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In the fifth year since it was founded, there are meanwhile 71 Hymer-rent locations in
12 countries. In co-operation with DERTOUR, Hymer-rent is also represented in
11,000 travel agencies. The practical and convenient online internet presence registers
a monthly average of 8,000 visitors calling 250,000 pages, ensuring further strong
public awareness. With this positioning at the diverse points of sale, the continuously
increasing number of potential customers finds the entire spectrum of tailored Hymer
products in seven vehicle classes: from the Hymer Exsis, through the alcove
motorhomes, all the way to the luxurious, integrated vehicles. All the vehicles represent
the current model generation and convey an enduring impression of modern leisure
vehicle quality - and of caravaning in general as a holiday style.
In addition to this “hands-on” approach to addressing customers and new prospective
buyers, Hymer has been engaged in very intensive cross-marketing for years. Here
Hymer enters into goal-oriented marketing co-operation with large, well-known
industrial concerns which come from caravaning-related lines of business or supply
active motorhome or caravaning enthusiasts’ requirements. In this way sales
promotion campaigns with, for instance, Galeria Kaufhof, Kraft Foods, Müller Milch,
and media co-operations with Southwest German Radio (SWR) and the Bild am
Sonntag newspaper are carried out, addressing and informing many millions of
consumers about Hymer, its products and about caravaning as a leisure-time form.
These successful marketing measures add up to produce an increased demand –
horizontally (product breadth) and vertically (price depth) – which Hymer is meeting
with the following 2005 product drive:
The Exsis, which made its world debut last year, has been optimised in details. The
patented PUAL body shell guarantees optimum stability, top insulation and hence
winter-proofing, features shared by all Hymer motorhomes alike. The layout of the
debut model continues to offer various configuration options for the bench seats and
single seats. This year a further layout is added, offering a larger berth in the living
area as well. In addition there will be a more powerful engine version.
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