Annual Report and Accounts 2007/8 - Cancer Research UK

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8 Trustees’ ReportOur impactHelping people tounderstand cancer1millionvisits per month forour CancerHelp UKwebsite
9 Cancer Research UK Annual Report and Accounts 2007/08Some of our key objectives andachievements in 2007/081. Expand the mobile cancer awareness unit pilot schemeto spread prevention messages to more people indeprived communities• After a successful pilot scheme, we launched two mobilecancer awareness units. Both attracted a higher numberof visitors than the pilot.• During the year, the units visited 85 town centres in theNorth East, Scotland, the Midlands and Wales, attracting27,000 people. Of those surveyed, 85% said they plannedto make changes to their lifestyle as a result of their visit.• Our evaluation shows that each visitor shares informationwith an average of five other people. On this basis, theawareness units would have reached 162,000 people indeprived communities over the past year.2. Build on our partnership with Cancerbackup toimprove patient information resources and access totailored information for people living with cancer• We expanded the partnership to include MacmillanCancer Support and the NHS.Together, we havedeveloped and agreed the scope of this project, whichaligns directly with the CRS.• Working in collaboration has proved a highly effectiveway of maximising the strengths of each organisation inthe partnership.To ensure that people affected by cancerget the information they need, when they need it, we willcontinue to look for further opportunities to work withMacmillan Cancer Support, recently merged withCancerbackup.3. Develop Project Local to help people engage withand understand the research we are funding in theirlocal areas• Following the successful pilot of Project Local, CancerResearch UK is now developing a core initiative calledLEAD (Local Engagement and Development).This willhelp people to understand more about our work,introducing people to the researchers we fund in theirareas and the difference we make to local people livingwith cancer.4. Make all our patient information resources availablefree of charge• We fulfilled this objective in April 2007. Since then, all ourhealth information and cancer awareness publicationshave been available free of charge through our online andtelephone ordering systems. Since April 2008, all of ourcancer statistics reports have also been accessible forfree online.We help people tounderstand cancer, theprogress we are makingand the choices eachperson can make.Some of our key objectives for the future1. Launch information prescriptionsWe are working towards this objective through thepartnership with the NHS and Macmillan CancerSupport. At present, almost two-thirds of cancer patientsdo not fully understand what their diagnosis means.Information prescriptions will help to reduce the fearand uncertainty this creates by equipping cancer patientswith a better understanding of their diagnosis andtreatment options.2. Launch an online patient forum and redevelopCancerHelp UK’s online presenceWe have announced plans to launch Cancer Chat, anonline forum where people affected by cancer can supporteach other by sharing information and experiences.Meanwhile, we will soon complete the redesign of ourCancerHelp UK website (www.cancerhelp.org.uk), whichprovides free information to people with cancer and theirfamilies.The site continues to exceed its targets. SinceOctober 2007 the site has regularly attracted one millionunique visits per month – an increase of 50% over12 months.3. Expand the number of mobile cancer awareness unitsThe Cancer Awareness Roadshow has been so successfulat reaching people in deprived communities that we areplanning to expand the project by adding a third, moreadaptable unit.The three units will visit areas in London,Northern Ireland, the North West and the south coastof England.
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