TOTC2012-Recap-FINAL.. - Tales of the Cocktail
TOTC2012-Recap-FINAL.. - Tales of the Cocktail
TOTC2012-Recap-FINAL.. - Tales of the Cocktail
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<strong>Cocktail</strong> Apprentice Program (CAP)Started in 2008, <strong>the</strong> <strong>Cocktail</strong> Apprentice Program was developed to give promising cocktail talent <strong>the</strong>opportunity to apprentice with some <strong>of</strong> <strong>the</strong> biggest names in <strong>the</strong> industry at <strong>Tales</strong> <strong>of</strong> <strong>the</strong> <strong>Cocktail</strong>®. The NOCCPSprovides travel, room and board to more than 60 <strong>of</strong> <strong>the</strong> world’s up-and-coming mixologists every year. While<strong>Tales</strong> <strong>of</strong> <strong>the</strong> <strong>Cocktail</strong>® benefits from <strong>the</strong> talents <strong>of</strong> <strong>the</strong>se apprentices behind <strong>the</strong> bar, <strong>the</strong> program providesapprentices unprecedented opportunities to learn alongside some <strong>of</strong> <strong>the</strong> biggest names in mixology. (See page 8for Class <strong>of</strong> 2012 <strong>Cocktail</strong> Apprentices)Coming from such a small city and an even smaller cocktail scene, I cannot translate into words how much thisopportunity meant to me. It will change my life and I will never forget it.--Jenner Cormier, 2012 Apprentice“Let me just say how incredible my experiences as a CAP were this year; both Vancouver and NOLA. I can’texpress to you <strong>the</strong> beauty and sincere inspiration I’ve taken from all <strong>of</strong> it. My bartending career is truly taking<strong>of</strong>f here in Toronto and I owe a great deal <strong>of</strong> gratitude <strong>Tales</strong> for creating such a wonderful event that brings somany genuine and passionate people toge<strong>the</strong>r for <strong>the</strong> love <strong>of</strong> all things cocktail. Thank you from <strong>the</strong> bottom <strong>of</strong>my heart.-- Michael Webster, 2012 CAP<strong>Cocktail</strong> Apprentice Scholarship FundThe <strong>Cocktail</strong> Apprentice Scholarship Fund was started in 2010 to allow former apprentices to pursue <strong>the</strong>irpassion for mixology through both educational opportunities and research projects. The NOCCPS grants aminimum <strong>of</strong> $25,000 every year to assist apprentices <strong>the</strong>se special pursuits that will benefit <strong>the</strong> greater cocktailcommunityA few past recipients include:Chris Churilla(Bartender, Terminus - Corvallis, OR)“Artisanal Spirits <strong>of</strong> <strong>the</strong> Pacific Northwest”Jason Kemp(Bar Manager, The Family Dog - Atlanta, GA)“Angostura thru Prohibition”Logan Lavachek(Bartender, NoMad - New York, NY)“Digital <strong>Cocktail</strong> Aggregate”Franky Marshall(Bartender, Monkey Club &The Tippler – New York, NY)“Ms. Franky on Stage”David Delaney, Jr.(Bartender, Citizen – Boston, MA;Bar Manager, Still & Stir - Worcester, MA)“B.A.R.”Thomas Klus(Bar Manager, Kask - Portland, OR)“P.U.B.”Brian Matthys(Bartender Le Bernardin – New York, NY)“Shochu Beyond <strong>the</strong> Highball.”Neil Kopplin(Creator and Owner Imbue Vermouth - Portland, OR)“Roots…Tracing Origins <strong>of</strong> Vermouth and Amaro”<strong>Cocktail</strong> Apprentice Medical FundSparked by former apprentice Logan Lovacheck’s battle with a broken femur and <strong>the</strong> resulting medical bills, <strong>the</strong>NOCCPS established <strong>the</strong> <strong>Cocktail</strong> Apprentice Medical Fund in 2011. This program provides short-term financialassistance in <strong>the</strong> form <strong>of</strong> cash grants to former <strong>Tales</strong> <strong>of</strong> <strong>the</strong> <strong>Cocktail</strong>® Apprentices to help <strong>of</strong>f set large medicalexpenses in times <strong>of</strong> need.Sazerac Seal <strong>of</strong> ApprovalIn an effort to preserve <strong>the</strong> quality <strong>of</strong> New Orleans’ most legendary cocktail, <strong>the</strong> NOCCPS created <strong>the</strong> SazearcSeal <strong>of</strong> Approval program in 2010. Using anonymous judges, only those establishments that adhere to <strong>the</strong>highest standards for <strong>the</strong>ir Sazeracs (quality ingredients, proper preparation and presentation) are awarded <strong>the</strong>Sazerac Seal <strong>of</strong> Approval. In 2012, <strong>the</strong> program expanded to include bars from around <strong>the</strong> world. (See page 7 fora list <strong>of</strong> 2012 Recipients)Flo Woodward Memorial ScholarshipHonoring one <strong>of</strong> New Orleans’ most beloved barkeeps, <strong>the</strong> Flo Woodward Memorial Scholarship providescontinuing education opportunities for members <strong>of</strong> <strong>the</strong> New Orleans hospitality industry. Recipients <strong>of</strong> thisaward are sent to <strong>the</strong> Bartending/Beverage Management Course at <strong>the</strong> Crescent City School <strong>of</strong> Bartending inNew Orleans (valued at $3000).What PeopleAre Saying…“I always tell people that I don’t go to <strong>Tales</strong> to findout what <strong>the</strong> industry is doing, I go to find out what<strong>the</strong> industry is going to be doing a year to threeyears from now.”—David Alan, The Tipsy Texan“It was impossible to see, hear, and drinkeverything — but we sure tried.”—Valerie Murray <strong>of</strong> Victoria Spirits“Food Trucks and Go Cups is one <strong>of</strong> those ideasyou know is genius, because it is so obviously rightthat you can’t believe someone hadn’t thought itup earlier.”—Alex del Castillo <strong>of</strong> Taceaux Loceaux“<strong>Tales</strong> is special, not only because it <strong>of</strong>fers up <strong>the</strong>most in depth learning experience when it comesto sharing knowledge within <strong>the</strong> drinks industry,but because it’s a chance for us to have a drinksindustry family ga<strong>the</strong>ring in a city where almostanything goes.”—Daniel Priseman,BittersandTwisted.com“Thank you for giving us all a chance to seecocktail “family.”—Aidan Demarest“<strong>Tales</strong> <strong>of</strong>fers so much to anyone with any interestin drinks and drinking. You can discuss <strong>the</strong> merits<strong>of</strong> classic cocktails with Gaz Regan or DavidWondrich all in an afternoon. That’s a pretty coolthing to have right in our backyard. So if youhaven’t been before, mark your calendar for <strong>the</strong>end <strong>of</strong> July, because you’ll need to go.”—Tommy Klus, Past CAP“Looking forward to <strong>the</strong> next TOTC adventure. Ihad heard <strong>the</strong> stories – <strong>of</strong> both New Orleans and<strong>Tales</strong> <strong>of</strong> <strong>the</strong> <strong>Cocktail</strong> – and now I understand <strong>the</strong>awesomeness that is. The reason everyone wantsto come back year after year. Why everyone asks if<strong>the</strong>y’ll see you at <strong>Tales</strong>. Old friends and new friendsaround every corner, comfortable Sou<strong>the</strong>rn farepaired with <strong>the</strong> best cocktails in <strong>the</strong> industry, andan opportunity to learn about <strong>the</strong> history and path<strong>of</strong> those creating and mixing your favorite drinks.”—Jennifer Heigl <strong>of</strong> Daily Blender“It is a real pleasure and an honor to be able tosupport and to be part <strong>of</strong> such an incredible event,specially to be able to meet and know such greatpeople that every year comes to <strong>Tales</strong>. So I have tothank you for this life experience.”—Matteo Luxardo