Thagi Pita Thagi - Seylan Bank

MEDIA RELEASEPallekele housewife wins Rs. 15 Mn luxury housein Seylan Bank’s ‘Thagi Pita Thagi’ Grand DrawTouches the lives of 15,720 Sri Lankans from all parts of the country.Colombo. Friday 03 August 2012. Achala Nakkawita of Pallekele, a 27 year-oldmother of a four month old infant daughter became the lucky winner of the coveted Rs.15 million super luxury house in the ‘Seylan Thagi Pita Thagi’ Grand Draw.Together with her husband Harsha and baby daughter Tharuki, she symbolicallyreceived the keys to her new house from Chairman Seylan Bank Mohan Pieris PC at aglittering ceremony at the Cinnamon Grand Hotel in Colombo, which was attended bythe senior management of the bank, the final draw winners and previous five monthlymillionaire winners as well as the media.An emotional and delighted Mrs. Nakkawita said that she initially felt no emotion themoment the news was broken to her by the Seylan Bank officials. “I was stunned for afew moments and felt nothing. It was then that the reality dawned on me. The feelingwas unbelievable. Of course I had heard of ‘Thagi Pita Thagi’ since its launch inOctober last year but I never thought I would win the grand prize, leave alone even oneof the many other prizes offered by Seylan”.“I am absolutely delighted that by saving in Seylan Bank I got the opportunity of winningthe biggest prize that anyone can ever dream of. All my family savings and investmentswill henceforth be with Seylan and I am specially going to open a Seylan Tikiri PlusAccount for my new born child’s future. I also invite everyone to join the growing Seylanfamily and thereby be a part of a winning team”, she added.Achala Nakkawita was a former staffer at an insurance company and later a MontessoriTeacher while her husband is also attached to an insurance company in Kandy. Theyboth have Savings Accounts with Seylan Bank. “We’ve been banking with Seylan Bankfor many years due to its superlative service and the confidence we have in it. As I keeptelling everyone, it is undoubtedly the best bank and certainly the Bank with a Heart”,she said.The excitement began on 24 October 2011 when Seylan Bank re-invigourated theconcept of banking rewards schemes in Sri Lanka with the launch of ‘Seylan Thagi PitaThagi’ rewards scheme. This was a one-of-a-kind rewards scheme which offered dualbenefits and reward structures.The promotion began with an exciting teaser campaign where a number of helicopterswere used to drop coupons across the country with all 3300 Seylan staff members also

going door-to-door across the island distributing leaflets and giving away a total of Rs.01 million in prize money.Acclaimed as the most innovative rewards scheme in contemporary banking history inSri Lanka, ‘Seylan Thagi Pita Thagi’ had one of the most unique prize schemes offeredby any Bank and was linked to eight of Seylan’s banking products thus offering thehighest number of winning chances to its customers.Over these past six months ‘Seylan Thagi Pita Thagi’ has created six millionaires andhas meaningfully touched the lives of nearly sixteen thousand Sri Lankans from all partsof the country with a variety of prizes.These lucky customers won from a wide range of attractive prizes such as monthly Rs.01 Million, motor bikes, LCD TVs, refrigerators, home entertainment systems, sofa sets,lap tops, fully automatic washing machines, four-burner gas cookers and goldsovereigns each month.‘Seylan Thagi Pita Thagi’ went several steps further and offered gifts over and abovethe customary gift scheme on offer for their account holders and customers, thus takingthe concept of rewards to a totally different platform which was connoted in the Brandname ‘Seylan Thagi Pita Thagi’.With the highest number of qualifying products ever, ‘Seylan Thagi Pita Thagi’ also had20 guaranteed monthly consolation winners (branch wise) in addition to the other luckymonthly winners.Says Seylan Bank Chairman Mohan Pieris PC, “As we reach Seylan Thagi Pita Thagi’sgrand finale, we are happy to have brought about a significant and meaningful changein the lives of many citizens in this country. Apart from the six millionaires who werecreated, thousands of others benefited through the gift scheme during these past sixmonths. We’re delighted to note that ‘Seylan Thagi Pita Thagi’ has not only blazed atrail in Sri Lanka’s banking industry but has also rewarded so many Sri Lankans acrossthe country”.Seylan Bank’s General Manager / CEO Kapila Ariyaratne said, “‘Seylan Thagi PitaThagi’ was yet another example of our commitment to constantly deliver greater valueto our customers by focusing on more innovative value propositions. We are extremelygratified that this rewards scheme rapidly became one of the most popular and soughtafter propositions in the financial services industry. As always we are fully committed toserve our thousands of customers across Sri Lanka and we invite all Sri Lankans toshare the benefits of being part of the ever growing Seylan family”.CAPTION FOR PHOTO - Chairman Seylan Bank Mohan Pieris PC, symbolically handsover the key of the house worth Rs. 15 million to the winner of the Seylan Thagi PitaThagi Grand Draw Mrs. Achala Nakkawita. Also in the picture is Seylan Bank’s GeneralManager/ CEO Kapila AriyaratneMedia ContactTilan Wijeyesekera, DGM (Marketing) Seylan Bank – Mobile : 077 2268 600Adahas PR – Tharindra de Silva. Mobile : 0777 560 611