Cancer Awareness in Hertfordshire, Luton and South Bedfordshire

Cancer Awareness in Hertfordshire, Luton and South Bedfordshire8.2 Prompted awareness of warning signsComparing the prompted awareness results across the Control Area and theIntervention Area (leaflet) shows little variance. Those in the leafleted area have asignificantly higher level of prompted recognition of the change in the appearance of amole as a potential warning sign of cancer (77% c.f. 70%).Similarly the Intervention Area 2 (letter/leaflet) varies little when compared to theControl Area, awareness of a persistent cough or hoarseness as a cancer indicator ishowever significantly higher within the Control Area (65% c.f. 54%).Interestingly, Intervention Area 2 (letter / leaflet) has significantly lower levels ofprompted awareness of unexplained bleeding, changes in bowel/bladder habits,changes in the appearance of a mole and unexplained weight loss as cancersymptoms than noted in the Intervention Area (leaflet).Table 9: Prompted recognition of warning signs / symptoms of cancerBy survey area (All respondents)Control areaInterventionareaInterventionarea 2West HertsNone Leaflet Letter & Leaflet NoneLump or swelling 82% 87% 83% 93%Persistent unexplainedpain78% 77% 71% 78%Unexplained bleeding 74% 80% 71% 86%Persistent cough orhoarsenessPersistent change in bowelor bladder habitsPersistent difficultyswallowingChange in the appearanceof a mole65% 61% 54% 71%77% 82% 75% 91%56% 58% 52% 65%70% 77% 69% 90%A sore that does not heal 67% 66% 59% 75%Unexplained weight loss 66% 71% 61% 82%Unweighted base 249 507 254 38040