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1. Hymer meets market demand with 2005 product drive
Hymer, Europe’s leading manufacturer of motorhomes and caravans, is responding to
market and customer demand for greater variety in the Hymer range and is launching a
product drive as has never been seen before.
Since a growing interest by many customers, particularly new prospective buyers, has
been registered in an extension of the product range – both horizontally (variety of
types) and vertically (price structure) – Hymer has decided to rise to this market
demand for model year 2005.
All in all, Hymer is presenting twelve motorhome ranges with 44 models and
51 additional variants for the new season. In the caravan sector, there will be three
ranges in future with 43 models and 23 additional variants.
With this wide variety, Hymer is seen as the only manufacturer industry-wide which
covers the entire leisure vehicle spectrum: in the motorhome sector from the Hymer
Exsis, the fully equipped compact motorhome with driver-friendly features, to the luxury
motorhome - and in the caravan sector from the compact, small caravan all the way to
the autonomous luxury caravan with all mod cons.
Hymer has also risen to the market demands in terms of price structure. Based on
Hymer quality of universal repute and recognition, the array of models now
encompasses product lines exhibiting a very favourable price-performance ratio as well
as absolutely up-market products.
The facts prompting this decision are the constant growth of interest in Hymer products
and the request often expressed in economically difficult times – particularly by young
families – for affordable vehicles for mobile recreational activity.
What lies behind the increased interest in mobile leisure time, and particularly in Hymer
vehicles?
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