Cancer Awareness in Hertfordshire, Luton and South Bedfordshire

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Cancer Awareness in Hertfordshire, Luton and South Bedfordshire1.4 ReportingThroughout this report the word significant is used to describe differences in the data.This indicates where the data has been tested for statistical significance. This testingidentifies ‘real differences’ (i.e. differences that would occur if we were able tointerview all residents in the borough rather than just a sample). However, as alreadynoted the actual percentages reported in the data may vary by ±2.2% at the 95%confidence level on an observed statistic of 50%.Figures and tables are used throughout the report to assist explanation and analysis.Although occasional anomalies appear due to ‘rounding’ differences, these are nevermore than +/-1%. These occur where rating scales have been added to calculateproportions of respondents who agree at all (i.e. either agree or strongly agree).On receipt of each completed questionnaire, BMG coded the verbatim (open-ended)questions, input and then analysed the data. Throughout this report there is analysis atboth a total and sub sample level, e.g. gender, ethnicity, age and economic status.Important: The majority of the results included within the report are based on thecombined figures of those residents interviewed in the main and control area 1samples (n=1251). This is because these residents had not been given any healthpromotional material prior to the survey commencing. These are the results that are tobe fed back to Cancer Research UK as part of the standardised CAM survey process.However, where necessary, tables / graphs have been provided that present thecomparisons between the different survey areas, as a means of identifying whetherpromotional materials sent out to the intervention area and intervention area 2 had animpact on responses.6
Awareness of warning signs of cancer2 Awareness of warning signs of cancer2.1 IntroductionThe following section explores resident awareness of the warning signs of cancer.2.2 Unprompted awareness of warning signsAll respondents were asked to name as many warning signs and symptoms of canceras they could think of. The first mentioned sign or symptom was recorded separatelyto enable analysis of the top of mind awareness.The most highly recalled warning sign or symptom of cancer is the classic tumoursymptom of a lump or swelling and this is spontaneously mentioned by around threequarters of the sample (74%). All other symptoms were recalled at comparatively lowerlevels, around two fifths mentioned pain (41%), a third the change in appearance of amole (34%) and a quarter, bleeding (27%). Only 6% of respondents mention a sorethat doesn’t heal or, difficulty swallowing. On average, 2.84 symptoms were recalled,but the symptom that gains the highest top of mind awareness, i.e. the symptom that ismost tightly associated with cancer is a lump or swelling and this is the first mentionedcancer warning sign or symptom by just over half of all respondents (54%). Pain andthe changing appearance of a mole were the first recalled cancer symptom by justover one in ten (11% and 12% respectively). Full details of the first mentioned and allmentioned symptoms are provided in the chart below.7
Page 1 and 2: Cover PageResearchReportCancer Awar
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Page 23 and 24: Contacting the doctorComparing reac
Page 25 and 26: Awareness of cancer risk factorsFig
Page 27 and 28: Awareness of cancer risk factorsWom
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Page 41 and 42: Cancer awareness campaign effective
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Page 49 and 50: Profile of sampleOwner Occupier /Le
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Page 56: Because people matter, we listen.Wi

Cancer Awareness in Hertfordshire, Luton and South Bedfordshire

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