Undergraduate Catalog 2006-07 - DRC Home - Walsh University

security issues, stocks, exchange operations, regulation of security
markets; earnings as a source of funds; short-term and intermediate
financing; financial aspects of reorganization. Prerequisites:
BUS 102 or BUS 210, 106, 107, and 108. Offered fall and spring
semesters.
BUS 304 Management of 4 sem. hrs.
Organizations and Behavior
Study of the principles of management and the concepts of general
and specific individual human behavior within organizations.
Attention is given to applying the principles of management to general
and functional management of enterprises by concentrating on
problem-solving and analysis techniques and examines behavior at
the individual, group, and organizational levels of analysis. Topics
include: individual differences, motivation, small groups, leadership,
Contigency Theory and organizational culture. Prerequisite: junior
status or 60 credit hours. Offered fall and spring semesters beginning
F-06 .
BUS 306 Advanced Topics in 3 sem. hrs.
Financial Accounting
The study of topical advanced accounting issues. This course
emphasizes international financial reporting, information on partnerships
and operations, government accounting, business combinations,
and consolidated financial statements. Prerequisite: BUS 212.
Offered fall semester. (Formerly BUS 415).
BUS 307 Business Ethics 3 sem. hrs.
Study of the general principles and standards of ethics and Judeo-
Christian values applied to business and professional codes and practices.
Offered spring semester.
BUS 309 Consumer Behavior 3 sem. hrs.
Comprehensive study of the buyer decision-making process offering
insight into the buyer-seller relationship (consumer, industrial and
organizational). Behavioral sciences are used as a background for the
social, psychological and human evaluation or current marketing
activities. Topics include: attitude formation and change; motivation;
personality; social/cultural forces; and strategies of market segmentation
and positioning. Prerequisites: BUS 106,107,108, 216. Offered
every fall semester.
BUS 311 Marketing Analysis 3 sem. hrs.
Introduction to the major areas of market research, including survey,
experimental and field research design, practice and problem definition,
questionnaire design, and collection, analysis, interpretation and
presentation of survey data. Prerequisites: BUS 216 and 220;
Economics 201-202. Offered every spring semester.
BUS 313 Management of 2 sem. hrs.
Organizations and Behavior I
Addresses the first half of BUS 304. Prerequisite: Junior status or 60
credit hours. Offered School for Professional Studies program only.
BUS 314 Management of 2 sem. hrs.
Organizations and Behavior II
Addresses the second half of BUS 304. Prerequisite: Junior status
or 60 credit hours. Offered School for Professional Studies program
only.
BUS 315 Investments 3 sem. hrs.
Nature, mechanism and risks of investments; analysis of securities
with emphasis on those of corporations, formulation of investment
policies for individuals, institutions, and trust funds. Prerequisite:
BUS 221 or 218. Offered fall semester.
BUS 316 Marketing Communications 3 sem. hrs.
This course introduces the student to communication tools used in
the marketing environment.
An integrated approach, coordinating promotion and other marketing
efforts, used to ensure the maximum informational and persuasive
impact on customers will be examined in qualitative and quantitative
ways. The promotional mix will also be examined with regard to
effectiveness and efficiency in delivering marketing messages.
Prerequisite: BUS 216. Offered spring semester.
BUS 318 Human Resource 3 sem. hrs.
Foundations
Study of the principles, practices, and problems of human resource
management. Emphasis on planning, organizing and controlling the
organization's human participants with the goal of realizing human
potential. Traditional tools of HR management are supplemented
with contemporary ideas. Human resource issues concerned with the
formal structure design and informal culture are examined with
attention to motivation, development, performance and appraisal,
communication, decision making and conflict resolution. Cases of
actual practice are discussed and a project is required. (Formerly
BUS 403). Prerequisite: Junior status. Offered fall semester.
BUS 319 Managerial Negotiations 3 sem. hrs.
Exploration of the process and dynamics of the numerous negotiations
and conflict resolution efforts occurring continuously within
organizations. Reviews the major concepts and theories of the psychology
of bargaining and negotiations and handling of group conflicts.
Course utilizes cases and simulation exercises. Prerequisite:
BUS 318; Junior status. Offered spring semester.
BUS 320 Quantitative Methods II, 3 sem. hrs.
Decision Models
The study of selected math-based models used by organization decision
makers in analyzing frequently encountered decisions. Topics
include: decision theory, forecasting and time series analysis, linear
programming, project scheduling and simulation. Prerequisite; BUS
220; Junior status. Offered fall and spring semesters.
BUS 326 Integrated Information 3 sem. hrs.
Systems
(See Computer Science 326) Study of conceptual foundations,
structures and development of effective data-based management
systems, including analysis of appropriate hardware, software, and
administrative controls. Prerequisite: Junior status. Offered fall
and spring semesters.
BUS 327 Systems Analysis and 3 sem. hrs.
Design
Concepts and methods of systems analysis and design; includes a
project involving design of a computer based information system.
Emphasis on strategies and techniques of structured analysis and
structured design for producing logical methodologies for dealing
UNDERGRADUATE CATALOG 111