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W07 – <strong>Housing</strong> Regeneration <strong>and</strong> Maintenance<br />

<strong>Contractual</strong> <strong>Welfare</strong> <strong>Ideology</strong> <strong>and</strong> <strong>Housing</strong> <strong>Management</strong><br />

<strong>Practice</strong>: The Deployment of ‘Tenant Incentive Schemes’<br />

in Australia.<br />

Keith Jacobs


ENHR Conference Rotterdam June 2008<br />

<strong>Contractual</strong> <strong>Welfare</strong> <strong>Ideology</strong> <strong>and</strong> <strong>Housing</strong> <strong>Management</strong><br />

<strong>Practice</strong>: The Deployment of ‘Tenant Incentive Schemes’ in<br />

Abstract<br />

Australia.<br />

Keith Jacobs<br />

University of Tasmania, Australia.<br />

Tenant Incentive Schemes (TIS) is the generic term used to describe an additional tier<br />

of benefits such as rent subsidies <strong>and</strong> accelerated repair schemes made available<br />

specifically to tenants who meet the conditions of their tenancy agreement. This paper<br />

is based on the findings of research study that examined the deployment of Tenant<br />

Incentive Schemes in Australia. It is argued that TIS, along with other similar housing<br />

management practices, are underpinned by a set of neo-liberal ideological discourses<br />

<strong>and</strong> that their promotion by policy makers is symptomatic of the move towards<br />

contractual forms of welfare delivery (the idea that entitlement is dependent on<br />

certain conditions relating to behaviour). The paper’s conclusion is that while TIS <strong>and</strong><br />

other similar schemes might lead to some incremental improvements, they overemphasise<br />

the transformative potential of welfare contractualism to assuage the<br />

negative impact of residualisation <strong>and</strong> neighbourhood decline. TIS are insufficient<br />

policy instruments to meet the contemporary challenges that confront the agencies<br />

managing public housing.<br />

Introduction<br />

In recent years there has been considerable interest in the development of<br />

management schemes that reward public housing tenants who meet their tenancy<br />

obligations by offering an additional tier of benefits to those normally supplied by the<br />

l<strong>and</strong>lord. The generic term to describe these schemes is ‘Tenant Incentive Schemes’<br />

(TIS), <strong>and</strong> their benefits include rent subsidies, accelerated repair <strong>and</strong> maintenance<br />

1


services, <strong>and</strong> shopping <strong>and</strong> insurance discounts. TIS have been proclaimed by their<br />

advocates as a major factor in the improvements achieved by housing organisations in<br />

the area of rent collection, anti-social behaviour, tenant satisfaction <strong>and</strong> void turnover.<br />

Their apparent attraction for state housing agencies is that they seem to offer a<br />

mechanism to reward tenants who adhere to the conditions of their tenancy (i.e. pay<br />

their rent on time, act as considerate neighbours <strong>and</strong> look after their property) as well<br />

as an incentive for recalcitrant tenants who have not. 1 In this respect, TIS are a form<br />

of welfare contractualism (Deacon, 2004; White 2000) in that entitlements for some<br />

housing services are contingent on recipients fulfilling certain obligations.<br />

However, despite these proclaimed benefits, TIS, along with other similar housing<br />

management practices are underpinned by a set of neo-liberal ideological discourses<br />

<strong>and</strong> that their promotion by policy makers is symptomatic of the move towards<br />

contractual forms of welfare delivery (the idea that entitlement is dependent on<br />

certain conditions relating to behaviour). While TIS <strong>and</strong> other similar schemes might<br />

lead to some incremental improvements, they over-emphasise the transformative<br />

potential of welfare contractualism to assuage the negative impact of residualisation<br />

<strong>and</strong> neighbourhood decline. TIS are insufficient policy instruments to meet the<br />

contemporary challenges that confront the agencies managing social housing.<br />

In Australia the difficulties that confront state housing managers have increased<br />

substantially. Not only are state housing organisations required to accommodate large<br />

numbers of tenants with complex welfare needs but the financial resources available<br />

for organisations to improve services remain tightly controlled. As a response to this<br />

predicament, many Australian state housing authorities 2 have initiated new policies to<br />

address the challenges that arise, such as the establishment of mixed development<br />

schemes, tenant participation projects, anti-social behaviour policies <strong>and</strong> housing<br />

renewal programmes. Tenant Incentive Schemes (TIS) can be viewed as one of the<br />

latest of these innovations which can improve the quality of life for households<br />

residing in public housing 3 . The interest in TIS by Australian housing authorities<br />

1 TIS are predicated on the assumption that recalcitrant tenants will change their behaviour in order to<br />

receive entitlements that are received by the majority of tenants.<br />

2<br />

Unlike in the UK, public housing in Australia is administered by State <strong>and</strong> Territory authorities not by<br />

local government authorities.<br />

3<br />

The paper’s focus is on schemes for rewarding existing tenants similar to the model developed by<br />

Irwell Valley <strong>Housing</strong> Association in the UK. It does not address other policies (also referred to as<br />

2


stems primarily from their promotion by the Manchester, UK based social housing<br />

l<strong>and</strong>lord Irwell Valley <strong>Housing</strong> Association (IVHA) whose TIS scheme is known as<br />

‘Gold Star’. As many as 40 UK housing organisations, <strong>and</strong> a small number of bodies<br />

in the Netherl<strong>and</strong>s, have adopted similar schemes (<strong>Housing</strong> Today, 2003). In addition<br />

to IVHA’s ‘Gold Star’, other examples of TIS have been established in the UK<br />

including rent discounts, accelerated repair schedules, shopping <strong>and</strong> leisure centre<br />

vouchers <strong>and</strong> content insurance subsidies.<br />

Contextualising TIS<br />

An important task in any discussion of TIS is to situate it in a broad ideological<br />

context, for example the extent to which TIS are a manifestation of some of the<br />

existing discourses shaping contemporary governance. In taking this approach, we<br />

drew upon the arguments developed by Rose (1999 <strong>and</strong> 2001 Flint (2003, 2004 <strong>and</strong><br />

2006) <strong>and</strong> Flint <strong>and</strong> Nixon (2006). All of these writers emphasise how contemporary<br />

government agencies rely on ideological discourses to reconfigure the state’s<br />

relationship with its subjects - for example, the stress now placed upon selfresponsibility<br />

over <strong>and</strong> above economic or structural interventions. Nikolas Rose<br />

(1999, 2001) has situated these developments within neo-liberal governmentality <strong>and</strong><br />

he deploys the term ‘ethopower’ to signify how they operate as a technology for<br />

government agencies to pursue their agendas. He suggests that much of contemporary<br />

government policy making in the realm of welfare is concerned with establishing a<br />

new moral framework to encourage self-regulation <strong>and</strong> civic responsibility. Clearly<br />

his arguments have utility for the discussion of TIS but other texts were also useful.<br />

For example, the interpretations of housing management practice already set out by<br />

writers such as Haworth <strong>and</strong> Manzi (1999) <strong>and</strong> Cowan <strong>and</strong> McDermont (2006). Each<br />

of these have foregrounded the ‘social control’ ideology implicit within housing<br />

management since its inception by pioneers such as Octavia Hill in the early 20 th<br />

century <strong>and</strong> how ideology has informed practice. The social control elements of<br />

housing management though couched in a more consensual contemporary language<br />

are still evident in contemporary practice. The authors cite recent innovations such as<br />

anti-social behaviour orders in the UK <strong>and</strong> speedier eviction policies as evidence of<br />

this continuity in housing management. At the very core, social control discourses<br />

incentive schemes) that have provided cash payments to tenants to relinquish their property or move if<br />

under-occupying a large unit of accommodation.<br />

3


entail a bifurcation between ‘responsible’ <strong>and</strong> ‘irresponsible’ tenants. As we argue<br />

later on in this paper, this bifurcation is used by the promoters of tenant incentive<br />

schemes to justify its deployment.<br />

While we have mentioned the importance of ‘social control’ as an ideological<br />

discourse that has exerted influence on government, there are others that are also<br />

significant. Specifically for housing management practice at least three other<br />

ideological discourses can be identified. 4 These can be termed ‘social welfarism’,<br />

‘consumerism’, <strong>and</strong> ‘managerialism’. ‘Social welfarism’, essentially advances the<br />

view that expenditure on public services such as housing, education <strong>and</strong> health is an<br />

effective means to tackle social inequality, while ‘consumerism’, promotes the idea<br />

that the service providers should maximise choice in the delivery of provision.<br />

However, ‘social control’ ideologies have resurfaced as a powerful influence<br />

especially in relation to the problem of anti-social behaviour. ‘Managerialism’ can be<br />

viewed as the valorisation of bureaucratic logic as a means to tackle the problems of<br />

poverty. At its core, managerialism is premised on the assumption that many of the<br />

problems faced by social housing tenants can be adequately addressed by more<br />

efficient administration (Marston, 2004).<br />

In stating the ways in which ideology informs practice, it is important to note that<br />

none of these ideologies is likely to operate exclusively or in isolation from the<br />

others. Individually, their influence can wax <strong>and</strong> wane depending on a range of other<br />

factors. These may include, for example, the range <strong>and</strong> impact of issues currently<br />

encountered by housing officers such as rent arrears, anti-social behaviour <strong>and</strong> a<br />

shortfall in maintenance budgets. In addition, professional interest groups seek to<br />

promote agendas that are consistent with their own values <strong>and</strong> interests (Jacobs,<br />

Kemeny <strong>and</strong> Manzi, 2004). In the field of practice, housing officers <strong>and</strong> other frontline<br />

staff have generally supported social welfare discourses while many senior staff<br />

within larger government bureaucracies have embraced a managerial discourse as a<br />

way of enhancing their own role within the organisational hierarchy (Marston, 2004).<br />

Consumerism has also shaped the values of the housing profession hence the<br />

4 In his paper on the governance of social housing in Scotl<strong>and</strong>, Flint (2004) takes a similar approach but<br />

identifies three ideological str<strong>and</strong>s that inform government rationalities: active consumerism,<br />

managerialism <strong>and</strong> communitarianism.<br />

4


dem<strong>and</strong>s of government for a more commercial ethos for service delivery <strong>and</strong> one<br />

that places importance on accountability.<br />

Establishing a link between the ideological discourses that inform social housing is<br />

essential in underst<strong>and</strong>ing the reception TIS has received <strong>and</strong> the perspectives<br />

advanced by our interviewees <strong>and</strong> focus group discussants. As discussed later on in<br />

this paper it is important to recognise that the capacity of TIS to appeal<br />

simultaneously to government <strong>and</strong> senior housing staff stems from the opportunity<br />

they offer to be portrayed as vehicles for social welfarist, consumerist, managerial<br />

<strong>and</strong> social-control discourses. In the case of TIS, it has been promoted as an<br />

instrument of policy that can advance the claims of tenants for a more responsive<br />

service, as a way of reducing costs for housing organisations, as a means to regulate<br />

recalcitrant tenants’ behaviour <strong>and</strong> as a way of encouraging self-responsibility.<br />

TIS <strong>and</strong> the politics of promotion<br />

As stated at the start of the paper, the principal exponent of TIS has been the Irwell<br />

Valley <strong>Housing</strong> Association (IVHA) based in Manchester. It manages 6000<br />

properties <strong>and</strong> established the Gold Star Tenant Incentive Scheme in the late 1990s.<br />

As many as 90 per cent of its tenants are members of the TIS <strong>and</strong> this enables them to<br />

receive entitlements such as vouchers for shopping outlets, fast-track repair services<br />

<strong>and</strong> rent discounts. The claims made on its behalf by IVHA are substantial. For<br />

instance, it is purported that Gold Star has contributed to decreased rent arrears, to<br />

more satisfied tenants (as indicated by surveys) <strong>and</strong> to the lowest rate of evictions per<br />

capita of any UK <strong>Housing</strong> Association. Tom Manion, the chief executive of IVHA<br />

has promoted Gold Star by addressing public forums <strong>and</strong> social housing conferences<br />

for a number of years. Yet we want to suggest that the appeal of TIS cannot be<br />

attributed just to his promotional skills (good as they are) but because the ethos of<br />

TIS fits so neatly with the discursive rationalities that now shape contemporary<br />

governance.<br />

Most of the secondary data on TIS is uncritical <strong>and</strong> written as an endorsement of TIS.<br />

Consider, for example, three UK government reports (RDHS, 2001; <strong>Housing</strong><br />

Corporation, 2003; ODPM, 2003), all of which sought to persuade a wider audience<br />

of the benefits of TIS <strong>and</strong> its effectiveness as a management instrument. Interestingly,<br />

the few critical accounts of TIS that have been published emanated from professional<br />

5


practice, in particular those agencies that had sought to implement TIS. For example,<br />

a report by Charter <strong>Housing</strong> Association in Wales (CHA, 2005: 3) provides an<br />

assessment of TIS operation <strong>and</strong> sets out the reasons why CHA discontinued a pilot<br />

TIS scheme. CHA noted that the pilot TIS ‘didn’t inspire or provoke the interest of<br />

tenants to the degree that was originally hoped, coupled with the lack of any direct<br />

<strong>and</strong> attributable benefits to the association from running the scheme’. In spite of<br />

offering a plethora of incentives, only 13% of the tenants signed up <strong>and</strong> housing<br />

officers reported that they had difficulty selling the scheme to tenants. For CHA, the<br />

TIS did not achieve substantial savings ‘as very few tenants were persuaded to<br />

address their arrears or tenancy issues in order to become members of the scheme,<br />

despite the best efforts of staff’ (CHA, 2005: 4).<br />

Empirical data<br />

When we embarked on the empirical research in 2005 (Jacobs, Easthope, Slatter,<br />

Seelig <strong>and</strong> Beer, 2006) we had two major aims. First, to gauge tenant, housing<br />

manager <strong>and</strong> welfare agency perspectives on the utility of TIS <strong>and</strong> its efficacy as a<br />

policy instrument. Our second aim was more theoretical, in that we were interested in<br />

discussing with our interviewees the political <strong>and</strong> moral implications of TIS; for<br />

instance, asking whether the establishment of a TIS might entrench the dichotomy<br />

between good <strong>and</strong> bad tenants. It was very apparent that there was an absence of<br />

critical analysis on TIS <strong>and</strong> no attempt to underst<strong>and</strong> its deployment in the context of<br />

other management activities. For this reason, we sought to engage critically with TIS<br />

rather than adopt a line of enquiry that aimed to promote its deployment. In this<br />

sense, our project was more ambitious in scope than other published research in the<br />

area.<br />

In Australia, large-scale tenant incentives schemes have not been championed by any<br />

agency <strong>and</strong> no state housing authority has established a large-scale scheme<br />

resembling Irwell Valley <strong>Housing</strong> Association’s Gold Star Service. This meant that<br />

professional knowledge of incentives schemes was mainly limited to minor projects.<br />

This said, in all states, with the exception of Victoria, housing authorities have<br />

established small incentive schemes so the values underpinning TIS are generally<br />

well understood. For example, in Western Australia tenants operate ‘a good tenant<br />

policy’ with incentives for tenants to comply with their agreement. In Tasmania,<br />

tenants who pay their rent via direct debits are eligible for prizes. In New South<br />

6


Wales, Northern Territory <strong>and</strong> the Australian Capital Territory the state housing<br />

authorities operate a tidy garden competition. In South Australia, the state housing<br />

authority (The <strong>Housing</strong> Trust) has established a ‘Customer Reward <strong>and</strong> Recognition’<br />

scheme which conforms to a TIS by providing prizes <strong>and</strong> status to tenants who act as<br />

good neighbours.<br />

Our research focussed on the states of New South Wales (NSW), Tasmania, South<br />

Australia <strong>and</strong> Queensl<strong>and</strong>. Our data collection entailed: five focus group meetings<br />

with a cross-section of tenants (one each in NSW, Tasmania <strong>and</strong> Queensl<strong>and</strong>, two in<br />

South Australia 5 ); 23 semi-structured interviews with senior housing management<br />

staff (six each in NSW, Tasmania <strong>and</strong> South Australia; five in Queensl<strong>and</strong>); 14<br />

interviews with Community representatives <strong>and</strong> welfare body organisations (four<br />

each in NSW, Tasmania <strong>and</strong> South Australia; two in Queensl<strong>and</strong>). 6 The questions for<br />

State <strong>Housing</strong> Authority interviewees were generally theoretical in that they focused<br />

on the potential <strong>and</strong> possibilities of TIS for service delivery, tackling inequality<br />

within pubic housing locations <strong>and</strong> housing organisational culture.<br />

Our discussions enabled us to gauge housing manager, tenant <strong>and</strong> welfare agency<br />

perspectives on the claims made in support of TIS <strong>and</strong> more importantly identify how<br />

each of these groups views contractual arrangements in the context of welfare<br />

provision. However, the questions we asked of housing practitioners <strong>and</strong> policy<br />

officers generated responses that revealed some of the apprehensiveness that<br />

surrounds contractual welfare models of service delivery.<br />

The contestation surrounding TIS<br />

The data collected has been categorised to make explicit the contestation that<br />

surrounds TIS. It is apparent from the data we collected that there are a range of<br />

views relating to issues such as the provision of rewards, service delivery <strong>and</strong><br />

organisational culture; all of which are informed by the wider ideological discourses<br />

discussed earlier in the paper. Responses range from the positive in which TIS is<br />

viewed as a valuable innovation to the more problematic in which respondents reveal<br />

their anxieties about TIS <strong>and</strong> its implications.<br />

5<br />

The numbers of tenants who volunteered to participate in South Australia were greater than<br />

anticipated so two focus group meetings were held.<br />

6<br />

One of the researchers in the team, Andrew Beer, while on a visit to the UK interviewed the Chief<br />

Executive of Irwell Valley <strong>Housing</strong> Association, Tom Manion.<br />

7


Providing rewards<br />

Specifically, some of the housing officers <strong>and</strong> welfare agency representatives in all of<br />

the four localities saw some merit (theoretically) in rewarding tenants who comply<br />

with the conditions of their tenancy. As one South Australian welfare agency<br />

representative argued<br />

Bad tenants always get noticed <strong>and</strong> this means the rest get overlooked.<br />

Tenants also voiced similar concerns as indicated in the comments provided by one<br />

who attended a focus group meeting in NSW. He suggested that as things currently<br />

st<strong>and</strong>,<br />

people who look after their property don’t get any improvements on their<br />

homes while the people down the road who trash it get it replaced.<br />

This context is important in underst<strong>and</strong>ing the attractiveness of TIS, as it is portrayed<br />

as a means of countering the charge that housing authorities concentrate their<br />

resources on problem tenants at the expense of the majority. It is evident from these<br />

comments that the attraction of TIS as a management model is its potential both to<br />

encourage some tenants to act more ‘responsibly’ <strong>and</strong> to reward tenants who comply<br />

with their tenancy regulations. The comments provided indicate the extent to which<br />

disciplinary discourses have exerted considerable influence in framing the debates<br />

surrounding Australian social housing policy, in particular the distinction that is often<br />

made between deserving <strong>and</strong> undeserving tenants. Though as made explicit later on in<br />

the paper, it is also apparent that there are countervailing views that challenge the<br />

notion of a punitive approach within housing management practice.<br />

Service delivery <strong>and</strong> organisational culture<br />

What did our interviews report in terms of the claims that TIS can enhance service<br />

delivery? It was felt by housing managers that TIS would be advantageous if it led to<br />

staff workloads being reduced especially in processing rent arrears cases <strong>and</strong> repairs.<br />

In Queensl<strong>and</strong>, TIS were seen to by some to have potential for increasing the level of<br />

interaction <strong>and</strong> providing a more positive dialogue between housing providers <strong>and</strong><br />

tenants. According to one officer in Queensl<strong>and</strong>:<br />

What little interaction there is between the tenant <strong>and</strong> the housing manager<br />

centred on tenancy breaches.<br />

8


Interestingly, some of the staff saw TIS not in terms of disciplinary practices but<br />

instead as a means to create more opportunities to be creative in a professional<br />

setting. Consider for example, the comments in the excerpts below.<br />

TIS could be a counterbalance to punitive measures which are usually the<br />

major focus of housing staff. (<strong>Housing</strong> officer Tasmania)<br />

Similar views were expressed in NSW, as illustrated in the comment provided by a<br />

housing officer:<br />

The client service officers say ‘no’ a lot in their jobs, so it would be positive<br />

to have TIS <strong>and</strong> have good will in their job. Being able to make a good<br />

decision would be helpful for staff.<br />

While in South Australia, a housing officer suggested that<br />

the Customer Recognition <strong>and</strong> Rewards Scheme encouraged staff to see the<br />

‘human’ side of tenants. Not people who are in arrears or whingeing about<br />

maintenance. It’s a different perspective <strong>and</strong> it reminds them really strongly<br />

that not all tenants are bad.<br />

The positive comments about the potential of TIS can be interpreted as an indication<br />

of how ‘managerial’ ‘consumerist’ <strong>and</strong> ‘social control’ discourses have infused the<br />

ways that housing managers consider their professional role <strong>and</strong> tenants perceive their<br />

obligations. In particular, it is worth noting how the contractual paradigm implicit<br />

within TIS is endorsed by some of the interviewees. Also, for some housing staff, the<br />

rationale for TIS is viewed positively as a means to reduce administration <strong>and</strong> refocus<br />

priorities to tenants who are deemed ‘problematic’. However, when we discussed TIS<br />

with interviewees, some of their anxieties became apparent in relation to the<br />

disciplinary logic implicit within TIS. The section below discusses the more<br />

problematic areas that interviewees identified, their views make especially interesting<br />

reading given the absence of critical studies on TIS.<br />

Entrenching inequality<br />

In all States, interviewees highlighted the potential for inequality should a tenant<br />

incentive scheme be established. There was apprehension too that people might forgo<br />

the benefits of TIS for a range of reasons beyond their control. This was a significant<br />

concern because of the obligations on State housing authorities to allocate<br />

9


accommodation to tenants with a high level of need. The predicament of many<br />

tenants therefore will not change after a tenant incentive scheme has been introduced<br />

(e.g., those who experience longst<strong>and</strong>ing conditions such as gambling or drug <strong>and</strong><br />

alcohol addictions). These individuals may become further marginalised in the<br />

context of a scheme that rewards some tenants <strong>and</strong> not others. Consider the following<br />

comments, the first from a South Australian welfare body representative <strong>and</strong> the<br />

second from a welfare body representative in Tasmania:<br />

If somebody’s deficient in living skills, are they going to be punished for<br />

being incapable of doing better? The absence of support for some people<br />

would get in the way.<br />

Could TIS reinforce the divide between the haves <strong>and</strong> the have-nots <strong>and</strong> this<br />

may lead some tenants to feel alienated <strong>and</strong> excluded.<br />

It is clear from these two comments that TIS were seen to have the potential to<br />

reinforce inequality, regardless of whether tenants have special needs. The comments<br />

suggest that interviewees were aware of the divisive potential of TIS in practice <strong>and</strong><br />

how it might further entrench inequality. They also show the extent to which social<br />

welfare discourses are prevalent within social housing professional networks. The<br />

impact of neo-liberal reforms has made social inequality a significant concern.<br />

Some rewards were seen to potentially create further inequities, for example<br />

rewarding tenants by improved or accelerated maintenance services. They could<br />

spark disputes with housing staff <strong>and</strong> disagreements between tenants. It was<br />

suggested by a welfare agency representative in NSW that<br />

disputes arise when people think they ought to have got something <strong>and</strong> don’t.<br />

Some respondents felt that the introduction of TIS would formalise a ‘good tenant’/<br />

‘bad tenant’ dichotomy. This dichotomy was seen as problematic for a number of<br />

reasons. There was concern that it could increase inequality between tenants. There<br />

was also some anxiety that the administration of TIS could introduce an element of<br />

subjectivity, exacerbating inequality if housing staff favoured or excluded particular<br />

tenants:<br />

The risk of people who don’t play the game … being excluded <strong>and</strong> put to the<br />

bottom of the pile. (NSW welfare body representative)<br />

10


The strongest criticism of TIS came from a housing officer in NSW. She expressed<br />

concern that TIS was antithetical to the values of the department, because<br />

we are a government service that provides services equally <strong>and</strong> without<br />

prejudice.<br />

Service delivery <strong>and</strong> staff issues<br />

The managerial <strong>and</strong> social welfare discourses were clearly evident in responses from<br />

some housing staff about workloads, the moral justification of any proposed TIS <strong>and</strong><br />

the possibility that TIS might actually exacerbate existing problems. In terms of staff<br />

workloads, it was felt that a tenant incentive scheme could burden staff as indicated in<br />

the comments below.<br />

Staff may be resentful about having to implement it. (NSW housing officer)<br />

Furthermore, if not enough time is allocated for staff to focus on the implementation<br />

of a scheme, it could<br />

come across as a half-hearted attempt [which is problematic because] there is<br />

scepticism in the community about what the department can do. (NSW<br />

housing officer)<br />

In both Queensl<strong>and</strong> <strong>and</strong> NSW comments were made about the moral rationale for<br />

TIS, as one housing officer from Queensl<strong>and</strong> said:<br />

Why reward tenants for what they are required to do anyway? Tenants should<br />

be expected to meet their responsibilities without the inducement of a reward<br />

system.<br />

Finally, it was recognised that, even with the best intentions, a scheme could actually<br />

entrench division if it were not properly developed. As one welfare body<br />

representative from NSW stated:<br />

It’s not just a fluffy add-on … it has the power to be detrimental.<br />

In South Australia, staff spoke of their experience in managing the ‘Customer<br />

Recognition <strong>and</strong> Rewards Scheme’ that culminated in a rewards ceremony for<br />

residents who acted as good neighbours. Some staff expressed concern about the<br />

work involved of setting up the scheme. For example, a service manager working for<br />

the <strong>Housing</strong> Trust spoke about the pressures in the following way:<br />

11


Time was the great issue; the scheme required lots of attention to detail <strong>and</strong> it<br />

impacted on numerous staff who already had enough to do. It’s the assessment<br />

<strong>and</strong> reviews that take the time. I’d say it was about one <strong>and</strong> half days per week<br />

for a number of weeks. And you have to work out how to prioritise that<br />

against the other calls on your time. Staff took work home, <strong>and</strong> they often do<br />

that, but there’s a real cost in staff time to run this.<br />

Interestingly, South Australian housing managers also spoke of the difficulty of<br />

engagement with tenants resulting from the increasing residualisation of public<br />

housing. One commented that the Recognition <strong>and</strong> Rewards Scheme<br />

could go some way, become a bit of a focus <strong>and</strong> draw people in. However the<br />

‘good’ tenants in a traditional sense are declining rapidly so we may need to<br />

think again.<br />

In Queensl<strong>and</strong>, many of the tenants who attended the focus group found it difficult to<br />

identify constituent parts for effective fair <strong>and</strong> beneficial TIS. When questioned about<br />

the benefits of TIS one respondent asked:<br />

Why reward tenants for what they are required to do anyway?<br />

In Queensl<strong>and</strong>, interviewees also spoke of the problems of trying to engage tenants in<br />

a scheme that essentially created a division between ‘good’ <strong>and</strong> ‘bad’ tenants. For<br />

example, one housing officer pointed out that<br />

many public housing tenants already contribute to community well-being as a<br />

matter of course but this is difficult to assess. A tenant incentive scheme<br />

would run the risk of bureaucratising civic encounters <strong>and</strong> practices in an<br />

undesirable way.<br />

In this comment, TIS is seen as an administrative project that aims to formalise<br />

interactions between tenants <strong>and</strong> those between housing officers <strong>and</strong> tenants. The<br />

contract implicit in TIS is seen as an unwelcome intrusion into everyday encounters<br />

within a public housing estate.<br />

Conclusion<br />

This paper has sought to underst<strong>and</strong> TIS as symptomatic of the broader ideological<br />

developments that inform the operation of government welfare services. It has drawn<br />

from qualitative interviews <strong>and</strong> focus group discussions in four Australian States to<br />

12


make explicit the way in which TIS are perceived by practitioners, welfare<br />

professionals <strong>and</strong> tenants. What conclusions can be drawn? In terms of practice, the<br />

data we have collected reveals how practitioners, welfare professionals <strong>and</strong> tenants<br />

interpret TIS <strong>and</strong> how the principles of welfare contractualism are viewed when<br />

applied to a residualised housing management domain. Specifically, in Queensl<strong>and</strong>,<br />

there was very little enthusiasm for TIS <strong>and</strong> many of the interviewees had difficulty<br />

identifying reasons to justify their adoption. In part, this can be explained by the<br />

extent of organisational change already taking place within the housing department<br />

which had placed dem<strong>and</strong>s on staff time. In NSW, there was some acknowledgement<br />

that TIS might be beneficial, but with the caveat that it must be properly implemented<br />

<strong>and</strong> resourced. In Tasmania, the potential benefits of TIS were acknowledged <strong>and</strong><br />

existing informal <strong>and</strong> locally based tenant ‘rewards’ or recognition schemes were<br />

seen to provide some of these benefits already. In South Australia, the existence of a<br />

formal ‘Customer Recognition <strong>and</strong> Reward Scheme’ meant that interviewees were<br />

better able to discuss, first-h<strong>and</strong>, the experience <strong>and</strong> potential of a more elaborate<br />

incentive scheme.<br />

It is possible from a reading of the empirical data to note that housing managers,<br />

tenants <strong>and</strong> welfare professionals have contradictory responses to the utility of TIS.<br />

For instance, there is support for some aspects of TIS if it could help streamline<br />

administrative structures <strong>and</strong> enable staff to have more autonomy. Some tenants also<br />

view TIS as a way to access better services <strong>and</strong> refocus housing management away<br />

from ‘problem’ tenants. On the other h<strong>and</strong>, some of the interviewees viewed TIS as a<br />

policy instrument that however well-intentioned, could inadvertently entrench<br />

division between tenants. Other interviewees held more ‘in principle’ objections to<br />

the TIS rationale, linking it to other developments such as anti-social behaviour<br />

policies. In particular, it is worth noting that many interviewees voiced concern that<br />

TIS, if poorly thought through, had the potential to legitimise sanctions that could<br />

accentuate tensions within neighbourhood communities <strong>and</strong> further alienate tenants<br />

who were unable or unwilling to participate.<br />

In terms of theory, it is of course not surprising that TIS elicits different ideological<br />

responses. In many ways the diffuse range of perspectives provided by interviewees<br />

are an indication of how consumerist, disciplinary, welfare <strong>and</strong> managerial ideologies<br />

are framed within the practices of housing management. The ways in which these<br />

13


ideologies intertwine suggest that housing management practices combine a mix of<br />

bureaucratic obligations alongside a set of prescriptive rationalities. TIS need to be<br />

understood in the context of neo-liberal policy making if we are to underst<strong>and</strong> their<br />

wider political significance <strong>and</strong> their reception amongst welfare professionals <strong>and</strong><br />

tenants. TIS are one of the ways in which the relationship between tenants <strong>and</strong> social<br />

l<strong>and</strong>lords are being reconfigured by making what have been ‘social’ interactions<br />

explicitly ‘economic’ (Lemke, 2003). In other words, areas of human interaction that<br />

were seen as outside of the economic sphere are now being reconfigured in<br />

contemporary areas of governance. The use of economic rewards <strong>and</strong> sanctions to<br />

encourage behaviour modification amongst tenants is likely to increase as<br />

organisations initiate strategies to address issues such as anti-social behaviour <strong>and</strong><br />

rent arrears.<br />

The reconfiguring of policies from the social to the economic inadvertently shifts<br />

underst<strong>and</strong>ing away from structural issues such as poverty <strong>and</strong> inequality to those<br />

centred on individual agency. In this sense, TIS are similar to other innovations in<br />

housing management such as policies aimed at tackling anti-social behaviour rather<br />

than more resource based interventions that were used in earlier periods, such as<br />

large-scale house-building programs <strong>and</strong> renewal schemes. It is important to note that<br />

intervention focusing on tenant pathologies is not sufficient to address the wideranging<br />

problems that coalesce around public housing. Rather than see TIS as a<br />

panacea to overcome the challenges that confront housing officers (as claimed by its<br />

most ardent supporters), they should be viewed as a manifestation of the same<br />

disciplinary logic that now informs so much of the repertoire of housing management<br />

practices. At best, they provide scope, in some circumstances, to enhance the capacity<br />

of housing agencies to effect incremental change. At worst, they are likely to<br />

intensify the dichotomy between ‘good’ <strong>and</strong> ‘bad’ tenants, entrench social tensions<br />

within public housing communities <strong>and</strong> overstate the significance of managerial<br />

interventions in addressing the problems of under-resourced public housing.<br />

14


Acknowledgements<br />

This paper is based on empirical data derived from a research project funded by the<br />

Australian <strong>Housing</strong> <strong>and</strong> Urban Research Institute (AHURI). I would like to thank<br />

AHURI for their support <strong>and</strong> acknowledge the contribution made by others in the<br />

research team that co-authored the AHURI report on Tenant Incentive Schemes - Tim<br />

Seelig, Andrew Beer, Hazel Easthope <strong>and</strong> Michele Slatter.<br />

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