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e-learning in post-secondary education 289students to have access to the Internet, irrespective of home conditions. Postsecondaryinstitutions, in particular, can play an essential role in developingcountries in providing at least a presence in the information society.Although a great deal of attention is given to the digital divide in educationalcircles, less attention has been paid to other social and cultural issues.An OECD study (2001) noted the trend toward private and public partnershipsin managing the costs and complexity of e-learning in the face of globalcompetition, and raised questions about the public interest of such partnerships.The potential also for cultural imperialism and economic exploitation ishigh when programs emanating from more economically advanced countriesstart attracting the more wealthy students from less-developed countries. Forinstance, students from some countries find the approach to learning based onsocial constructivism alien, at least initially, compared to more traditionalteacher-focused and information-based courses offered in their own country.Thus, as well as the disadvantage of working in a second language, studentsfrom foreign countries also have to overcome cultural barriers to learningonline. Nevertheless, for many students in less-developed countries, the prestigeand opportunities to learn from well-established Western institutions withoutthe cost of leaving home more than compensate for the extra difficulty.(For more on the cultural issues of international e-learning programs, seeBates and Escamilla de los Santos, 1997; Mason, 1998; and DistanceEducation, 2001, vol. 22, no. 1: the whole edition is devoted to this topic.)CONCLUSIONSUnderlying this debate is the critical issue of who benefits most from e-learning.As access to computers and the Internet is not equal, and because studentsdiffer in their learning needs, it is important not to treat e-learning as a panaceafor post-secondary education. It is a useful method that serves some groupsbetter than others. It is particularly appropriate for students who need to workand study at the same time. This might include students who have to workpart-time to cover living costs or tuition fees, and especially lifelong learnerswho have families and jobs, and have probably already been through aconventional state higher education institution once already. It is also appropriatefor students in rural areas or areas without good local post-secondaryeducation institutions. It is appropriate for employees who need to learncontinually in the workplace.Electronic learning is less appropriate for immature students, for studentsunable or unready to learn independently, and for students in need of close andpersonal interaction with other students (although an introduction to e-learningunder controlled conditions is probably beneficial even for this group of
290 Tony Batesstudents). In particular, given the cost of developing and sustaining high-qualitye-learning, governments and institutions need to pay careful attention tocost–benefit analysis. For some groups, more conventional educational provisionmay be a better investment; while for others, e-learning will be the bestoption.There is certainly strong pressure, particularly from some American interests,to commercialize post-secondary education, and e-learning was seen as amajor means by which this could be achieved. The initial optimism around thisstrategy crashed with the dot-com bust of 2001, although it is unlikely thatpressure to use e-learning to privatize higher education will disappear.Electronic learning can and perhaps should change the nature of teachingand the relationship between teacher and learner in post-secondary education,but to date its applications in general have been quite conservative, replicating,either virtually or at a distance, many of the traditionally valuedapproaches to teaching, such as seminars, testing, and searching, analyzing,and applying information. However, as the technology improves, allowing forboth synchronous and asynchronous interaction, video as well as text, and asinstructors begin to understand the power and potential of e-learning, it islikely that we will see new and more powerful approaches to teaching andlearning emerging.This is unlikely to happen, though, without some fundamental changes inthe way in which faculty work. The technology raises the skill requirements offaculty, and, in particular, successful applications of e-learning depend onharnessing the skills of other professionals, such as instructional designers andmedia producers. This means that faculty will need to pay more attention toinstructional design and to teamwork if they are to use e-learning cost-effectively.Lastly, e-learning has suffered as much from over-exaggeration of its benefitsas it has from fear and resistance to change in very conservative institutions.Nevertheless, there is growing evidence that e-learning is a useful toolfor post-secondary education, as long as it is used with skill and discrimination.REFERENCESAllen, I. E. and Seaman, J. (2003) Sizing the Opportunity: The Quality and Extent ofOnline Education in the United States, 2002 and 2003. Wellesley, MA: The SloanConsortium.Bartolic-Zlomislic, S. and Bates, A. (1999) “Investing in Online Learning: PotentialBenefits and Limitations,” Canadian Journal of Communication 24: 349–66.Bates, A. W. (2000) Managing Technological Change: Strategies for College andUniversity Leaders. San Francisco: Jossey-Bass.
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e-learning in post-secondary education 289students to have access to the Internet, irrespective of home conditions. Postsecondaryinstitutions, in particular, can play an essential role in developingcountries in providing at least a presence in the information society.Although a great deal of attention is given to the digital divide in educationalcircles, less attention has been paid to other social and cultural issues.An OECD study (2001) noted the trend toward private and public partnershipsin managing the costs and complexity of e-learning in the face of globalcompetition, and raised questions about the public interest of such partnerships.The potential also for cultural imperialism and economic exploitation ishigh when programs emanating from more economically advanced countriesstart attracting the more wealthy students from less-developed countries. Forinstance, students from some countries find the approach to learning based onsocial constructivism alien, at least initially, compared to more traditionalteacher-focused and information-based courses offered in their own country.Thus, as well as the disadvanta<strong>ge</strong> of working in a second langua<strong>ge</strong>, studentsfrom foreign countries also have to overcome cultural barriers to learningonline. Nevertheless, for many students in less-developed countries, the presti<strong>ge</strong>and opportunities to learn from well-established Western institutions withoutthe cost of leaving home more than compensate for the extra difficulty.(For more on the cultural issues of international e-learning programs, seeBates and Escamilla de los Santos, 1997; Mason, 1998; and DistanceEducation, 2001, vol. 22, no. 1: the whole edition is devoted to this topic.)CONCLUSIONSUnderlying this debate is the critical issue of who benefits most from e-learning.As access to computers and the Internet is not equal, and because studentsdiffer in their learning needs, it is important not to treat e-learning as a panaceafor post-secondary education. It is a useful method that serves some groupsbetter than others. It is particularly appropriate for students who need to workand study at the same time. This might include students who have to workpart-time to cover living costs or tuition fees, and especially lifelong learnerswho have families and jobs, and have probably already been through aconventional state higher education institution once already. It is also appropriatefor students in rural areas or areas without good local post-secondaryeducation institutions. It is appropriate for employees who need to learncontinually in the workplace.Electronic learning is less appropriate for immature students, for studentsunable or unready to learn independently, and for students in need of close andpersonal interaction with other students (although an introduction to e-learningunder controlled conditions is probably beneficial even for this group of