Olympic Media Guide 5/8/04 - sportcentric

The Press Attaché will try to obtain quotes from swimmers if, for whatever reason, access to the athlete has beenlimited further. These will hopefully be provided before swim-down, lactate or drug testing. If it is not possible tomeet these needs then interviews will have to take place following the swim-down.If a swimmer has achieved a notable result their specific coach will make themselves available to the media at theend of the session. It is envisaged the Press Attaché or Team Manager Craig Hunter will be present during interviewswhere possible.MEDIA NOT PRESENT AT THE OLYMPIC GAMESNot all media will be accredited for the Olympic Games yet the Press Attache in Athens and Communications team inthe UK will try to look after all enquiries via phone or email. The same protocols should be followed with all enquiriesgoing through the Press Attaché. Swimmers, staff or the NPD should not be contacted directly. Their time is limited andtherefore the Press Attaché’ will arrange for information to be forwarded at a convenient moment.British Swimming encourages the sport to be covered by all media, present or not present. However, all media shouldunderstand that priority has to be given to those who are in attendance at the Olympic Games. Efforts will be made tomeet all requests and British Swimming asks that protocol be respected at all times.MISCELLANEOUSAll media requests will be considered on their individual merits and decisions made in the best interests of Team GB.Several requests for separate interviews at the same time will be dealt with in order of deadlines. Media with thetightest deadline will be dealt with first.If photographers require access to members of Team GB or non-action shots away from the competition then allrequests should be made through the Press Attaché.All media enquiries should be made to the Press Attaché. If unavailable the media should approach the Team Manager.CONTACT DETAILSIn Athens: Dave Richards, Team GB Press Attaché - Aquatics(+44) 07789 926136(+44) 01509 632237david.richards@swimming.orgCraig Hunter, Team GB Manager Swimming(+44) 0777 181 4929In the UK: Martin Petty, British Swimming Press Officer(+44) 01509 632237, (+44) 07968 411689martin.petty@swimming.orgAmanda Smith, British Swimming Press Officer(+44) 01509 632238, (+44) 07876 652318amanda.smith@swimming.org6