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Undergraduate Catalog 2006-07 - DRC Home - Walsh University

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MARKETING (B.A.)<br />

Division of Business, Economics and Communication — Dr. Carole Mount, Chair<br />

A minimum of 130 hours is required for graduation.<br />

Business Core (43 sem. hrs.)<br />

BUS 101 Introduction to Financial and Managerial Accounting I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 106 Microcomputer Apps. -Spreadsheet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (1)<br />

BUS 1<strong>07</strong> Microcomputer Apps. -Slideshow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (1)<br />

BUS 108 Microcomputer Apps. -Database . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (1)<br />

BUS 210 Managerial Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 216 Principles of Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 220 Quantitative Methods I, Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 221 Business Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 304 Management of Organizations & Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (4)<br />

BUS 3<strong>07</strong> Business Ethics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 320 Quantitative Methods II, Decision Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 326 Integrated Information Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 340 Institutional Environment of Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 450 International Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 490 Business Policy Seminar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

ECON 202 Macroeconomics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

Business majors must take ENG 240 and ECON 201 as partial fulfillment of the core requirements for English and Social Science, and<br />

MATH 155 or higher (excluding MATH 221).<br />

Business (18 sem. hrs.)<br />

BUS 309 Consumer Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 311 Marketing Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 316 Marketing Communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 416 Marketing Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

COM 360 Introduction to Advertising and Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

Choice of BUS 336, BUS 426, COM 270, COM 330, COM 365, or COM 460 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (3)<br />

BUS 336 eBusiness/Internet Marketing<br />

BUS 426 Sales Management<br />

COM 370 Mass Media Law & Ethics<br />

COM 330 Desktop Publishing<br />

COM 365 Advanced Advertising & Public Relations Writing<br />

COM 460 Advanced Advertising & Public Relations<br />

UNDERGRADUATE CATALOG 69

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