WORLD CAMP 2000 - International Taekwon-do Federation of New ...

President’s CornerThank you Messrs Evan Davidson and James Rimmer and your team for runningthe World Camp 2000 at Ngaruawahia. Those who attended enjoyed the friendlyatmosphere and the varied programme. Thank you also to Master Wheatley forhis outstanding contribution to the success of the Camp.Thank you Mr Paul McPhail and Mrs Sue Breen for producing an imaginative andinnovative event calendar by profiling our senior Black Belts. Every TKD familyshould have one as a “collector’s item.” Enquire with your instructor for copies ofthis fantastic souvenir.The next kup grading will be conducted by Regional Examiners. The Executivesupports this innovation from the Grading Sub-committee. I hope you will form arapport with the Regional Examiners.I have written a few salient points on the Strategic Marketing Management Reportfor your information. Talk to your instructor or Regional Director if you have goodideas on how we can make ITFNZ more dynamic.STRATEGIC MARKETING MANAGEMENT REPORTSome salient points from the conclusions and recommendations.Situation Analysis: There are many sports organisations and martial arts groupsin NZ. There is a low knowledge of martial arts organisations in NZ.Organisation Analysis: ITFNZ lacks direction. Must raise the profile of ITFNZ.Needs to spread influence into areas we presently do not have representation.Give more recognition to “outstanding” instructors and students. Get parents ofstudents involved. Provide more expertise in funding procurement.Structure and Communication: Appoint more office bearers to lighten the workof existing officials. Empowering office bearers. Appoint more assistant instructorsand train them to run new branches.Form alliances with like-minded organisations.Participation Motivations: Insufficient role models – particularly female ones.Some of the motivation factors are: social approval, camaraderie, skill development,fitness, competition and self-defence knowledge.11