Cambridge and Chelmsford*Taught coursesMarketing and Innovation(MA, <strong>PG</strong>Cert, <strong>PG</strong>Dip)Length of courseFT 1 yearStart dateSeptemberEntry requirements• A degree from a UK university in a cognatediscipline.• Holders of other awards, including those fromnon-UK universities will be considered on theequivalence of their qualifications.• Those applicants for whom English is not afirst language will be expected to demonstratea certified level of proficiency of at least IELTS6.5 or equivalent.• Edexcel Certificate in Management Studies,HNC or HND with appropriate work experience,NVQ level 4 in Management, CMI Certificate inManagement, CMI NVQ level 4 in Management,CIPD CPP, or other relevant qualification.• Appropriate membership of a relevantprofessional body.• Other such qualifications of comparablestandards which are acceptable to the University.• Exceptionally, candidates without the abovequalifications, but with suitable experience in apost of management or professional responsibilitymay be admitted if, in the opinion of theAdmissions Tutor, they are capable of profitingfrom and contributing to the programme.The MA Marketing andInnovation is a 180-credit,three-stage pathway of awardscomprising the postgraduatecertificate, diploma,and masters-level awards.Course contentThe course is designed to offer students withoutprior experience in marketing, the knowledgeand skills they need to be operationally effectivein a career in marketing. For students with priorexperience in marketing and possessing aprofessional qualification, the pathway willdevelop their professional competence.The objectives of the course are to provide asound and coherent foundation in marketingand innovation such that the graduate will beable to define and execute practical marketingactivities that exist in professional practice.The programme enables you to understandthe theoretical frameworks of strategic marketing,design and innovation, as applied to marketing,and to appreciate the practical value ofthese frameworks in a range of strategicbusiness situations.You will be able to create frameworks forunderstanding and analysing marketingprocesses in diverse organisational types,encountering different and changingmarketing environments.You will develop practical research andanalytical capabilities, in the context ofmarket-driven strategy, and in particularin the formulation of value propositionsin provider-consumer relationships.You will be able to review, modify,and apply transferable marketing conceptsand skills in the management of product andmarket development, in particular from thestrategic perspective, and to assess criticallymarket-sourced data and information froma variety of organisations and use this forstrategic marketing decision-making.There is the opportunity to examine a varietyof creative approaches to product and servicedesign, creativity and innovation that maycontribute to organisational wealth and todevelop intellectual mastery in the area ofmarketing management and innovation.The MA Marketing and Innovation is a180-credit rated Masters Degree at postgraduatelevel. It consists of a 60-credit postgraduatecertificate stage, followed by a 60-creditpostgraduate diploma stage, and a final60-credit masters stage.In the postgraduate certificate stage youwill study two core modules - Value AddedMarketing, and Marketing Design and Innovation- which form a foundation in marketing.In addition, you will be able to choose oneelective module from: Buyer Behaviour;Marketing Communications; Internet Marketing;and Finance for Marketing Managers.The postgraduate diploma stage represents thecomplexities of strategic implementation for themarketing practitioner. The structure is designedto integrate functional and operational elementstowards successful marketing strategydevelopment. In this stage you will studyStrategic Marketing Management. You will alsobe able to choose one elective module from:Entrepreneurship and Small Firm Marketing;Marketing Research; Marketing in the PublicSector; and International Marketing.At the diploma stage, you will also studythe module Research Methods for Managers,which will prepare you to undertake thedissertation which forms the masters stageof the programme. In the dissertation youwill be given the opportunity to study amarketing topic of your choice in-depth.Methods of teaching and learningIncreasingly in teaching and learning,the emphasis will be on self-direction,critical reflection, and exposure to situationswhere individuals can evidence learningthrough presentation, seminar delivery,group work, and interactive discussion groups.You are encouraged to apply knowledgeand to show a critical awareness of currentmanagement situations and problems.AssessmentAssessment strategies in the modules havepractical skills of data management andmanipulation, synthesis of ideas in applicationand to communicate outcomes to others indifferent marketing situations.Benefits to youYou will gain in-depth knowledge ofmarketing, which will help you developintellectual mastery in the area of marketingmanagement and innovation.Benefits to your organisationThis programme will help your organisationto respond to the fast-changing environmentin which it operates.*Locations of studyIt is possible to study the <strong>PG</strong>Cert and <strong>PG</strong>Dipat both Cambridge and Chelmsford.The MA is available only at Chelmsford.FeesFind out how much your course will cost byvisiting our online course fees calculator atwww.anglia.ac.uk/coursefees or for moreinformation call one of our Contact CentreAdvisers on 0845 271 3333.For further informationCall our Contact Centre on 0845 271 3333or email: answers@anglia.ac.ukor visit: www.anglia.ac.ukHow to applyApplication details are available from ourContact Centre.62 Call our Contact Centre 0845 271 3333 for more informationweb www.anglia.ac.ukemail answers@anglia.ac.uk 63
CambridgeMaster of Fine Art(MFA)Taught coursesstudent perspectiveLength of courseFT 2 yearsStart dateSeptemberEntry requirements• Educated to the level of BA with second-classhonours (not necessarily in Fine Art),and with a suitable portfolio of artistic work;or holder of the BFA qualification.FeesFind out how much your course will cost byvisiting our online course fees calculator atwww.anglia.ac.uk/coursefees or for moreinformation call one of our Contact CentreAdvisers on 0845 271 3333.For further informationCall our Contact Centre on 0845 271 3333or email: answers@anglia.ac.ukor visit: www.anglia.ac.ukHow to applyApplication details are available from ourContact Centre.This is an advanced qualificationfor studio practitioners inFine Art, taught at theCambridge School of Art,provider of education inthe arts since 1858.The focus is on practical artistic work, with asubordinate element of supporting written work.Students may work in one or more of thefollowing media: painting, sculpture, printmaking,photography, film/video, audio, digital arts.The course culminates in a public exhibitionof students’ work, centred on the University’s<strong>Ruskin</strong> Gallery in Cambridge.Course contentIn the early phase of the course, briefs are set.Students may select the media in which theyare realised.As students progress they work on self-generatedbodies of artistic work of increasing scale andambition in their chosen media.Methods of teaching and learningThe teaching team comprises established andemergent artists, and includes expertise acrossthe full range of available media.Teaching and learning activities include briefingsand introductory lectures; workshop sessions in thevarious media; seminars; visits to exhibitions andscreenings; small group and individual tutorials.AssessmentGroup critiques and individual tutorials furnishformative assessment.Summative assessment at each stage comprisesevaluation of a submitted body of artistic work,together with its supporting research materialsand written statement.Benefits to youThis course gives you the opportunityto develop a substantial body of artisticwork within a well-equipped environment,supported by an expert teaching team ofpractising artists, and confirmed by theaward of an advanced qualification.Benefits to your organisationFor higher educational institutions and artsorganisations, this is an excellent developmentopportunity for early-career staff who wouldbenefit from a higher qualification in the fieldof contemporary studio fine arts.Special features• Well equipped for all artistic media,including one of the best printmaking resourcesin England, a substantial sculpture workshop,and extensive photographic and video facilities.• Study at the heart of the historic city ofCambridge with its wealth of artistic traditionand resources.• The School runs its own public art gallery,the <strong>Ruskin</strong> Gallery.• This course meets the Guidelines on MFAStandards of the College Art Association, USA.Professional qualifications/exemptionsStudents successfully completing the firstthree semesters of this course are eligible forthe award of MA Fine Art. Students alreadyholding a recognised MA Fine Art are exemptfrom these three semesters of study, and mayenter level eight directly.CareersThe central focus of the MFA in completinga substantial body of artistic work makes it astrong platform from which to launch a careeras a professional artist.In addition, the MFA is widely recognised(including in the US and the Far East) as themost fitting advanced qualification for highereducation teachers in the fine arts.“The lecturers bring knowledgeand expertise from very currentwork experience.”Craig AshleyMA Arts Management64 Call our Contact Centre 0845 271 3333 for more informationweb www.anglia.ac.ukemail answers@anglia.ac.uk 65