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J. S. BACH Jonathan Berkahn - Victoria University - Victoria ...

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place, socially and musically; and Joseph Haydn was both an agent and a beneficiary<br />

of this shift. The institutions of a public, commercial musical culture had been<br />

developing for some time: music publishing, journalism, impresarios, concert<br />

societies, and freelance musical professionalism had begun to reach something like<br />

their modern form in late seventeenth-century England. These developments spread to<br />

northern Germany and France though the work of pioneers like Telemann, Philidor,<br />

and Breitkopf. At the beginning of Haydn’s career, Vienna had no local music<br />

publishers and no indigenous musical criticism. Although music printed elsewhere<br />

was sold there, the chief means of dissemination was through handwritten copies;<br />

professional copying was quite an industry in Vienna—contemporary catalogues show<br />

that was possible to acquire copies of music from all over Europe. Only in 1777 did<br />

the first Viennese music publisher, Artaria, open for business. It is not surprising<br />

therefore that the first publications of Haydn’s music emerged in Paris and Leipzig.<br />

As was usual at the time, these prints were made at no profit to the composer,<br />

and probably without his knowledge. At first Haydn’s response seems to have been a<br />

naïve delight that his name was becoming known: according to Griesinger ‘he gave<br />

[his autographs] away and considered it an honour when they were accepted; he was<br />

not aware of the fact that the music dealers were doing a good business with them, and<br />

he loitered with pleasure in front of the shops where the one or the other of his works<br />

in print was displayed.’ 23 Eventually, his attitude toward publishers became canny to<br />

the point of sharp practice. His opp.1 and 2 were instantaneously successful,<br />

provoking pirated editions and imitations (including ‘op.3’) all over Europe. The sets<br />

of string quartets and clavier trios that followed, opp.9, 17, and 20, received almost<br />

universal praise; better still, they provided a further source of income (after his<br />

youthful poverty, Haydn retained a keen sense of the value of money).<br />

23 Ibid., I, p.62.<br />

It unlikely that any amount of celebrity and prosperity would have persuaded<br />

218

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