell out)6 Hands on Seminars6 Unique New Orleans Excursions3 Spirited Luncheons1st Ever Street Food & Go Cups EventEconomic Impact14.3 million was the total economic impact,an increase of 1.6 million from 201117,703 hotel nights booked, an increase of1,955 hotel nights books from 201147% of visitors had attendedTales of the Cocktail® for their first timeGood Deeds200,000 Recyclable Tales of theCocktail® Tasting Cups$8,048 donated in complimentarytickets to the festival1,725 gallons of compost donated byTales of the Cocktail® and360 Vodka to City GreensPhone App:45% of respondents downloaded a Tales of theCocktail® app, an increase from 32.7% in 2011Events Live Streamed on NOLA.com:From Cocktail Napkin to Cocktail Bar:How to Open Your Own Bar SeriesFlavor Innovation WorkshopNon-Stop to KyotoSpirited Awards®Big Name Media Coverage*Saveur MagazineBeverage Media GroupGQ MagazineImbibe MagazineIn the Mix MagazineLos Angeles TimesMutineer MagazineThe New York TimesSirius XMTODAY ShowVancouver Sun*National Media Partner95% of visitors listed Tales of the Cocktail® as theprimary purpose of their visit to New Orleans1 million of state and local tax revenue collected infive days, an increase of 115,000 from 2011.