e-commerce@its.best.uk - Fatal System Error

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EXAMPLE AIMS WITHIN “FOUNDATIONS” AND “PILLARS”Foundation: existence ofregulatory disincentivesAccess: business pricesUnderstanding: recognitionof the strategic challengeTrust: clarity of liabilityEstablishedbusinesses able andwilling to take upopportunitiesEnd-usersableto interactAccess: consumer accessto pc/modemUnderstanding: consumerskills to interactTrust: availability ofsecure payment systemsSUPPLYMARKETDEMANDMARKETFoundation: availabilityof venture capitalUnderstanding: availabilityof management andtechnological skillsTrust: availability of securepayment systemsInnovative ableand willing tostart upbusinessesEnd-userswillingto interactAccess: consumer accesspricesUnderstanding: consumerrecognition of benefits ofe-commerceTrust: certainty of privacyand securitythe creation of the best environment fore-commerce in the UK (see figure 5.2).Figure 5.35.13 In broad terms, the foundations canbe thought of as the necessary underpinningsfor e-commerce. Based on these foundations,the pillar of understanding createsawareness of opportunities and threats,access gives businesses and individuals theability to interact and trust ensures that theyare willing exploit these opportunities andreact to threats. However, as described in thefollowing chapters, all of these themes havesome relevance to improving ability tointeract and promoting willingness asillustrated in figure 5.3.E-commerce@its.best.uk27
6. VISIONE-commerce@its.best.uk28Summary6.1 Previous chapters have shown whye-commerce is important, how the UK iscurrently performing and a structure foridentifying the remaining barriers. The Teamalso felt it was important to articulate whatsuccess in e-commerce would look like inthe UK. This chapter details such a ‘vision’.It is important as it brings the barriers thatneed to be addressed into sharp relief.The Vision6.2 The vision is for a country that has putin place the necessary foundations of openand competitive markets and stable fiscal andregulatory regimes. A country where businessand citizens alike understand, in a timely way,the opportunities offered by e-commerce ande-government and the actions to be taken.A country in which access is readily availableto all the elements required for fullparticipation in the ‘Information Age’ andwhere trust has been established to facilitateacceptance of new tools of commerce andnew styles of operating businesses. The Teamenvisages the UK as:a world class centre for e-commerce; andthe leading ‘hub’ for e-commerce activitywithin a successful single European market,building strategic links with other EUmember states.6.3 This UK leadership will be based on:demanding consumers, in a highlycompetitive domestic market;excellent suppliers;extensive Government/industrypartnership; anda recognition of a unique balance between‘light touch’ regulation and freedom toinnovative expressed through a ‘based inthe UK’ brand, such that:– Government intervention is only usedas a last resort;– co-regulation is the norm, with apresumption for industry self regulationwithin a Government backed frameworkof codes of good practice is the firstchoice;– disincentives to the use of electroniccommerce no longer exist (goodprogress is already in train through DTI’sElectronic Communications Bill); and– Government is truly ‘joined-up’, withclose co-ordination of both policy andits delivery.6.4 Figure 6.1 fleshes out the vision undereach of the pillars and the foundations. Thefollowing chapters will set out what needsto be done to make a reality of this vision.6.5 In addition to the detailed monitoringprogramme set out in chapter twelve, theteam recommends the following keyindicators as tests of whether, in 2002, theUK has succeeded in its bid to become thebest location for electronic commerce:For individuals:a higher percentage of people in the UKwill have access to e-commerce networksfrom home than in any other G7 country;total cost of e-commerce network accesswill be lower in the UK than in any otherG7 country; and
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E-commerce@its.best.uk78£29bn is s
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E-commerce@its.best.uk80SMARTCARD U
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E-commerce@its.best.ukand in librar
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10.53 In February 1998 the Home Off
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SOFTWARE FOR FILTERING INTERNET CON
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TITLE 11. GOVERNMENT ASEXEMPLARSumm
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25% INITIATIVE: SPRING ‘99 PROGRE
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making and effective delivery. Tech
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and HM Treasury the recommendations
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TITLE 12. MONITORING ANDEVALUATING
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foundations for e-commerce (acompet
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as with all recommendations, pilot
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12.25 Increased use of e-commerce w
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106E-commerce@its.best.ukIMPACT OF
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TITLE 13. ACTIONS BY THEDEVOLVED AD
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comprehensive action plan aimed at
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COUNTRYUnited StatesCO-ORDINATION M
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small core group of departments wit
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TITLE 15. ACTION PLAN15.1 This chap
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118E-commerce@its.best.ukNO. RECOMM
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APPENDICESA1. Role of the PIUA2. Pr
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