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In general, the situation in terms of world politics has propelled the advantages of
caravaning as a leisure form, with its “down-to-earth” mode of travel and destinations,
back towards the centre of interest. Apart from being extremely family-friendly and
catering for a large number of individual recreational options, caravaning goes a very
long way to satisfying the desire for "safe" holidays.
This is also documented by figures issued by the CIVD (Association of Caravan
Manufacturers) reflecting a 5.8 percent decrease for caravans from September 1, 2003
to May 31, 2004. At the same time the number of newly registered motorhomes rose
by 4.6 percent.
Hymer figures for the period of September 2003 to May 2004 show a similarly clear
trend. Hymer motorhomes sales (compared to the same period of the previous year)
increased 14.9 percent and caravan sales increased 5.9 percent.
The reasons for increased - and constantly increasing - interest in Hymer are manifold.
Firstly, it is the good reputation of the company, which ranks among the most
innovative companies across the industry and is steeped in tradition. Hymer is
regarded in the leisure vehicle sector as a generic name for motorhomes, like
“Kleenex” for tissues or “Persil” for washing powder. Many prospective buyers
associate with a “Hymer” the positive product qualities of an industry leader, whose
products are founded on years of expertise and know-how, technological innovation
and above-average safety standards.
What is more, Hymer’s exclusive and comprehensive range of HymerCard services
means it belongs to those companies in the industry offering high-quality products
topped by a unique service package.
A further reason behind the high demand for Hymer products – particularly among the
new prospective buyers – is the remarkable success of Hymer-rent.
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