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2012 EDITIONSPORTSMANAGEMENTHANDBOOKthe essential resource for sports professionalsFROM THE PUBLISHERS OFsportsmanagementhandbook.com

SPORTS MANAGEMENT HANDBOOK 201244 Building facilities that are fit for purpose40 Preparing to stage the Olympics 62 Secure a career in the sports industry 34 Sports tourism is on the up3 WELCOMELiz Terry welcomes you to the first editionof the Sports Management Handbook4 CONTENTS6 SPORTS EVENTS CALENDARA summary of international sportsevents being held from 2012 to 201410 DIARY DATESA round-up of the key internationalsports conferences and exhibitions in 201212 DEVELOPMENT PIPELINEA run-down of some of the impressivestadiums, arenas, swimming pools andsports facilities that are due to open in 2012ANALYSIS AND TRENDS26 THE GLOBAL SPORTS MARKETThis PwC report, by Julie Clark, providesfinancial forecasts in gate revenues, sponsorship,media rights and merchandising30 GLOBAL SPORTS MARKETINGUK Trade and Investment helps companiesmake the most of the opportunities beingpresented by the growing global sportsmarket. Andrew Bacchus reports34 SPORTS TOURISMTerry Stevens of Stevens & Associatesexplains how nations are reaping financialrewards by successfully marketing themselvesas sports tourism destinations40 MAJOR EVENTSA successful programme of events in therun up to the Games is imperative, saysEsther Nicholls at UK Sport44 FUNDING FACILITIESPlanning will ensure the success of a newsports facility during these pressing times.Mark Walker of Oaks Consultancy reports50 SUSTAINABLE DESIGNSports stadia for local communitiespost-Games. By Rod Sheard of Populous54 TIME TRAINING VENUESSimon Molden of Capita Symonds on howthe successful hosting of the 2012 Gameswill be based on its facility-building legacy4SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

CONTENTS30 Global sports marketing58 Temporary venues are a growing trend 50 Sustainable venues set to realise post-Games benefits58 TEMPORARY VENUESJohn Barrow, of global design companyPopulous, puts forward the business casefor using flexible, reusable structuresand venues within the worldwide sportsmajor events industry62 CAREER PATHWAYSGordon Mandry and Ian McCormack,from the World Academy of Sport, offeradvice on how best to pursue a successfulcareer in the sports industry66 THE HUMAN FACTORJoe Bailey of Heidrick & Struggles explainswhy talent is just as important off thefield as it is on it in today's rapidly growingglobal sports industryRESOURCES70 COMPANY PROFILESFind out about the top suppliers andcompanies from across the sports market86 PRODUCT BRIEFINGA round-up of the latest products andinnovations to hit the sports industry96 SPORTS FEDERATIONSA comprehensive contact list of majorinternational sports federations andassociated members from SportAccord103 INDUSTRY ASSOCIATIONSFull contact details for three key industryassociations in the sports sector104 ARCHITECTS & DESIGNERSA list of architects and designers whowork on high profile projects within theinternational sports sector108 CONSULTANTS & RESEARCHInternational consultancy andresearch company listings114 ADDRESS BOOKA comprehensive list of global sportsspecificproduct and service suppliers125 PRODUCT SELECTORLocate sports-related product andservice suppliers by categoryIBC WEB DIRECTORYwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 5

INTERNATIONAL SPORTS EVENT CALENDAR16–29 JANUARY 2012Australian OpenMelbourne Park, Melbourne, AustraliaThe first of the four annual Grand Slamtennis tournaments held worldwide,followed by the French Open, US Openand Wimbledon.www.australianopen.com5 FEBRUARY 2012Super Bowl XLVILucas Oil Stadium, Indianapolis, USAThe 46th annual edition of the SuperBowl in American football.www.indianapolissuperbowl.com5–8 APRIL 2012The MastersAugusta National Golf Club,Augusta, USAThis event is one of the four major championshipsin men’s professional golf.www.masters.com19 MAY 2012UEFA Champions League FinalFußball Arena München, Munich, GermanyThe UEFA Champions League comprisesthree qualifying rounds, a play-off round,a group stage and four knockout rounds.www.uefa.com27 MAY – 10 JUNE 2012French OpenRoland-Garros Stadium, Paris, FranceThe second annual Grand Slam tennistournament: one of the most physicallyenduring tennis events worldwide.www.rolandgarros.com11–17 JUNE 2012US OpenThe Olympic Club, San Francisco, USAThis major golfing event brings together156 of the world’s best golfers to competefor one prestigious trophy.www.usopen.com25 JUNE – 8 JULY 2012WimbledonThe All England Lawn Tennis Club,Wimbledon, London, UKWimbledon 2012 will be the 126th timethat The All England Lawn Tennis Clubwill have hosted the tennis championshipssince the first tournament in 1877.www.wimbledon.com30 JUNE – 2 JULY 2012Tour de FranceParc d’Avroy, Liège, BelgiumThis year's 180km cycling course will startat Parc d’Avroy, in the heart of Liège, Belgium.It will be the 99th Tour de France.www.letour.frThe All England Lawn Tennis Club willbe hosting Wimbledon for the 126thtime since the first tournament in 1877TBC JUNE 2012Stanley Cup Finals(Venues TBC) USAThe Stanley Cup is the final series of postseasongames of the National HockeyLeague, won by winning four of sevengames played between the champions ofthe western and eastern conferences. Thegames are played at the respective homearenas of the two final teams competingfor the championship.www.nhl.comTBC JUNE 2012NBA Finals(Venues TBC) USAThe NBA Finals is the championship seriesof the National Basketball Association andthe conclusion of the sport’s postseasoneach June.http://2012nbafinals.com6SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

powered by leisurediary.com worldwide events listings for leisure professionals19–22 JULY 2012British Open ChampionshipRoyal Lytham & St Annes Golf Club,Lancashire, UKAn expected 250,000 spectators will headfor the Lancashire coast for the durationof the Open Championship 2012. This willbe the 11th time that Royal Lytham and StAnnes has hosted the Open, the last timebeing in 2001.www.2012opengolf.co.uk27 JULY – 12 AUGUST 2012Olympic GamesVenues in the Olympic Park, acrossLondon, and at out of London venues, UKThe London 2012 Olympic Games willfeature 26 sports, which break downinto 39 disciplines.www.london2012.com9–12 AUGUST 2012PGA ChampionshipThe Ocean Course, Kiawah Island, USAThe PGA Championship, the annual culminationof golf’s four major Championships,celebrates its 94th edition, with itsfirst visit to South Carolina and the OceanCourse at Kiawah Island Golf Resort.www.pga.com30 AUGUST – 9 SEPTEMBER 2012Paralympic GamesVenues in the Olympic Park, acrossLondon, and at out of London venues, UKThere are 20 sports in the Paralympicprogramme for the London 2012 Games.Paralympic Cycling breaks down into twodisciplines: Road and Track.www.london2012.com24 SEPTEMBER 2012AFL Grand FinalMelbourne Cricket Ground,Melbourne, AustraliaAnnual Australian Rules Football match todetermine the Australian Football Leaguepremiership champions for that year.www.afl.com.au6 NOVEMBER 2012Melbourne CupFlemington Racecourse,Melbourne, AustraliaAustralia‘s major thoroughbred horserace. It is the most prestigious two-milehandicap and one of the richest turf racesin the world.www.melbournecup.com14–27 JANUARY 2013Australian OpenMelbourne Park, Melbourne, AustraliaThe first of the four annual Grand Slamtennis tournaments held worldwide,followed by the French Open, US Openand Wimbledon.www.australianopen.com3 FEBRUARY 2013Super Bowl XLVIIMercedes-Benz Superdome, New Orleans,Louisiana, USAThe 47th edition of the Super Bowl andthe 43rd modern era National FootballLeague championship game will be heldin New Orleans for the 10th time andfor the first time since Hurricane Katrinadestroyed parts of the Mercedes-BenzSuperdome in 2005.www.nolasuperbowl.comTBC MARCH 2013World Baseball Classic(Venue TBC) USAThe 2013 World Baseball Classic will bean international baseball competition.The Classic has now been expanded to28 teams, from 16. Japan won the firsttwo World Baseball Classics, in 2006and 2009.www.worldbaseballclassic.com8–14 APRIL 2013The MastersAugusta National Golf Club,Augusta, USAThis event is one of the four major championshipsin men’s professional golf.www.masters.com1 MAY 2013French OpenRoland-Garros Stadium, Paris, FranceThe second annual Grand Slam tennistournament, considered to be one ofthe most physically enduring tennisevents worldwide.www.rolandgarros.com11–18 MAY 2013Arafura GamesMararra Sporting Complex, Darwin,Northern Territory, AustraliaA week-long multi-sport competitionheld every two years in Darwin, northernAustralia. The Arafura Games are a majorsporting event hosted by the NorthernTerritory government and targeted atdeveloping athletes across the Asia-Pacificregion and beyond.www.arafuragames.nt.gov.auwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 7

INTERNATIONAL SPORTS EVENT CALENDAR25 MAY 2013UEFA Champions League FinalWembley Stadium, London, UKThe stadium's seventh European Cup Finalafter hosting the Final in 1963, 1968, 1971,1978, 1992 and most recently in May 2011.www.uefa.comTBC JUNE 2013Stanley Cup Finals(Venues TBC) USAThe final series of post-season games ofthe National Hockey League, played at thehome arenas of the two final teams.www.nhl.comTBC JUNE 2013NBA Finals(Venue TBC) USAChampionship series of the NationalBasketball Association and the conclusionof the sport’s postseason each June.http://2012nbafinals.com13–16 JUNE 2013US OpenMerion Golf Club, Ardmore, USAThis major golfing event brings together156 of the world’s best golfers tocompete for one prestigious trophy.www.usopen.com24 JUNE – 7 JULY 2013WimbledonThe All England Lawn Tennis Club,Wimbledon, London, UKThe 127th time that the club will host thechampionships since launching in 1877.www.wimbledon.comWimbledon18–21 JULY 2013British Open ChampionshipMaitlandfield House Hotel, Muirfield,Gullane, East Lothian, UKThis event is one of the four majorchampionships of men’s golf. It is playedannually in July. The golf club at Muirfieldis well known and is one of the oldestgolf clubs in the world.www.opengolf.com19 JULY – 4 AUGUST 2013World Aquatics ChampionshipPalau Sant Jordi, Barcelona, SpainThe 15th FINA World Championship willfeature aquatic sports such as diving,swimming, open water swimming,synchronised swimming and water poloin summer 2013.www.bcn2013.org8–11 AUGUST 2013PGA ChampionshipOak Hill Country Club, Rochester, USAThe PGA Championship is the annual culminationof golf’s four major Championships.The event celebrates its 95th editionin 2013 in New York.www.pga.com29 SEPTEMBER 2013AFL Grand FinalMelbourne Cricket Ground,Melbourne, AustraliaThe AFL Grand Final is an annual AustralianRules Football match to determine theAustralian Football League (AFL) premiershipchampions for that year. It is alwaysheld in Melbourne.www.afl.com.au5 NOVEMBER 2013Melbourne CupFlemington Racecourse, Melbourne,AustraliaAustralia‘s thoroughbred horse race. Themost prestigious two-mile handicap andone of the world's richest turf races.www.melbournecup.comTBC JANUARY 2014Australian OpenMelbourne Park, Melbourne, AustraliaFirst of the four annual Grand Slam tennistournaments held worldwide, followed bythe French Open, US Open and Wimbledon.www.australianopen.com2 FEBRUARY 2014Super Bowl XLVIIIMetLife Stadium, East Rutherford, USAThe 48th annual edition of the SuperBowl in American football.www.nfl.com7–23 FEBRUARY 2014XXII Olympic Winter GamesSochi Olympic Park & KrasnayaPolyana, RussiaThis will be the first time that the RussianFederation will host the Winter Olympics.http://sochi2014.com/en7–14 APRIL 2014MastersAugusta National Golf Club,Augusta, USAOne of the four major championshipsin men’s professional golf.www.masters.com8SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

powered by leisurediary.com worldwide events listings for leisure professionals24 MAY 2014UEFA Champions League Final(Venue TBC) UKThe final comprises three qualifyingrounds, a play-off round, a group stageand four knockout rounds. The 2014 Finalwill be the 59th season of the UEFAChampions League football tournamentand the 22nd in the Champions League era.www.uefa.com12–15 JUNE 2014US OpenPinehurst Resort & Country Club,Pinehurst, NC, USAThis major golfing event brings together156 of the world’s best golfers to competefor one prestigious trophy.www.usopen.com13 JUNE – 13 JULY 2014FIFA World CupVenues throughout BrazilThis will be the 20th edition of the internationalassociation football tournamentand the second time that Brazil hashosted the competition.www.fifa.com17–20 JULY 2014British Open ChampionshipRoyal Liverpool Golf Club, Liverpool, UKThis year’s event will be held at the RoyalLiverpool Golf Club – the second oldestseaside links course in England. It will bethe 12th time that the Hoylake links hashosted golf’s oldest Major, with the lastevent at the venue being won by TigerWoods (USA) in 2006.www.opengolf.comwww.sportsmanagementhandbook.com23 JULY – 3 AUGUST 2014Commonwealth GamesVenues throughout Glasgow, Scotland, UKThe 2014 Commonwealth Games willshowcase 17 sports over 11 days. Ten ofthese will be core sports, while the remainingseven will be selected by thehost city from a choice of 16.www.glasgow2014.com8–14 AUGUST 2014US PGA ChampionshipValhalla Golf Club, Louisville, USAThe Championship is an annual golftournament conducted by the PGA ofAmerica as part of the PGA Tour. It is oneof the four major championships in men’sprofessional golf and is the golf season’sfinal major.www.pga.com28 SEPTEMBER 2014AFL Grand FinalMelbourne Cricket Ground,Melbourne, AustraliaThe AFL Grand Final is an annual AustralianRules Football match to determine theAustralian Football League (AFL) premiershipchampions for that year.www.afl.com.au4 NOVEMBER 2014Melbourne CupFlemington Racecourse,Melbourne, AustraliaAustralia‘s major thoroughbred horserace. It is the most prestigious two-milehandicap and one of the richest turf racesin the world.www.melbournecup.comGoals make games.We make goals.Mark Harrod Ltdmanufacture andsupply a vast arrayof high quality sportsequipment direct toschools, colleges, localauthorities, contractorsand sports clubs of allsizes. So whether you’reafter a single football ora full set of goals, we’llbe more than happyto help.ORDER YOUR2011/12CATALOGUE TODAYTalk to Mark on 01502 710039or visit markharrod.com

DIARY DATES 201229 JANUARY – 1 FEBRUARYISPO (The Leading InternationalSport Business Network)Neue Messe, Munich, GermanyISPO Munich 2012 is a highly focusedevent for sporting goods and sportsfashion. The show welcomes distributors,suppliers, retailers, exporters andimporters from around the world. In2011 the event attracted over 2,200international exhibitors and more than80,000 visitors from over 100 countries.Tel: +49 89 949 20 610www.ispo.com/prj7–9 MARCHGlobal Sports Forum BarcelonaBarcelona, SpainAn exchange platform attracting a widerange of personalities from the world ofsport who come together and debateeconomic, social, political and culturalissues relating to sport.Tel: +33 1 58 47 83 93www.globalsportsforum.org28–29 MARCHSoccerex European ConventionManchester Central, Manchester, UKThe Soccerex European Forum is a mustattendevent for anyone in the footballbusiness industry. It offers the ideal settingto do business, source new contacts, catchup with existing ones, discover the latestinnovations in the industry and, above all,meet your business objectives.Tel: +44 (0)20 8742 7100www.soccerex.com/events8–10 MAYStadia Design andTechnology Expo 2012Los Angeles Convention Center,Los Angeles, CA, USAStadia Design and Technology Expo 2012is North America’s must-attend annualconvention for anyone involved in theoperation, refurbishment or new buildof a sporting venue.Tel: +44 (0)1306 743 744www.stadiadesignandtechnology.com15–17 MAYStadium Business SummitJuventus Stadium, Turin, ItalyThe definitive international stadiumindustry meeting brings together owners,operators, designers and suppliers for debate,knowledge sharing and networking.Tel: +44 (0)20 8133 5226www.stadiumbusinesssummit.com20–25 MAYSportAccord InternationalConventionQuébec City Convention Center,Québec, CanadaThis annual convention bringsrepresentatives from more than 100international sports federations andorganisations together with sponsors,bidding and host cities, architects,sports lawyers, broadcasters and Games'organising committees.Tel: +41 21 612 30 70www.sportaccordconvention.com25–27 MAYThe bmrb Grass RootsFootball ShowNEC, Birmingham, UKThe premier football show attracts toppractitioners and looks at issues facinggrassroots managers and coaches.Tel: +44 (0)1244 470 114www.grassrootsfootball.co.ukThe SportAccord InternationalConvention brings togetherpresidents and secretary generalsof international federations10SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

powered by leisurediary.com worldwide events listings for leisure professionalsAll the space you needMajor sports administrators were inattendance (including Lord Seb Coe:left) at the Sports Event ManagementConference (ISEM) 2011.13–15 JUNEStadia & ArenaBordeaux Congress Centre,Bordeaux, FranceThe exhibition for the entertainment andsports venue industry is now in its 14thyear. Stadia & Arena is supported by twomajor trade associations: IAVM Europeand ESSMA (The European Safety andStadium Managers Association).Tel: +44 (0)1732 459 683www.sam.uk.com/201210–11 OCTOBERLeaders in FootballChelsea FC, London, UKThe show focuses on relevant issues andrigorous debates, with an interactiveformat, to keep you abreast of the latesttrends, insights and forecasts.Tel: +44 (0)20 7042 8666www.leadersinfootball.com1 NOVEMBERBISL Annual ConferenceLord’s Cricket Ground, London, UKThe conference deals with majoreconomic, political and industry-specificissues in the sport and leisure industry.Tel: +44 (0)20 8255 3782www.bisl.orgwww.sportsmanagementhandbook.com14–15 NOVEMBERSports Event ManagementConference (ISEM)Venue TBC, UKThe event presents an unrivalledlearning and networking opportunity forprofessionals involved in the sports eventmanagement industry. It attracts 200decision makers from Local OrganisingCommittees and Federations.Tel: +44 (0)1264 852 010www.iirme.com/isem20–22 NOVEMBERExpo EstadioExpo Center Norte, Blue Pavilion,Sao Paulo, BrazilExpo Estádio is a tradeshow andconference for the design, construction,furnishing and management of stadiumsand sports venues.Tel: +55 21 4042 8704www.expoestadio.com.br12–13 DECEMBERAMSTERDAM 2012RAI Convention Centre, Amsterdam,the NetherlandsThe event will host six expos under oneroof: Sports Technology Expo, PanstadiaExpo, Sports Facilities Expo, FootballDevelopment Expo, Turf & Grass Expo,and Playground & Landscape Expo.Tel: +41 79 823 08 55www.amsterdam2012event.com

DEVELOPMENT PIPELINEARENASSir Chris Hoy VelodromeGlasgow, UKOPENING 2012Facilities at the Sir Chris Hoy Velodromewill include a permanent seating capacityof 2,000 and standing capacity of 500– increased to 4,000 for track cycling eventsWorcester ArenaUniversity of Worcester, UKOPENING 2012Worcester Arena will serve as the new homeground for the Worcester Wolves basketballteam and as a venue for a wide rangeof sports. The 2,000-seat building will alsoaccommodate dance and sport teachingfacilities. The University of Worcester isoverseeing the project, in addition to theconversion of a former fruit and vegetablemarket in the city to house an indoor multipurposearena and active leisure centre.Details: www.worcester.ac.ukduring the Games – a Ralph Schuermanndesigned250m cycling track and a rollersport park within the main track. Elite athletefacilities, comprising a conditioningsuite, physiotherapy areas, medical roomsand seminar spaces, will also form part ofthe new sports development.Details: www.glasgow2014.comPerth ArenaPerth, AustraliaOPENING 2012The indoor sports and entertainmentvenue will have a capacity of 12,000people for sports events and 14,000for music events. The arena will have aretractable roof and is scheduled to hostits first event this July. It will be ownedby VenuesWest – the Western AustralianSports Centre Trust – which already operatesthe Challenge Stadium and theWA Basketball Centre on behalf of theGovernment of Western Australia. Aswell as one-off sports events such astennis tournaments, the Perth Arenawill be the new home of the PerthWildcats,who play in the country'sNational Basketball League.Details: www.venueswest.wa.gov.auMyresjöhus ArenaVäxjö, SwedenOPENING 2012Myresjöhus Arena is being built bySwedish top flight football club Östers IF.It will be the homeground for both theclub's men's and women's teams. Thevenue will anchor the large Arenastadencomplex – a mixed-use developmentbeing constructed in the city. In additionto the football stadium, the projectincludes a new ice hockey arena, afloorball arena and a dedicated indoorathletics arena. The arena will have acapacity for 12,000 spectators – 10,000seated and 2,000 standing – and willhost a number of games during the UEFAWomen's Euro 2013 competition, whichis being held in the country.Details: www.osterarena.se12SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ARENASDEVELOPMENT PIPELINENational Indoor Sports ArenaGlasgow, UKOPENING 2012The National Indoor Sports Arena (NISA) islocated on a 10.5-hectare (25.9-acre) site tothe east of Glasgow and will host badmintonevents during the 2014 CommonwealthGames. The venue will feature seating for5,000 spectators, a 200m athletics trackwith hydraulic bends and field event facilities.There will be three sports halls, whichwill be used as warm-up spaces and trainingand events spaces in their own right.Details: www.glasgow.gov.ukStade Abdelkader KhalefTizi Ouzou, AlgeriaOPENING 2012The new multi-use sports venue in Algeria,North Africa, will be able to hostfootball as well as other sports. It will bethe new home of Jeunesse Sportive deKabylie, regarded as one of the wealthiestand most successful football clubs onthe continent. With a capacity of morethan 50,000 people, it is set to be one ofthe largest stadiums in the region. StadeAbdelkader Khalef will replace Stade 1erNovembre, with its more limited capacityof only 20,000 spectators.Details: www.jskabylie.orgBarclays CenterNew York, USOPENING 2012Part of a proposed sports, business andresidential complex, the Barclays Center willsoon be home to the New Jersey Nets (tobe renamed Brooklyn Nets) when it opensthis September in Brooklyn, New York. The675,000sq ft (62,700sq m) venue will beable to host 18,000 spectators for basketballgames, 14,500 people for ice hockeygames and 19,000 for concerts. BarclaysBank has signed a 20-year naming rightsdeal on the new stadium.Details: www.barclayscenter.comTimsah ArenaBursa, TurkeyOPENING 2012/13The 44,000-capacity sports venue willhost the Turksih Super Lig club Bursaspor.Timsah Arena will be designed to look likea reptile – after Bursaspor's nickname,the 'Green Crocodiles'.Details: www.bursatimsaharena.netArena PantanalCuiaba, BrazilOPENING 2012As one of the stadiums proposed for useduring the FIFA World Cup in 2014, ArenaPantanal will be built to internationalstandards with a 42,500 capacity. As partof host nation Brazil's strategy to have a'green' World Cup, Pantanal will incorporateenvironmental solutions, includingrain water capture and large green areasoutside the arena.Details: www.cbf.com.brwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 13

DEVELOPMENT PIPELINESTADIUMSSalford Community StadiumSalford, UKOPENING 2012The new community stadium at Barton-upon-Irwellwill become the new home of theSalford City Reds rugby league team. It willboast an initial capacity of 12,000, beforebeing increased to 20,000 in future years.UK-based AFL Architects, who specialisein sports developments, has designed thevenue, while Drivas Jonas Deloitte has beenappointed project manager. Communitysports pitches will also be provided.Details: www.salfordcitystadium.comMiami Marlins BallparkMiami, Florida, USOPENING 2012Florida Marlins, the Miami-based MajorLeague Baseball (MLB) team, is relocating toa new 37,000-seat ballpark in Little Havana,Miami, ahead of the 2012 season. The teamwill rename itself the Miami Marlins to coincidewith the opening of the stadium, whichhas been designed by architects Populousand has cost around US$515m (£321m,374m). The ballpark is to incorporatea retractable roof as well as a naturalplaying surface.Details: http://miami.marlins.mlb.comDebrecen StadionDebrecen, HungaryOPENING 2012The new sports venue will be used forfootball matches and will serve thehome matches of Debreceni VSC. DebrecenStadion will have a seating capacityfor 35,000 people and will replace thecurrent Stadion Oláh Gábor Út. On completion,it will be the second largeststadium in Hungary.Details: www.dvsc.huBata StadiumBata, Equatorial GuineaOPENING 2012The existing stadium in Bata, EquatorialGuinea, is being expanded and partlyrebuilt in order to host the opening ceremonyand semi-final of the 2012 AfricaCup of Nations tournament being held on21 January. Work on the venue will seeBata Stadium's capacity increasefrom 22,000 to 40,000.Details: www.guineaecuatorialpress.comEstadio La PeinetaMadrid, SpainOPENING 2012The Estadio de la Comunidad de Madridin Spain will be completely redeveloped,expanded and then rebranded as a new73,000-capacity venue called La Peineta.It will house Atletico Madrid FootballClub, which has until now played itsgames at the capital city's Vicente CalderónStadium. The stadium featuredheavily in Madrid's bid for the 2016Olympic Games.Details: www.clubatleticodemadrid.com14SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

STADIUMSDEVELOPMENT PIPELINESwedbank ArenaStockholm, SwedenOPENING 2012The SEK2.8bn (£265m, 301m, US$428m)sports and entertainment complex – SwedbankArena – will be located in Solna, nearStockholm. The stadium will accommodateSochi Olympic StadiumSochi, RussiaOPENING 2012The stadium will be the centre point of thePopulous-designed Sochi Olympic Masterplan.A flexible design will allow rapidtransformation of the 40,000-capacityOlympic stadium into a 45,000-capacityFIFA-approved football stadium, which formsa major part of the Russian World Cup Bidfor 2018–2022. It will also allow the furtherpossibility of reducing the capacity tojust 25,000 for legacy use.Details: www.populous.com50,000 spectators for football matches andup to 67,500 for concerts. Owned by a partnershipconsisting of Peab, Fabege, theMunicipality of Solna, Jernhusen and theSwedish FA, Swedbank Arena will replaceRåsunda Stadium – Sweden's currentnational arena for football.Details: www.arenastaden.seGrand Stad LilleLille, FranceOPENING 2012The new 282m (£243.4m, US$390.1m)multi-purpose, Grand Stad Lille Métropoleis scheduled to open its doors inVilleneuve d'Ascq, near the French city ofLille, in July. The 50,000-seat venue willcreate a new home for the LOSC LilleMétropole football team, which currentlyplays at Stadium Nord Lille Métropole.The new stadium will also be used tohost rugby matches. Meanwhile, thedevelopment will incorporate an integratedarena capable of seating around30,000 for indoor sporting events andconcerts as well as other shows. It hasbeen designed by Bordeaux architectPierre Ferret, who was responsible forthe Clairefontaine Football Centre, alsolocated in France. Details:www.grandstade-lillemetropole.comKerala CricketAssociation StadiumKochi, IndiaOPENING 2012The new 50,000-capacity stadium insouth India will be the new home of theKerala Cricket Association and KochiTuskers Kerala. It will also have a significantindoor element and will be able tohost a number of other sports, includingshooting and swimming. When the venueopens in 2012, Kerala Cricket Associationwill no longer be the only statecricket organisation to not have its owncricket-specific stadium. Until now it hasoperated out of the multi-purpose JawaharlalNehru Stadium. Details:www.keralacricketassociation.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 15

DEVELOPMENT PIPELINESTADIUMSNew Earthquakes StadiumSan Jose, California, USOPENING 2012The new US$60m (£36m, 41m) soccer-specifichome of the San Jose Earthquakes wasdesigned by 360 Architecture and will holdapproximately 15,000 fans, expandable toAtletico Nacional StadiumMedellín, ColombiaOPENING 2012The 44,500-capacity stadium will be thenew home of the Atletico Nacional footballclub based in the Colombian capital ofMedellin and part of the Atanasio GirardotSportspark. It was funded by a partnershipbetween Instituto de Deportes y RecreationMedellín (INDER), which contributedUS$14m (£8.5m, 9.8m), and COL Deporte(Columbian Sports Institute), which investedUS$3.8m (£2.3m, 2.7m) in the scheme.Details: www.inder.gov.co18,000. It will be part of a mixed-use residential,retail, R&D and hotel development.The Nutrilite Training Facility, including atraining field adjacent to the New EarthquakesStadium, has already opened. SanJose Earthquakes will move in when thestadium is completed.Details: www.sjearthquakes.comHangzhou Sports ParkStadium complexHangzhou, ChinaOPENING 2012The Hangzhou Sports Park, being builtin eastern China, has been designed byinternational award-winning architectsNBBJ and Capitol Development DesignInc (CCDI). The park will include an80-000-capacity stadium, which will actas the main sporting venue of a larger,400,000sq m (4.3 million sq ft) complex.Located along the rapidly developingQian Tang riverfront, the complex will alsoinclude a 10,000-seat indoor arena, anaquatic centre, a convention and exhibitioncentre, smaller athletic facilities andan extensive retail facility. The venue willbe used mainly for football matches – agrowing sport in the country.Details: http://www.nbbj.comBesiktas StadiumIstanbul, TurkeyOPENING 2012Istanbul's Besiktas football club is preparingto move to its new home – the42,000-capacity Inonu Stadium. Thevenue is estimated to cost more thanUS$120m (£75.8m, 88.7m). It will takethe name of the old Besiktas Stadium,which will be demolished following themove. The new stadium will allow Besiktasto concentrate more on corporatehospitality, as there will be around 200luxury lodges – with a capacity of 6,000people – giving full views of the playingfield. The new Inonu Stadium will bedesigned to be 'in harmony' with the historicBosporus landscape.Details: www.bjk.com.tr16SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

STADIUMSDEVELOPMENT PIPELINESaputo StadiumMontreal, Quebec, CanadaOPENING 2012Saputo Stadium in Quebec will reopen inearly 2012, following a complete redevelopmentto increase the venue's capacity to20,300. The expansion managed by Montreal-basedBroccolini Construction willinclude 21 new corporate boxes and a partialroof above some of the grandstands. Thestadium will be the home venue of the MontrealImpact Football Club, the Major SoccerLeague's 19th franchise club.Details: www.montrealmls2012.comHouston Dynamo StadiumHouston, Texas, USOPENING 2012The Populous-designed stadium willbecome one of the first 'soccer-specific'Major League Soccer venues when HoustonDynamo team moves into its new purposebuiltstadium during 2012. The venue willalso be used for Texas Southern University'sfootball, concerts and boxing events. Spectatorswill benefit from unobstructed viewsfrom both the upper and lower tiers, withcatering and toilet facilities complementedby integrated broadcast facilities.Details: www.houstondynamo.comAl-Menaa StadiumBashra, IraqOPENING 2012The 30,000-capacity football stadium inIraq, designed by 360 Architecture, willalso include extensive training facilities.Details: www.360architects.comState Athletics CentreMelbourne, Victoria, AustraliaOPENING 2012The transformation of the old LakesideOval into a modern athletics venueat Albert Park will be completed during2012. Work will see it being convertedfrom a rectangular stadium into Victoria'smain athletics venue. Features will includea new IAAF-approved synthetic eightlanerunning track with a 10-lane, 110mstraight, 50m indoor running track andFIFA-sized natural grass pitch.Details: www.majorprojects.vic.gov.auRotherham United StadiumRotherham, UKOPENING 2012The new 12,000-seat stadium will providea new home for Rotherham United FootballClub (RUFC). Designed by S&P Architects,the venue will be delivered on the site ofthe South Yorkshire town's former Guestand Chrimes foundry site, by GMI Construction.Gleeds is project managing thescheme, which will see the north andsouth stands boasting a polycarbonateedge to the roof to enable light to reachthe pitch. The site's ground level will alsobe raised by 2m as part the project'sflood alleviation plans.Details: www.themillers.co.ukwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 17

DEVELOPMENT PIPELINESTADIUMSAmon G Carter StadiumFort Worth, Texas, USOPENING 2012The stadium, which first opened in 1930,is undergoing the largest redevelopment inits history and will reopen as a 50,000-capacityvenue following a US$175m (£111m,St Helens Rugby StadiumSt Helens, UKOPENING 2012The 18,000-capacity stadium will be deliveredby developer Langtree. It is anticipatedthat the first St Helens match will take placeat the ground in late January, before a seriesof structured events are held to allow fansand residents to expereince the stadium.Langtree appointed Barr Construction tobuild the venue, which has taken 14 monthsto complete. Arcadis UK acted as projectmanager on the development.Details: www.saintsrlfc.com129.5m) investment. The old venue wasdemolished in 2010 and the new stadiumcomplex is scheduled to open in time for the2012 football season. Located on the TexasChristian University (TCU) campus, Amonis the home stadium of the TCU HornedFrogs football team.Details: gofrogs.cstv.comCluj ArenaCluj, RomaniaOPENING 2012The new 30,596-capacity stadium inRomania is being built by the local government.Primarily designed for football,the venue will also boast an eight-lanerunning track capable of hosting nationaland international athletics meetings. Corporateamenities at the 36m (£30.8m,US$48.7m) venue will comprise 948 VIPboxes as well as a restaurant.Details: www.universitateacluj.roAmakhosi StadiumKrugersdorp, Gauteng, South AfricaOPENING 2012The stadium will be the new homeof South Africa's most successfulfootball team, Kaizer Chiefs. Locatedoughly 40km (25 miles) from thecity centre of Johannesburg, the35,000-capacitystadium will cost anestimated R700m (£55m, US$88m,64m). It will be part of a large sportsprecinct being developed in Krugersdorp,Gauteng. The opening of AmakhosiStadium will bring to an end a longtermnomadic existence for the Chiefs.So far, the club has played at nine differentstadiums within the greaterJohannesburg area. Amakhosi Stadiumis the first facility it will own in its ownright. The venue – also known as Bobvan Reenen stadium – will form onepart of a larger sporting and leisure complex,which will include cricket and rugbystadiums, as well as an as yet unnamedsports-branded hotel and a retail shoppingcentre.Details: www.kaizerchiefs.com18SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

STADIUMSDEVELOPMENT PIPELINESammy Ofer StadiumHaifa, IsraelOPENING 2012A new 30,000-seat stadium under constructionin Haifa, Israel, will become thehome of Hapoel Haifa and Maccabi Haifafootball clubs. Built at a reported cost ofILS530m (£90.7m, US$145m, 105.1m),work started in late 2009 and the venue willreplace the existing Kiryat Eliezer Stadium.The stadium is named after shipping tycoonSammy Ofer, who provided a substantialcontribution to the cost of the stadium.Details: www.kssgroup.comWinnipeg StadiumWinnipeg, Manitoba, CanadaOPENING 2012A new 33,500-seat venue currently underconstruction at the University of Manitoba(UM) in Winnipeg, Canada, remainson course to be completed this year. Thecapacity of the stadium will be able toincrease to 40,000 for major occasionssuch as the Grey Cup and other internationalevents and concerts. The multi-milliondollar venue will provide a new homefor the Winnipeg Blue Bombers of theCanadian Football League.Details: www.bluebombers.comLithuania National StadiumVilnius, LithaniaOPENING 2012 (TBC)Construction work on the LithuaniaNational Stadium in Vilnius has beendelayed a number of times these past fewyears – most recently due to governmentspending cuts. However, it looks like thedevelopment is now back on track and aprovincial opening date has been scheduledfor the end of 2012. Boasting amaximum capacity of 25,000, the multiusevenue will replace the S. Darius andS. Girenas Stadium as the home of thecountry's football team.Details: www.lff.ltNew Zenit StadiumSt Petersburg, RussiaOPENING 2012The new home of Zenit St Petersburgwill have a capacity of 62,000 and currentlycarries the quirky working nameof 'Football stadium in the western partof Krestovsky Island' (roughly translatedfrom the Russian 'Otbolniy stadion vzapadnoy chasti Krestovskogo ostrova').It is expected that the naming rights ofthe stadium will be sold when the venueopens. The seven-storey sports facilitywill feature a 9,840sq m (105,915sq ft)football pitch and is being built on thelocation of the now demolished Kirov Stadium.It was designed by Kisho Kurakowoand carries a similar 'spaceship' appearanceto the Toyota Stadium in Japan, alsocreated by the architect. It is likely thatNew Zenit Stadium will be one of themain theatres for the 2018 FIFA WorldCup, which is being hosted by Russia.Details: http://en.fc-zenit.ru/stadium/newwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 19

DEVELOPMENT PIPELINESWIMMING POOLSPlymouth Life CentrePlymouth, UKOPENING 2012The opening of the new Life Centre leisurecomplex has been pushed back to February2012, after the project incurred delays in late2010. Designed by Archial, the 18,160sq m(195,480sq ft) facility will include a 10-lane,50m swimming pool with moveable floorsand submersible booms, a diving pool anda 12-court sports hall. Funding from theAmateur Swimming Association will supportwaterpolo in the region.Details: www.plymouth.gov.ukOrford ParkWarrington, UKOPENING 2012Orford Park will include a community sportsvillage comprising swimming pools, a healthand fitness suite and a sports hall, as wellas a library, a health centre and a DiplomaCentre for 14-19-year-olds. Galliford Tryhas secured the main contract to deliver thescheme, which will transform around 50acres (20.2 hectares) of a former landfill siteand enhance facilities in adjacent parklands.Warrington Borough Council is leading thedevelopment. Details:http://orfordproject.warrington.gov.ukBolton OneBolton, UKOPENING 2012The new healthcare and leisure complexin Bolton will boast a 25m, eight-lanepool built to Amateur Swimming Associationstandards for county competitions.One third of the swimming pool's lengthwill incorporate a moveable floor toallow for a range of uses, while a 50sq m(538sq ft) hydrotherapy pool will also beincluded. Eric Wright Group Civil Engineeringis the developer of the newBolton One complex, which has beenbuilt as a result of a partnership betweenthe University of Bolton, NHS Boltonand Bolton Council.Details: www.boltonone.comLuton Aquatics CentreLuton, UKOPENING 2012A new £26m (US$41.1m, 30.4m)Aquatics Centre will be built at StopsleyCommon, Luton, Bedfordshire. Thenew venue will boast a 50m, eight-laneswimming pool with a diving facility andspectator seating for 400 people, as wellas a five-lane, 20m community pool witha moveable floor. A 100-station healthand fitness suite and a large multi-usesports hall will also feature as part of theS&P Architects-designed sports complex,along with a group exercise and dancestudio, a spinning room, a multi-useactivity room and a café. Luton BoroughCouncil is leading the project along withLuton Learning and Community Partnership(LLCP) and Surrey-based contractorWates Construction.Details: www.luton.gov.uk20SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

SWIMMING POOLSDEVELOPMENT PIPELINEHengrove Leisure CentreBristol, UKOPENING 2012Bangor PoolBangor, Northern Ireland, UKOPENING 2012Glasgow-based Barr + Wray has beenappointed by main contractor Farrans Construction,on behalf of North Down BoroughCouncil, to install an Olympic-sized, 10-lane,50m pool with two moveable floating floorsand two submersible booms, a 5m-widediving pool, and associated plant works ata new leisure complex in Bangor, CountyDown. The new facility will be located atValentine Playing Fields.Details: www.northdown.gov.ukThe leisure centre will be delivered by thelocal authority and Bristol Active Leisure(BAL) through a private finance initiative(PFI). It will incorporate a 10-lane, Olympicsizedswimming pool with adjustable floorand vertical booms; a learner pool withadjustable floor; and a 150-station fitnesssuite. A four-court sports hall; a spa areafeaturing a hot tub, a sauna and a steamroom;an aerobics studio; changing facilities;a crèche and a café are also being created.Details: www.hengrovepark.comBlackbird Leys Leisure CentreOxford, UKOPENING 2012Hertfordshire-based construction companyWillmott Dixon is building a new multi-millionpound swimming pool in BlackbirdLeys, near Oxford. Funded by Oxford CityCouncil, the FaulknerBrowns Architectsdesignedcentre will feature an eight-lane,25m swimming pool with a floating floor.A teaching pool, spectator seating and atoddler fun pool will also be included in thenew venue, which will adjoin the existingBlackbird Leys Swimming Leisure Centre.Details: www.fusion-lifestyle.comVictoria Leisure CentreNottingham, UKOPENING 2012The Victoria Leisure Centre is part of NottinghamCity Council's wider £32m(US$50m, 37.3m) investment in transforminglocal leisure provision. Facilitieswill include a six-lane, 25m family swimmingpool with a separate children's pooland fun splash play area, along with fitnessand health suites.Details: www.nottinghamcity.gov.ukDevonport Swimming CentreDevonport, Tasmania, AustraliaOPENING 2012When it opens in 2012, facilities at theAU$14m (£9m, US$14m, 10m) DevonportSwimming Centre on the Australianisland of Tasmania will include a 25m swimmingpool, a rehabilitation pool, a trainingpool and an infants' water awareness pool,as well as a café and a restaurant.Details: www.dcc.tas.gov.auwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 21

DEVELOPMENT PIPELINESWIMMING POOLSBrown University AquaticsProvidence, Rhode Island, USOPENING 2012Brown University's new Katherine MoranColeman Aquatics Center is to incorporatea 56m swimming pool featuring moveablebooms, a 3m diving pool and spectatorDundee swimming poolDundee, Scotland, UKOPENING 2012Dundee City Council (DCC) in Scotlandis behind the plans for a new £31.5m(US$49m, 37m) complex, which willreplace the existing and ageing OlympiaLeisure Centre. Construction work is dueto be completed this September. Facilitieswill include an adaptable 50m competitionpool, a wave pool, a rapid river, a dive pool,flumes and a fitness suite. A multi-storey carpark is also proposed.Details: www.dundeecity.gov.ukseating for 800 people. Construction workstarted on the US$46m (£28.8m, 33.4m)project in May 2010. New facilities will alsoinclude the10,000sq ft (930sq m) multi-useNelson Fitness Center and the 12,000sq ft(1,115sq m) David J. Zucconi ’55 VarsityStrength and Conditioning Center.Details: www.brown.eduLewisham Leisure CentreLewisham, London, UKOPENING 2012Construction company Willmott Dixonhas been appointed to build the RobertsLimbrick-designed leisure facility, whichwill occupy the site of the former ForestHill Pools. It is scheduled to open later thisyear. The centre will feature a 25m mainswimming pool, a 16.7m learner pool,a fitness gym, two studios and a café, aswell as a community room.Details: www.lewisham.gov.ukSomero Swimming centreSomero, FinlandOPENING 2012Finnish companies YIT and OjarannanRakennus are building a new swimmingcomplex for the town of Somero in southeasternFinland. Facilities at the publiclyowned, 9.3m (£7.9m, US$12.4m)centre will include an eight-lane, 25mswimming pool and a learning pool aswell as a health and fitness suite.Details: www.somero.fiAnniston Aquatics CenterAnniston, Alabama, USOPENING 2012The city council has invested US$4.5m(£2.9m, 3.4m) in the new facility atMcClellan, which is the last phase of alarger sports development strategy forthe region. When Anniston AquaticsCenter opens in March, it will feature aneight-lane, 50m swimming pool builtto meet the requirements needed tohost national events.Details: www.ci.anniston.al.us22SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

SWIMMING POOLSDEVELOPMENT PIPELINENational Aquatic CentreGuyanaOPENING 2012Guyana's new National Aquatic Centre willhost the Goodwill Companionships in 2012.The new facility houses an Olympic-sized,competition standard, 50m pool and a trainingpool, while a further 25m pool will alsobe included at a later date to serve the GuyanaAmateur Swimming Association. Thepool is one of many high-profile sports venues,such as a velodrome on the east coastof Demerara, under construction in Guyana.Details: www.gina.gov.gyWakefield ONEWakefield, UKOPENING 2012Wakefield, West Yorkshire's new swimmingpool and fitness complex will include a sixlane,25m pool, a 13m x 7m learner pool, a100-station gym and a multi-use studio. Aspectator viewing area, an executive meetingroom. Changing Places facilities and acafé will also form part of the complex.Willmott Dixon Construction has been chosento build the NPS North East-designedvenue, while Drivers Jonas Deloitte arethe consultants.Details: www.wakefield.gov.ukDorchester Leisure CentreDorchester, Dorset, UKOPENING 2012A new £8m (US$12.5m, 9.4m) leisurecomplex under construction in Dorchester,Dorset, remains on course to openthis spring, with the structure of thebuilding now reaching its full height. TheLeadbitter Group commenced work onthe Dorchester Sports Centre in November2010, with facilities to include asix-lane swimming pool and a 60-stationgym. A dance studio and a changingvillage will also form part of the complex,which is the result of a partnershipbetween Dorset County Council andWest Dorset District Council (WDDC).The Thomas Hardye School is also workingon the scheme, with the new buildingreplacing an existing, ageing facility.Details: www.dorsetforyou.comRochdale Leisure CentreRochdale, UKOPENING 2012Construction company Willmott Dixonis working on a new leisure centre forRochdale, Greater Manchester. Facilitieswill include an eight-lane, 25m swimmingpool and a 17m learner pool witha moveable floor. Additional facilitieswill include a four-court sports hall, thermaland fitness suites and dance studios.The project forms part of a wider £34m(US$53m, 39.8m) investment in sportand leisure, agreed by Rochdale BoroughCouncil in July 2007 following the launchof Link4Life, the borough-wide culturaltrust. The centre is being project managedby the council's Impact Partnership.Details: www.link4life.orgwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 23

DEVELOPMENT PIPELINEACADEMIES/UNIVERSITIESUANL Aquatics CentreNuevo Leon, MexicoOPENING 2012The new aquatics complex will be basedat Mexican University Autonoma de NuevoLeon (UANL) – the third largest Mexican university.The facility has been financed by theUEL Sports CentreNewham, London, UKOPENING 2012Construction company Denne – part ofthe Leadbitter Group – is building a £15m(US$12.5m, 9.4m) sports complex at theUniversity of East London's Docklands Campusin Newham, London. The new venue willinclude two full-size sports halls and an allweatherfloodlit pitch, lecture and teachingrooms, changing rooms, aerobics studios, ahealth and fitness suite, a large gym as wellas a main auditorium.Details: www.uel.ac.ukstate government at an estimated cost of32m pesos (£1.6m, US$ 2.6m, 1.8m). Thecentre will include an Olympic-sized, 10-laneswimming pool and a FINA-accredited divingpool with levels at 3m, 5m, 7m and10m. The project also includes a gym andan area for restaurants.Details: www.uanl.mxDe Montfort Sports CentreLeicester, UKOPENING 2012De Montfort University (DMU) in Leicesteris investing in a new leisure centredesigned by S&P Architects. The two-storeybuilding, which will be open to thepublic, will boast a six-lane, 25m swimmingpool, eight courts for sports such asbasketball, badminton, netball and five-asidefootball, a health club, multi-purposestudios, a climbing wall and a café.Details: www.dmu.ac.ukManchester City AcademyManchester, UKOPENING 2014–15Manchester City Football Club (MCFC)is building a major new youth developmentand first team training centre in theOpenshaw West area of the city. Formingpart of the club's recently announced EtihadCampus vision, the centre will featurea 7,000-seat stadium for youth matches,one half-size and 11 full-size youth developmentpitches, one half-size and fourfull-size first team pitches, in addition tosleeping accommodation.Details: www.mcfc.co.uk/academyYork Sports VillageYork, UKOPENING 2012A new £9m (US$14m, 10.6m) sportscomplex is being built as part of a widerexpansion of the University of York'sHeslington East campus. The Space Architects-designedcentre will feature aneight-lane, 25m swimming pool.Details: www.york.ac.uk24SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

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RESEARCHOutlook for the GlobalSports Market to 2015PricewaterhouseCoopers' updated report on the global sports marketpredicts that revenues will grow to US$145.3bn by 2015. Julie Clark explainsAccording to a new report byPricewaterhouseCoopers (PwC),which looks at the global sportsmarket over the next five years to 2015,global sports revenues will grow toUS$145.3bn (£93bn, 109.3bn) at an annualcompound growth rate (CAGR) of 3.7per cent. This is attributed to an improvedNorth America isthe largest market,while LatinAmerica will remainthe smallesteconomy, a rebound in TV advertising, theon-going migration of sports to pay TVand the resurgence of financial servicesand automobile companies to sponsorship.North America will remain the largestmarket throughout PwC’s forecasts to 2015,followed by Europe; the Middle East andAfrica (EMEA); and then the Asian market.Latin America will remain the smallestmarket. Growth in the sports market inthe BRIC countries (Brazil, Russia, India andChina) strongly outpaced the overall globalmarket during 2006 to 2010, but during thenext five years this gap will narrow.Sporting regionsNorth America is still the largest marketand growth rates will significantly outpaceAsia Pacific and EMEA. While the balanceof power is shifting to some emergingmarkets which are hosting mega sportsevents over the next few years, thegrowth opportunities in the traditionaldeveloped markets are far from over.Latin America is projected to have thehighest growth rate at 4.9 per cent CAGR,partly due to the nation hosting the FIFAWorld Cup in Brazil in 2014, followed closelyby North America at 4.0 per cent CAGR.Global revenues split by region 2010Latin America5%Asia Pacific19%North America41%PIC: ©WWW.SHUTTERSTOCK.COMEMEA35%26SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

PIC: ©WWW.SHUTTERSTOCK.COMThe EMEA is the second largest regionwith US$42.8bn (£27.4bn, 32.2bn) or 35per cent of the total global revenues.This region is projected to have theslowest growth rate at 2.9 per cent,which partly reflects underlying economicconditions and a reflection of the timing ofmajor sports events, with 2010 being such astrong year in EMEA – given the FIFA WorldCup and 2015 being a relatively quiet year.EMEA shows the most fluctuation overthe period, given the 2012 London Olympicand Paralympic Games and the FootballEuropean Championships in Poland andUkraine and then in 2014, the WinterOlympics in Sochi and the CommonwealthGames in Glasgow. If the impact of theseone-off events is excluded, the underlyinggrowth rate is 4.6 per cent.What has been clear through this era ofeconomic uncertainty however, is that thebalance of global economic power is shiftingto the East and this will help maintainthe internationalisation as sports seeknew revenues from the growing middleclasses in the emerging nations.Continual growthAccording to the report, despite theongoing troubled economic climate,Gate revenues will remain the biggest component of the global sports marketthe global sports industry has continuedto thrive with many major sporting eventsproving to be more popular than ever.The popularity of these major eventsis supported by the on-going improvementsin broadcasting and technology,which is allowing better quality coveragethan ever seen before.At the same time, television companies,sports clubs, governing bodies and eventhe sports stars themselves, are embracingsocial media to engage with fansand deliver to them a greater intensityof loyalty experience.The sports industryby market segmentsGate Revenues: Gate revenues willremain the biggest component of theglobal sports market. These account for32.6 per cent of the total sports market(US$44.7 bn, £28.6bn, 33.6bn in 2015).They are particularlyu a key source ofincome in the regions where live sportsevents are part of the local culture.However, this mature market will see thelowest growth across all segments of thesports market at just 2.5 per cent CAGRfrom 2011-2015.PIC: ©WWW.SHUTTERSTOCK.COMwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 27

RESEARCHIn EMEA, PwC expects modest growth,averaging less than 2 per cent compoundedannually during the nexttwo years, with only slightly fasterincreases of just over 3 per cent annuallyfor ongoing events during 2013–15.The gate revenue market is effectivelysaturated for the top events and recordattendances have been witnessed atmajor events this year in the UK.One unlikely area, which could stimulategrowth is regulation. In Europeanfootball, UEFA’s financial fair play rules areforcing clubs to try to boost their footballrevenues and are providing an extraimpetus for new stadia development.Changing the format of sporting eventsis also something which has been tried tomake events more exciting and appeal tonew audiences. For example, the EnglandHockey Board has recently announcedthe launch of Rush Hockey – an indoor oroutdoor four or five a side format.Sponsorship: Accounting for 28.8 per centof the total sports markets, sponsorshipwill see an average growth rate of 5.3 percent to 2015 generating global revenuesof US$45.3bn (£29bn, 34.1bn), which aresplit evenly across all regions.The structure of sponsorship dealshas changed. It’s no longer just aboutbrand visibility and awareness but nowGlobal revenue growth by region 2011-20156.0%5.0%4.0%3.0%2.0%1.0%0.0%4.0%2.9%3.9%4.9%North America EMEA Asia Pacific Latin AmericaCAGR 2011 - 2015it’s about gaining deeper and moreemotional engagement with fans andstaff – something which the new digitaltechnologies are enabling.Advertisers and sponsors areintegrating social media into their sportsinvolvement and through social mediaand smart data mining, they are able totarget their messages and content sothat it’s relevant to each consumer segmentand appropriate for each platformand delivery device.Media Rights: Media rights is the thirdlargest category of revenue and accountsfor 24.1 per cent of the total market andis the second fastest growing sector at3.8 per cent CAGR. Revenues from mediarights will see fairly healthy growthfrom US$29.2bn (£18.7bn, 21.9bn) in2010 to US$35.2bn (£22.5bn, 26.5bn) in2015. However, these figures mask largeClubs are seeing a larger proportion ofmerchandise transactions onlineyear-on-year swings which reflect thetraditionally dramatic impact of majorglobal events held in ‘even’ years such asthe Olympics and FIFA World Cups.Broadcasting still generates themajority of income from media rights,but engagement through differentmedia platforms such as the Internet andmobile phones can enhance and expandthe fan’s experience. Smart use of socialnetworking can add further value forboth themselves and the user and manyTV companies have, themselves, investedin interactive portals. This enables themto combine online TV screening withsocial media which complements theiroffering to the market.Merchandising: Merchandising remainsPIC: ©WWW.SHUTTERSTOCK.COM/ CHEN WEI SENG28SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

Sponsors will demand sophisticated measurement todemonstrate the returns on their investmentPIC: ©WWW.SHUTTERSTOCK.COMthe smallest category of revenueaccounting for 14.5 per cent of totalglobal revenue. However, it accountsfor just over a quarter of all revenue inNorth America. Growth in merchandisingrevenue is closely linked with consumerspending patterns and overall growth issimilar to gate revenues at 2.6 per centCAGR generating revenues of US$20.1bn(£12.9bn, E15.1bn) in 2015, up fromUS$17.6bn (£11.3bn, 13.2bn) in 2010.Sports clubs are also seeing a largerproportion of their merchandise transactionsmoving online which allows themto engage and interact with fans whocan’t attend matches, including thoseliving in other countries. This engagementhelps to both monetise sports brands inthose regions and markets, while alsobuilding demand for media coverage ofthe clubs involved.Looking forwardWith reference to what the future mighthold for the sports market in a worldof increasing economic and politicaluncertainty, we believe: Growth will come from the emergingsports markets in the BRIC countriesand the Middle East, which willcontinue to offer scope for thedevelopment of new commercialopportunities – both in domestic andinternational sports events. Sponsors will demand more sophisticatedmeasurement techniques todemonstrate the returns on theirinvestment. Sports bodies and associations must,and will, introduce new regulations tocontrol the cost base and levels of debtin their sports to leave a sustainablebusiness model for future generations.Broadcasting still generates themajority of income from media rights Sports bodies must balance theincreased commercial demands of theirsports with the need to maintain theintegrity and unpredictability thatmake sporting competitions so excitingand appealing to their supporters.Across the world we’re seeing evercloser convergence between the sport andentertainment industries as both sectorsrise to the challenges brought by digitaltechnologies, which are changing andshaping the way we spend our leisure time.This new digital environment is significantlycontributing to the globalisation ofboth the industry and specific sports. Julie Clark is head of PwC’s UK sportspractice. www.pwc.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 29

SPORTS MARKETINGGLOBALSPORTS MARKETINGThe global sports market is big business, so more global firmsare tapping into UK know how and expertise to help themdeliver world-class events, says Andrew Bacchus of UKTISport is a national pastime in theUK – it inspires and unites. Hometo some of the greatest sportingtalents, the UK has built an enviablereputation in organising first-class events– from the Grand Prix and Royal Ascot toWimbledon and FA Cup Final. And nowthe UK is setting a precedent for futurehosts as it prepares to stage the greatestshow on earth, through the cohesiveplanning and delivery of the 2012 Olympicand Paralympic Games.The Games are providing a catalystfor the development of new business– inspiring UK firms to expand andinternationalise or acting as a magnet forattracting and increasing foreign inwardinvestment. And UK Trade and Investment(UKTI) has a pivotal role to play in both.A Helping HandSo what does UKTI do? It's the governmentdepartment responsible for helpingUK firms to trade abroad and overseasbusiness to set up or expand in theUK. Through its extensive network ofinternational specialists at British Embassies,Consulates, High Commissions andUK-based companies, UKTI helps globalsports firms and organisations to sourceBritish skills to help them plan, develop,design, construct and manage their ownmajor sporting occasions on a nationaland global scale.More specifically, UKTI’s Global SportsProject team is responsible for helping UKfirms take advantage of export opportunitiesarising from international sportingevents such as the Summer and WinterOlympics, football's World Cup, the CommonwealthGames and the Asian Games.It covers the full ‘project journey’ – theseven-year cycle that global events takefrom early bid consultancy to event delivery.It incorporates elements from almostevery other sector – design, construction,Through its extensive network of internationalspecialists, UKTI helps global sports firms to sourceBritish skills and develop major sporting occasionsfinancing, security, technology andcatering to legacy. And unlike other areasof UKTI’s work, the focus is placed on theevent as the driver, rather than the wideropportunities in the market.Host Cities UniteThe UKTI initiative, Host2Host, forexample, aims to maximise the benefitsthat UK businesses can derive from theirexperience working on the London 2012Games. By creating links and sharing bestpractice with future host cities of majorsports events, Host2Host seeks to ensurethat UK companies are well placed to winfuture business home and away, as partof its 2012 Games legacy.Certainly, a particular focus has, andwill be, the opportunities that presentthemselves in Brazil – namely the 2014FIFA World Cup and the Olympic andParalymic Games in 2016. Under UKTI’sHost2Host agreement with Brazil, UKfirms are already developing strongbusiness links with leading Brazilian30SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

The global sports marketcould generate around atrillion pounds in gaterevenues, sponsorship,media rights andmerchandisingcontracting and engineering companiesand other key firms. Indeed, the sequenceof sporting events taking place in Braziland the UK over the next five years is unlockinga huge area of common interestin sustainable infrastructure. The London2012 Games is set to be the greeneston record. Likewise, Brazil is committedto delivering a greener Olympics and asustainable Games legacy.So with the Olympics providing a platformfor collaboration, one way the UKis sharing its own low carbon capabilitiesis through UK Know How. This initiative,developed by UKTI, brings together aseries of green-related events, missions,seminars and exhibitions in Brazil focusingon the environment, construction, sportsinfrastructure and energy sectors.Overseas MissionsAnnually, UKTI’s Global Sports Projectteam supports and organises more than20 events. These include inward and outwardmissions, aimed at helping UK firmsPIC: ©WWW.LONDON2012.COMCASE STUDY 1 CRYSTAL CGCrystal CG International began as a3D computer graphics firm in 1995 –helping architects to visualise theirdesigns. It is now one of the largest computergraphics firms in China, producing3D imagery, animations, web contentand virtual reality across a wide rangeof markets including corporate, publicsector, sport and media.When Crystal began to think about itspotential for growth in Europe, it wasdrawn to London in particular for its reputationas the region’s design capital. JasonLeigh, Crystal CG business developmentmanager, then met representatives fromUKTI Beijing’s trade and investment teamsto research opening a London branch.UKTI subsequently sponsored Crystal CGto visit the 2008 London Design Festivaland introduced Leigh to Think London.Crystal CG opened its UK-based operationin 2007 and set about engaging newrelationships, nurturing strategic alliancesand bidding to become the official digitalimaging services supplier for London 2012.identify partners, promote their capabilityto key decision makers and influencersand learn about the opportunities tosupply major sporting events. More than400 companies – from major constructionfirms through to specialist SME suppliers –participate in these events regularly. Withmore firms developing their capability onthe back of work with London 2012 andGlasgow 2014, the scope for the UK to berecognised as a world leader within theindustry is significant.During 2011/12, UKTI has planned anumber of inward missions including thosefrom France focusing on opportunitiesThe company has since expanded itspresence in the UK and in 2010 officiallylaunched its London-based Europeanoperation and production team – Crystal CGInternational. The team is well underwaywith its work for the 2012 Games, havingalready produced two broadcast-qualityanimations of the Olympic mascots, withmore scheduled in the lead up to the Games.It has created 3D visuals of the main stadiaand the Olympic Park and developed thedigital imagery for the recent London 2012ticketing campaign adverts featured on theLondon Underground and UK-wide billboards.The visuals and venue design imagery for theHorse Guard’s Parade and Greenwich venueshelped assist in the planning approvalprocess for the Olympic sites.The company is now recruiting UK-basedtalent in creative directorship, digitalproduction and project management tosupport projects such as digital content forlarge ceremonies and events, while exploringaugmented reality and stereoscopiccontent development.around the 2016 European FootballChampionships, Russia (Sochi 2014 WinterOlympic Games) and Brazil (Rio 2016Summer Olympic Games). Meanwhile,outward missions will take place in Brazil,Russia and South Korea for UK firms toexplore opportunities linked to the Brazil2014 FIFA World Cup, Rio 2016, Sochi 2014,Russia 2018 FIFA World Cup, the Incheon2014 Asian Games and the Pyeongchang2018 Winter Olympic Games.Complementing these events is UKTI’srecently launched Springboard to Success– UK Major Event Expertise, an onlinebusiness directory profiling some 400 UKwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 31

SPORTS MARKETINGUKTI's Host2Host initiative is developingbusiness links with leading firms in Brazilin preparation for future sports eventssuppliers in the global sports eventsindustry. The guide, www.springboardtosuccess.co.uk,is a showcase of the UK’sworld-class expertise – from deliveringthe infrastructure to providing specialisttechnology. It is aimed at those overseasfirms specifically seeking UK know howwhile helping UK firms secure more businessat major events around the world.Investment GenerationWhen it comes to promoting global sportsprojects in the UK to overseas firms,UKTI wants those looking to partner orinvest here to be able to access the rightresources and support,all in one place.One way of achieving this is throughCompeteFor, www.london2012.com/business, the online service accessedthrough the London 2012 website. Itgives companies access to London 2012Games-related opportunities and acts asa brokerage service between buyers andpotential suppliers in the supply chain.CASE STUDY 2 PKL GROUPUk-based PKL Group is a leadingniche catering facilities and equipmentfirm – providing infrastructuresupport to the foodservice market.One of PKL’s core services is hiring out awide range of portable kitchens to cater to500 to 50,000 people at any one time.PKL is a regular supplier to major internationalsporting events, including theSingapore Youth Olympic Games, MuscatAsian Beach Games and Guangzhou AsianGames. PKL designed and supplied the athletes’village kitchen and dining complexesat the Whistler and Vancouver sites at the2010 Winter Olympic and Paralympic Gamesin Canada and has signed contracts to providesimilar facilities for London 2012.“When PKL won the contract for theOlympic Games in Sydney,” says PKL commercialdirector Peter Schad, “it was thefirst time that anyone other than a localsupplier had been used to provide temporarykitchens. For Olympic projects since,PKL has been used every time.”UKTI serves as the ‘gateway’ for non-UKcompanies registering – signposting themthrough the CompeteFor system andconverting the interest generated intopotential investment pipelines. Thesedetails are sent to UKTI teams overseas,who will contact the company to initiateinvestment discussions.UKTI offers strategic, impartial adviceand research. This is tailored to eachcompany’s particular needs and growthstage. To help make it easier to set upbusiness in the UK, UKTI has introducedthe investors’ and entrepreneurs visaand an enhanced bespoke service –including in-depth market analysis,to potential investors.PKL regularly uses the services of UKTIto support its efforts in internationalmarkets and is a strong advocate of thehelp that it can provide.“In 1998, UKTI was instrumental inintroducing the Sydney Olympic GamesOrganising Committee to PKL and hasprovided significant assistance eversince,” says Schad.“UKTI also provided PKL with a largeamount of positive coverage after theBeijing Olympics and encouraged us toapply for a Queen’s award for Enterprise inthe International Trade category, which wesuccessfully received in April 2009. Thisfurther enhanced our reputation in supplyingoverseas markets."UKTI keeps companies such as PKLaware of major world events, and providesrelevant contacts and support with trademissions. The organisation has helped inboth recognising the work that we haveundertaken and also in finding ways andmethods in which we can promote it.”Given that the global sports marketcould generate US$1.5tn (£955bn, 1tn)in gate revenues, sponsorship, broadcastmedia rights and merchandising, and investmentin construction for global sportsevents and associated infrastructure (rail,road, ports etc) estimated at US$200bn(£128bn, 146bn) over the next decade,the opportunities are there for the taking.Sharing best practice and fusing globalexpertise will help to ensure that eachevent is bigger and better than the last. Byworking collectively and collaboratively,we can rise to the challenge. Andrew Bachus is head of global projectsat UKTI. www.ukti.gov.uk32SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

The London 2012 Gamesare boosting businesshere and abroadTake your business further, faster.Join the British Business ClubAs London prepares to host the greatestshow on earth in 2012 – spearheadingtremendous economic benefit and alasting legacy – businesses across the worldare looking to capitalise on the new opportunitiesand developments, by being part of theaction that such a major event brings.Launched in September 2011, the BritishBusiness Club is an exciting new resourcethat helps businesses to make the most ofthe networking activities around the London2012 Olympic and Paralympic Games as wellas other major sports events, happening nowand in the future.An online, one-stop-shop, theBritish Business Club provides up-to-datedetails of networking events, businessactivity, news and potential partners aroundinternational sports events – boosting theopportunities available to UK companies tomake international business connections.In spring 2012, the British Business Clubwill host a partnering service to enablemembers worldwide to profile themselves andconnect with each other online. Members canalso promote their own events that might beof interest to the wider British Business Clubcommunity and will also benefit from exclusiveoffers, including London hotel discounts.The British Business Club helps businessesnavigate events relevant to their sector andcreates an environment that supports andencourages business networking duringthe featured games.Membership of the British BusinessClub is free to join, wherever you arebased in the world. Be part of the action– register now to gain access to news,business events and alerts aroundmajor global sporting events atwww.britishbusinessclub.orgTwitter: @britbizclubThe British Business Club is a partnershipbetween UKTI, London & Partners, LondonBusiness Network and BIS, on behalf of theUK-wide London 2012 Business network.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 33

SPORTS TOURISMThe sleeping giantThe recent surge of growth in tourism, driven by sports events and activities, providesa perfect opportunity for countries to market themselves as sports destinations and reaphuge financial rewards. Terry Stevens of Stevens and Associates consultancy firm reportsIn Barcelona 2001, the SecretaryGeneral of the United Nations WorldTourism Organisation (UNWTO),together with Juan Antonio Samaranch,president of the International OlympicCommittee (IOC), were joint signatoriesto a communiqué recognising sport andtourism as 'forces for mutual understanding'.This symbolic gesture resoundedaround the world like a starter’s pistol,releasing what has become the fastestgrowing sector in the global travel andtourism industry. It can no longer beregarded as a niche sector of tourism.The London Marathon attractssports tourists to the UKPIC: ©WWW.SHUTTERSTOCK.COMTravel and tourism already generatesmore than US$5.890bn (£3.659bn,4.274bn) of economic activity, constitutingalmost 10 per cent of gross domesticproduct (GDP). By 2018, this is expectedto increase to 10.5 per cent, with revenuesexceeding US$10bn (£6.2bn, 7.3bn).Many observers regard internationalsports tourism as being one ofthe primary reasons for this growth. Itis estimated that sports tourism alreadyconstitutes more than 10 per cent of theinternational tourism markets which,according to the World Destination Expo,is valued at US$600bn (£373bn, 435bn)but increasing at 6 per cent per annum(UNWTO, 2011).PROVEN GROWTHThe growth phenomenon of sportstourism over the past 10 years waspredicted in the mid 1990s when sportstourism was referred to as 'the sleepinggiant of tourism'. This was on the backof the arrival of the new generation ofsports stadia (post Taylor Report of 1989into the Hillsborough Disaster), the successof the 1992 Barcelona Olympics intransforming the city’s tourism industry,and the global media’s growing interestin the revenue potential of majorsporting events.This final statement is well illustratedby the spread of television broadcastingof the Olympic Games since 1936.Table 1: Countries receiving TVbroadcasting of the OlympicsYear City No. Countries1936 Berlin 11956 Melbourne 11964 Tokyo 401972 Munich 981992 Barcelona 1932010 Beijing 220Source: IOC Olympic Marketing Fact File 2011.Over the past 20 years, researchers havedefined sports tourism in many differentways. A universally accepted startingpoint was provided by Standeven and DeKnop (1999) in their book Sports Tourism:“All forms of active and passive involvementin sporting activity, participatedin casually or in an organised way fornon-commercial or business/commercialreasons that necessitates travel awayfrom home and work locality”.Clearly this broad definition embracesall types of participation in sports. Fromlow-impact rural activities (such as handsfreerock climbing or fishing) or those inan urban setting (such as Parkour) to massparticipation activities such as the 10,00034SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

Nou Camp in Barcelona attracted1.4 million visitors in 2010PIC: ©WWW.SHUTTERSTOCK.COM/ SPORTGRAPHICpeople who take part in the 125-mile, 11towns cross-country skiing race in Friesland,the Netherlands, to the major city marathonevents in London and New York.The definition also includes peoplethat travel to spectate at regular sportsevents. These include the estimated6,000 Scandinavians who travel to watchManchester United’s home games, the40,000 overnight tourists who attend racemeetings at one or more of Scotland’sfive racecourses and the internationalfollowing of one-off mega events, such asthe Olympics, FIFA’s World Cup, the RyderCup or the Tour de France. Festivals, suchas the Goodwood’s Festival of Speed alsohold international appeal.A third motivation for sports-relatedtravel also exists. This is the consumers’desire to visit sports attractions. Theseattractions take different forms: the iconicvenues of sport (such as Wembley, Henleyon Thames, Le Mans or Soldiers Field inChicago); stadia-based museums, toursor experiences (such as the Nou CampExperience in Barcelona that attracted 1.4million visitors in 2010); as well as standalonesports museums or Halls of Fame.CHARITIES AND CELEBRITIESTwo relatively new concepts in sports tourisminclude the rise of the charity mission,whereby groups, often involving sportingcelebrities, undertake physical challenges,such as climbing Kilimanjaro, to raise moneyand develop a profile for a global charity.The second concept is the involvement ofsporting celebrities in charitable sportsactivities in developing countries. TheKenyan government, for example, hasestimated that charity sports activities wereworth more than US$500,000 (£310,700,362,800) to the country’s economyin 2009. This was helped by the highlypublicised visit by Jamaican and BritishOlympic athletes Usain Bolt and ColinJackson for the official launch of the TheLong Run initiative in 2009, which attractedglobal media coverage to the country.Other celebrities that have helped toendorse Kenya's tourist appeal includeRobert Green, the West Ham goalkeeper,who was a key figure in the African Medicaland Research Foundation’s FootballTournament for Peace, international tennisace Serena Williams, F1 driver FernandoAlonso and the Brazilian soccer team.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 35

SPORTS TOURISMWembley Stadium is a majorsports attraction for both localand international visitorsPIC: ©WWW.SHUTTERSTOCK.COM/ CHUNNI4691Around 40 per cent ofthose attending footballmatches said that sportwas a primary reasonfor visiting the UK, withthe sport helping boostinbound numbers duringquieter periodsThe scale and power of global mediacoverage, together with the considerablepositive economic impact of megasporting events, provides a seductiveconcoction that encourages countriesand cities to scrabble to bid to host theseglobal events. The raw data of benefitsare impressive: 100,000 internationalvisitors to the Caribbean specifically towatch the 2007 Cricket World Cup;500,000 international tourists to Portugal,worth US$320m (£199m, 232m) for theUEFA Euro 2004 Championships; and the2009 British and Irish Lions Tour of SouthAfrica brought 37,000 unique tourists tothe country who generated almost 9 percent of the country’s annual GDP.Outside of these figures for megaevents, the statistics associated withsports tourism are equally impressive. Forexample: The Bureau of Tourism Researchof Australia estimates that 6 per cent ofall day trips and 5 per cent of all overnighttrips made by Australians in their homecountry state sport as the primary motivation.This is worth more than AUS$1,850m(US$1,910m,£1,187m, 1,386m) perannum. Forty per cent of all day tripsmade by Canadian citizens (accordingto Statistics Canada) are for sportingpurposes. VisitBritain estimates that up to20 per cent of all tourism trips in the UKby UK residents are made for some formof sport participation (from hunting andshooting to golfing and sailing). While50 per cent of all trips include some formof sports participation – predominantlywalking, hiking, swimming and cycling.SPORTS CAPITALSIt's no wonder that international destinationsare increasingly looking to developtheir sports tourism. The heady mix ofcelebrity appeal, links to lifestyle, use ofnatural and man-made assets, media coverageand the relatively high value of peoplewho travel for sports purposes makes sportstourism a very attractive proposition.Consequently, across the globe fromFort William/Lochaber (Scotland) andRizhao (China) to the new sports hubsin Abu Dhabi and Doha (UAE), there isa new dynamic development in sportstourism. The opportunities are equallyapplicable and relevant to rural, as wellas urban destinations. The competitionto achieve regional, national or global36SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

CASE STUDY 1 – LONDON 2012 AND BEYONDLondon and Partners is the officialpromotional agency for Londonwith its major events team chargedwith delivering various major events,including sport, to the city as part of thelegacy of the 2012 Olympic Games (see:London 2012 and Beyond 2011).This strategy builds upon the findingsof research commissioned by London andPartners. The first survey undertaken bySMG/YouGov focused on public opinionabout major events in international citiesand what residents of London and itsvisitors want to see taking place in thecapital in the future. The second survey,produced with IFM Sports MarketingSurveys, explored the appeal of internationaldestinations to investors in majorglobal events (such as brands, media,sports federations and sponsors). Theresults, published in April 2011, concludedthat London is a world player in attractingmajor international events and candevelop this position over the next tenyears. The View of Consumers (SMG /YouGov Survey) can be summarised as: Major events are a significantdraw to international cities:1:3 people would travel to aninternational city for an event London is the world’s favouritemajor events destination When asked what major eventwould attract visitors to London,a World Athletics Championshipswas the most popular sportingevent after the OlympicsMusic and cultural events are, infact, more popular than sports.Table 2: Which international cities wouldyou be likely to visit for a major event?(top ten answers)All MarketsNon UK Markets1. London 47% 1. London 47%2. Barcelona 40% 2. New York 44%3. Paris 40% 3. Paris 43%4. Rome 39% 4. Rome 41%5. New York 37% 5. Sydney 41%6. Sydney 32% 6. Barcelona 38%7. Berlin 31% 7. Berlin 35%8. Melbourne 23% 8. Melbourne 30%9. Rio de Janeiro 18% 9. Rio de Janeiro 23%10. Dubai 16% 10. Dubai 16%The View of Business (survey by IFMSports Marketing Surveys) states: industryleaders rank London as the world’s topdestination for providing a return oninvestment for major events; Londoncan generate the highest media profile;London’s appeal is due to the presence ofglobal commercial partners and the city'smedia platform; and most industry leaderswould partner with London to create new,signature future sports events.Olympic rings at St Pancras stationTable 3: Which international cities providefunding partners with an excellent returnof investment? (top five answers)All MarketsNon UK Markets1. London 68% 1. London 67%2. Sydney 48% 2. Sydney 46%3. Melbourne 47% 3. Beijing 46%4. Dubai 45% 4. Dubai 44%5. Beijing 44% 5. Singapore 39%Table 4: Which one of the UK cities offerscommercial partners with greatest returnof investment? (top eight answers)All MarketsNon UK Markets1. London 71% 1. London 87%2. Manchester 10% 2. Manchester 7%3. Birmingham 4% 3. Birmingham 2%3. Glasgow 4% 3 Glasgow 2%5. Cardiff 2% 3. Liverpool 2%5. Edinburgh 2% 6. Cardiff 0%5. Liverpool 2% 6. Edinburgh 0%8. Newcastle 1% 6. Newcastle 0%All three tables Source: London and Partners, 2011awareness has driven the appetite fornew sports, such as urban golf, street balland bike polo in urban areas, and off-thewalladrenalin sports and new types ofspectator sports for rural destinations.The development of sports tourismhas also led to destinations – especiallycities – to vie for sporting recognition.Cardiff, for example, has been awardedthe 2014 European Capital of Sport by theEuropean Capitals of Sports Associationbecause of the connection between itsfacility development, major events andgrassroots school and community sport.INDUSTRY RECOGNITIONThe growth of sports tourism has alsospawned the emergence of dedicatedexhibitions, industry and academicconferences and trade shows, notably: World Sport Destination Expo(inaugurated in South Africa 2010) Sports Tourism Forum (part of theWorld Travel Market 2010) Sport and Tourism DestinationsGlobal Network for RegionalDevelopmentwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 37

SPORTS TOURISM TEAMs: Annual Sports TourismConference in North America The Commonwealth Conferenceon Sports Tourism (inaugurated inMalaysia 2008) Global Marketplace for SportsTourism (Thailand 2011)Alongside this, there is the inevitablegrowing number of sports tourism awardsto which cities and destinations can aspire.These include Sportcal’s biennialSports Cities and Nations Guide. The 2011guide reviewed 150 cities in 40 countriesand evaluated each city's capacity andperformance at hosting major events.In 2009, Germany topped the nationslist, while Berlin was named number onein the cities listing in 2011. Meanwhile,TSN Communications’ 2011 Top US SportingCities cites its top five as Pittsburgh,Philadelphia, Boston, Chicago and LosAngeles. The World Travel Awards hasCASE STUDY 2 – CATALUNYA:THE RULES OF THE GAMECatalunya Turisme has recently publisheddetailed criteria that municipalitiesand rural areas have in order tomeet and to be certified as a ‘sportstourism destination’. Destinationsare independently audited to validateif they meet these criteria, whichinclude: a set of generic destinationrequirements such as appropriate tourismproducts, services, marketing andprofessionalism; general sports infrastructureprovision to facilitate sportingactivity; and the specific requirementsfor individual sports, rangingfrom calm and rough water canoeing toathletics, ATB and alpine running.recently introduced a Leading SportsDestination Award for each of theRegions of the world. Sportsbusiness.com introduced the Ultimate SportsCities Award in 2006. The 25 cities on thecandidate list for 2010 included Lausanne,Glasgow, Doha and Valencia, togetherwith Moscow, Madrid and Manchester.The winner was Singapore, with Londonwinning the European Award.URBAN THEMED ZONESOne of the most significant impacts of theinterest in and appeal of sports tourismhas been in the context of city planning,development and branding. Over the past10 years, a growing number of cities haveconstructed sports facilities in specificareas or ‘clusters’ to create themed sportszones.Branding this type of development assports cities is giving the destination heightenedprominence and acting as a catalyst orspringboard for urban regeneration.Examples include: Sport City, whichManchester developed as part ofthe city’s 2002 CommonwealthDyer and Gower, Swansea City,celebrate after being promotedto the football Premier LeagueGames legacy strategy; InternationalSports Village, which Cardiff establishedas part of the ongoing regenerationof the capital’s Cardiff Bay; the AspireZone in Doha (Qatar) – an adaptationof the original development to host the2006 Asian Games; Disney’s Wide Worldof Sports – a 220-acre extension of theDisney theme parks in Orlando (US),Dubai Sports City (UAE)– an assemblageof world-class venues and branded sportsacademies; and ESPN’s Sports Zones inChicago, Baltimore and Washington.In practice some would argue thatclustering sports within a defined urbanzone is nothing new: it was, after all, thedesign principle of Olympia in ancientGreece and it's a concept that has shapedthe design of Olympic parks in moderntimes. The contemporary interpretationof the sports-themed urban zones isprimarily to help city branding andpositioning by directly connectingcity development withsport, international sportsevents and internationalsports tourism.PIC: ©WWW.SHUTTERSTOCK.COM/ BECKY STARES38SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

Queenstown in New Zealand isa major adrenaline sports centrePIC: ©WWW.SHUTTERSTOCK.COM/ MARTIN MAUNISSUES AND OPPORTUNITIESIn the context of this explosion of interestin sports tourism, a number of keyissues and opportunities have becomeapparent: destination planners mustremember that travel for sport occurs atmany different levels, with the impactbeing as relevant and significant for smallcommunities as it is for larger communities.For example, 14 veteran soccerplayers visiting Vrsar in Croatia to playa 60-minute game of soccer resulted in42 extra bednights, which accounted foran injection of almost £3,000 (US$4,830,3,500) into the local economy andunparalleled, reciprocated good will.Increased destination awareness andthe scope for repositioning and brandinga destination may be more significantfrom the direct benefits of hosting amajor event or a major league team. Forexample, Swansea City’s elevation to thePremier League in the 2010–11 seasonexpected to bring at least 30,000 visitingfans, of whom 7,000 possibly overnightedin the area, while five million UK residentswatched TV coverage of the Swansmatches and they were broadcasted to aglobal audience of 600 million.The development of sports tourismmust be wholly in line with the destination’stourism and sporting assets andpositioning to be successful. For example,the Ryder Cup 2010 was heralded agreat success for Wales but seriousquestions have been raised about thevalidity of branding and selling Walesas a golf destination because of therelative paucity of golf tourism products.Whereas, Queenstown (New Zealand)and Fort William (Scotland) have successfullypositioned themselves as centres foradrenaline-fueled adventure sports.The legacy issues of major investmentin sports infrastructure is a real challenge.Uncertainty over the future use of theLondon 2012 Olympic Stadium and othervenues is a case in point. Destinationsmust secure a strategic long-termapproach if these issues are not to erodethe cost/benefit equation of a sustainableapproach to developing sports tourism.CONCLUSIONSports tourism is a major driver ofcontemporary tourism on a global basis.More sophisticated and robust researchis needed to understand its real contributionto destination development and intothe motivation of consumers.Sports is a fast moving and dynamicsector with new forms of equipment andactivities being constantly created. Thiscreates a tremendous range of opportunitiesfor destinations with foresight toalign themselves with these innovationsand capture the world’s attention as asports tourism destination. Professor Terry Stevens is managingdirector of Stevens & Associates.www.stevensassoc.co.ukwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 39

MAJOR EVENTSOLYMPIC STAGINGUK Sport's Esther Nicholls explains howthe organisation is maximising theopportunities of the London 2012 Olympicand Paralympic Games and Glasgow 2014Commonwealth Games through deliveryof a comprehensive programme of eventsAside from its core responsibilityfor driving TeamGB'ssuccess in Olympic andParalympic performance.UK Sport’s other primaryfunction is to provide strategic leadershipin coordinating the bidding and staging ofmajor international sporting events acrossthe country and ensuring that those eventsare staged to a world-leading standard.UK Sport’s strategic planning processfor major events takes place over asix-year cycle. Working in partnershipwith sporting national governing bodies(NGBs), cities and regions and homecountry agencies; more than 120 eventsof World and European status have beensupported through the World Class EventsProgramme since 2006 and, as a result,staged on UK soil.The main elements of these strategicplans have been driven in no small partby London winning the 2012 Olympic andParalympics, and the subsequent need toprepare for, and fully utilise the legacyimpact of, hosting the Games.40SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

UK Sport has already progressedsuccessful bids for the 2015 WorldCanoe Salom and the 2015 WorldGymnastics ChampionshipsTHE RECENT JOURNEYIn broad terms, the 2009–12 Major EventsProgramme was designed to build the capacity,scale, scope and ambition of thoseresponsible for delivering major sportingevents in the UK – primarily NGBs, butalso partners in cities and regions acrossthe UK. The objective at the outset was todeliver positive performance impacts forNGBs and athletes, by ensuring that weare bringing world-class events to the UK,offering home advantage to competitors,the opportunity to engage with thepublic and boost awareness of sports,as well and further benefits in terms ofinternational credibility.Another significant benefit derivedfrom hosting major events in the run-upto 2012 has been the ability to offer idealtraining and testing opportunities fortechnical staff, as well as the up-skillingof officials and volunteers. Almost allOlympic and Paralympic sports (41 outof 46) will have hosted at least one Worldor European level event in the UK inpreparation for London 2012.In addition, the team's been involvedin the London 2012 Olympic test eventprogramme, whereby all venues hosted aworld-class event in the preceding year.Around £16m (US$25m, 18.5m) ofNational Lottery funding is being investedin the 2009–12 programme, which hasbeen specifically developed to helpprepare the UK for hosting the Games.This programme will not only provideBritish athletes with valuable experienceof competing on home soil ahead ofLondon 2012, but will also help build up anetwork of suitably qualified volunteersand technical officials.As the case study on the BritishTriathlon demonstrates (see overleaf),the approach has been built on offeringstrategic, long-term partnerships andengagement with NGBs – buildingconfidence, capability and belief, asmuch as developing technical expertise.This has had extremely positive results,showing how NGBs have been rising tothe challenge of tackling bigger andmore high-profile events.THE NEXT STEPSLooking forward, the mission for UKSport’s 2013–18 Major Events Programmeis: ‘To use London 2012 and Glasgow 2014[The Commonwealth Games] to establishthe UK as the leading host of majorinternational sporting events’.There are four objectives or criteriaagainst which all major event opportunitiesare evaluated and prioritised.Supported major events will seek to: Support our high-performance goals Create high-profile opportunities toengage people with sport Use and demonstrate the legacy ofLondon 2012 and Glasgow 2014 Drive positive economic and socialbenefits for the UKAs the above shows, there areseveral different factors underpinning ourpursuit of major (or mega) events, someof which we have already targeted, orwould look to pursue in partnership withNGBs and other agencies, including theUK government, through the Departmentof Culture, Media and Sport (DCMS).www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 41

MAJOR EVENTSThe impact on performance is critical.Research commissioned by UK Sporthas clearly illustrated that the opportunityto compete on home soil hasdefinite performance benefits for ourathletes. Our performance mandateis ‘sustained success in Olympic andParalympic sport’. Our major eventsactivities will continue to reflect this.Similarly, we recognise the massivebenefits reaped from hosting eventsthat are not performance-orientated.The economic and social benefits fromhosting major sports events are widelyrecognised, while a well-coordinated approachto engagement and participationaround events can have major impacts onrecreational/grassroots participation.The drive to recognise and harnessthese impacts was behind the developmentof eventIMPACTS, a collaborativeproject with other partners designed tohelp broaden and standardise the way theimpacts of major events are measured.INCREASING AMBITIONThe aspiration to establish the UK asthe leading host of major internationalsporting events is a challenge, but thesubstantial investment of time andresource into the UK as a whole overthe previous period gives us real confidencefor the future.Thirty-six different towns and citiesacross the UK have already hosted morethan 120 major international events in the2009–12 cycle. This is a significantachievement and reflects the fact thatthe UK has developed a rich and broadevent-hosting capacity.In addition, UK Sport's close work withregional partners, including cities, hascreated a huge enthusiasm for sportsevents – partners are engaged and,importantly, committed (both financiallyand otherwise). This dedication willgive International Federations confidenceabout their events being placed invery safe hands.FUTURE BIDSSuccessful bids have already beenprogressed for the 2013 World TriathlonChampionships, 2015 World Canoe SlalomChampionships, 2013 European TeamAthletics Championships, 2015 WorldGymnastics Championships, 2015 IPCEuropean Swimming Championships and2017 World Athletics Championships. A livebid is underway for the 2013 World SquashChampionships. These bids highlight thevalue of utilising the facilities broughtabout by the London and Glasgow Games –the UK will be well equipped with an arrayof world-leading venues. Equally importantis the unseen capital accrued. Systemexpertise – qualified officials, volunteers,logistical support and event management– is a major strength on which to build astrong platform to showcase the world’spremier sporting events. Esther Nicholls is head of major eventsat UK Sport. www.uksport.gov.ukCASE STUDY – BRITISH TRIATHLONThe partnership with British Triathlonbegan in 2008 when, followingthe launch of the InternationalTriathlon Union (ITU) World ChampionshipSeries (WCS), British Triathlon made clearits aspiration for London to become oneof the worldwide iconic venues chosen tohost a series race. The series is the jewel inthe crown of the ITU events programmeand is second only to the Olympic Games.The decision to aim high and aspire tostage a World Championship Series eventwas based around the desire to provide ahome stage for our athletes to performon and to grasp the opportunity to reallyraise the profile of this fast-growingsport. Delivering this level of event inLondon's Hyde Park has changed theperception of the sport, showcasingtriathlon, British triathletes and the abilityof the sport in the UK (with its partners)to deliver world-class events. Therewere of course benefits to performance,volunteer and official capacity, alongsideinspiring participation.It was clear that an event of thismagnitude, run in central Londonover two days, would require strongpartnerships. A tender process identifiedpossible delivery partners and UpsolutSport UK was appointed. In parallel, workcontinued with the City of London (VisitLondon), The Royal Parks and UK Sport tomaximise the benefit of the project.Since the first event in 2009, year onyear the benefits have been huge. Theevent itself has grown in size and themedia profile of triathlons has increasedconsiderably, particularly around thisevent. BBC TV has televised the event liveand shown highlights. The general publicinterest has grown alongside the profile.British triathletes made the podiumin 2009 and 2010. In 2011 they also hadthe opportunity to race on the proposedOlympic route, with Alistair Brownleeand Helen Jenkins delivering gold medalwinning performances on the day.42SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

Behind the scenes, the team at BritishTriathlon has been on a huge learningcurve as it incorporated delivery of thisevent into the work plans. The support ofUK Sport has been significant in helpingto share the workload, supporting thedecision-making processes and transferringknowledge from other events andexperiences where applicable.Officials and volunteers have also hadthe opportunity to work at a major UKevents, which provides vital preparationfor delivery of London 2012.Zara Hyde Peters OBE, chief executiveof British Triathlon, says: “Workingalongside UK Sport, British Triathlon hasgreatly benefited from the integrationof the British Triathlon Major EventsStrategy with the UK Sport Major EventProgramme, enabling the delivery ofa world class stage for our athletesto perform on.”The success of British triathletes, andthe event itself, has only increased itsambition and, with the support of UKSport and our other partners, has led tothe decision to bid for the 2013 GrandFinal. It seemed a logical next step to aimto bring this finale event back to theUK after the Olympics. A bid waspresented to the ITU in September 2011and was successful.UK Sport partnered with BritishTriathlon in 2008 to support itspreparation for the InternationalTriathlon Union (ITU) WorldChampionship Series (WCS) inLondon's Hyde ParkJohn Muddeman, events managerfor British Triathlon, adds: “Deliveringthe World Championship Series eventshas been a challenging, but rewardingjourney. British Triathlon staff, officials,volunteers and our partners, who haveall worked on the events with us, havereally worked together to understand thechallenges, raise their game, and deliverworld class events. Our team and thesport is definitely stronger as a result.”www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 43

PLANNINGFUNDING FACILITIESCuts in local authority expenditure, judicious bank lending and cautious corporate funding are hamperingthe construction of new sports facilities. Mark Walker of Oaks Consultancy advises sports providers todedicate more time and research to the planning, conception and ongoing potential of their new buildsThere has always been an aspirationamong sports providers tobuild iconic facilities that help todefine them and their sport. In times ofeconomic success, the ability to borrowcommercial money against these projects– given their high profile nature – hasbeen the avenue of choice. Not muchthought was needed regarding theoutputs of these facilities – given theirability to drive commercial revenues in awilling market and gate receipts againstthe main attraction.We now operate in a very differentworld where access to finance is provingincreasingly hard to source through thebanking sector. Swingeing cuts inlocal authority (LA) budgets andreluctance within the corporate worldto invest against uncertain returnsmeans organisations have to think moreabout the nature of their builds and themessages they deliver.In order to find a way through themaze and deliver a facility that can stillplease the fans and make a statementyet satisfy its commercial backers andgive back to the community, we mustlook at each segment of the process fromplanning and design conception throughfunding to ongoing revenues once built.PlanningApproaching a local authority hastraditionally involved conversationssurrounding the impact on the local area,transport solutions, green belt issues andcommunity needs. While these issuesremain, now there are new considerations– some of which present opportunities.Local authorities are having to makehard choices about the leisure servicesthey provide and indeed many have hadto close provision where the businesscase does not stack up yet, the local needA new facility creates jobs andattracts more people to the arearemains. This presents an opportunitythat may well win the day where planningis in the balance. It could be that the facilitybuild forms part of a wider joined-upplan identified through a commissionedfacility strategy, perhaps with thedeveloper having a level of engagement,i.e. as part of a leisure trust board.There is and will continue to be a needfor LAs to outsource their leisure stock tothird parties as part of a cost-saving exercise.Usually these relationships involvethe preferred contractor contributingtowards the overall investment. This canease the planning process and investmentconcerns. However, this system must bewell timed to coincide with the outsourcingprocess, so some investigation intothe status of the LA could be beneficial.Sport England and, to an extent, someof the larger sports governing bodieshave been working hard to developplanning tools in the field to guide andinform LAs and help organisations torefine their plans. They have producedaccessible resources which need to befully incorporated into the planningphase for all new proposals.Consideration should also be givento wider agendas outside sport, whichmay be socially driven like health, socialinequality and deprivation, education andemployment. Sports brands tend to carry44SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

PIC: ED G2San almost blind affinity, allowing them todeliver messages and services to groupstraditionally hard to reach. Tapping intothis and bringing these partners on boardearly in the planning process is advisable,as you may need them again later when itcomes to funding.It is also important to consider theeconomic impact of the build. How manynew jobs and visitors to the area willit create? What is the likely increase inoutput as a result of the proposal andwill this outweigh any potential upfrontinvestment? What are the aspirations ofthe LA on the national sports stage? It canbe as important as community engagementfor LAs to hang their hat on a majorevent that the proposal can deliver.In conclusion, the key is to researchlocally . What's worked before and why?What pressures will sway an LA, and howcan gaps be filled that are inevitablyappearing in their provision? Do somebenchmarking and ask peers for theirfeedback. Negotiate a win-win by understandingcurrent and future motivations.FundingThe route to successfully funding a buildhas become more complex as a resultof our current economic climate, butnot impossible. There will always beorganisations that are able to borrow orself generate the cash they need to build,Arsenal's home ground – EmiratesStadium (above). Once a facility carriesthe name of an organsiation it tendsto keep that brand associationbut they are in the minority. Most willhave to adopt a multi-funded approach,with all of the complexities this brings.There are several main sources thatshould be considered: bank lending; localand national state lending and grants;national state lending and grants; andcommercial relationships.Bank lending would seem to be thesimplest route to success – design a facilityand put together a business plan to provethat you can pay back the capital in anagreed period. Increasingly, however,www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 45

PLANNINGSports centre useage may exceed 90per cent at peak times and less than 10per cent off peak, although heating,lighting and staffing is still requiredorganisations lack the financial stabilityto secure the sums required and whilea bank might see the sense in capitalinvestment, given the uplift in incomeit may provide, they are reluctant tobe the only organisation exposed. Itsignificantly strengthens the case if theproposal demonstrates levels of matchfunding to ease this exposure and showshow these funding partners can improvethe business case.When looking at local state funding orgrants, we must examine other agendasthat the build can address – like how thesports facility can improve the healthof a local population? Clearly there aresynergies here in terms of both thebrand reach and the healthy lifestylesolutions on offer. There has alwaysbeen a will within the health serviceto not only cure, but also to preventillness through lifestyle change. Whobetter to deliver these messages anda home for the facilities required thanthe local iconic sports brand?Lobbying the health commissioningservices and getting to the bottom ofhow and with whom the purse strings areheld is also vital. It’s a long and complexroad and timing is important, but wellworth the work. Similarly, with regardsto education, encouraging those out ofwork to train and develop skills, motivatethemselves and take the first difficultsteps on the ladder is a key consideration;who better than the brand they believe inabove all others to guide them?Education and employment go handThere is a need for LAs to outsource their leisure stockto third parties as part of a cost-saving exercisein hand and these partnerships could beinfluenced to support a project if connectionsto employment opportunities can beoffered, perhaps though a business club.Offering solutions that give continuityand add distinct value will always beattractive. The same can be said for issuessuch as childcare, social deprivation, crimeand care for the vulnerable. Although notall these groups may fit in with the ethosof the facility, planning in those thatdo and chasing the attached funding isworth considering.Local cash attached to economicdevelopment has become increasingscarce with the advent of the slowdownand the new administration. There arestill opportunities available to tap intothis resource, but the burden of proofis much more acute.It's always worth considering thePrudential borrowing route. The LocalGovernment Act 2003 introduced newfreedoms and flexibilities for LAs. One ofthe new powers allowed LAs to borrowto invest in capital works and assets aslong as the cost of that borrowing wasaffordable and in line with principles setout in a professional Prudential Code.There are great variations in the stanceLAs have taken on investing in highprofile projects, but a clear demonstrationof economic impact is needed topursue a case and there are some notableexamples of this practice related to sport.Formation of a new Local EnterprisePartnership (LEP) from the ashes of theRegional Development Agency (RDA)network is also worth consideration.RDAs traditionally held the purse stringsfor European Development Funding. Thisstream has understandably dwindled andin some cases there's no availability, butsome pockets remain and, given time,new strands will be announced. Being apart of the LEP community will keep youPIC: ©WWW.SHUTTERSTOCK.COM46SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

informed as these agendas progress.Nationally, numerous funders – BigLottery Fund, Sport England and SocialInvestment Business – have capital supportprogrammes and will offer moneyin different ways and against varyingoutcomes. Consideration is given to howdifferent outcomes are attached to theproject. For example, can a health centre,an education centre and a communityhub be delivered under one roof?Working through the issues with localpartners alongside data research will helpto unlock the answers to these questions.What proportion of the space should beallocated to each function? Or can thespace be multifunctional? What proportionof the overall cost can be relievedthrough this multi-faceted approach, andhow can this be used to lobby commercialfunders to support the project? How willthis dilution of the project endanger thecore purpose initially set out? Research isthe key to understanding what each willexpect and the levels of proof needed.Commercial naming rights forcapital builds are a route that manyhave successfully negotiated, and once afacility carries the name of a commercialorganisation it is hard to lose that brandassociation. One only has to think ofthe Ricoh, Reebok or Emirates stadiumsand how these names have entered thepsyche of the football or the O2 arena inthe entertainment world. Being realisticwith the valuation of this relationship iscrucial and being able to back up claimswith hard data analysis and benchmarkingwill help in negotiations.There are however more subtleways in which support for new facilitiescan be realised from the outset, by understandingwhat goods and services can besold to potential suppliers, appreciatingthe value of contracts for aspects such assecurity, CCTV, cash handlingThe Rioch Arena (above) is a multipurposevenue for both nationaland community events as well ashome to Coventry City Football Cluband stewarding, as well as the tradegained from these areas.Most private organisations can avoidthe need to tender and opportunity costsmight be reinvested. Who will install andmanage the utilities, IT solutions, cateringand hospitality and for how long arecontracts awarded? Is there sufficientrevenue in the contract to release somecapital funding up front? Most newfacilities will have clean advertisingspace that can be linked to contra deals,further embedding the messages of thosewho become your suppliers, be thosecorporate social responsibility, business tobusiness or business to consumer.Timing is of the utmost importancewhen designing this type ofstatutory/commercial funding mix. Forexample, finding out that a funder haswww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 47

PLANNINGSport England has worked hardto develop planning tools to helporganisations to refine their plansan exchequer-lead spend deadline justbefore a large commercial deal is landedcan jeopardise the whole project. Couldmoney be placed in an Escrow accountand what are the overall strategies inplace to ensure that all of the funds areavailable when they are required?Projects have failed owing to an inabilityto meet deadlines, even though allthe cash required has been identified, soit's important to try and identify someonein the team who has been through theprocess before and can head off potentialproblems before they become a issue.It may be that the quantity surveyor orarchitectural team has no concept of thepressures that the development teamare under when submitting technicalplans as part of a funding package, sohaving someone to span the variousteams could be invaluable.Ongoing revenuesThis area is often neglected, with thefocus on capital requirements takingcentre stage, yet many who haveinvested heavily in a capital projectfind the burden of ongoing costs versusuncertain incomes too great and theproject, however well intentioned, fails.In addition to the usual concerns ofstaffing, utilities, refurbishment andother core costs that are usually fairly easyto map, sports facilities tend to sufferfrom dramatic peaks and troughs in theirusage patterns. Consider an indoor sportscentre: usage may run at in excess of90 per cent at peak times but below10 per cent off peak, although the facilitystill needs heating, lighting and staffing.This can be said of most facilities – rangingfrom golf courses to football stadiaand swimming pools.By utilising the funding mix discussed,a facility that is able to deliver a numberof peak or mid times can be achieved.It may be that a gym has capacity from10am until 4pm and through the additionof a free crèche service and a link to thelocal GP funded referral network manyof these hours could also be utilised todeliver a range of health interventions.Similarly, football has seen an upsurgein education programmes deliveredat stadiums as education has becomebroader and more vocational. This isclearly a time at which the facilities wouldnot be used to host corporate events ormatch days. Indeed, many capital fundersmay have the advantage of a “revenuetail” alongside capital, which can helpto embed the facility over the toughinitial period of operations against awide range of social needs.This work should be undertaken intandem with the capital programmeand it should be given equal importanceto ensure success. There are a numberof organisations both professional andwithin the state sector that are wellpracticed and can assist with this kindof support.Future prospectsHopefully as the economic outlookimproves, more facilities will be commissionedwhile the lessons of the last fewyears will be carried forwards in theirdesign and outputs.The world of sport is rapidly learningthat there is a place for them, notonly on match days or during majorchampionships but also as a part of thecommunities in which they serve.The commercial world is no longerinterested in a badging exercise when areturn is difficult to identify and wouldrather use sport as a long-term strategy intheir marketing and business planning.National funding organisations are alsobeginning to see sport in a different light,as the successes achieved are becomingincreasingly well documented andemulated across the country.There is a way forward even at a timewhen it appears that survival is thebiggest challenge – it is just a case oflooking in the right places and exercisingsome patience along the journey. Mark Walker is a managing partner atOaks Consultancy and can be contactedat mark@oaksconsultancy.co.uk andwww.oaksconsultancy.co.ukPIC: ©WWW.SPORTENGLAND.ORG48SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

’ s “’”’t: 0844 847 5827 e: info@ez-runner.comw: www.ez-runner.com

STADIUM DESIGNSustainable stadiaPopulous senior principal Rod Sheard explains how the key to designing sustainable stadia isby fulfilling the right mix of global and local requirements, to create iconic buildings that canbecome a well-used resource for local communities after the event is overAmajor international sports eventcan offer a unique opportunity toshowcase a city through its mainstadium to millions of people around theworld, but legacy needs to be designed intothe facility plan for life after the closingceremony. A stadium can shape a town andput a community on the map, but what’sleft behind should be a economically,socially and environmentally sustainable.A strategic business plan and gooddesign means this can be achieved througha landmark building that can also be usedfor a range of sporting, entertainment andcommunity events, such as concerts andconferences. In some circumstances, however,the stadium may not even be built asa permanent structure. It could be a partialor fully temporary structure – destinedto be disassembled after the event andre-erected elsewhere – perhaps in anothercontinent, for another major event.2000 OLYMPIC BLUEPRINTPopulous has been involved in stadia designfor events, such as the Olympic Games,for 25 years. The Sydney Stadium for the2000 Olympic Games set the benchmarkfor the modern sustainable stadium. It wasthe largest Olympic stadium ever built andcreated a powerful icon on the Sydneylandscape. Known today as ANZ stadium,it seated 118,000 spectators during theGames, reduced down to 80,000 seats inlegacy mode and was adapted for futureuse. A rectangular pitch was added to suitrugby and soccer codes and the buildingwas opened up for concerts, exhibitionsand public gatherings. The Sydney Gameswere the 'green games' and innovativesustainable measures were introduced –such as passive ventilation and collection ofrainwater, which is now a regular featurein stadia design everywhere.The Sydney Stadium, built for the 2000Olympic Games, was reduced down forfuture use and renamed the ANZ StadiumPICS: ©POPULOUS50SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

The Olympic Stadium in London has been designed with seating in an elliptical bowlform so that it can be reconfigured after the Games into a smaller stadium for soccerAs members of the constructionindustry in the developed world, wefeel particularly responsible for theenvironment, and as designers of majorsports and entertainment buildings, wecontinually look for sustainable waysto approach their construction. In 2007,the Populous sustainable stadia teamwas formed to examine and researchthis issue and together with engineersBuro Happold and Faber Maunsell andconstruction financial managers Franklinand Andrew we looked at how we mightchange attitudes towards our buildingsand develop a blueprint for sustainabilitymoving forward.The key principal is that sports stadiaare huge pieces of infrastructure andwhen it comes to sustainable design,their use of energy is a major issue. Theindustry must learn to reduce the energyuse in their initial construction – theso-called 'embodied energy' and to reusethe building materials in future projects.LESSONS LEARNED FOR 2012The organisers of London Games beganto examine these issues immediately afterit won the right to stage the OlympicGames for 2012. The host city alreadyhad Wembley Stadium, so it didn’t needa second national stadium and lesson hasalready been learned from Sydney thatit can take 10 years to turn a dedicatedOlympics stadium into a truly usefulcommunity resource – so legacy had to beconsidered early into the design process.The debate on the future of thestadium was held at the beginning ofthe design process and the governmentestablished a legacy company to plan forall the Olympic venues after the Games.A clear plan was mapped out forthe main stadium by four interestedparties: West Ham United Football Club,the London Borough of Newham, theoperator Live Nation and the Universityof East London. The London Olympicsdemonstrates how a successful event canbe blended with the long-term needs of acommunity and the stadium is embeddedin the largest urban park built in the UKfor many years.PICS: ©POPULOUSwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 51

STADIUM DESIGNPIC: ©POPULOUSAt the same time that legacy wasconsidered, so too were constructionmethods and materials. Everyone agreedthat the London stadium should touchthe earth lightly and the team began toconsider how to reduce the embodiedenergy necessary in construction.What emerged at the end of the designprocess was a watershed in stadiumdesign: a building that is flexible, lightweightand semi temporary, yet one thatstill makes a statement as the landmarkstadium for the grand ceremonies of theLondon 2012 Games and is visible acrossthe Olympic Park from all approaches. Itis designed to be reconfigured after theGames into a smaller stadium for soccerand its seating configuration, arrangedin an elliptical bowl form, will provide anintimate experience, allowing spectatorsto be as close as possible to the action.In my opinion, it is the mostenvironmentally-friendly Olympic stadiumever built – using less steel than any othercomparable Olympic stadium. What steelis used is lightweight; the structure ofThe 2012 Olympic stadium is a watershedin stadium design – flexible, lightweightand semi temporary, and yet a landmarkCombining global and local needs together with respectfor the footprint these buildings can make on ourenvironment is a key issue to the success of each designthe upper tier west stand and roof usesjust 10,000 tonnes of steel. All the publicbars, food concessions and informationand retail points have been designedas individual pods, grouped together invillages outside the stadium. These aretemporary facilities that can be removed,simplifying the services needed inside thestadium. It also has a roof made of fabric.A huge amount of energy goes intothe building of a stadium facility landwhile we must look for ways to reduce it,sometimes there are not a lot of options.For example there are obviously goodreasons why you design a roof with steelrather than concrete. But the optionsincrease if it’s possible to use fabric, andso we looked to fabric as a means ofenclosing the London stadium.Vertical strips of fabric that twist byninety degrees as they approach groundlevel became the solution for the Londonroof enclosure. The twist allows an easyflow of spectators in and out of thestands and this ‘wrap’ is printed on oneside in a bold spectrum of colours.The stadium will be one of the fastestbuildings to transform from Olympicmode to a profitable, sustainable postOlympic venue. The construction methodsand materials mean that the stadium wasalso built ahead of schedule. Constructionbegan in 2008 and it was completed inMarch 2011. Populous’ partners on thisproject include contractor Sir RobertMcAlpine and engineers Buro Happold.MOVING FORWARDThe lessons learned from London arenow being translated into the design ofthe Olympic stadium for the Sochi 2014Winter Games, which is the third Olympicstadium being designed by Populous.Populous was selected by the StateCorporation Olympstroy to design themasterplan and overlay for venues andfacilities, and is joined in the design consortiumby Russian contractor Engeocom,and Botta Management.The stadium, which will be completedin 2012, will have a seat capacity of 32,000in Olympic mode. However, its innovativedesign will enable it to be a suitable hostfor more than one major event and leavea long-term legacy.It was also designed with the flexibilityto transform and adapt to become a hostvenue for the Russia 2018 FIFA World Cup,by using additional temporary seating toincrease the capacity to 45,000.52SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

The main stadium for the 17th Asian Games in Incheon, South Korea, will reduce down from 70,000 seats to 30,000 in legacy modePIC: ©POPULOUSThe seating bowl will then revert to amore compact and atmospheric environmentto suit the requirements of a clubsoccer team with 25,000 spectator seatsvia a continuous lower bowl – flanked bytwo upper wing terraces housed withinthe main arches of the stadium.The temporary and permanent designslook complete in each configuration,in recognition of the importance ofintegrating various formats of permanentand temporary structure and giving aconsistent architectural identity so theydo not appear to be 'add-ons'.The sweeping form of the mainstadium design responds to both itscoastal location and mountainousbackdrop to deliver a spectacular visionfor the winter Olympics and a lastingsustainable legacy for Sochi.Across the globe, another Populousbuilding inspired by the 2012 LondonOlympic stadium is in Incheon, SouthKorea – the main stadium for the 17thAsian Games. The stadium will hold70,000 people for the Games in 2014 andwill reduce to a single-sided grandstandfor 30,000 afterwards as part of aPeople’s Park for the local community.Populous is working on the project withlocal firm Heerim Architects and Planners.According to Populous senior principalAndrew James, once again the criticalissue of legacy was an early consideration.“The stadium design is based on anasymmetrical configuration with the maincorporate and management facilitieslocated on the permanent western side– creating a more efficient design, bothin terms of construction and operations.The Eastern side will be a lighter solution;the temporary modular seating structurewill disappear after the Games, as thestadium reduces down to the single-sidedgrandstand. The building will link intothe surrounding parklands; integrateinto the landscape and provide an openaccessible gathering place for the peopleof Incheon,” says James.SUCCESSFUL FOOTPRINTSBut whether it’s Incheon, Sochi or London,the stadia will host wonderful, internationalsporting events, in front of liveaudiences of hundreds of thousands, withmillions watching the events from aroundthe world. Once the closing ceremonyis over, each stadium will take on a newrole as an important resource for the localcommunity. The combination of global andlocal needs, together with a respect for thefootprint these buildings can make on ourenvironment, are the keys to the successof each design and the philosophy behindPopulous' design for sustainable stadia. Rod Sheard is senior principal at Populousand a frequent international speaker onstadia design. www.populous.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 53

SPORTS LEGACY2012 OLYMPICS –training venues legacyNew sports facilities demonstrate how the investment and effort put intothe Games generate a tangible legacy, says Simon Molden of Capita SymondsLondon’s experience amply shows thatbidding for the Olympic and ParalympicGames generates significantanticipation, excitement and tension.Being successful – as demonstrated bythe images from Trafalgar Square andelsewhere – leads to a massive outpouringof euphoria. However, the path from thispoint is significantly more undulatingand it has been anecdotally reported thatmany, if not all, successful bidding citiesfor major global sporting events experiencea “cycle of public sentiment”.PIC: ©WWW.LONDON2012.COMPUBLIC OPINIONThe public mood rapidly turns from theinitial euphoria to waning interest, apathyand then boredom and cynicism beforestarting to rise as the public re-engagesin the final year. It then reaches full-onexcitement and anticipation as the Gamesarrival looms large on the horizon.For London, it can safely be said thatthe case has been no different. There is astark contrast between the scenes of joy,witnessed in July 2005 and the seeminglyunending negative reporting in the pressover the last 18 months or so. Recentstories have focused on the supposedunfairness of the ticketing process, thewar of words between West Ham Unitedand Tottenham Hotspur over who wouldbe the best legacy custodian of theOlympic Stadium, the associated judicialreview process, as well as that constantgripe of budget over-runs.All of these pay scant attention to theevident successes of recent months, includingthe completion of a number of the keySuccessful bidding cities forglobal sporting events endurea cycle of public sentimentsites, such as the stadium, the handballarena and the elodrome, more than a yearbefore the start.COMMUNITY LEGACYOn top of these issues can be laid themost commonly quoted concern of themall: will there actually be a tangible legacyfor all of this effort and investment?In London’s case, there are a number ofvery obvious examples to which one canpoint to answer this; such as the regenerationof one of the most deprived areasof the capital, the creation of 500 acresof new park and a significant investmentin the transport infrastructure. However,beyond this, there are also numerousspecific delivery programmes that willalso play a role in delivering a lastinglegacy and one such example is theGames-time training venues.It is an obligation on any host city toprovide a series of training venues coveringall the Olympic and Paralympic sportsfor athletes to use during the event.In its submission to the InternationalOlympic Committee (IOC) in 2005, Londonproposed to meet this requirementthrough upgrading and investing in a54SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

The ODA and LOCOG have invested £20m in upgrading 16 facilities to the standards required for training venues at the 2012 GamesPIC: ©ODAseries of existing community, club andschool facilities within 30 minutes of theOlympic Park, thereby leaving a legacyfor local people. Somewhat surprisingly,this approach was one that had not beenwidely used with hosts such as Athens,which delivered bespoke new trainingcomplexes within which accessibilityand usefulness to the community in thelong-term was somewhat limited.Over the past two years, the OlympicDelivery Authority (ODA) and LondonOrganising Committee of the Olympicand Paralympic Games ( LOCOG) havebeen through a rigorous selectionprocess to identify 16 facilities (and sixmore countrywide to primarily supportthe football tournament) as designatedathlete training venues, spread acrossseven London boroughs and Essex.Games-time training venues are one example of howthe investment, time and effort put into the Gamesgenerates a tangible and substantial community legacyAs a consequence of being selected,a significant level of funding has beenallocated to each one to make them fit tomeet their role for the Games.Much of this investment has come fromthe ODA, which has ultimate responsibilityfor this programme. Inevitably, someof the upgrades will be temporary;however, the majority of the investmentwill be for permanent improvements.The investment is wide-ranging andincludes two new athletics tracks, twonew hockey pitches, upgraded sports hallsand new changing facilities. Furthermore,three new facilities will be built: a newhandball arena in Mayesbrook Park inDagenham, a new badminton hall atRedbridge Sport and Leisure and a newtraining centre at Europa Gymnastics Clubin Bexley. In total, the contribution madeby the ODA and LOCOG is around £20m(21m, US$33m).To put this investment into context,Sport England’s open funding programmewww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 55

SPORTS LEGACYThis investment in sportis in contrast to thedecreased level ofNational Lottery fundingPIC: ©WWW.SHUTTERSTOCK.COM/ VLADIMIR WRANGELfor the country has invested around £45m(52m, US$73m) per year in communitysport, and not all of this has been forcapital projects. In this area, the Olympicsand Paralympics coming to London ishaving a clear and positive impact on thelocal sporting community.Of course, there will be some disruptionto these facilities, both while the improvementsare being carried out and duringthe Games, when they will be unavailable.However, given the decreased levelof National Lottery funding over thepast decade and the diversion of whatfunding is available to more numerousprogrammes, some weeks of disruption isa small price to pay.It's difficult to envisage where thislevel of investment would have come fromwithout the Olympic and Paralympic Games.A POSITIVE EXAMPLEReturning to the opening theme of publiccynicism at the prospect of mega globalsporting events, it is highly unlikely thatthis public opinion will never change. Itis something that has been experiencedby all recent host cities, with more orless justification each time. It has to beadmitted that it is a rather understandablesentiment – given some of the morechaotic examples of recent years and theenormity of the task and preparatoryworks that are always necessary. In short,there is a feeling of “what have we letourselves in for?”However, all too often, people thenfall into the trap of only seeing negativeissues in everything event-related. The2012 Games-time training venues are justone small example of how the investment,time and effort put into the Olympic andParalympic Games generates a positive,tangible and substantial community legacy,and one that will be felt for many years afterthe IOC circus has packed up and left town.It certainly deserves not to be forgotten.Simon Molden, associate director of theSport and Leisure Consultancy team atCapita Symonds, has been advising theOlympic Delivery Authority with thesite selection and upgrade process sinceApril 2009.For more information on the projectand team, please contact Simon atsimon.molden@capita.co.uk or on+44 (0)7825 226 922.56SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

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PIC: © POPULOUSgames taking place during the Olympicsmeant that more space was requiredfor the duration of the event – and atemporary venue was the clear solution.In several instances we found a strongcase for a hybrid approach – giving apermanent facility the capacity to expandto host a particular event, then retract toa more manageable scale thereafter.The Aquatics Centre is a good exampleof this. Although the UK as a wholedoesn’t have a high number of swimmingfacilities, its fairly average popularity asa sport would indicate that a pool witha 17,000-seat capacity would not be fullyutilised. Thus, a brief was established tocreate a permanent venue with a moresustainable long-term capacity of 2,500seats that could be temporarily expandedto 17,000 seats, to meet the requirementsof the Games.Similarly, the Olympic Handball Arenahas been given a unique field of play,where the seats in the lower bowl cancompletely retract – enabling communityevents to be hosted there after the Games.Chris Jopson, associate principal atPopulous, welcomes the flexibility of thishybrid model. “The big difference withtemporary architecture today,” he pointsout, “is that it’s now factored in from thevery start and integrated into the design.Rather than being squeezed in, buildingsare actually designed to have areas thatare specifically for temporary seating.”He cites the Bristol City Stadium as agood example. Designed in the middle ofa recession – and with England’s bid forthe 2008 FIFA World Cup in mind – it wasvital that the venue be future-proofed.The resulting structure is able to extendfrom a 30,000 to a 44,000 capacity andTemporary structures such as the beachvolleyball venue in central London canbe installed in short time framesback again. The lower bowl has a corecapacity that doesn’t change, but theupper bowl has ‘missing teeth’, meaningthe north and south upper stands can beincreased by 7,000 seats apiece. So thestadium has a distinctive aesthetic styleand a flexibility that safeguards its future.This flexibility is key when it comes toan Olympic stadium. At Sydney 2000, themain stadium capacity was designed toreduce from 110,000 to 80,000 seats. ForLondon 2012, the stadium is designed tohold 80,000 spectators during the Games,then the legacy model is reduced to a25,000-seat stadium that works for bothfootball and athletics events.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 59

TEMPORARY VENUESALL PICS: © POPULOUSGreenwich Park (above) and Lords Cricket Ground (right) will be temporarily adjusted to host equestrian, modern pentathlon and archeryNew DirectionsThe ability to adjust capacity is just partof the story, however. Purely temporarystructures bring even greater flexibility, bytaking sporting events into arenas wherethey would not normally be considered.As a World Heritage Site, it's impossibleto get permission to build a permanentstructure in Greenwich Park, London. Yetby creating a temporary venue, which theauthorities are satisfied can be erectedand dismantled without damaging thepark, London 2012 organisers are ableto hold the Olympic equestrian events ina quintessentially British place of greatbeauty – showcasing the best of British.Similarly, the scheduling of the Queen’sGolden Jubilee celebrations, Trooping ofthe Colour and Olympic beach volleyballover a six-week period at Horse GuardsParade in London could not have beenconsidered if the 15,000-seat beachvolleyball venue had not been designedas a temporary structure – due to theshort time frame available.In an increasingly competitive sportingworld, host cities are looking for distinguishingfactors, or defining moments.In the same way that the image of adiver standing against the backdrop ofthe city is a lasting memory of the 1994Barcelona Olympic Games, so havingan Olympic event staged against thebackdrop of a London skyline encapsulatesthe spirit of London 2012 and reallyputs the city on the map.Temporary architecture also offersan opportunity to convert an existingsporting venue and use it for somethingelse. Next summer, archers will be firingarrows across the iconic outfield at LordsCricket Ground in St Johns Wood, London.Just three weeks later, the venue will beput back to cricket mode so the game canbe played there once again.In the US, our Denver office has beenexploring the possibilities of this evenfurther by putting ice hockey rinks inbaseball stadia and a ski jump, the Big Air,in the middle of Denver city centre.Sustainable StructuresIt’s clear then that flexibility is a majorcomponent in the business case fortemporary architecture. Sustainabilityhowever, is also key. Temporary elementscan be used and reused. Seating from theCricket World Cup, for example, has madeits way from the Caribbean islands aroundthe world by water, a low-impact methodof transport, and been used for variousmajor events around the globe.The organsiers of Sochi, host ofthe Winter Games in 2014, originallyproposed to build each of its six venues aspermanent structures. However, Populousadvised that by creating three of thosevenues as temporary structures, wouldoffer a more sustainable approach and amuch stronger legacy – as those arenascould then be relocated around otherparts of Russia after the Games.This in part illustrates another argumentin favour of temporary architecture– financial savings. Not only are thedirect building costs of temporary60SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

Lee Valley's new White Water Centre will host the canoe slalom, while the new Hockey Centre will be relocated post-Gamesvenues smaller than those of permanentstructures, but there is a considerable savingover the lifecycle of a building. As wellas reusing or recycling every componentin a temporary structure, you avoid themaintenance costs such as cleaning,heating and electricity that are associatedwith a permanent structure.Design for the FutureWith its flexible hybrid facilities andimaginatively located temporary venues,London 2012 is a good model. It lookslikely that Rio 2016, will follow itsexample, thus begging the question– what opportunities are there fortemporary architecture in the future?I believe the key to future successand sustainability is in striking the rightbalance between a permanent core offacilities and a super-flexible complementof temporary additions.The industry is starting to respond todesign demands for these temporaryadditions. The materials being used nowPurely temporarystructures bring greaterflexibility, by takingsporting events into arenaswhere they would notnormally be consideredare fully recyclable and design is becomingmore intelligent, such as seating thatfolds up smaller, so more can be packedonto a lorry. This in turns leads to fewerlorries and fewer emissions. Essentially itcreates a virtuous cycle of sustainability.In the long term, the vision is to createa wide range of buildings from a standardkit of parts across the temporary eventindustry. This modularised system willensure that each temporary componentfits together smoothly – making thefinished design neater and more efficientand spelling the end to awkward-lookingonsite fixes.At Populous, we certainly see the futureof temporary architecture as being verycreative. We’ll continue to explore materialsin a new way, creating new potential forhosting sports and entertainment venuesand strengthening the case for its use.Whether it’s an Olympic venue, a WorldCup stadium, or a Formula One track, thesame principles apply and our aim is toincorporate these principles at the veryoutset of a project so that the architecturalsolution is fully resolved for the event, theoverlay and the legacy requirements.One thing is certain: building onits current foundations of flexibility,sustainability and the ability to create theextraordinary – temporary architecture isa discipline with an exciting future. John Barrow is senior principalat Populous www.populous.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 61

CAREERS IN SPORTCREATING PATHWAYSWITHIN SPORT BUSINESSProfessor Gordon Mandry and Ian McCormack, from the World Academyof Sport, offer advice on how to manage a professional career in sportThe successful management ofsport, at all levels, depends uponhaving a blend of technical (sportspecific)expertise alongside a broad set ofprofessional skills that are also common inmany other sectors of business. To betterunderstand career pathways in sport, wewant to focus on the features that makesport a unique business to operate in, howto add value to professional skills by accessinga broader base of knowledge and bynetworking, and then to consider some ofthe emerging trends that we predict willshape the short-, medium- and long-termfuture of career pathways in sport.PATHWAY TO SUCCESSFor athletes, a relatively clear pathway ofcareer development exists, based solelyon performance against peers in the samesport. There will always be a gold medalwinner or a competition champion andthis is the relative measure of success thateach athlete aspires to. Put simply, if youwant to be the best in your game thenyou just need to be better than everyoneelse, and if you are the best then thisshould be demonstrably easy to prove.Similarly for coaches, whose careersuccess depends on how successfully theysupport athletes, a clear and technicallyfocused qualification and career pathwayladder is available in the majority of sports.However, for sport administrators – andby using this term we mean the back officeemployees in a sport organisation, theindividuals who drive the development ofa sport organisation and help run it as abusiness at a functional or managerial role– a less obvious pathway of professionaldevelopment is likely to exist. This particularlyapplies to some of the smaller scaleorganisations in sport, such as nationalgoverning bodies for non-mainstreamsports and small professional clubs.Any competent and successful administratorwho has spent a few years in sportis likely to have developed a specialised,yet possibly a fairly narrowly focused andsport-specific, set of career milestones.These will be related to technical expertise(for example, around the governanceand policy landscape of the sport, rulesand technical specifications), a networkof peers, suppliers, contractors and anunderstanding of your support base.Often within sport this is all underpinnedby a strong sense of personalcommitment. Many join this professionbecause they care about what they doand are passionate about developing thesport and growing its network, oftenfrom a grassroots level. This enthusiasmfor the job should be cherished – howmany industries can we name where thisis distinctly not the case?On the other side of the coin, moregeneralist skills are required to successfullymanage a sport as a business. These arethe more standard professional competencies,such as marketing, managing anddeveloping the network of stakeholders,accounting and human resources etc.Yet we would say that these two areasof skills are insufficient to really makethe most of a career pathway in sport.The skills needed to go the extra mileare indeed sport-specific yet they aresurprisingly similar in almost any sport.This goes back to the heart of what makesa successful, competitive and innovativesporting organisation stand out fromthe others. Aside from technical skillsthere are implicit and often less tangible62SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

Marketing, managing, accounting and human resource skills are invaluable for successfully managing a sport as a growing businessPIC: ©WWW.SHUTTERSTOCK.COM/ YURI ARCURSskill sets: a familiarity with the broaderindustry marketplace, a sharp politicaland cultural radar to build a vision andidentify objectives, an awareness of thelatest developments and innovations,the national and international contextin which your sport sits – and a clear senseof how all these factors integrate tobring about the strategic goals of yoursport organisation.These are skills best learned throughexperience and networking, they accumulateover time through a sort of exchangeof competency that can be gainedthrough interacting with other professionalswho face the same kind of problemsbut in other circumstances. By developinga wider network beyond a single sport,it becomes possible to understand howothers react to, and solve, problems thatare contextually different from your ownsport-specific environment and yet areprimarily the same, just in different settings.Those looking to enter or advance inthe industry now have an increasing rangeof routes into these networks, throughconferences, sector-specific social mediaand through education courses.The best courses available tend to deliberatelycreate networking opportunitiesas a common thread through all learningactivities – the aim is to instigate andsustain direct contact between peers longafter the course wraps up.SHARED KNOWLEDGEBringing this together is all about knowledgetransfer, the overlay of generictemplates that are applicable to a widerange of solutions. Central to the ethosof knowledge transfer is bringing suchinformation to life through structuredand engaged learning and debate.Knowledge management has becomeincreasingly important across theinternational sport landscape in thepast decade – it provides a backbonefor specialised organisations to developexcellence in their own areas of speciality,as seen with current and recent organisingcommittees of games.This process has been made possible at aprofessional standard by the developmentof support organisations focused on mappingthe essential and unique skills requiredto excel in sport structures, along withbringing the knowledge templates to lifewww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 63

CAREERS IN SPORTthrough structured learning. The developmentof a broader understanding of theunderlying concepts and theory is a criticalstep in channelling individuals to apply suchknowledge and advance their contributionto the broad area of sport management.Chris Solly, director of the WorldAcademy of Sport, sums this up as anadded value that contextual learning canbring. “Knowledge of technical skills andprocesses are certainly essential prerequisitesto staying competitive as a managerin the sport sector. But it is the applicationof this knowledge through real experience,and the iterative benefits that this bringswhich makes the difference betweenadequate and exceptional performancein the long term. Combining the two andapplying this back to one’s own area ofspeciality is really the key. At the academywe don’t just provide knowledge, we stresstest the manager to advance their level ofcompetence,” he says.EMERGING PERSONNEL TRENDSWe see three trends within the sportpersonnel market over the next decadethat will influence career paths forprofessionals – and each of theserelate back to knowledge, the changingapplication of knowledge and the abilityto interpret such knowledge as a skilledsport manager.Firstly we predict an emerging tendencyover the next decade for an increasedinterchange of skill sets (and personnel)between sport organisations and thebroader support industry that constitutesthe supply chain. For example largecorporations across the design, construction,IT, manufacturing and professionalservices may strive to increase their sportand event portfolio for such relatedsupport services. Demand from thesesectors for technically competent sportprofessionals is only likely to grow.If you have a sport-specific career focus,a hop across to a non-sport company asyour next job should not be discounted ifit gives you a stronger springboard backinto the sport you want to work but at ahigher level with a broader skill set in thefuture. For the organisation you may alsobring implicit knowledge and a networkthat can successfully fast track the wayaround the supply chain maze.Conversely, those in such industry sectorswith an expanding sport and eventproduct portfolio undoubtedly benefitfrom executive training in sport-relatedstructures and the application of this totheir particular sector.Secondly, over the next decade thereis likely to be a noticeable increase inthe interchange of personnel betweenindividual sports and this has the potentialto revolutionise the talent market forsport managers. A broader skill set, withexperience gained from a wide network ofsports and individuals, is much more likelyto open up improved long-term careerprospects. Narrow vertical career channelsA broader skill set, with experience gained from a widenetwork of sports and individuals, is much more likelyto open up improved, long-term career prospectsin any industry may limit the opportunitiesfor professional development and eveninhibit organisations from reaching theirtrue potential in a variety of ways.As the professional profile of somesports matures, a more rigorous and easilycompatible set of management standardswill emerge and ultimately make it lessproblematic for senior managers totransfer between apparently unrelatedsports as their careers grow. Once again wesee the underlying principal of sportspecificknowledge transfer combined withcompetency-based management disciplinesto provide a wide range of applications.And finally, expect increased competitivenessin the sport labour market as awhole. More colleges than ever beforeare offering degrees in sport administration,sport marketing, sport finance andany number of related fields. Thousandsof new graduates are emerging annuallyand for this group it will be a mix of64SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

An influx of new graduates equipped with a wide set of sport-specific skills will increase competitiveness in the sport labour marketPIC: ©WWW.SHUTTERSTOCK.COMexcellent qualifications along with practicalexperience of sport that will makespeedy career development more likely.For the sport industry itself, thisinflux of new knowledge can only bea good thing; it drives up standardsand will ultimately grow the size ofthe sport market by making it moreprofessional and efficient. It really comesdown to the quality of programme thatis being provided and in an increasinglyinternationalised landscape one shouldinterrogate the international claims ofsuch programmes and organisations. Twosuch examples of note include the WorldAcademy of Sport based in Manchester,UK and the International Academy ofSports Science and Technology (AISTS)based in Lausanne, Switzerland.ONE STEP AHEADThe industry is changing at a rapid paceyet there still retains a core set of featuresthat make it an exciting and potentiallyvery rewarding sector to base a career.There is no one single professionalpathway to success, yet if you invest inthe right skills and opportunities thenthis openness and flexibility cancertainly be used to your advantage.At any level our advice is to investin up-skilling. Keep your eye on detail;stay abreast of the latest technical andprofessional trends in your sport butdon’t forget to also observe and understandtrends in other professional sectors.Make the effort to keep growing andmaintaining your network of professionalpeers and find opportunities to shareknowledge and experience. Above all,enjoy working in this unique business. Professor Mandry is director of academicand research for the World Academy ofSport. www.worldacademysport.orgwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 65

SPORTS PERSONNELSPORT –the human dimensionAccording to Joe Bailey of Heidrick &Struggles, good people are what makesa major sporting event a real successTHE TALENT EQUATIONIn 1968, US football team the DallasCowboys, were brutally beatenby the Cleveland Browns. Tex Schramm,general manager of the Cowboys andTom Landry, Cowboys’ head coach, weredespondent. Despite having a core ofhigh-performing players and assistantcoaches, something major was amiss.After careful evaluation, a trade wasmade to bring a new player named MikeDitka into the team. Ditka personifiedthe personal characteristics Schrammand Landry felt the team needed – a hugework ethic, mental toughness, a burningdesire to be the best and a galvanisingpersonality with exceptional interpersonalskill in building relationships withteam mates. They believed Ditka couldchange the culture, and hence theperformance of the team.Duringthe next eight years, theCowboys played an unprecedented fiveSuper Bowls, became ’America’s Team’ –and the rest is history. The key hire wasas much about the individual’s personalityas their physical capability.GLOBAL SPORT ECOSYSTEMIn today’s rapidly growing and globalsports industry, talent is as important offas it is on the field. And it’s not just abouttechnical skills and knowledge; there's thehuman factor. Never before have therebeen so many opportunities for peopleto work within the sector. New technologies,capital markets and an increasinglycompetitive market place have combinedto create new opportunities and to assertrelentless commercial pressure.The North American and Europeansport sectors represent roughly more thanUS$900bn (£577bn, 673bn) in annualrevenues. With the size and growth ofemerging markets such as Brazil, India,China, and Russia, global total revenuesare in excess of US$1tn (£641bn, 747bn).The Heidrick & Struggles Global SportLeadership Advisory Group defines the'Global Sport Ecosystem' as three clear,interconnected market segments: Content providersA complex web of national/internationalleagues, teams, associationsand federations whose primaryproduct is competition Distribution channelsA vast array of physical (stadia, arenas,tracks, events) and media (television,cable, satellite, internet, radio and print)enterprises of which the primary purposeis to act as a platform of distributionfor the competition66SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

PIC: ©WWW.SHUTTERSTOCK.COM/ BROCREATIVE“Sports is a global language capable of bridging social, cultural andreligious divides. It can be a powerful tool for fostering understanding,tolerance and peace … it teaches us teamwork and fair-play. Itbuilds self-esteem and opens up new opportunities. This in turn cancontribute to the well-being of whole communities and countries.”Kofi Annan, former secretary general, United NationsPIC: ©WWW.SHUTTERSTOCK.COM/ STOCKLIGHT Goods and servicesEnormous economic clusters representinghealth care, hospitality and tourism,education, sporting goods manufacturers,retail, food and beverage, construction,professional services, sport agencies,technology companies, video gaming,wagering, telecoms and corporatesponsors. All support both the contentproviders and distribution channelsthrough complex relationships.A growing number of enterprisesoperate at the nexus of either two or allthree overlapping segments. They includediversified sports and entertainment companies,private equity firms, professionalleagues, joint ventures and partnerships.This business-to-consumer relationshipalso extends to philanthropic initiatives,humanitarian aid and internationaldevelopment and involves governmentsin multiple ways. In other words, it's bigbusiness and requires talent in a rangeof disciplines akin to those required bysuccessful multi-nationals such as GeneralElectric, Google, Nike, L’Oreal, and Nestle– to name just a few.MORE THAN A BUSINESSThe sport industry is often misconceivedas being part of the entertainmentindustry. While it is true that sport isentertaining, the difference is that sportis authentic, while entertainment isscripted. The integrity of the game is vitalto authenticity, the differentiator of theindustry. Competitive integrity is essentialto preserve the fundamental character ofsporting competition.Sport is real, serious and consequentialbecause of the unique role it plays inhuman society, fulfilling necessary socialfunctions and delivering social benefits.To treat it as just a business is a fatalmistake. Its distinctive appeal is passion.It unites, it creates hope and happiness,it is a meritocracy. Sport needs to behandled with care.IT’S ALL ABOUT THE EVENTWhether it's a game, match, race, test,exhibition or tournament, the hub aroundwhich all sport revolves is the 'event'.As risk mitigation company MonitorQuest points out, the event connects themajor constituencies and interests, theproduction and broadcast participants,the athletes and teams, the supportingpersonnel – coaches, trainers, doctors andadvisors – and affiliated businesses andbusiness interests, such as merchandisers,retailers, business services and sponsors.The common thread among all of thesewww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 67

SPORTS PERSONNELMike Ditka's charismatic personality andstrong team skills led the Cowboys to victorystakeholders is the importance of thepeople who make events successful.As the CEO of Dolphin Enterprises,the holding company for the MiamiDolphins and Dolphin Stadium, mybiggest challenge was to improve theguest experience at the stadium. To dothis, I drew upon talent from an array ofindustries, from the Ritz Carlton to Disneyto Madison Square Garden to the cruiseindustry and other sport institutions.We also needed to promote thestadium as a preferred venue foreverything from concerts to festivals andother types of sporting events. Individualswith marketing, sponsorship, ticket sales,property management, affinity relationshipsand retail experience were equallyimportant to the success of the business.Creating this team demanded that I thinkoutside the box, and attract talentedindividuals who, in addition to theirparticular skill sets, harboured a deeppassion for creating a very special venue.We trained every individual, fromfull-time managers to part-time game-daycontractors, in what we called the 'EightWays to WOW' – the eight zones of ourguest experience. The first zone spannedthe moment a guest left home to themoment they arrived on the grounds.The second zone began with parking/drop-off until entering the stadium gatesand so on, with the final zone beingthe exit post-event. We coordinated allstakeholders in each zone – media, policesecurity, merchandise, housekeeping,parking attendants, food and beverage,and entertainers. Each zone had a leaderwho coordinated strategies and tacticsto make the zone operationally flawless,emotionally stimulating and memorable.Finally, we measured our progressvia post-event guest surveys and madechanges as necessary. Importantly, everyindividual played a key role in deliveringan exceptional guest experience.TALENT MANAGEMENT INGREDIENTSTalent management is much more thanfinding and keeping 'the right' people tolead a high-performance organisation.The Heidrick & Struggles LeadershipTalent Cycle addresses the elements ofIn today's rapidly growing and global sports industry,talent is as important off the field as it is on itmanaging talent and integrating theseinto an enterprise’s approach to gaining acompetitive edge. The elements are: Identifying and attracting theright talent Recruiting and hiring On-boarding and integration Continuous development Engaging and retaining Managing performance Aligning leadership Managing top-level succession TransitioningBusinesses of every size suffer significantloses when this holistic approachis not taken. From a quantitative standpoint,consider the following: Turnover costCosts associated with replacing peoplecan run between two- and ten-fold Severance costSeverance packages can be extreme Opportunity lostUnderperforming companies post EBITDA18 per cent lower than top-performers Human relations process costPIC: ©WWW.SHUTTERSTOCK.COM/KEN DURDEN68SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

PIC: ©WWW.SHUTTERSTOCK.COM/ ANTHONY CORREIAUnderperforming companies spend moreon human resources per employee thantop talent management organisationsEqually staggering are qualitative costs: DisruptionReplacing and on-boarding takes thefocus away from the business, leadingto missed opportunities, poor execution,lack of direction Lost relevant knowledge to makestrategic workforce decisions toachieve business goals Wrong people in wrong positionsaffects business operations Lack of professional developmentprocesses, systems and tools leads tolow employee morale People take tacit knowledge, relationshipsand good will with them Lack of professional developmentand succession planning signifies thecompany is not developing the nextgeneration of leaders internally.LEADERSHIP AND MANAGEMENTCreating a culture that embraces aneffective talent management cycle beginsat the top and finding the right leadersfor your organisation is paramount. Thetypes of skills and chemistry for effectiveleadership vary from organisation toorganisation. However, the followingtraits are essential for any effective leader;a deficit in any of these categories couldspell trouble at some point in time: Huge capacity for work Clear vision Ability to communicate and persuade Ability to both attract and retainsuperior talent Belief that it is a privilege to serve,not a right Unquestioned integrityThese traits should not be confusedwith key management competenciessuch as physical assets, financial assets,human assets, marketing, productivity,innovation, social commitment and thesupply chain. In charge of each coreoperational competency, you wantpeople who also place a high value onmanaging talent.THE HUMAN EQUATIONThe world of sport is driven by humanemotion, the energy of the athlete, thedevotion of the fan, the thrill of victoryand the agony of defeat. At the end it'sall about people.The sport industry executive whounderstands this and manages his/herorganisation with the same level ofcommitment that a top coach devotesto her/his athletes is heading towardsgreat success. Joe Bailey is a managing partner at USbasedconsultancy firm Heidrick & Struggleswww.heidrick.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 69

COMPANY PROFILEATP Event ExpertsRivercastle House, 10 Leake Street, London, SE1 7NN, UKTel: +44 (0)20 7111 8531Fax: +44 (0)7891 920 911Email: pj.mitchell@atpi.comwww.atpi.comPJ Mitchell, Director ofBusiness DevelopmentBackground briefingATP Event Experts is an internationaltravel and event agency specialising insports logistics and entertainment. Ourservices include travel, accommodation,ground logistics, ticketing, sponsorshipactivation and corporate hospitality.We have event teams in the UK, theNetherlands, France and the USA. We alsohave more than 40 travel offices aroundthe world.Main servicesTravel accommodation, local transfers,logistics, ticketing, corporate hospitality,social programmes and excursions, eventsand project management.Additional servicesAV and production, communicationsservices, sponsorship activation andVisa management.USPsOur many years of experience andexpertise in the sports event industry allover the world make us the number onepartner for sports event management.We have an extensive track record ofclients and projects to prove this.ATP Event Experts specialises in internationalsports logistics and entertainment eventsTop projects Olympic Games (Nagano, Sydney,Salt Lake City, Athens, Torino, Beijing,Vancouver, London); FA 2018 bid team (2010); Wales FA (2010); Ajax Amsterdam (1984-2009); World Cup Football (1988-2010); European Cup Football (2000-2008); Volvo Ocean Race (2005-2006); ING New York City Marathon(since 1998); MajorLeague Soccer (since 2004); UEFA Champions League (2007-2011) Rugby World Cup New Zealand (2011)Where in the world?ATP Event Experts and its group companyATPI operate in 31 countries worldwide.Who’s who? PJ Mitchell,Director of Business Development; Jeroen de Roever,Manager Group Sport Strategy; Jurrie van den Berg,General Manager of Client Services.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 71

GET OFFTHE BENCHREINVENT SPORTSPROGRAMMINGViPR provides a progressive combination of sports conditioning exercises.With its unique design and whole-body integration (WBI) programmingcapabilities, ViPR integrates seamlessly into any sports training disciplineacross power, speed, agility, strength and conditioning.Available to use in seven weights ranging from 4kg to 20kg and withendless exercise variations, ViPR can be easily adapted to suitrehabilitation and prehabilitation requirements.Purchase today and discover why professional gym chains, athletes and sports clubsnationwide, including the RFU, London Irish RFC and Cardiff Blues, all use ViPR.WWW.VIPRFIT.COMViPR is a trademark of Fitness Professionals Ltd.

COMPANY PROFILEFitness Professionals LtdKalbarri House, 107-113 London Road, London, E13 0DA, UKTel: +44 (0)20 8586 8636Fax: +44 (0)20 8586 0685Email: busdev@fitpro.comwww.fitpro.comTwitter: @fitpro_onlineLinkedIn: FitProFacebook: www.facebook.com/fitproltdAimee Quinn, BusinessDevelopment ManagerBackground briefingFitness Professionals is the largest andmost respected association for sportsand fitness industry professionals in theworld, with more than 125,000 membersworldwide. Currently, FitPro is supportingmore than 80 per cent of the UK sport,health and fitness industry.Main productsViPR is the ultimate functional, wholebodytraining tool, combining theprogramming of a traditional resistanceworkout together with the physical agilityneeded for optimal sports performance.With more than 9,000 exercises readyto use, ViPR is everything you need tocreate and deliver challenging sportsprogrammes with applications forcircuit training, sport-specific exercise,reconditioning and individual one-on-onesessions.ViPR lends itself easily to progressivedrills designed to push professionalathletes, while supporting rehab andprehab requirements.Additional productsFitPro brands can be found in leadingsports, health and fitness clubsthroughout the world, including LesMills International, Outbox, Fitclub andPtontheNet – each are designed to meetthe high demands and varied needs ofthe modern sports and fitness enthusiast.ViPR is the ultimatewhole-body training toolUSPsCoaches and trainers often considerlifting sequences in training (i.e. liftingup against gravity: lunges and squats,for instance) but these are incompletewithout shifting considerations. Movingacross the pitch – many times against anopposing force, such as another player – isa shifting pattern.Enter ViPR. Designed for lifting andshifting. If you are programming for thestructural and neural demands of elitesports, you need the tools that deliverresults – on the pitch, in the studio andon target.Top clientsWe are currently working with professionalsports teams and athletes, including KarenDarke, The Rugby Football Union (RFU) andVanessa Raw, and London Irish RFC.Where in the world?Fitness Professionals works with professionalsin Asia, Africa, North America,South America, Europe and Australia.Who’s who? Aimee Quinn, Business DevelopmentManager.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 73

Health & LeisureMEMBERSHIP MANAGEMENTEPOS BOOKING AND RESOURCESBUSINESS INTELLIGENCE AND REPORTINGACCESS & SECURITYKIOSKMOBILEENERGY MANAGERBRAND IDENTITY AND CARD SERVICESGladstone Health and Leisure

COMPANY PROFILEGladstone Health & LeisureHithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UKTel: +44 (0)1491 201 010Fax: +44 (0)1491 201 020Email: sales@gladstonemrm.comwww.gladstonemrm.comTwitter: @gladstonemrmRichard Grazier,Director of Sales andMarketingBackground briefingEstablished in 1980, Gladstone Healthand Leisure has moved through a numberof mergers and acquisitions, each timedeveloping more strength in depth.Now more than 30,000 users and twomillion members benefit from Gladstoneproducts across the globe every day.This extensive market experience meansthat we are able to give every customeraccess to the most advanced leisure managementsoftware available, backed up bya world-class support service.Whatever your size, choosing Gladstoneas your software partner guarantees youa robust and scalable solution.Main products and servicesLeisure management software, includingmembership management, electronicpoint of sale (EPOS), booking, resources,reporting, access, kiosks, mobile, coursemanagement, contact manager and anonline customer portal.USPsGladstone offers a full turnkey scalablesolution which includes professionalservices and training. The size of ourdevelopment and support teams areunrivalled within the industry.Top clientsSingle-site to multi-site private chains,local authorities, universities and trusts.We are the market leader within thepublic sector providing to more than55 per cent of the market.Where in the world?Gladstone operates throughout the UK,Ireland and Australia. We have offices inOxfordshire and Glasgow, UK and Sydney,Australia.Who’s Who? Scott Saklad, Managing Director; Richard Grazier, Director of Sales andMarketing.Additional servicesCustom development, project management,online and on-site training,implementation, third-party integrationand card services.Gladstone provides advanced leisure managementsoftware with a support systemwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 75

COMPANY PROFILEMatrix Fitness SystemsJohnson House, Bellringer Road, Trentham Office Village, Trentham LakesSouth, Stoke on Trent, Staffordshire, ST4 8GZ, UKTel: +44 (0)800 389 6078 / (0)1782 644 900Email: info@matrixfitness.co.ukwww.matrixfitness.co.ukTwitter: @MatrixFitnessUKJon Johnston,Managing DirectorBackground briefingMatrix Fitness Systems is the commercialdivision of Johnson Health Tech UK Ltd;the UK subsidiary of Johnson Health Tech(JHT). JHT has been producing premiumquality fitness equipment since 1975 andit is the fastest growing manufacturer offitness equipment in the world.Main productsMatrix supplies a complete range ofpremium, commercial-grade cardiovascularand strength-training equipment tofacilities in all market sectors, includingprivate health clubs, hotels, local authorities,schools and the uniformed services.Our product range includes LIVES-TRONG Indoor Cycles by Matrix – endorsedby Lance Armstrong and the LIVESTRONGFoundation – the Krankcycle, the G7strength series and 7 series CV rangefeaturing touch screen TV, iPod and Nike +compatibility, plus Virtual Active interactivevideo entertainment programmes.We offer comprehensive supportand service with competitive warrantyand maintenance contracts. Our teamof trained and certified engineers alsoprovides a nationwide installation andmaintenance service.Additional servicesOur Customer Success Programmeincorporates solutions and services to assistyour facility with 3D CAD, finance solutionsand training support. It enables us to addvalue to your business using our networkof partners, ambassadors and experts.USPsAdded value provision and innovation.Our success is linked to that of our customers’.We consider everything from yourpoint of view and continually innovate ourproducts and service solutions based onMatrix’s 7xe CV rangeis available with theVirtual Active byMatrix entertainmentprogrammesyour needs and market requirements. Wewill work with you to help your businesssucceed – helping you find finance solutionsto providing the best service supportand facility design. We are dedicated todesign innovation – in the past two yearswe’ve brought more unique concepts tothe industry than any other brand.Top projectsHertfordshire Sports Village, HaverhillLeisure Centre, The Country Club Group,Lords Cricket Ground, Abbeycroft Leisure,Pure Gym, The Park Club, Imperial CollegeLondon, Klick Fitness, Bletchley LeisureCentre, Atherstone Leisure Centre, DerbyCounty Football Club and Elite Fitness.Where in the world?JHT has 16 subsidiaries: Australia, Brazil,China, France, Germany, UK, Hong Kong,Italy, Japan, Malaysia, the Netherlands,Spain, Switzerland, Taiwan, Thailand,USA and Canada.Who’s who? Jon Johnston, MD; Daniel Clayton, Vice President GlobalDevelopment; Carole Bailey, Company Controller.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 77

Churchill Community CollegeWallsend, Newcastle Upon Tyne, UK38.0m w x 64.6m lConsidering your building options?

COMPANY PROFILENorseman Structures1-8 Enterprise Glade, Bath Yard, Moira, Swadlincote, Derbyshire, DE12 6BA, UKTel: 0800 389 1490 (in UK)Tel: +1 855 385 2782 (in North America)Tel: +44 (0)1283 554 120 (outside North America and UK)Email: kdexter@norsemanstructures.comwww.norsemanstructures.comKeith Dexter, Directorand General Manager(outside North America)Background briefingFrom project concept to completion,Norseman Structures has a strongcommitment to a quality product,excellent value and superior service inthe design, fabrication and installationof steel framed, fabric covered buildings.Excellence in building design and a focuson safety, gives customers confidence inthe strength of Norseman Structures.Main productsNorseman Structures’ clear-span buildingsare an ideal building solution forall-season sports, multi-purpose facilities,tennis and football. Standard buildingsare available in a variety of widths andcan be built to any length. We can alsocustom-design buildings to meet uniquefacility needs. Doors, lights and insulation,heating, ventilation and air conditioning(HVAC), flooring and optional linerscan also be added to most NorsemanStructures’ buildings.In addition to having the tools andskills necessary to install the building,we have expertise in providing projectmanagement for complete project needs.Norseman Structures is committed todesign and engineering integrity - ourbuildings are designed tomeet or exceed buildingstandards and are backedby a 10- or 15-year prorata warranty. We guaranteethe best value foryour building investment.“Fiercely Reliable –Since 1921”.USPsNorseman Structures'sport and recreationbuildings allow sport andplay year-round, despitethe unpredictability ofweather. Even on cloudy days, the allseason,recreational buildings are bright,fresh and inviting.The clear-span interior of a Norsemanbuilding gives users the flexibility todesign space in an unobstructed, columnfreearea for flexible facility planningand team activities and the hushedsound quality inside a fabric-coveredbuilding is far superior to any traditionalstyle of facility. Whether you need anindoor football facility, tennis courts ora multi-use sports complex, we have asports building solution for you.Churchill Community College in Newcastle Upon Tyne, UKTop projectsChurchill Community College andSpratton Hall School in the UK.Where in the world?Distribution network in Canada, USA,Europe, Australia, New Zealand, Africa,Middle East and South America.Who’s who? Gerri Masciangelo, VP Sales(North America); Keith Dexter, Director and GeneralManager (outside North America).www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 79

polytan football turfpolytan multi purpose surface - University of Wuerzburg, GERN o.1in football turf®polytan GmbHGewerbering 3, D-86666 BurgheimTelefon +49 (0) 84 32 / 87-0Telefax +49 (0) 84 32 / 87 87info@polytan.comwww.polytan.comN o.1in sport surfaces®polytan Sports Surfaces UK Ltd2 Hayhill Industrial Estate, Sileby RoadBarrow Upon Soar, Leicestershire LE12 8LDTelephone +44 (0)845 224 1416Fax +44 (0)845 224 1617www.polytansports.co.ukpolytan indoor running track - Aberdeen Sports Hall, UKTop surfaces at top venueswww.polytan.comIT‘S THE DIFFERENCE THAT COUNTS

COMPANY PROFILEPolytan Sportstättenbau GmbHGewerbering 3, Burgheim, Bavaria, 86666, GermanyTel: +49 8432 87 0Fax: +49 8432 87 87Email: info@polytan.comwww.polytan.comBackground briefingPolytan has been laying sports surfacesworldwide for more than 40 years. Overthis period the Polytan brand has beensynonymous with quality and leadershipwhen it comes to synthetic sports surfaces.Main servicesThe spectrum of services includes thesupply of polyurethane raw materials,the installation of synthetic surfaces forathletics tracks, all-weather pitches, elasticlayers for synthetic turfs, the supply andinstallation of traditional and filled syntheticturfs, lining, repairs and the cleaningof sports surfaces. Polytan produces allproducts in its own plant. Polyurethaneraw materials and synthetic turf fibres aredeveloped and formulated in the in-houselaboratory and manufactured ready to layin the company’s own production facilities.Additional servicesPolytan is a licensee in the FIFA QualityConcept for Football Turf programme.Our football turfs can be certified to FIFARecommended 2-Star Standard – an approvedofficial playing surface for nationaland international football competitions,including the UEFA Champions League.Polytan has installed running tracks for athletics championships worldwideUSPs One-stop shop: all polyurethane rawmaterials are manufactured in-house,artificial grass is manufacturedin-house, installation with our owntrained installation teams, completeand comprehensive range of outdoorsurfaces – a full range of services. Know-how: worldwide installationexperience. Reliability: more than 40 years ofconsistent brand quality and dedicatedresearch, development and the productionof sports surfaces.Top clientsFC Lorient, ASNL Nancy, FC Bayern,FC Schalke 04, Bayer Leverkusen, BorussiaMönchengladbach, Borussia Dortmund,Sportschule Hennef, Teslim BaloganStadium in Nigeria, Universiade StadioShenzhen in China, Stadia Brixen inItaly, Stadia Lille and Stade de Moustoirin France, and many more.Where in the world?Worldwide.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 81

CHANGING TIMES?S&P works with you to deliver inspirational environments bysolving your procurement demands and establishing newmodels of service consolidation and partnership workingThe Edge, University of LeedsCardiff International PoolDELIVERING INTELLIGENT SOLUTIONS FOR 30 YEARSArchitecture Masterplanning Consulting Regeneration FeasibilityRefurbishment Consultation Engagement Procurement AdviceProject Management Planning Sustainability Value ManagementLONDONVictory House30 KingswayLondon WC2B 6EX+44 (0)20 7831 8877+44 (0)20 7831 4477 FAXNOTTINGHAM9 Weekday CrossThe Lace MarketNottingham NG1 2GB+44 (0)115 941 5369+44 (0)115 947 5955 FAXGLASGOWMackintosh House5 Blythswood SquareGlasgow G2 4AD+44 (0)141 225 8399+44 (0)141 225 6271 FAXwww.s-parchitects.comanswers@s-parchitects.com

COMPANY PROFILES&P ArchitectsVictory House, 30 Kingsway, London, WC2B 6EX, UKTel: +44 (0)20 7831 8877Fax: +44 (0)20 7831 4477Email: answers@s-parchitects.comwww.s-parchitects.comTwitter: @sparchitectsKeith Ashton,Chief ExecutiveBackground briefingS&P are the leading designers of sportsand leisure buildings in Europe. Ourwide experience covers the delivery ofmajor Olympic projects to communitysports pavilions. We work in the leisure,sports and health and fitness markets– ranging from small-scale refurbishmentsto large asset improvementprogrammes.Main servicesS&P is the UK’s largest architecturalpractice specialising in major sport,leisure and community infrastructureprojects across Europe and Asia.With more than 30 years of experience,we advise on, develop and deliverthe very best solutions for our clients.We have developed a reputation forproviding exceptional solutions whichrecognise operating requirements andmaximise development profitability.We couple good design withexcellent project delivery. We focus onincreasing participation in sport and theeconomic sustainability of the facilitieswe develop. Each place we create hasan appropriate identity and a focus oncommercial success.S&P Architects designed The Pods in Scunthorpe, UKAdditional servicesAlongside our architects, masterplanners,project managers and designers, ourconsulting team advises governmentorganisations on best-practice thinkingand the creation of development toolkitsfor successful project delivery.Top clientsTrusts, charities, health and fitness clubs,sports operators, national and localgovernment and national governingbodies of sport. S&P Architects has alsodesigned and completed projects inother diverse market sectors, includingcommercial, office, education, entertainment,retail, art and culture, leisure,residential, industrial, interior designand mixed use.Where in the world?UK, Europe and Asia.Who’s who? Keith Ashton, Chief Executive; Paul Young and Peter Simpson, Directors.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 83

Find the perfect matchUK Trade & Investment can connect your organising committeeor sporting federation to world leading UK suppliersUK Trade & Investment is theGovernment Department that helpsUK-based companies succeed in theglobal economy.We also help overseas companiesbring their high quality investmentto the UK’s dynamic economy –acknowledged as Europe’s bestplace from which to succeed inglobal business.If you are looking for UK partners,goods or services for global sportsevents, UK Trade & Investment canhelp. Its wide network of internationalspecialists and UK-based companieswill help make your project a success.For more information, contact Jason Goddard,Deputy Head, Global Sports Projects Team on+44 (0)20 7215 4394 or jason.goddard@ukti.gsi.gov.ukwww.ukti.gov.uk

COMPANY PROFILEUK Trade & Investment1 Victoria Street, London, SW1H 0ET, UKTel: +44 (0)20 7215 8000Email: andrew.bacchus@ukti.gsi.gov.ukwww.ukti.gov.ukTwitter: @UKTILinkedIn: UK Trade & InvestmentAndrew Bacchus,Head, Global SportsProjects TeamBackground briefingUKTI is the government department thatsupports UK companies to trade internationallyand helps overseas businesses toset up in the UK.The Global Sports Projects Team helpsoversea event organisers to identify UKsuppliers and to learn more about theUK's capability in this competitive field.Main servicesInward and outward missions, seminars,trade events, briefings and workshops.These focus on helping UK companiesidentify export opportunities aroundglobal sports projects.Additional servicesUK Trade & Investment also offersstrategic, impartial advice and research,which is tailored to the specific needs andgrowth stage of each company.USPsUKTI's Global Sports Projects Team offersan in-depth understanding of globalsports events, how they operate, wherethey will be hosted in the future as wellas insight into market trends. Through itsglobal network of commercial teams in162 locations worldwide, UKTI can helpcompanies realise their export ambitions.Top clientsThe Global Sports Projects Team hasassisted UK companies in diverse sectors,including architecture, engineering, security,catering and project management tosecure work in global sports projects.Where in the world?The team is currently focussed on helpingUK companies secure business withfuture host countries of major sportsevents. UKTI in partnership with BIS, theUK-wide London 2012 Business network,London and Partners and the LondonBusiness Network have developed TheBritish Business Club, a one-stop-shopwhere members will find up-to-datedetails of networking events, business opportunities,news and potential partnersrelated to international sports events.For more information and to join, pleasevisit: www.britishbusinessclub.orgTwitter: @britbizclubWho’s who? Andrew Bacchus, Head, Global SportsProjects Team; Jason Goddard, Deputy Head, GlobalSports Projects Team; Andrew Whitnell, Sector Manager ofGlobal Sports Projects Team.The Global SportsProject Teamadvises overseasevent organisers toidentify UK supplierswww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 85

SPORT-KIT.NET PRODUCT ROUND-UPPOWERED BY SPORT-KIT.NETFIFA goes solar for 2022Arup Associates has designeda 500-seater model stadium in Qatarpowered by sustainable, environmentally-friendlytechnologies in preparationfor hosting the 2022 FIFA World Cup.The model shows how sustainabletechnologies can prevent temperatureand humidity reaching extreme levelswithin a stadium without expendingvast amounts of energy cooling outdoorspaces. The stadium, which took justfour months to construct, also featuresa revolving canopy roof.sport-kit.net KEYWORD: ARUPAquamat's energy savingswimming pool coverUK swimming pool cover specialist Aquamathas supplied an energy-saving poolcover to Brean Leisure Water Park's newindoor complex in Somerset, UK. Aquamatdesigned, manufactured and installed the25m x 13m heat-retention pool cover.The 6mm-thick cover is made from heavydutyclosed-cell polyethylene foam. Thesecovers are particularly suitable for use onschool or commercial pools as they cansave up to 60 per cent on fuel bills – dueto the reduction in heat loss from thesurface of the swimming pool.sport-kit.net KEYWORD: BASF CONIPURsport-kit.net KEYWORDS: AQUAMATRecycled tennis court hits UKEaston College in Norwich is the fi rst facilityin the UK to install the BASF Conipur TFtennis court – a surface which has beenpopular in European tennis clubs for thepast decade. The system features 92per cent recycled material and has beendesigned to respond in the same way asa traditional clay court. It offers reducedinjuries, excellent sliding properties and aneven ball response.White Line International'skerbside athletic trackWhite Line Services International haslaunched a unique athletic track kerb,called Peerlesskerb. The white inner runningtrack kerb is 4m long and features a 50mmx 50mm round top. It's made from stainlesssteel removable fi xings/tubes and permanentbolts, it won't crack or fade and isIAAF-certifi ed. Founded in 1978, White LineServices is a UK-based, family companyinvolved in the surveying and marking ofboth international and UK-based athleticrunning tracks to IAAF standards, as wellas the remarking and upgrading of existingsports tracks. The company maintainssports surfaces with a lane-width high-pressurecleaning machine, it refurbishes andrepairs sports surfaces, lines sports courtsboth inside and out and installs and repairsathletic tracks.sport-kit.net KEYWORD: WHITE LINE86SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

For more information, or to contact any of these companies, log on to www.sport-kit.netCrystal CG digital animationMaking the transition from vision to realityis essential in the planning and biddingstages of future sporting events. Digitalanimation can bridge this gap by visuallycapturing the atmosphere of how theevent will run and bringing it to life for theaudience – allowing them to experiencearchitectural models at unique viewpoints.Our animation for the Russian FootballUnion’s (RFU) winning technical bid forthe 2018/2022 FIFA World Cup did justthat. Crystal CG directed and produceda three-minute animation showing viewersphoto-realistic images depicting six ofthe 16 planned soccer stadia. Combiningarchitectural expertise and commercial storytellingtechniques brought the vision tolife, helping the RFU to win the bid. Crystalhas also provided digital animation for theBeijing and London Olympics.sport-kit.net KEYWORD: CRYSTAL CGCopriSystems' sports domeCopriSystems has installed a 67m x 37m,four-dome interconnecting sports domesystem at Culford Independent School inBury St Edmunds, UK. The design ticks allthe boxes for low maintenance, cost andlongevity. It incorporates four domes, witheach covering one court. The domes areinterconnected beneath support beams ata height of 6m, each supported by a singlevertical support post between courts.Side curtains extend the perimeter of thestructure and can be opened up to give theillusion of playing in the open air.sport-kit.net KEYWORD: COPRISYSTEMSDesso iDNA sports grassThe semi fi nal of the FIFA U-17 World Cupbetween Brazil and Uruguay at EstadioOmnilife in Mexico was played on a pitchdeveloped and produced by European grassspecialist Desso Sports Systems. Desso'slatest development in artifi cial grass, DessoiDNA, was selected for its natural playingcharacteristics and durability.EAW sonic stadiaUS-based Eastern Acoustic Works(EAW) has supplied the PA system forGalatasaray SK's new 52,650-capacitymulti-purpose Turk Telekom Arenain Istanbul. The system combines 46weather-protected MK series enclosuresarranged in pairs around the perimeterof the stands to provide the venuewith sonic presence. EAW systems havealso been fi tted in Wembley and Twickenham(London), San Siro (Milan),Estádio da Luz (Lisbon), Grasshoppers(Zürich) and Nou Camp (Barcelona).sport-kit.net KEYWORDS: DESSO SPORTSsport-kit.net KEYWORD: EAWwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 87

SPORT-KIT.NET PRODUCT ROUND-UPPOWERED BY SPORT-KIT.NETGen3 launches MyoTrukGen3 Kinematics has launched TheMyoTruk – a unique piece of equipmentin strength training. It providesincreased muscle activation through afull-range of movement – from extremefl exion to full extension – using variableresistance technology, which is moreeffective, more effi cient and safer touse than any conventional exercise system.Gen3 Kinematics has announcedthe fi rst sale of its MyoTruk strengthtraining system to Biarritz Rugby Clubin France.sport-kit.net KEYWORD: GEN3Weider launches newready whey drinkWeider has introduced a new ready-to-drinkproduct to its whey amino powder range.Weider 100% Whey Amino Drink comes ina 500ml bottle in lemon-lime or orange--splash fl avours. Suitable as a pre- andpost-workout drink, it is said to protect themuscles from deterioration during trainingand support regeneration processesand muscle development after a workout.It is water based and contains no carbohydrates,sugar or fat – providing a fastsource of whey protein isolate with a BCAAcontent of 23 per cent.sport-kit.net KEYWORD: BLAKEDOWNsport-kit.net KEYWORDS: WEIDERBlakedown's third generationBlakedown Sport and Play has completedthe construction of a third-generation,100m x 63m pitch to FIFA 2-star standardsat Accrington and Rossendale Collegein Lancashire, UK. The pitch includes aDesso surface, similar to that used by someof Europe's top clubs, including TottenhamHotspur, VFL Volfburg and Real Madrid.Blakedown is a leading provider of sportand play facilities throughout the UK.Mark Harrod's newwheel lifts effortlesslyMark Harrod has launched an innovativeproduct called the Easy Lift © wheel, whichlifts whole goal posts clear of the groundusing a cantilever arm for easy moveabilityon grass as well as on synthetic surfaces.Easy Lift is made from 100mm x 110mmelliptical reinforced aluminium, which ispowder-coated white, and comes completewith full international back supportsand top diagonal supports, as well as lockon nylon hooks, welded corner joints andextra strong top corner joints. Mark Harrodhas more than 30 years of experience inthe manufacture and supply of high-qualitysports equipment direct to schools, colleges,local authorities and sports clubs.The company's products, which conform toBritish and European standards, includefootball goalposts and rugby/hockey posts.sport-kit.net KEYWORD: MARK HARROD88SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

For more information, or to contact any of these companies, log on to www.sport-kit.netDestination Sport goes VIPDestination Sport has designed and bookeda VIP customer programme for the 2012London Olympic Games on behalf of aGerman corporate client. This includedaccommodation, transfers, hospitality, astadium tour and a social programme onthe weekend of the 100-metre Men’s andWomen’s Finals at the Olympic Stadium.Celebrating its second anniversary, DestinationSport operates in 80 countries, workingwith sports and travel organisers deliveringtheir specialist destination managementVIP inbound groundhandling support services.With 2012 major projects in progress:the Olympic and Paralympic Games; UEFAChampions League Final; UEFA EuropeanFootball Championships; US Masters; andthe Ryder Cup and World Swimming Championships– the company can offer localexpertise and professional services.sport-kit.net KEYWORD: DESTINATION SPORTLighthouse LED screenLighthouse Technologies and TS Sportshave recently installed a Lighthouse Impact16 LED video screen, along with 20mmpitchside and fascia displays, at Portland’srenovated Jeld Wen Field, (formerlyPGE Park), in Oregon, USA. Designed byAnthony James Partners, the main LEDvideo display rises from the south side ofJeld Wen Field. The new Impact 16 LEDvideo is suitable for both indoor and outdoorarenas and stadiums, particularlyvenues that face conditions involving highintensityambient light. The display can alsorun sponsor messages and game stats.sport-kit.net KEYWORD: LIGHTHOUSE & TS SPORTSHS Sports clock BahrainHS Sports has installed a timing systemand scoreboard for the new 50m swimmingpool at Shaikh Khalifa Sports City inBahrain – home of the Bahrain SwimmingAssociation. As the venue was not designedto have cabling built into the ground, anover-deck system was created. HS Sportswill now install a system for the 25m pool.Junckers' sports floorMore than 1,400sq m (15,000sq ft)of Junckers' premium sports fl oors willfeature at the Sport Wales NationalCentre in Cardiff, UK. Registered as anoffi cial Olympic Training Camp for the2012 Olympic and Paralympic Games,the national centre will accommodatevarious international-level sports.In consultation with several governingbodies of sport, the centre chosea high-performance, fully-sprung SylvaSportfl oor laid on New Era battensand installed by Moran & Sons Flooring.sport-kit.net KEYWORDS: HS SPORTSsport-kit.net KEYWORD: JUNCKERSwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 89

SPORT-KIT.NET PRODUCT ROUND-UPPOWERED BY SPORT-KIT.NETElectro-Voice amplifyLoudspeakers from Electro-Voice andamplifi ers from Dynacord have beeninstalled at the futuristic, indoor MaxAicher Arena in the Bavarian resort ofInzell, Germany. Parkstetten-based TREProfessionelle Audiotechnik was responsiblefor the installation of the site'ssound reinforcement system and fi tted89 Electro-Voice Sx600 loudspeakers,powered by 12 DYNACORD DSAamplifi ers. The system combines soundreinforcement with a voice alarm systemin case of an emergency.sport-kit.net KEYWORD: ELECTRO-VOICEAPT team up with Rapid Retailto launch RapidStileAPT Skidata and Rapid Retail have joinedforces to launch RapidStile, a new, automatedturnstile solution that can controlthe access of visitors at busy outdoorevents. The self-contained unit featuressix pre-installed and wired turnstiles withreaders to handle multiple ticket types,including RFID cards, as well as conventionalbarcoded and 2D barcoded tickets.Easily transportable, they are easy to install,requiring only a local mains supply or generatorand can be connected to the venue'slocal network.sport-kit.net KEYWORD: MCARDLEsport-kit.net KEYWORDS: APT & RAPIDRETAILSport-Tec's synthetic surfaceMcArdle Sport-Tec was recently selected byProfessional Sportsturf Design consultantsand Stoke City FC to install a synthetic turfpitch at the club's new Clayton Wood trainingground in Staffordshire, UK. The111m x 74m all-weather pitch installationfeatured a Desso iDNA 40 synthetic surfaceand took 15 weeks to complete. McArdleSport-Tec is one of the UK's longest standingpitch and track contractors.Action outdoor flooringinstalled in KrakowAction Floor Systems provided a high-qualitysports fl oor for a sporting event held inKrakow, Poland in June 2011. The seventhannual Nationwide Get-Together Days'Succeed Against the Odds' event broughttogether Polish athletes with physical andvisual disabilities. The company's portable,hard maple, NitroPanel fl ooring wasassembled outdside in the city's historictown square and provided an excellentvenue to showcase the NitroPanel system.The surface deck of MFMA grade-markedAction LL (long length) hardwood whitemaple features expansion ridge technologyto accommodate board to board, woodexpansion. The NitroPanel subfl oor systemfeatures stringers of laminated veneer lumberwhich is stronger and straighter thancommon softwood lumber.sport-kit.net KEYWORD: ACTION FLOOR90SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

For more information, or to contact any of these companies, log on to www.sport-kit.netNeptunus gets flexiTemporary structures specialist Neptunushas launched Flexolution – an energyefficient, semi-permanent structure withexcellent acoustic and thermal propertiesand an A-Rated energy performanceas measured by the EU Energy Performancein Buildings Directive. Flexolution isconstructed from aluminium columns andlaminated wooden trusses. The walls aremade from insulated sandwich panels orinsulated glass to enhance noise reductionand thermal capabilities. Every componentof Flexolution can be easily dismantled andreused – reducing its overall carbon footprint.Available in 6m x 6mincrements, it can be transformed intoalmost any shape, with the option of internalpartitions and multiple levels. Internallyand externally, Flexolution is indistinguishablefrom a permanent structure.sport-kit.net KEYWORD: NEPTUNUSTemporary arena for DubaiAl Laith Event Services, the largest providerof event structures and infrastructurein the Middle East, built a 9,390-seat temporaryarena at Dubai's Jumeirah BeachResidence to host the fi rst leg of the 2011Red Bull X-Fighters world tour in the UAE.Besides constructing grandstands aroundthree sides of the arena, the projectincluded the installation of media platforms,fi ve camera platforms, two large formatLED screen supports, 1km of police barriers,400mof Mojo crowd barriers and 1.8km ofHeras fencing.sport-kit.net KEYWORD: AL LAITHNew Multipower rangeSports food company Multipower haslaunched a new range of products forendurance athletes. The bars, gels andpowders contain innovative, high-qualityingredients including palatinose, the onlylow glycemic carbohydrate with prolongedenergy supply, and peptopro, which signifi -cantly accelerates post-training recovery.Hanovia's in the swimBuilding on the success of its PhotonUV systems, Hanovia's next generationSwimLine UV system has been specifi -cally designed to treat swimming poolwater. The SwimLine has been completelyre-engineered to provide lowercapital costs and operating costs thanprevious UV systems. It offers twofoldprotection for pool operators: water disinfectionand the removal of combinedchlorines. Its compact design allows itto be easily incorporated into existingwater treatment systems.sport-kit.net KEYWORDS: MULTIPOWERsport-kit.net KEYWORD: HANOVIAwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 91

SPORT-KIT.NET PRODUCT ROUND-UPPOWERED BY SPORT-KIT.NETOpenAire in GeorgiaOpenAire has designed, manufacturedand installed a retractable roofenclosure to cover an Olympic-sizerooftop swimming pool named Skypoolat Batumi Plaza – a luxurious landmarkdevelopment opening in Batumi,Republic of Georgia. Skypool's retractableenclosure opens the roof by 45per cent – offering swimmers sunlight,fresh air, and views of the Black Sea. Itfeatures glazed gable ends (one withoperable folding doors) and bi-partingroof panels that open in good weather.sport-kit.net KEYWORD: OPENAIRERobe lights up MinskArena in BelarusMoving lights and DigitalSpots from RobeLighting have been installed at the newMinsk Arena in the Belarus capital. It's partof a complex of buildings that includes afl agship 15,000-seat ice hockey arena –one of the largest in Europe. This is thefi rst installation for the DigitalSpot 7000DTseries in Belarus. The fi xtures were specified by Robe's Belarus distributor – ArtRamos – while contractor Belcultprojectsupplied the products to the venue. Manybands and live artists have also played atthe arena, which doubles as a concert hall.sport-kit.net KEYWORD: POLYTANsport-kit.net KEYWORDS: ROBE LIGHTINGPolytan surfaces for 2012Athletes that are due to compete in the2012 Olympic Games will warm up onthe newly refurbished Polytan track at Birmingham'sAlexander Stadium. Polytan'spolyurethane surfacing systems provideinternational-standard athletics tracks inmain stadiums around the world, as well ascompetition-standard running tracks andindoor tracks. Large stadium tracks includecertifi ed IAAF Class 1 and 2.Abacus floods cricket clubwith new lighting installationEdgbaston's new fl oodlights were used forthe fi rst time when Warwickshire CountyCricket Club, UK, staged its fi rst fl oodlitmatch, against Leicestershire earlier thisyear. The fl oodlights were specially manufacturedand installed by Abacus Lighting, whichis also responsible for recent installations atLords, The Oval and Trent Bridge. The cantileveredmasts incorporate 320 Challenger 3fl oodlights with precision refl ector systemsto ensure tight beam control. This reducesoverspill and directs light into the groundwhere it is needed and, most importantly,away from the surrounding local residentialarea. Abacus Lighting was established morethan 50 years ago and supports global customersin meeting the growing demand fortechnically brilliant, yet energy effi cient andsustainable lighting solutions.sport-kit.net KEYWORD: ABACUS92SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

For more information, or to contact any of these companies, log on to www.sport-kit.netAlternative building solutionsNorseman Structures' buildings allow sportand play year-round, despite unpredictableweather. Even on cloudy days, the all-season,recreational buildings are bright, freshand inviting. The clear-span interior of aNorseman building gives clients the fl exibilityto design their space in an unobstructed,column-free area for fl exible facility planningand team activities. Whether theyneed an indoor football facility, tenniscourts or a multi-use sports complex,Norseman Structures has a sports buildingsolution. Norseman has been manufacturingand selling building enclosure systemssince the 1960s and employs senior structuralengineering and design staff who areresponsible for the development and designof the various building series. In addition toCWB and AWS certifi cation, Norseman hasachieved CSA A660 certifi cation.sport-kit.net KEYWORD: NORSEMANTrocellen shock padsNew from Trocellen is its ProGame brand,a system of shock pads designed tomaximise the stability and long-lasting performanceof artifi cial turf installations. Thepads offer constant performance acrossthe whole installed area, independent ofweather conditions, and meet the requirementsof different systems such as sandand rubber infi ll. Presented on a roll, thepads are made of cross-linked polyethylenefoam and are characterised by a patentpending XC and C cutting system to allowhigh fl exibility during installation and longlastingperformance in use.sport-kit.net KEYWORD: TROCELLENWiener Medien is giantLED specialists Wiener Medien Werkzeugeset up four giant video walls to enhance thespectator experience at the six-day BeachVolleyball Grand Slam in Klagenfurt, Austria,in 2011. Medien Werkzeuge has a range ofglobal partners and can set up a range offl exible indoor and outdoor LED formats fora variety of sports and culture events.Nutrichem shake upGerman drinks manufacturer Nutrichem,owners of Inkospor (Inko), has unveiledits fi rst low-fat, ready-to-drink, proteinshake, which is also the fi rst of itsproduct range to come in a plastic bottle.The company has, until now, onlyhad the capacity to produce glass bottles.The new drink, X-treme Protein, ismarketed as a six-pack of 500ml bottles,with the plastic bottle itself beingmoulded to look like a man's six-pack.The drink is low-fat and low-carb forthose who want protein without calories.sport-kit.net KEYWORDS: MEDIENsport-kit.net KEYWORD: NUTRICHEMwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 93

SPORT-KIT.NET PRODUCT ROUND-UPPOWERED BY SPORT-KIT.NETProludic's sports legacyPlay equipment company Proludic haslaunched it new Sports Legacy Zone.The 37m x 24m concept – aimed atpeople aged between nine and 99years – incorporates six areas designedto promote individual sporting skills:Dynamic Structures, Cyclogym, VerticalWorld, Vitality Areas, Suspended Worldand a Multi Use Games Area (MUGA).Dynamic Structures was specifi callydesigned for teenagers, while the MUGAaccommodates a range of ball games,such as basketball and football.sport-kit.net KEYWORD: PROLUDICCharterhouse aeratesgolf and sports turfCharterhouse Turf Machinery's new122.020 Verti-Drain offers an industrystandardsolution for intensive aerationof golf and sports turf surfaces to ensureuninterrupted, year-round play. Using anadjustable parallelogram forced heave toshatter soil compaction and an increasein motion speed to enable it to dig deeper,the machine minimises surface waterloggingand encourages grass growth.The machine accepts one-inch tines forincreased heave and reinvigoration of largeareas like fairways.sport-kit.net KEYWORD: MATCHSAVERsport-kit.net KEYWORDS: CHARTERHOUSEMatchsaver saves the dayReal Madrid and Gothenburg are the latestsignings for Matchsaver's new automatedpitch protection system, which enables apitch to be covered in less than 10 minutesat the press of a button. This maintainsthe best possible playing conditions andalmost eliminates the need for match cancellation,resulting from adverse weather. Itis suitable for all outdoor sporting venues,including football, rugby and cricket.NUSSLI gets temporaryin GermanyNUSSLI – a global supplier of modular stadiums– has built a temporary stadium, nextto the ESPRIT Arena in Düsseldorf, Germany,for the second-division Germansoccer team Fortuna Düsseldorf. The teammoved to the temporary stadium to play itslast three home games in the season whilethe ESPIRIT Arena was used to host the2011 Eurovision Song Contest. The fullyoperational temporary stadium was builtin compliance with German Soccer Association(DFB) and German Soccer League(DFL) regulations and offered a spectatorcapacity for 20,000 fans – divided intoseating for about 12,500 and standingroom for an additional 7,500 fans.After use, the temporary NUSSLI buildingwill be deconstructed and the materialused in future projects.sport-kit.net KEYWORD: NUSSLI94SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

For more information, or to contact any of these companies, log on to www.sport-kit.netGerflor floors sport venuesIncreased performance and comfort arethe key features of the new and improvedrange of Tarafl ex sports fl ooring from Gerflor. The new Tarafl ex Sport M Comfort andTarafl ex Multi-use 6.2 cater for the needsof multi-sport and multi-use venues, whileenhancements made to Tarafl ex Sport MEvolution and Tarafl ex Sport M Performanceensure comfortable and safe sportsfl oors for all. Tarafl ex Sport M Comfort is anew 12mm-thick fl ooring. With a P3 classification, it offers levels of force reductionof between 45 and 55 per cent and providesan excellent balance between ongoingplayer safety and comfort. Tarafl ex Multi-Use 6.2 is another new product and – withits EN 14904 compliance – is ideal formulti-use venues, such as schools. It isavailable in fi ve masking designs, as well asa woodgrain effect to hide stains.sport-kit.net KEYWORD: GERFLORArena installs grandstandArena Seating has installed a permanentspectator grandstand at Somerset CountyCricket Club, UK. The new tiered seatingsystem, with improved 800mm legroomspace, enhances customer comfort andviewing experience. The ability to extendthe grandstand sideways or backwardsmeans that the capacity of 800 can beincreased for particular games or concerts.Bespoke glass handrails on either side ofthe two stands, along with the white seats,ensure that the new look of the standcomplements the existing architecture ofadjacent pavilions.sport-kit.net KEYWORD: ARENA SEATINGTemporary tennis for VeldemanThe Tennis Club De Wehzel in Belgium hasbenefi ted from the installation of a new tennishall, supplied by Veldeman, renderingweather-interrupted games a thing of thepast. Built in the space of just two weeks,the 36m x 35m Polygon structure has aroof and upper walls made of a translucentPVC-coated fabric for glare-free comfort.Barenbrug wears betterSpecialist grass seed breeder Barenbrughas reformulated its RTF Turfmixture to further improve the product'sperformance. The mixture nowincludes 20 per cent Barcesar, a brandnew tufted tall fescue that provides allthe benefi ts of a tall fescue but withoutstanding shoot density and fi ne leaffor the species. The new cultivar alsoboasts excellent wear tolerance onceestablished, while a mid-green colourensures that Barcesar blends well withother species.sport-kit.net KEYWORDS: VELDEMANsport-kit.net KEYWORD: BARENBRUGwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 95

SPORTS FEDERATIONS & ASSOCIATIONSSports Federations & Associated MembersMembers of SportAccord – the organisation for Olympic andnon-Olympic international sports federations, and organisersof multi-sports games and sport-related international associationsSPORTS FEDERATIONSAikidoInternational Aikido Federation (IAF)4327 51st Street, Boulder, CO 80301, USATel: +1 720 229 0274www.aikido-international.orgAir SportsFederation AeronautiqueInternationale (FAI)Avenue Mon Repos 24,1005 Lausanne, SwitzerlandTel: +41 21 345 10 70Email: sec@fai.orgwww.fai.orgAmerican FootballInternational Federation ofAmerican Football (IFAF)79, rue Rateau, 93120 La Courneuve, FranceTel: +33 1 43 11 14 70Email: info@ifaf.orgwww.ifaf.orgAquaticsFederation InternationaleDe Natation (FINA)Avenue de l’Avant Poste 4,1005 Lausanne, SwitzerlandTel: +41 21 310 47 10Email: sportsdep@fina.orgwww.fina.orgArcheryFederation InternationaleDe Tir A L'arc (FITA)Maison du Sport International, Av. deRhodanie 54, 1007 Lausanne, SwitzerlandTel: +41 21 614 30 50Email: info@archery.orgwww.archery.orgAthleticsInternational Association ofAthletics Federations (IAAF)17, rue Princesse Florestine, BP 359,98007 Monaco Cedex, MonacoTel: +377 93 10 88 88Email: info@iaaf.orgwww.iaaf.orgBadmintonBadminton World Federation (BWF)22 Jalan Imbi, Amoda Building, Unit 17.05,Level 17, 55100 Kuala Lumpur, MalaysiaTel: +603 2141 7155Email: bwf@bwfbadminton.orgwww.bwfbadminton.orgBaseballInternational Baseball Federation (IBAF)Avenue de Mon-Repos 24, Case Postale6099, 1002 Lausanne, SwitzerlandTel: +41 21 318 82 40Email: ibaf@ibaf.orgwww.ibaf.orgBasketballFederation InternationaleDe Basketball (FIBA)53 Avenue Louis Casaï, PO Box110, 1216 Cointrin, SwitzerlandTel: +41 22 545 00 00Email: info@fiba.comwww.fiba.comBasque PelotaFederacion Internacional DePelota Vasca (FIPV)C/Bernardino Tirapu n° 67, 31014Pamplona (Navarra), SpainTel: +34 94 816 4080Email: info@fipv.netwww.fipv.netBiathlonInternational Biathlon Union (IBU)Peregrinstrasse 14, 5020 Salzburg, AustriaTel: +43 662 85 50 50Email: biathlon@ibu.atwww.biathlonworld.comBilliards SportsWorld Confederation ofBilliard Sports (WCBS)Kortrijkse Steenweg 205/6, 9830Sint-Martens-Latem, BelgiumTel: +32 4 947 75 500Email: wcbs-office@pandora.bewww.billiard-wcbs.org96SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

SPORTS FEDERATIONS & ASSOCIATIONSBobsleighFederation Internationale De BobsleighEt De Tobogganing (FIBT)Via Piranesi 44/B, 20137 Milan, ItalyTel: +39 02 73 95 18 19Email: egarde@tin.itwww.bobsleigh.comBodybuildingInternational Federation ofBodybuilding & Fitness (IFBB)c/ jaen numéro 8, 28020 Madrid, SpainTel: +34 91 535 2819Email: internacional@santonja.comwww.ifbb.comBoules SportConfederation Mondiale DesSports De Boules (CMSB)Via Vitorchiano 113-115, 00189 Rome, ItalyTel: +39 06 36 85 65 65Email: presidenza@federbocce.itwww.cmsboules.comBowlingFederation InternationaleDes Quilleurs (FIQ)100 Tyrwhitt Road nr.02-05 JalanBesar, Swimming Complex, 207542Singapore, SingaporeTel: +65 64 40 73 88Email: fiq@singaporebowling.org.sgwww.fiq.orgBoxingAssociation Internationale De Boxe (AIBA)Maison du Sport International, Avenue deRhodanie 54, 1007 Lausanne, SwitzerlandTel: +41 21 321 27 77Email: info@aiba.orgwww.aiba.orgBridgeWorld Bridge Federation (WBF)Via Ciro Menotti 11/C, 20129Milano, Italy, FranceTel: +39 02 73 84 450Email: secretariat@worldbridgefed.comwww.worldbridge.orgCanoeInternational Canoe Federation (ICF)Maison du Sport International, Av. de laRhodanie 54, 1007 Lausanne, SwitzerlandTel: +41 21 612 02 90Email: simon.toulson@canoeicf.comwww.canoeicf.comCastingInternational Casting SportFederation (ICSF)Novosuchdolska 37, 165 00Praha 6, Czech RepublicTel: +420 603 418 049Email: dr.dolezal.crs@volny.czwww.castingsport-icsf.comChessFederation Internationale Des Echecs (FIDE)Syggrou Ave 9, 11743 Athens, GreeceTel: +30 210 921 2047Email: office@fide.comwww.fide.comCricketInternational Cricket Council (ICC)Street 69, Dubai Sports City,Emirates Road, PO Box 500070,Dubai, United Arab EmiratesTel: +971 4 382 8800Email: haroon.lorgat@icc-cricket.comwww.icc-cricket.comCurlingWorld Curling Federation (WCF)74 Tay Street, Perth PH2 8NP, UKTel: +44 1738 451 630Email: info@worldcurling.orgwww.worldcurling.orgCyclingUnion Cycliste Internationale (UCI)Centre Mondial du Cyclisme, Chemin dela Mêlée 12, 1860 Aigle, SwitzerlandTel: +41 24 468 58 11Email: admin@uci.chwww.uci.chDance SportWorld Dance Sport Federation (WDSF)C. Orient 78-84, Floor 1, Office 14, 08172Sant Cugat del Valles, Barcelona, SpainTel: +34 93 544 2392Email: office@idsfspain.comwww.worlddancesport.orgDartsWorld Darts Federation (WDF)Vestmarkveien 14, 3271 Larvik, NorwayTel: +47 331 14 301Email: president@dartswdf.comwww.dartswdf.comDragon BoatInternational Dragon Boat Federation (IDBF)Secretariat c/o CDBA, No. 9 TiyuguanRoad, Beijing 100763, ChinaTel: +86 10 6712 8832Email: idbfdragon@126.comwww.idbf.orgDraughtsFederation Mondiale Du JeuDe Dames (FMJD)Orteliusstr. 147 hs, 1057 AXAmsterdam, the NetherlandsTel: +31 20 616 7402Email: fmjd.office@worldonline.nlwww.fmjd.orgwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 97

SPORTS FEDERATIONS & ASSOCIATIONSEquestrian SportsFederation Equestre Internationale (FEI)HM King Hussein I Building, Chemin desDélices 9, 1006 Lausanne, SwitzerlandTel: +41 21 310 47 47Email: info@fei.orgwww.fei.orgFencingFederation Internationale D’escrime (FIE)Maison du Sport International, Av. de laRhodanie 54, 1007 Lausanne, SwitzerlandTel: +41 21 320 31 15Email: info@fie.chwww.fie.chFistballInternational Fistball Association (IFA)Heltorfer Mark 134, 40489Düsseldorf, GermanyTel: +49 203 74 19 57Email: office@ifa-fistball.comwww.ifa-fistball.comFloorballInternational Floorball Federation (IFF)Alakiventie 2, 00920 Helsini, FinlandTel: +358 9 454 214 25Email: office@floorball.orgwww.floorball.orgFlying DiscWorld Flying Disc Federation (WFDF)Neckarstrasse 11, 55296Harxheim, GermanyTel: +49 6138 90 20 868Email: disc@wfdf.orgwww.wfdf.orgFootballFederation Internationale DeFootball Association (FIFA)FIFA-Strasse 20, PO Box, 8044Zurich, SwitzerlandTel: +41 43 222 77 77Email: contact@fifa.orgwww.fifa.comGoInternational Go Federation (IGF)c/o the Nihon Ki-in, 7-2, Gobancho,Chiyoda-ku, 102-0076 Tokyo, JapanTel: +81 3 3288 8727Email: igf@nihonkiin.or.jphttps://intergofed.orgGolfInternational Golf Federation (IGF)Maison Du Sport International,Avenue de Rhodanie 54, CH-1007 Lausanne, SwitzerlandTel: +41 21 623 12 12Email: info@igfmail.comwww.internationalGolfFederation.orgGymnasticsFederation InternationaleDe Gymnastique (FIG)Avenue de la Gare 12, Case postale630, 1001 Lausanne, SwitzerlandTel: +41 21 321 55 10Email: info@fig-gymnastics.orgwww.fig-gymnastics.comHandballInternational Handball Federation (IHF)Peter Merian-Strasse 23, 4002Basel, SwitzerlandTel: +41 61 228 90 40Email: ihf.office@ihf.infowww.ihf.infoHockeyFederation Internationale De Hockey (FIH)Rue du Valentin 61, 1004Lausanne, SwitzerlandTel: +41 21 641 06 06Email: info@worldhockey.orgwww.worldhockey.orgIce HockeyInternational Ice Hockey Federation (IIHF)Brandschenkestrasse 50, Postfach1817, 8027 Zurich, SwitzerlandTel: +41 44 562 22 20Email: office@iihf.comwww.iihf.comIcestocksportInternational Federation Icestocksport (IFI)Käthe-Kollwitz-Str. 23, Postfach 24 0631, D-68169 Mannheim, GermanyTel: +49 621 30 68 68 6Email: info@eisstock.orgWebsite: www.eisstock.orgJu-JitsuJu-Jitsu International Federation (JJIF)17 Mila Rodina St., Sofia 1408, BulgariaTel: +359 2 958 2829Email: ju_jitsu@abv.bgwww.jjif.infoJudoInternational Judo Federation (IJF)Roosevelt ter 2, 1051 Budapest, HungaryTel: +36 1 302 72 70Email: president@ijf.orgwww.intjudo.euKarateWorld Karate Federation (WKF)WKF Headquarters, Galleriade Vallehermoso, 4, 3rd floor,28003 Madrid, SpainTel: +34 91 535 9632Email: wkf@wkf.com.eswww.wkf.net98SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

SPORTS FEDERATIONS & ASSOCIATIONSKendoInternational Kendo Federation (FIK)2nd Floor, Yasukuni Kudan MinamiBldg., 2-3-14 Kudan Minami, Chiyodaku,102-0074 Tokyo, JapanTel: +81 3 3234 6271Email: kendo-fik@kendo.or.jpwww.kendo-fik.orgKickboxingWorld Association of KickboxingOrganizations (WAKO)Via A. Manzoni 18, 20052Monza (Milan), ItalyTel: +39 03 93 21 80 4Email: falsoni@wakoweb.comwww.wakoweb.comKorfballInternational Korfball Federation (IKF)PO Box 417, 3700 AK Zeist, the NetherlandsTel: +31 34 3 49 96 55Email: office@ikf.orgwww.ikf.orgLife SavingInternational Life Saving Federation (ILS)Gemeenteplein 26, 3010 Leuven, BelgiumTel: +32 1 689 60 60Email: ils.hq@telenet.bewww.ilsf.orgLugeFederation Internationale DeLuge De Course (FIL)Rathausplatz 9, 83471Berchtesgaden, GermanyTel: +49 8652 669 60Email: office@fil-luge.orgwww.fil-luge.orgMinigolfWorld Minigolfsport Federation (WMF)c/o Dr. Roger Cadosch, Steinerstrasse17, 3006 Bern, SwitzerlandTel: +41 31 329 29 00Email: info@minigolfsport.comwww.minigolfsport.comModern PentathlonUnion Internationale DePentathlon Moderne (UIPM)Stade Louis II - Entrance E, 13, avenuedes Castelans, 98000 Monaco, MonacoTel: +377 9777 85 55Email: uipm@pentathlon.orgwww.pentathlon.orgMotorcyclingFederation Internationale DeMotocyclisme (FIM)11, route Suisse, 1295 Mies, SwitzerlandTel: +41 22 950 95 00Email: info@fim-live.comwww.fim-live.comMountaineeringUnion Internationale DesAssoc. D'alpinisme (UIAA)Monbijoustrasse 61, Postfach,3000 Bern 23, SwitzerlandTel: +41 31 370 18 28Email: office@theuiaa.orgwww.theuiaa.orgMuaythaiInternational Federation ofMuaythai Amateur (IFMA)1029 Navamin 14, Navamin rd, Klongjan,Bangkapi, Bangkok 10240, ThailandTel: +66 2 661 62 63Email: ifmainternational@hotmail.comwww.ifmamuaythai.orgNetballInternational Federation ofNetball Associations (IFNA)40 Princess Street, Manchester M1 6DE, UKTel: +44 161 234 0025Email: ifna@netball.orgwww.netball.orgOrienteeringInternational Orienteering Federation (IOF)Radiokatu 20, 00093 Slu, FinlandTel: +358 9 3481 3112Email: iof@orienteering.orgwww.orienteering.orgPoloFederation of International Polo (FIP)Juncal 824, 1062 Buenos Aires, ArgentinaTel: +54 11 4393 6765Email: fippolo1@msn.comwww.fippolo.comPowerboatingUnion Internationale Motonautique (UIM)Stade Louis II - Entrée H, 1 avenue desCastelans, 98000 Monaco, MonacoTel: +377 92 05 25 22Email: uim@uimpowerboating.comwww.uimpowerboating.comPowerliftingInternational Powerlifting Federation (IPF)c/o Detlev Albrings, Lerchenauer Str.124a, 80809 Munich, GermanyTel: +49 89 3513 916Email: detlev.albrings@powerlifting-ipf.comwww.powerlifting-ipf.comRacquetballInternational Racquetball Federation (IRF)1631 Mesa Avenue, ColoradoSprings, CO 80906, USATel: +1 719 477 6934Email: lstonge@internationalracquetball.comwww.internationalracquetball.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 99

SPORTS FEDERATIONS & ASSOCIATIONSRoller SportsFederation Internationale DeRoller Sports (FIRS)Viale Tiziano, 74, 00196 Rome, ItalyTel: +39 06 36 85 85 43Email: info@rollersports.orgwww.rollersports.orgRowingFederation Internationale DesSocietes D'aviron (FISA)Maison du Sport International, Avenue deRhodanie 54, 1007 Lausanne, SwitzerlandTel: +41 21 617 83 73Email: info@fisa.orgwww.worldrowing.comRugbyInternational Rugby Board (IRB)Huguenot House, 35-38 St. Stephen’sGreen, Dublin 2, IrelandTel: +353 1 240 92 00Email: david.carrigy@irb.comwww.irb.comSailingInternational Sailing Federation (ISAF)Ariadne House, Town Quay,Southampton SO14 2AQ, UKTel: +44 (0)23 8063 5111Email: secretariat@isaf.co.ukwww.sailing.orgSamboFederation InternationaleAmateur De Sambo (FIAS)236A, 8, Luzhnetskaya nab, 119992Moscow, Russian FederationTel: +7 925 999 2109Email: info@sambo.comwww.sambo.comSavateFederation Internationale De Savate (FISAV)18 rue Bernard Dimey, Paris, FranceTel: +33 1 42 63 11 23Email: fisavate@gmail.comhttp://fisavate.orgSepaktakrawInternational SepaktakrawFederation (ISTAF)NO.7 Bedok north street 2,Singapore 469646, SingaporeTel: +65 64 49 89 63Email: eo@perses.orgShooting SportInternational Shooting SportFederation (ISSF)Bavariaring 21, 80336 München, GermanyTel: +49 89 5443 550Email: munich@issf-sports.orgwww.issf-sports.orgSkatingInternational Skating Union (ISU)Chemin de Primerose 2, 1007Lausanne, SwitzerlandTel: +41 21 612 66 66Email: info@isu.chwww.isu.orgSki MountaineeringInternational Ski MountaineeringFederation (ISMF)Barcelone, SpainTel: +34 93 426 4267Email: office@ismf-ski.orgwww.ismf-ski.orgSkiingFederation Internationale De Ski (FIS)Blochstrasse 2, 3653 Oberhofenam Thunersee, SwitzerlandTel: +41 33 244 61 61Email: mail@fisski.comwww.fis-ski.comSleddogInternational Federation ofSleddog Sports (IFSS)8554 Gateway Circle, Monticello,MN 55362, USATel: +1 763 295 5465Email: sbair@tds.netwww.sleddogsport.netSoft TennisInternational Soft Tennis Federation (ISTF)RM 605, Olympic Center 88, Oryun-dong,Songpa-gu, Seoul 135-090, South KoreaTel: +82 2 420 4057 8Email: ktj2020@naver.comwww.softtennis-istf.orgSoftballInternational Softball Federation (ISF)1900 S. Park Road, Plant City, FL 33536, USATel: +1 813 864 0100Email: info@ISFsoftball.orgwww.isfsoftball.orgSport ClimbingInternational Federation ofSport Climbing (IFSC)Corso Ferucci 122, 10141 Torino, ItalyTel: +39 01 13 85 39 95Email: office@ifsc-climbing.orgwww.ifsc-climbing.orgSports FishingConfederation Internationale DeLa Peche Sportive (CIPS)Viale Tiziano 70, 00196 Rome, ItalyTel: +39 06 36 85 82 39Email: segreteriainternazionale@fipsas.itwww.cips-fips.com100SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

SPORTS FEDERATIONS & ASSOCIATIONSSquashWorld Squash Federation (WSF)25 Russell Street, Hastings, TN341QU East Sussex, UKTel: +44 (0)1424 447 440Email: wsf@worldsquash.orgwww.worldsquash.orgSubaquaticsConfederation Mondiale DesActivites Subaquatiques (CMAS)Viale Tiziano, 74, 00196 Rome, ItalyTel: +39 06 32 44 05 94Email: cmas@cmas.orgwww.cmas2000.orgSumoInternational Sumo Federation (IFS)1-15-20 Hyakunincho, Shinjukuku,169-0073 Tokyo, JapanTel: +81 3 3360 3911Email: ifs2@nifty.comwww.amateursumo.comSurfingInternational Surfing Association (ISA)5580 La Jolla Boulevard, Suite145, La Jolla, CA 92037, USATel: +1 858 551 8580Email: surf@isasurf.orgwww.isasurf.orgTable TennisInternational Table Tennis Federation (ITTF)Chemin de la Roche 11, 1020Renens, SwitzerlandTel: +41 21 340 70 90Email: ittf@ittf.comwww.ittf.comTaekwondoWorld Taekwondo Federation (WTF)4th Floor, JoYang Building, 113Samseong-dong, Gangnam-gu,Seoul 135-090, South KoreaTel: +82 2 556 2505Email: intl@wtf.orgwww.wtf.orgTennisInternational Tennis Federation (ITF)Bank Lane, Roehampton,London SW15 5xZ, UKTel: +44 (0)20 8878 6464Email: use online formwww.itftennis.comTriathlonInternational Triathlon Union (ITU)Suite 221, 998 Harbourside Drive, NorthVancouver, BC V7P 3T2, CanadaTel: +1 604 904 9248Email: ituhdq@triathlon.orgwww.triathlon.orgTug of WarTug of War International Federation (TWIF)PO Box 77, 4742 State Hwy. 213,Orfordville, WI 53576-0077, USATel: +1 608 879 2869Email: twif@t6b.comwww.tugofwar-twif.orgVolleyballFederation InternationaleDe Volleyball (FIVB)Château les Tourelles, Ch Edouard Sandoz2-4, 1006 Lausanne, SwitzerlandTel: +41 21 345 35 35Email: info@fivb.orgwww.fivb.orgWaterskiingInternational Waterski andWakeboard Federation (IWWF)Alte Landestrasse 19, Postbox 564,6314 Unterägeri, SwitzerlandTel: +41 41 752 00 95Email: iwwf@iwwfed.comwww.iwwfed.comWeightliftingInternational Weightlifting Federation (IWF)5th Floor, Istvanmezei ut 1-3,1146 Budapest, HungaryTel: +36 1 353 05 30Email: iwf@iwfnet.netwww.iwf.netWrestlingFederation Internationale DesLuttes Associees (FILA)Rue du Château, 6, 1804 Corsiersur-Vevey,SwitzerlandTel: +41 21 312 84 26Email: fila@fila-wrestling.comwww.fila-wrestling.comWushuInternational Wushu Federation (IWUF)3 Anding Road, ChaoyangDistrict, 100029 Beijing, ChinaTel: +86 10 6491 21 53Email: iwuf@iwuf.orgwww.iwuf.orgwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 101

SPORTS FEDERATIONS & ASSOCIATIONSASSOCIATED MEMBERSCommonwealth GamesCommonwealth Games Federation (CGF)2nd Floor, 138 Piccadilly, London,W1J 7NR, UKTel: +44 (0)20 7491 8801Email: info@thecgf.comwww.thecgf.comDeaf SportsInternational Committee ofSports for the Deaf (CISS)528 Trail Avenue, Frederick, MD 21701, USATel: +1 866 955 15 41Email: info@ciss.orgwww.ciss.orgEuropean BroadcastingEuropean Broadcasting Union (EBU/UER)17A Ancienne Route, Case Postale67, 1218 Geneva, SwitzerlandTel: +41 22 717 21 11Email: ebu@ebu.chwww.ebu.chMasters GamesInternational Masters GamesAssociation (IMGA)Maison du Sport International, Avenue deRhodanie 54, 1007 Lausanne, SwitzerlandTel: +41 21 601 81 71Email: info@imga.chwww.imga.chMediterranean GamesInternational Committee of theMediterranean Games (CIJM)Athens Olympic Sports Complex (OAKA),Avenue Spirou Loui - Centre Aquatique,151 23 Maroussi (Athens), GreeceTel: +30 210 68 50 206Email: info@cijm.org.grwww.cijm.org.grMilitary SportConseil International DuSport Militaire (CISM)Rue Jacques Jordaens 26, 1000Brussels, BelgiumTel: +32 2 647 68 52Email: cism@cism-milsport.comwww.cism-milsport.orgPanathlonPanathlon International (PI)Villa Porticciolo, Viale G. Maggio, 6,Casella Postale 217, 16035 Rapallo, ItalyTel: +39 01 85 65 29 5Email: segr.gen@panathlon.netwww.panathlon.netParalympicInternational Paralympic Committee (IPC)Adenauerallee 212-214, 53113Bonn, GermanyTel: +49 228 2097 200Email: info@paralympic.orgwww.paralympic.orgSchool SportsInternational School Sport Federation (ISF)Boomgaardstraat 22 B39, 2600Berchem-Antwerp, BelgiumTel: +32 3 286 07 38Email: isf@isfsports.orgwww.isfsports.orgSpecial OlympicsSpecial Olympics, Inc. (SOI)1133 19th Street, N.W.,Washington, DC 20036, USATel: +1 202 628 3630Email: info@specialolympics.orgwww.specialolympics.orgSports ChiropracticFederation Internationale DeChiropratique Du Sport (FICS)MSI Maison du Sport International,Avenue de Rhodanie 54, CH-1007 Lausanne, SwitzerlandTel: +41 21 601 08 58Email: admin@fics-ch.orgwww.fics-online.orgSports FacilitiesInternational Association For SportsAnd Leisure Facilities (IAKS)Eupener Straße 70, 50933Cologne, GermanyTel: +49 221 1680 230Email: iaks@iaks.infowww.iaks.infoUniversity SportsFederation Internationale DuSport Universitaire (FISU)Château de la Solitude, 54 Avenue CharlesSchaller, 1160 Bruxelles, BelgiumTel: +32 2 640 68 73Email: fisu@fisu.netwww.fisu.netWorkers SportsConfederation SportiveInternationale Du Travail (CSIT)Steinergasse 12, 1230 Vienna, AustriaTel: +43 1 869 32 45 20Email: office@csit.tvwww.csit.tv/enWorld GamesInternational World GamesAssociation (IWGA)10 Lake Circle, ColoradoSprings, CO 80906, USATel: +1 719 471 8096Email: info@worldgames-iwga.orgwww.worldgames-iwga.org102SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

INDUSTRY ASSOCIATIONSInternational Associationfor Sports and LeisureFacilities (IAKS)Eupener Strasse 70,50933 Cologne,GermanyTel: +49 (0)221 168023 0Email: info@iaks.infowww.iaks.infoThe Sports and PlayConstruction Association(SAPCA)Federation House,Stoneleigh Park,CV8 2RF, UKTel: +44 (0)24 7641 6316Email: info@sapca.org.ukwww.sapca.org.ukInternational Health,Racquet and SportsclubAssociation (IHRSA)Seaport Center,70 Fargo Street,Boston, MA 02210, USATel: +1 617 951 0055Email: intl@ihrsa.orgwww.ihrsa.orgKey personnel:Klaus Meinel,managing directorDescription: IAKS isthe International Associationfor Sportsand Leisure Facilities.The association and its Klaus Meinelmembers comprise aglobal networkfor the design, construction, modernisationand management of sports andleisure facilities. The goal of IAKS is thecreation of high-grade, functional andsustainable sports facilities worldwide,with an emphasis on internationalexchange and the ongoing developmentof quality standards. The InternationalAssociation for Sports and LeisureFacilities contributes to the economicand environmentally friendly realisationof sports and leisure facility projectsworldwide and thus highlights the rightof citizens to demand-driven and functionalsports facilities.Key personnel:Chris Trickey,chief executiveDescription: SAPCA isthe recognised tradeassociation for thesports and play constructionindustry in Chris Trickeythe UK. Its role is tofoster excellence, professionalism andcontinuous improvement throughoutthe industry to provide the high-qualityfacilities needed at all levels of sport,physical activity, recreation and play.SAPCA was formed by the industry in1997 and is a non-profit-seeking organisation,funded by the industry. SAPCAhas more than 240 corporate membersUK-wide, all with a direct involvementin sports and play facility development.Members include contractors, manufacturersand suppliers, professionalconsultants and test laboratories, as wellas sports governing bodies and relatedorganisations.Key personnel:Joe Moore, president,and CEODescription: IHRSAis the fitness industry’sonly global tradeassociation – a notfor-profitorganisation Joe Moorerepresenting healthand fitness facilities, gyms, spas, sportsclubs and suppliers worldwide. Its membersinclude more than 9,000 for-profithealth and fitness facilities, and over 650supplier companies, across 75 countries.IHRSA’s mission is to grow, protect andpromote the health and fitness clubindustry, and to provide its memberswith benefits that will help them to bemore successful. It fulfills this mission byimplementing annual health promotioninitiatives, defending and promotinghealth club-related legislation, hostingindustry events and collecting keyoperational data for its publications andnewsletters.www.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 103

ARCHITECTS & DESIGNERS360 Architecture300 West 22nd Street, Kansas City,MO 64108, USATel: +1 816 472 3360Email: info@360architects.comwww.360architects.com3LHD ArchitectsNikole Božidarevica 13/4,10000 Zagreb, CroatiaTel: +385 1 232 0200Email: info@3lhd.comhttp://studio3lhd.hr/enAECOMThe Johnson Building, 77 HattonGarden, London, EC1N 8JS, UKTel: +44 (0)20 7645 2000Email: askarchitecture@aecom.comwww.aecom.comAedas Architects5-8 Hardwick Street, London,EC1R 4RG, UKTel: +44 (0)20 7837 9789Email: london@aedas.comwww.aedas.comAFL Architects1st Floor, St Georges House, 56 PeterStreet, Manchester, M2 3NQ, UKTel: +44 (0)161 236 6263Email: mail@afl-uk.comwww.afl-uk.comArcher ArchitectsOffice 7, Gateway 1000, Arlington BusinessPark, Whittle Way, Stevenage, SG1 2FP, UKTel: +44 (0)1438 749 400Email: arc@archer.uk.comwww.archerpartnership.co.ukArchial ArchitectureTennyson House, 159-165 Great PortlandStreet, London, W1W 5PA, UKTel: +44 (0)20 7580 0400Email: info@archialgroup.comwww.archialgroup.comArena EstadiosRua dos Pinheiros 498, 2 Andar CJ22, CEP05 422-000, Sao Paulo, Sao Paulo, BrazilTel: +55 11 3060 4400Email: contato@arenaestadios.com.brwww.arenaestadios.com.brArup SportCentral Square, Forth Street,Newcastle Upon Tyne, NE1 3PL, UKTel: +44 (0)191 261 6080Email: sport@arup.comwww.arup.comAtkinsGutter Lane, Cheapside, London,EC2V 6BR, UKTel: +44 (0)20 7121 2700Email: info@atkinsglobal.comwww.atkinsglobal.comAustin-Smith LordVarnish Works, 3 Bravingtons Walk,London, N1 9AJ, UKTel: +44 (0)20 7843 6161Email: london@austinsmithlord.comwww.austinsmithlord.comB3 architectsAbbeygate One, 8 Whitewell Rd,Colchester, CO2 7DF, UKTel: +44 (0)1206 562 946Email: architects@b3-architects.co.ukhttp://b3-architects.co.ukBH&M Architects1 White Hart Lane, Barnes,London, SW13 0RA, UKTel: +44 (0)20 8878 4667Email: info@bhmarchitects.comwww.bhmarchitects.comBignell Shacklady Ewing95 Spencer Street, Birmingham,B18 6DA, UKTel: +44 (0)121 523 1121Email: karen@bignellshackladyewing.comwww.bignellshackladyewing.comBoogertman + PartnersNicol Main Office Park, 4 Bruton Road,Bryanston, 2194, Johannesburg,South AfricaTel: +27 11 790 1600Email: mail@boogertmanjhb.co.zawww.boogertman.comBrisac Gonzalez Architects7 Bermondsey Exchange, 179-181Bermondsey Street, London, SE1 3UW, UKTel: +44 (0)20 7378 7787Email: admin@brisacgonzalez.comwww.brisacgonzalez.comBurkeRickhards ArchitectsDevcor House, 91 North Hill,Plymouth, PL4 8JT, UKTel: +44 (0)1752 266 111Email: mail@burkerickhards.co.ukwww.burkerickhards.co.ukCamenzind Evolution LtdSamariterstrasse 5, 8032 Zurich,SwitzerlandTel: +41 44 253 9500Email: zurich@camenzindevolution.comwww.camenzindevolution.com104SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ARCHITECTS & DESIGNERSChartier Dalix Architectes30 rue émile lepeu, 75011, Paris, FranceTel: +43 57 79 14Email: contact@chartier-dalix.comhttp://chartier-dalix.comColman Architects27 Harcourt Street, London, W1H 4HP, UKTel: +44 (0)20 7535 2040Email: use online formwww.colmanarchitects.co.ukColwyn Foulkes & Partners229 Kensington High Street,London, W8 6SA, UKTel: +44 (0)20 7938 2464Email: london@colwynfoulkes.co.ukwww.colwynfoulkes.co.ukCox ArchitectureLevel 2, 204 Clarence Street, Sydney,NSW 2000, AustraliaTel: +61 (0)2 9267 9599Email: sydney@cox.com.auwww.coxarchitecture.com.aucre8architectureOne South Charlotte Street,Edinburgh, EH2 4AN, UKTel: +44 (0)131 260 3480Email: studio@cre8architecture.comwww.cre8architecture.comCrystal CG International31-35 Kirby Street, London, EC1N 8TE, UKTel: +44 (0)20 7492 1900Email: info@crystalcg-international.comwww.crystalcg.co.ukDavis LangdonMidCity Place, 71 High Holborn,London, WC1V 6QS, UKTel: +44 (0)20 7061 7000Email: jon.coxeter-smith@davislangdon.comwww.davislangdon.comEdge StructuresPhoenix Yard, 69 Kings Cross Road,London, WC1X 9LN, UKTel: +44 (0)20 7239 4950Email: use online formwww.edgestructures.comEDSA1512 East Broward Boulevard, Suite 110,Fort Lauderdale, FL 33301, USATel: +1 954 524 3330Email: info@edsaplan.comwww.edsaplan.comEllisWilliams151 Rosebery Avenue, London,EC1R 4AB, UKTel: +44 (0)20 7841 7200Email: info@ewa.co.ukwww.ewa.co.ukEmergent Tom Wiscombe, LLC2404 Wilshire Boulevard, Suite 8D,Los Angeles, CA 90057, USATel: +1 213 385 1475Email: contact@emergentarchitecture.comwww.emergentarchitecture.comErick van Egeraat175-178 Grays Inn Road,London, WC1X 8UE, UKTel: +44 (0)20 7812 0680Email: info@erickvanegeraat.comwww.erickvanegeraat.comFaulknerBrownsDobson House, Northumbrian Way,Killingworth, Newcastle Upon Tyne,NE12 6QW, UKTel: +44 (0)191 268 3007Email: email@faulknerbrowns.co.ukwww.faulknerbrowns.co.ukFormation ArchitectsThe Royle Studios, 41 Wenlock Road,London, N1 7SG, UKTel: +44 (0)20 7251 0781Email: info@formationarchitects.co.ukwww.formationarchitects.co.ukFormroom Architects7 Constance St, Knott Mill,Manchester, M15 4JQ, UKTel: +44 (0)161 870 1152Email: info@formroomarchitects.comwww.formroomarchitects.comFoster + PartnersRiverside, 22 Hester Road,London, SW11 4AN, UKTel: +44 (0)20 7738 0455Email: info@fosterandpartners.comwww.fosterandpartners.comGlenn Howells Architects29 Maltings Place, 169 Tower Bridge Road,London, SE1 3JB, UKTel: +44 (0)20 7407 9915Email: mail@glennhowells.co.ukwww.glennhowells.co.ukGMP ArchitectsElbchaussee 139, 22763 Hamburg, AustriaTel: +49 40 88 151 0Email: hamburg-e@gmp-architekten.dewww.gmp-architekten.de/enHankinson Duckett AssociatesThe Stables, Howbery Park, Benson Lane,Wallingford, OX10 8BA, UKTel: +44 (0)1491 838 175Email: consult@hda-enviro.co.ukwww.hda-enviro.co.ukwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 105

ARCHITECTS & DESIGNERSHaskoll39 Harrington Gardens, London,SW7 4JU, UKTel: +44 (0)20 7835 1188Email: info@haskoll.co.ukwww.haskoll.co.ukHérault Arnod Architectes16, rue Thiers, 38 000 Grenoble, FranceTel: +33 4 76 12 94 94Email: zzz@herault-arnod.frwww.herault-arnod.fr/englishHKS Sports Design Group1919 McKinney Avenue, Dallas,TX 75201, USATel: +1 214 969 5599Email: rhawkins@hksinc.comwww.hksinc.comHLN Architects Ltd21/22 Neptune Court, Vanguard Way,Cardiff, CF24 5PJ, UKTel: +44 (0)29 2039 8611Email: info@hlnarchitects.comwww.hlnarchitects.comHolder Mathias Architects50 Conduit Street, London, W1S 2YT, UKTel: +44 (0)20 7287 0735Email: enquiries@holdermathias.comwww.holdermathias.comHopkins Architects27 Broadley Terrace, London, NW1 6LG, UKTel: +44 (0)20 7724 1751Email: mail@hopkins.co.ukwww.hopkins.co.ukHouseham Henderson70-74 City Road, London, EC1Y 2BJ, UKTel: +44 (0)20 7940 3170Email: london@hharchitects.co.ukwww.hharchitects.co.ukKSS Group1 James Street, London, W1U 1DR, UKTel: +44 (0)20 7907 2222Email: info@kssgroup.comwww.kssgroup.comLeadbitter GroupCumbrian House, Meridian Gate,217 Marsh Wall, London, E14 9FJ, UKTel: +44 (0)20 7515 5034Email: london@leadbitter.co.ukwww.leadbitter.co.ukLeisure ConceptsThe Trading Estate, Common Lane,Kenilworth, CV8 2EL, UKTel: +44 (0)1926 851 454Email: admin@leisureconcepts.co.ukwww.leisureconcepts.co.ukLifschutz Davidson SandilandsIsland Studios, 22 St Peter's Square,London, W6 9NW, UKTel: +44 (0)20 8600 4800Email: mail@lds-uk.comwww.lifschutzdavidson.comLouis Karol Architects2nd Floor, The Palms, 145 Sir Lowry Road,Cape Town 8001, South AfricaTel: +27 21 462 4500Email: info@louiskarol.comwww.louiskarol.comMaber AssociatesSt Mary's Hall, 17 Barker Gate, The LaceMarket, Nottingham, NG1 1JU, UKTel: +44 (0)115 941 5555Email: info@maber.co.ukwww.maber.co.ukManica Architecture16-24 Underwood Street,London, N1 7JQ, UKTel: +44 (0)20 7147 1852Email: info@manicaarchitecture.comwww.manicaarchitecture.comMecanoo architectenPO Box 3277, 2601 DG, Delft,the NetherlandsTel: +31 15 279 8100Email: info@mecanoo.nlwww.mecanoo.nlMET Studio6 Maidstone Building Mews,72-76 Borough High Street, London,SE1 1GD, UKTel: +44 (0)20 7378 7348Email: london@metstudio.comwww.metstudio.comNBBJThe Clove Building, 4-6 Maguire Street,Butlers Wharf, London, SE1 2NQ, UKTel: +44 (0)20 7939 3700Email: sports@nbbj.comwww.nbbj.comPeckham Guyton Albers & Viets, Inc200 North Broadway, Suite 1000,St. Louis, MO 63102, USATel: +1 314 231 7318Email: mike.konzen@pgav.comwww.pgav.comPeter Brett Associates7 Soho Square, London, W1D 3QB, UKTel: +44 (0)20 7025 7100Email: london@peterbrett.comwww.pba.co.uk106SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ARCHITECTS & DESIGNERSPopulous14 Blades Court, Deodar Rd,London, SW15 2NU, UKTel: +44 (0)20 8874 7666Email: info@populous.comwww.populous.comRamsden and Partners8 Wharf Street, Leeds, LS2 7EQ, UKTel: +44 (0)844 844 0070Email: info@ramsdenandpartners.netwww.ramsdenandpartners.netRoberts Limbrick ArchitectsThe Carriage Building, Bruton Way,Gloucester, GL1 1DG, UKTel: +44 (0)3333 405 500Email: mail@robertslimbrick.comwww.robertslimbrick.comS & P LtdVictory House, 30 Kingsway,London, WC2B 6EX, UKTel: +44 (0)20 7831 8877Email: london@s-parchitects.comwww.s-parchitects.comSadar + VugaTivolska 50, SI-1000 Ljubljana, SloveniaTel: +386 1 430 56 64Email: biro@sadarvuga.comwww.sadarvuga.comSaturn ProjectsUnit 5c, Hortham Farm, Hortham Lane,Almondsbury, BS32 4JW, UKTel: +44 (0)1454 202 076Email: info@saturnprojects.comwww.saturnprojects.comSchmidt Hammer LassenAaboulevarden 37, PO Box 5117,8000 Aarhus C, DenmarkTel: +45 86 20 19 00Email: info@shl.dkhttp://shl.dk/engSpace ArchitectsSpaceworks, Benton Park Road,Newcastle upon Tyne, NE7 7LX, UKTel: +44 (0)191 223 6600Email: newcastle@spacegroup.co.ukwww.spacegroup.co.ukSutton Griffin Architects2-4 Dukes Mews, London, W1U 3ET, UKTel: +44 (0)20 7486 9486Email: london@suttongriffin.co.ukwww.suttongriffin.co.ukSyntax GroupBrickhouse, 80b High Street,Burnham, SL1 7JT, UKTel: +44 (0)1628 665 555Email: info@syntaxuk.comwww.syntaxuk.comThe Miller Partnership19 Royal Crescent, Glasgow,G3 7SX, UKTel: +44 (0)141 331 1101Email: arch@millerpart.co.ukwww.millerpartnership.comThomson Perrett & LobbLutidine House, Newark Lane,Ripley, GU23 6BS, UKTel: +44 (0)1483 270 190Email: enquiries@tpl.eu.comwww.tpl.eu.comUNStudioPO Box 75381, 1070 AJ, Amsterdam,the NetherlandsTel: +31 20 570 20 40Email: info@unstudio.comwww.unstudio.comUR ArchitectsLamorinièrestraat 32,2018 Antwerp, BelgiumTel: +32 3 239 43 80Email: info@urarchitects.comwww.urarchitects.comValleyCrest Landscape Companies24151 Ventura Boulevard, Calabasas,CA 91302, USATel: +1 818 223 8500Email: use online formwww.valleycrest.comVincent & GorbingSterling Court, Norton Road,Stevenage, SG1 2JY, UKTel: +44 (0)1438 316 331Email: architects@vincent-gorbing.co.ukwww.vincent-gorbing.co.ukWATG700 Bishop Street, Suite 1800,Honolulu, HI 96813, USATel: +1 (808) 521 8888Email: use online formwww.watg.comWCEC ArchitectsCarrwood Court, Carrwood Road,Sheepbridge, Chesterfield, S41 9QB, UKTel: +44 (0)1246 260 261Email: use online formwww.wcec.co.ukWilkinson Eyre Architects33 Bowling Green Lane, London,EC1R 0BJ, UKTel: +44 (0)20 7608 7900Email: info@wilkinsoneyre.comwww.wilkinsoneyre.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 107

CONSULTANCY & RESEARCH4 Global83 Victoria Street, London, SW1H 0HW, UKTel: +44 (0)20 3178 5218Email: enquiries@fourglobal.orgwww.fourglobal.orgAcrobat Consulting & Marketing LtdMarion House, 62A Stockport Road,Cheadle, Stockport, SK8 2AF, UKTel: +44 (0)161 286 6564Email: info@acrobatonline.comwww.acrobatonline.comAECOMThe Johnson Building, 77 HattonGarden, London, EC1N 8JS, UKTel: +44 (0)20 7645 2000Email: askarchitecture@aecom.comwww.aecom.comAlgate EnterprisesPO Box 8750, Symonds St,Auckland 1150, New ZealandTel: +64 9 372 7273Email: colin@algate.co.nzwww.algate.co.nzAlliancePlanning35 Old Queen Street,London, SW1H 9JA, UKTel: +44 (0)20 7222 8345Email: use online formwww.alliance-plan.co.ukAtkinsEuston Tower, 286 Euston Road,London, NW1 3AT, UKTel: +44 (0)20 7121 2000Email: info@atkinsglobal.comwww.atkinsglobal.comBaqus2/3 North Mews, London, WC1N 2JP, UKTel: +44 (0)20 7831 1283Email: enquiries@baqus.co.ukwww.baqus.co.ukBuro Happold LtdCamden Mill, Lower Bristol Road,Bath, BA2 3DQ, UKTel: +44 (0)1225 320 600Email: neil.squibbs@burohappold.comwww.burohappold.comCapita Symonds Consulting1 Procter Street, London, WC1V 6DW, UKTel: +44 (0)20 7492 0200Email: proctorstreet.london@capita.co.ukwww.capitasymonds.co.uk/sportandleisureCapitalize Ltd52 Thrale Street, London, SE1 9HW, UKTel: +44 (0)207 940 1700Email: info@capitalize.co.ukwww.capitalize.co.ukColliers International DestinationConsulting (formerly LocumDestination Consulting)9 Marylebone Lane, London, W1U 1HL, UKTel: +44 (0)20 7487 1799Email: uk.destinationconsulting@colliers.comwww.locumconsulting.comCorporate Health SolutionsUnit 1, 130 Station Road,Whittlesey, PE7 2EY, UKTel: +44 (0)1733 205 551Email: mail@chs-uk.comwww.corporate-health.co.ukDavis LangdonMidCity Place, 71 High Holborn,London, WC1V 6QS, UKTel: +44 (0)20 7061 7000Email: jon.coxeter-smith@davislangdon.comwww.davislangdon.comDeloitte LLP2 New Street Square,London, EC4A 3BZ, UKTel: +44 (0)20 7936 3000Email: info@deloitte.co.ukwww.deloitte.comDevelopment Directions Ltd71 Codicote Road, Welwyn, AL6 9TY, UKTel: +44 (0)1438 718 478Email: keith@developmentdirections.co.ukwww.developmentdirections.co.ukDrivers Jonas DeloitteAthene Place, 66 Shoe Lane,London, EC4A 3BQ, UKTel: +44 (0)20 7007 9000Email: nickshepherd@djdeloitte.co.ukwww.djdeloitte.co.ukFranklin + AndrewsSea Containers House, 20 UpperGround, London, SE1 9LZ, UKTel: +44 (0)20 7633 9966Email: enquiries@franklinandrews.comwww.franklinandrews.comGardiner & Theobald10 South Crescent, London,WC1E 7BD, UKTel: +44 (0)20 7209 3000Email: s.jones@gardiner.comwww.gardiner.com108SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

CONSULTANCY & RESEARCHGleeds Worldwide95 New Cavendish Street,London, W1W 6XF, UKTel: +44 (0)20 7631 7000Email: london@gleeds.co.ukwww.gleeds.co.ukHannan AssociatesBeta House, Alpha Gate Drive,Manchester Road, Denton, M34 3SH, UKTel: +44 (0)161 337 2200Email: info@hannan-uk.comwww.hannan-uk.comHeidrick & StrugglesThe Grace Building, 1114 Avenue ofthe Americas, 24th Floor, New York,NY 10036, USATel: +1 212 867 9876Email: use online formwww.heidrick.comInclusive Fitness InitiativeEnglish Federation of Disability Sport,SportPark, Loughborough University,3 Oakwood Drive, Loughborough,LE11 3QF, UKTel: +44 (0)1509 227 750Email: use online formwww.inclusivefitness.orgInternational Sports Turf EngineeringConsultancy (ISTeC)The Sycamores Farm, Back Lane,Biggin-by-Hartington, SK17 0DS, UKTel: +44 (0)1298 847 35Email: dhemstock@yahoo.co.ukwww.internationalsportsturf.comJTAA7/A8 Speldhurst Business Park, LangtonRoad, Speldhurst, Tunbridge Wells,TN3 0AQ, UKTel: +44 (0)1892 860 860Email: info@jtassocs.comwww.jtassocs.comKnight, Kavanagh & Page1-2 Frecheville Court, off KnowsleyStreet, Bury, BL9 0UF, UKTel: +44 (0)161 764 7040Email: use online formwww.kkp.co.ukLagardère Unlimited Stadium Solutions16, rue du Dôme, 92100Boulogne-Billancourt, FranceTel: +33 (0)1 74 31 72 08Email: info@lu-stadiumsolutions.comwww.lu-stadiumsolutions.comLeisure Industry MarketingEffectiveness1 Kings Meadow, Ashford,Kent,TN25 4PS, UKTel: +44 (0)1233 663 199Email: david@lime-consulting.co.ukwww.lime-consulting.co.ukLeisure-net Solutions LtdPark Farm, Hethersett,Norwich, NR9 3DL, UKTel: +44 (0)1603 814 233Email: info@leisure-net.orgwww.leisure-net.orgLevend Land Leisure ConsultancyWaterhoenhof 33, 3582 DDUtrecht, the NetherlandsTel: +31 30 244 5315Email: walter@levendland.nlwww.levendland.nl/englishLevitate161 Rosebery Avenue,London, EC1R 4QX, UKTel: +44 (0)20 7833 4455Email: studio@levitate.uk.comwww.levitate.uk.comLinser & Partner Consulting GmbHInnrain 143, 6020 Innsbruck, AustriaTel: +43 512 9010 5095Email: office@linser-partner.comwww.linser-partner.comLoughborough University SportsTechnology InstituteLoughborough Park, LoughboroughUniversity, LE11 3TU, UKTel: +44 (0)1509 564 819Email: K.E.Brand@lboro.ac.ukhttp://sti.lboro.ac.ukMace GroupAtelier House, 64 Pratt Street,London, NW1 0LF, UKTel: +44 (0)20 7068 6000Email: info@macegroup.comwww.macegroup.comMcMillan-Shiels Associates21 York Road, Woking, GU22 7XH, UKTel: +44 (0)1483 726 997Email: gshiels@btinternet.comwww.mcmillan-shiels.comMDA Consulting LtdPhilip House, 6 Lansdowne Road,Croydon, CR0 2BX, UKTel: +44 (0)20 8686 5566Email: kbowler@mdaconsulting.co.ukwww.mdaconsulting.co.ukwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 109

CONSULTANCY & RESEARCHMintel130 Fifth Avenue, 7th Floor,New York, NY 10011, USATel: +1 212 796 5710Email: use online formwww.mintel.comMott MacDonald62-68 Roseberry Avenue,London,EC1R 4RR, UKTel: +44 (0)20 7520 1300Email: buildings@mottmac.comwww.buildings.mottmac.comMouchel4 Matthew Parker Street,London, SW1H 9NP, UKTel: +44 (0)20 7227 6800Email: info@mouchel.comwww.mouchel.comMUGA-UK LtdMill Farm, Hathern Road,Shepshed, LE12 9RP, UKTel: +44 (0)1509 503 408Email: info@muga-uk.co.ukwww.muga-uk.co.ukNathaniel Lichfield & Partners14 Regent's Wharf, All SaintsStreet, London, N1 9RL, UKTel: +44 (0)20 7837 4477Email: london@nlpplanning.comhttp://nlpplanning.comNeil Allen Associates20 Brook Road, Lymm, WA13 9AH, UKTel: +44 (0)7917 378 083Email: mail@neilallenassociates.co.ukwww.neilallenassociates.co.ukOaks ConsultancyAcorn House, Oak Farm, Hampton Lane,Catherine de Barnes, Solihull, B92 0JB, UKTel: +44 (0)1676 814 010Email: info@oaksconsultancy.co.ukwww.oaksconsultancy.co.ukP & A Engineering LtdRoom 608, Corporation Square,8 Lam Lok Street, Kowloon Bay,Kowloon, Hong KongTel: +852 2755 7182Email: paengineering@paengineeringltd.comwww.paengineeringltd.comPersonal Touch Fitness30 City Road, London, EC1Y 2AB, UKTel: +44 (0)844 344 0034Email: enquiries@personaltouchfitness.co.ukwww.personaltouchfitness.co.ukpmplegacySouthside, 105 Victoria Street,SW1E 6QT, UKTel: +44 (0)7887 546 488Email: petermann@pmplegacy.comwww.pmplegacy.comPoyryPO Box 4, Jaakonkatu 3,FI-01621 Vantaa, FinlandTel: +358 10 3311Email: construction@poyry.comwww.poyry.comPricewaterhouseCoopers LLP1 Embankment Place, London,WC2N 6RH, UKTel: +44 (0)20 7583 5000Email: use online formwww.pwc.co.ukProleisure LLP88 Harpesford Avenue, VirginiaWater, GU25 4RE, UKTel: +44 (0)845 603 5019Email: info@proleisure.orgwww.proleisure.orgProzone Sports Ltd3 Craven Court, Millshaw,Leeds, LS11 8BN, UKTel: +44 (0)113 244 9296Email: use online formwww.prozonesports.comQuality Leisure Management (QLM)The Old Bakery, The Green, Northleach,Cheltenham, GL54 3EX, UKTel: +44 (0)1451 861 084Email: use online formwww.qlmconsulting.co.ukRed Box Consultancy Services Ltd1 Innisfree Close, Harrogate, HG2 8PL, UKTel: +44 (0)1423 548 028Email: sales@redboxcs.comwww.redboxcs.comRight DirectionsThe Stables (Unit 2), Whitehouse Farm,Gaddesden Row, Hemel Hempstead,HP2 6HG, UKTel: +44 (0)1582 840 098Email: info@rightdirections.co.ukwww.rightdirections.co.ukRomers Electronics LtdUnit 2 Hamilton Street Industrial Estate,Hamilton Street, Blackburn, BB2 4AJ, UKTel: +44 (0)1254 202 030Email: john@romers.co.ukwww.romers.co.uk110SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

CONSULTANCY & RESEARCHRQA LtdTidelands, Chidham Lane,Chichester, PO18 8TQ, UKTel: +44 (0)7976 259 152Email: consult@rqa.comwww.rqa.comSavernake Property Consultants2 Cedar House, The Parade,Marlborough, SN8 1NY, UKTel: +44 (0)1672 515 591Email: use online formwww.savernake.netShen Milsom Wilke417 Fifth Avenue, New York,NY 10016, USATel: +1 212 725 6800Email: info@smwinc.comwww.smwinc.comSmart Leisure Partnerships Ltd413 Durnsford Road, Wimbledon,London, SW19 8EE, UKTel: +44 (0)20 8947 8600Email: solutions@smartleisure.co.ukwww.smartleisure.co.ukSmith Group UK LtdCalder House, St George's Park,Kirkham, Preston, PR4 2DZ, UKTel: +44 (0)1772 471 111Email: enquire@smith-group.comwww.smith-group.comSport Concepts212 Piccadilly, London, W1V 9LD, UKTel: +44 (0)207 917 1702Email: ml@sportconcepts.netwww.sportconcepts.netSports Marketing SurveysThe Courtyard, Wisley,Surrey, GU23 6QL, UKTel: + 44 (0)1932 350 600Email: info@sportsmarketingsurveys.comwww.sportsmarketingsurveys.comSports Solutions LtdSuite One, Copse Farm, South MarstonPark, Swindon, SN3 4UQ, UKTel: +44 (0)1793 833 456Email: info@sportssolutionsgb.co.ukwww.sportssolutionsgb.co.ukSports Turf Research Institute (STRI)St Ives Estate, Bingley, BD16 1AU, UKTel: +44 (0)1274 565 131Email: info@stri.co.ukwww.stri.co.ukSportworksThe Portergate, 257 Ecclesall Road,Sheffield, S11 8NX, UKTel: +44 (0)114 209 6214Email: info@sportworksuk.comwww.sportworksuk.comStrategic Leisure LtdThe Whitehouse, Greenalls Avenue,Warrington, WA4 6HL, UKTel: +44 (0)1925 438 064Email: info@stragicleisure.co.ukwww.strategicleisure.co.ukStevens & AssociatesEstuary House, 35 Culfor Road, Loughor,Swansea, SA4 6TZ, UKTel: +44 (0)1792 229 090Email: use online formwww.stevensassoc.co.ukStudio SportsUnit 4, Mole Road Industrial Units,Sindlesham, Wokingham, RG41 5DJ, UKTel: +44 (0)8000 372 048Email: info@studiosports.comwww.studiosports.comSUM LtdGraphical House, 2 Wharf Street,Leeds, LS2 7EQ, UKTel: +44 (0)113 242 7380Email: use online formwww.sumonline.co.ukSurfacing Standards Ltd1a Perth House, Priors Haw Road,Corbygate Business Park, Corby,NN17 5JG, UKTel: +44 (0)1536 400 012Email: info@surfacingstandards.co.ukwww.surfacingstandards.co.ukTerence ORourke LtdEverdene House, Deansleigh Road,Bournemouth, BH7 7DU, UKTel: +44 (0)1202 421 142Email: maildesk@torltd.co.ukwww.torltd.co.ukTGMS LtdUnit 7, Cranfield Innovation Centre,University Way, Cranfield, MK43 0BT, UKTel: +44 (0)1234 756 040Email: richard.earl@tgms.co.ukwww.tgms.co.ukThe Georgeson Group16 Newton Place, Glasgow, G3 7PY, UKTel: +44 (0)141 332 8089Email: info@georgesongroup.comwww.georgesongroup.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 111

CONSULTANCY & RESEARCHThe Leisure Database Company31-32 Bedford Street, Covent Garden,London, WC2E 9ED, UKTel: +44 (0)20 7379 3197Email: enquiries@theleisuredatabase.comwww.theleisuredatabase.comThe London Fitness ConsultancyThe Broomhouse, Sulivan Road,London, SW6 3DX, UKTel: +44 (0)1372 844 801Email: ptc@londonfitness.co.ukwww.londonfitness.co.ukThe Sports Construction Consultancy227 St Leonards Road, Horsham,RH13 6BE, UKTel: +44 (0)1403 259 400Email: info@sports-consultancy.netwww.sportsconsultancy.netThe Vitala GroupResearch House, Fraser Rd,Greenford, UB6 7AQ, UKTel: +44 (0)20 8991 9556Email: info@vitalagroup.comwww.vitalagroup.comTorkildsen BarclayWrest Park, Silsoe, MK45 4HS, UKTel: +44 (0)1525 754 898Email: office@torkbarc.comwww.torkbarc.comTraffic Health and Fitness Ltd4 Woodston Oast House,Tenbury Wells, WR15 8JG, UKTel: +44 (0)7776 255 643Email: tory@traffichealthandfitness.comwww.traffichealthandfitness.comTrioPlus LtdSuite 107, Capital Business Centre,22 Carlton Road, S. Croydon, CR2 0BS, UKTel: +44 (0)20 8398 3232Email: enquiries@trioplusonline.co.ukwww.trioplusonline.co.ukTurfTrax Course Services Ltd6 Marlborough Road, Colmworth BusinessPark, Eaton Socon, St Neots, PE19 8YP, UKTel: +44 (0)1480 408 970Email: turftrax@turftrax.co.ukwww.turftrax.co.ukTurley Associates1 New York Street, Manchester,M1 4HD, UKTel: +44 (0)161 233 7676Email: sryan@turleyassociates.co.ukwww.turleyassociates.co.ukUK Trade & Investment (UKTI)1 Victoria Street, London, SW1H 0ET, UKTel: +44 (0)20 7215 8000Email: andrew.bacchus@ukti.gsi.gov.ukwww.ukti.gov.ukV4 ServicesUnit 2-06, St Albans House, St AlbansRoad, Stafford, ST16 3DP, UKTel: +44 (0)1785 211 616Email: use online formwww.v4services.co.ukVast River9B, 8 Mosque Junction, Mid Levels,Hong Kong SAR, ChinaTel: +852 6105 9048Email: rhett.vastriver@gmail.comwww.vastriverhk.comVero Communications34-35 Southampton Street, CoventGarden, London, WC2E 7HF, UKTel: +44 (0)20 7379 4000Email: sfaircloth@verocom.co.ukwww.verocom.co.ukWater Technology Inc100 Park Avenue, PO Box 614,Beaver Dam, WI 53916, USATel: +1 920 887 7375Email: info@watertechnologyinc.comwww.watertechnologyinc.comWenzel ConsultingAktiengesellschaft, Lübecker Straße 1,D-22087 Hamburg, GermanyTel: +49 (0)40 48 00 42 0Email: info@wenzel-consulting.dewww.wenzel-consulting.deWhite Hutchinson Leisure& Learning Group4036 Baltimore Avenue, Kansas City,MO 64111, USATel: +1 816 931 1040Email: use online formwww.whitehutchinson.comWYG Group100 St John Street, London, EC1M 4EH, UKTel: +44 (0)20 7250 7500Email: london@wyg.comwww.wyg.com112SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

SPORTSMANAGEMENTFor sports managersand policy makerswho want to keepbriefed on the latestdevelopments in facilityprovision, funding, policypartnerships and developmentHTTP://WWW.LEISURESUBS.COMSUBSCRIBE ONLINEOR CALL OUR SUBSLINE +44 (0)1462 471930

ADDRESSS BOOK360 Architecture300 West 22nd Street, Kansas City,MO 64108, USATel: +1 816 472 3360Email: info@360architects.comwww.360architects.com4 Global83 Victoria Street, London, SW1H 0HW, UKTel: +44 (0)20 3178 5218Email: enquiries@fourglobal.orgwww.fourglobal.orgAbacus Lighting LtdOddicroft Lane, Sutton-in Ashfield, NG17 5FT, UKTel: +44 (0)1623 511 111Email: sales@abacuslighting.comwww.abacuslighting.comAction Floor Systems, LLC4781 North US Highway 51,Mercer, WI 54547-9708, USATel: +1 715 476 3512Email: info@actionfloors.comwww.actionfloors.comADI.tvPittman Court, Pittman Way,Fulwood, Preston, PR2 9ZG, UKTel: +44 (0)1772 708 200Email: info@adi.tvwww.adi.tvAecomThe Johnson Building, 77 HattonGarden, London, EC1N 8JS, UKTel: +44 (0)20 7645 2000Email: askarchitecture@aecom.comwww.aecom.comAFL Architects1st Floor, St Georges House, 56 PeterStreet, Manchester, M2 3NQ, UKTel: +44 (0)161 236 6263Email: mail@afl-uk.comwww.afl-uk.comAggregate Industries UKBardon Hill, Coalville, LE67 1TD, UKTel: +44 (0)1530 510 066Email: marketing@aggregate.comwww.aggregate.comAggrekoAggreko House, Orbital 2 VoyagerDrive, Cannock, WS11 8XP, UKTel: +44 (0)1543 476000Email: events@aggreko.co.ukwww.aggreko.comAgilysys (Europe) LtdHospitality Solutions Group, 250 CygnetCourt, Warrington, Cheshire WA1 1PPTel: + 44 (0)7967 338810Email: heidi.west@agilysys.comwww.agilysys.com/hospitalityAISTSEPFL, PSE-C, 1015 – Lausanne, SwitzerlandTel: +41 21 693 8593Email: info@aists.orgwww.aists.orgAl LaithPO Box 27349, Al Quoz 2, Dubai, UAETel: +9 71 4 338 8882Email: events@allaith.comwww.allaith.comAlpine Bau GmbHAlte Bundesstrasse 10, 5071Wals/Salzburg, AustriaTel: +43 662 8582 0Email: sportsfacilities@alpine.atwww.alpine.atAlto Seating Systems LtdUnit 6, I.O. Centre, Nash Road,Redditch, B98 7AS, UKTel: +44 (0)8451 776 644Email: enquiries@alto-group.co.ukwww.alto-seating.co.ukAltro LtdWorks Road, Letchworth GardenCity, SG6 1NW, UKTel: +44 (0)1462 707 600Email: info@altro.comwww.altro.comAMB Sports LtdUnit 40, Blue Chalet Industrial Park, LondonRoad, West Kingsdown, TN15 6BQ, UKTel: +44 (0)8700 624370Email: info@ambsports.comwww.ambsports.comAPT Controls LtdThe Power House, Chantry Place,Headstone Lane, Harrow, HA3 6NY, UKTel: +44 (0)208 421 2411Email: sales@aptcontrols.co.ukwww.aptcontrols.co.ukAquamat Four SeasonsUnit 8G, Chelford Industrial Estate,Chalford, Stroud, GL6 8NT, UKTel: +44 (0)1453 884 411Email: sales@aquamatcovers.co.ukwww.aquamat4seasons.co.ukArchial ArchitectureTennyson House, 159-165 Great PortlandStreet, London, W1W 5PA, UKTel: +44 (0)20 7580 0400Email: info@archialgroup.comwww.archialgroup.comArena EstadiosRua dos Pinheiros 498, 2 Andar CJ22, CEP05 422-000, Sao Paulo, Sao Paulo, BrazilTel: +55 11 3060 4400Email: contato@arenaestadios.com.brwww.arenaestadios.com.br114SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ADDRESSS BOOKArena SeatingArena House, Membury, LambournWoodlands, Hungerford, RG17 7TQ, UKTel: +44 (0)1488 674 800Email: info@arenaseating.comwww.arenaseating.comArup SportCentral Square, Forth Street, NewcastleUpon Tyne, NE1 3PL, UKTel: +44 (0)191 261 6080Email: sport@arup.comwww.arup.comAstral UK31-32, Palmerston Business Park, PalmerstonDrive, Fareham, PO14 1DJ, UKTel: +44 (0)1329 825 121Email: sales@astralpooluk.comwww.astralpool.comAtkinsEuston Tower, 286 Euston Road,London, NW1 3AT, UKTel: +44 (0)20 7121 2000Email: info@atkinsglobal.comwww.atkinsglobal.comATP Event ExpertsRivercastle House, 10 LeakeStreet, London, SE1 7NN, UKTel: +44 (0)20 7111 8531Email: pj.mitchell@atpi.comwww.atpi.comAudience SystemsWashington Road, West Wiltshire TradingEstate, Westbury, BA13 4JP, UKTel: +44 (0)1373 865 050Email: enquiries@audiencesystems.comwww.audiencesystems.comBarenbrug UK Ltd33 Perkins Road, Rougham IndustrialEstate, Bury St Edmunds, IP30 9ND, UKTel: +44 (0)1359 272 000Email: csadler@baruk.co.ukwww.barenbrug.co.ukBarr + WrayPO Box 505105, Suite 504, Al Baker Building,Dubai Healthcare City, Dubai, UAEAlso at 1 Buccleuch Avenue, HillingtonPark, Glasgow, G52 4NR, UKTel: +44 (0)141 882 9991Email: sales@barrandwray.comwww.barrandwray.comBarr Engineering3236 Emerald Lane, JeffersonCity, MO 65109, USATel: +1 573 638 5000Email: afandrey@barr.comwww.barr.comBASF Construction Chemicals Europe AGIndustriestrasse 26, CH-8207Schaffhausen, SwitzerlandTel: +41 58 958 2525Email: infoconica@basf.comwww.conica.basf.comBiP SolutionsMedius, 60 Pacific Quay, Glasgow,G51 1DZ, UKEmail: use online formwww.bipsolutions.comBirdair65 Lawrence Bell Drive, Suite 100,Amherst, NY 14221, USATel: +1 716 633 9500Email: sales@birdair.comwww.birdair.comBlakedown Sport & PlayApollo Office Park, Ironstone Lane,Wroxton, OX15 6AY, UKTel: +44 (0)1295 738 238Email: marketing@sportandplay.co.ukwww.blakedown.co.ukBonar TextilesCaldrum Works, St Salvador Street,Dundee, DD3 7EU, UKTel: +44 (0)1382 346 106Email: info@bonaryarns.comwww.bonaryarns.comBSH (British Seed Houses Ltd)Portview Road, Avonmouth,Bristol, BS11 9JH, UKTel: +44 (0)1179 823 691Email: seeds@bshavon.co.ukwww.britishseedhouses.comBSW Berleburger Schaumstoffwerk GmbHAm Hilgenacker 24, 57319 BadBerleburg, GermanyTel: +49 2751 803 0Email: info@berleburger.dewww.berleburger.comBuro Happold LtdCamden Mill, Lower BristolRoad, Bath, BA2 3DQ, UKTel: +44 (0)1225 320 600Email: neil.squibbs@burohappold.comwww.burohappold.comCapita Symonds Consulting1 Procter Street, London, WC1V 6DW, UKTel: +44 (0)20 7492 0200Email: proctorstreet.london@capita.co.ukwww.capitasymonds.co.uk/sportandleisurewww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 115

ADDRESSS BOOKCertikin InternationalWitan Park, Avenue 2, Station LaneIndustrial Estate, Witney, OX28 4FJ, UKTel: +44 (0)1993 778 855Email: orders@certikin.co.ukwww.certikin.co.ukCharterhouse Turf Machinery LtdWeydown Industrial Estate, WeydownRoad, Haslemere, GU27 1DW, UKTel: +44 (0)1428 661 222Email: sales@charterhouseturfmachinery.co.ukwww.charterhouseturfmachinery.co.ukCleveland Land ServicesPark Farm, Dunsdale, Guisborough,Cleveland, TS14 6RQ, UKTel: +44 (0)1642 488 328Email: info@cleveland-land-services.co.ukwww.cleveland-land-services.co.ukCollinson plcRiverside Industrial Park, Tan Yard Park,Catterall, Preston, PR3 0HP, UKTel: +44 (0)1995 606451Email: tms.sales@collinson.co.ukwww.collinson.co.ukColman Architects27 Harcourt Street, London, W1H 4HP, UKTel: +44 (0)20 7535 2040Email: use online formwww.colmanarchitects.co.ukCooper IndustriesCooper Safety, Tancred Close, RoyalLeamington Spa, CV31 3RZ, UKTel: +44 (0)1926 439 200Email: neil.primrose@cooperindustries.comwww.cooperindustries.comConstruct Stadia LtdDavid House, Unit 8 StokenchurchBusiness Park, Ibstone Road,Stokenchurch, HP14 3FE, UKTel: +44 (0)1494 485 555Email: info@constructstadia.comwww.constructstadia.comCopriSystemsBroughton Down, Nether Wallop,Stockbridge, SO20 8DS, UKTel: +44 (0)1794 301 000Email: sales@coprisystems.comwww.coprisystems.comCox ArchitectureLevel 2, 204 Clarence Street,Sydney, NSW 2000, AustraliaTel: +61 2 9267 9599Email: sydney@cox.com.auwww.coxarchitecture.com.auCrystal CG International31-35 Kirby Street, London, EC1N 8TE, UKTel: +44 (0)20 7492 1900Email: info@crystalcg-international.comwww.crystalcg.co.ukCU Phosco Lighting LtdCharles House, Lower Road, GreatAmwell, Ware, SG12 9TA, UKTel: +44 (0)1920 860 600Email: enquiries@cuphosco.co.ukwww.cuphosco.co.ukCundallHorsley Housem Regent Centre, Gosforth,Newcastle upon Tyne, NE3 3LU, UKTel: +44 (0)191 213 1515Email: newcastle@cundall.comwww.cundall.com/sectors/lifestyleDaktronics UKUnit B1, Ashville Park, Short Way,Thornbury, Bristol, BS35 3UU, UKTel: +44 (0)1454 413 606Email: uksales@daktronics.co.ukwww.daktronics.co.ukDavis LangdonMidCity Place, 71 High Holborn,London, WC1V 6QS, UKTel: +44 (0)20 7061 7000Email: jon.coxeter-smith@davislangdon.comwww.davislangdon.comDB Schenker Sports EventsLanger Kornweg 34 E, 65451Kelsterbach, GermanyTel: +49 6107 74 231Email: christian.schultze@dbschenker.comwww.dbschenker.comDe Boer Structures LtdCastle Park, Boundary Road, Buckingham RoadIndustrial Estate, Brackley, NN13 7ES, UKTel: +44 (0)1280 846 500Email: sales.uk@deboer.comwww.deboer.comDefinitive SportPiccadilly House, 49 Piccadilly,Manchester, M1 2AP, UKTel: +44 (0)161 212 1595Email: info@definitivesport.co.ukwww.definitivesport.co.ukDeloitte LLP2 New Street Square, London, EC4A 3BZ, UKTel: +44 (0)20 7936 3000Email: info@deloitte.co.ukwww.deloitte.com116SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ADDRESSS BOOKDesso Sports SystemsHitching Court, Abingdon BusinessPark, Abingdon, OX14 1RB, UKTel: +44 (0)1235 557 105Email: use online formwww.dessosports.com/enDestination Sport2 Ingfield Enterprise Centre, Cherry NookRoad, Huddersfield, HD2 1JD, UKTel: +44 (0)845 230 065Email: inbound@destinationsport.euwww.destinationsport.euDow Chemical Company LtdDiamond House, Lotus Park,Staines, TW18 3AG, UKTel: +44 (0)20 3139 4000Email: use online formwww.dow.com/artificialturfsolutionsDuralock (UK)6a Enstone Business Park, Enstone,Chipping Norton, OX7 4NP, UKTel: +44 (0)1608 678 238Email: sales@duralock.comwww.duralock.comE.XF FitnessBrook Farm, Stoney Road, Grundisburgh,Woodbridge, IP13 6RB, UKTel: +44 (0)1473 735115Email: info@exf-fitness.comwww.exf-fitness.comEastern Acoustic WorksOne Main Street, Whitinsville, MA 01588, USATel: +1 508 234 6158Email: use online formwww.eaw.comEdel Grass BVPostbus 164, 8280 ADGenemuiden, the NetherlandsTel: +31 38 425 0050Email: info@edelgrass.comwww.edelgrass.comEdge StructuresPhoenix Yard, 69 Kings CrossRoad, London, WC1X 9LN, UKTel: +44 (0)20 7239 4950Email: use online formwww.edgestructures.comElectro-Voice4 The Willows Centre, WillowLane, Mitcham, CR4 4NX, UKTel: +44 (0)20 8254 5671Email: sean.maxwell@uk.bosch.comwww.electrovoice.comES GlobalBell Lane, North Woolwich Road,London, E16 2AB, UKTel: +44 (0)20 7055 7200Email: info@esglobalsolutions.comwww.esglobalsolutions.comEscape Fitness LtdEastwood House, Cygnet Park, The OfficeVillage, Hampton, Peterborough, PE7 8FD, UKTel: +44 (0)1733 313 535Email: sales@escapefitness.comwww.escapefitness.comEvent Planning GroupCutlers Court, 115 Houndsditch,London, EC3A 7BR, UKTel: +44 (0)20 7398 8398Email: info@eventplanninggroup.netwww.eventplanninggroup.netFael Luce12-14 via Euripide, 20864 AgrateBrianza, Monza e Brianza, ItalyTel: +39 39 634 11Email: info@faelluce.comwww.faelluce.comFaulknerBrownsDobson House, NorthumbrianWay, Killingworth, NewcastleUpon Tyne, NE12 6QW, UKTel: +44 (0)191 268 3007Email: email@faulknerbrowns.co.ukwww.faulknerbrowns.co.ukFieldTurf2 Rue de l'Egalite, 92748 Nanterre, FranceTel: +33 1 41 20 40 40Email: fieldturftarkett@tarkett.comwww.fieldturf.comFitProKalbarri House, 107-113 LondonRoad, London, E13 0DA, UKTel: +44 (0)20 8586 0101Email: info@fitpro.comwww.fitpro.comForum Events LtdForum House, 71 Mead Lane,Hertford, SG13 7AX, UKTel: +44 (0)1992 374 100Email: enquiries@forumevents.co.ukwww.forumevents.co.ukFranklin + AndrewsSea Containers House, 20 UpperGround, London, SE1 9LZ, UKTel: +44 (0)20 7633 9966Email: enquiries@franklinandrews.comwww.franklinandrews.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 117

ADDRESSS BOOKGen3 KinematicsUnit B2, Armstrong Mall, SouthwoodBusiness Park, Farnborough, GU14 0NR, UKTel: +44 (0)1252 521 500Email: sales@gen3kinematics.comwww.gen3kinematics.com/home.phpGerflor LtdWedgnock House, WedgnockLane, Warwick, CV34 5AP, UKTel: +44 (0)1926 622 600Email: use online formwww.gerflor.comGezolan AGWerkstrasse 30, 6252 Dagmersellen, SwitzerlandTel: +41 62 748 6041Email: mailbox@gezolan.chwww.gezolan.chGladstone Health & LeisureGladstone House, Hithercroft Road,Wallingford, OX10 9BT, UKTel: +44 (0)1491 201010Email: sales@gladstonemrm.comwww.gladstonemrm.comGlobal Games SportsPO Box 115, Tiverton, EX16 9WZ, UKTel: +44 (0)1494 782 743Email: enq@globalgamessports.comwww.globalgamessports.comGranwood Flooring LtdSales Office, Alfreton, DE55 4AT, UKTel: +44 (0)1773 606 060Email: sales@granwood.co.ukwww.granwood.co.ukGreen 4 Solutions16-17 Midland Court, Central Park,Lutterworth, LE17 4PN, UKTel: +44 (0)845 508 8149Email: paul.gibbons@green4solutions.comwww.green4solutions.comGreenfield LeisureUnit 5E, Bolton Road, Wath OnDearne, Rotherham, S63 7JY, UKTel: +44 (0)1709 320 495Email: greenfieldleisure@hotmail.comwww.greenfieldleisure.co.ukGreenFieldsParagon Business Park, Chorley NewRoad, Horwich, Bolton, BL6 6HG, UKTel: +44 (0)1204 699 930Email: paul.milton@greenfields.euwww.greenfields.euHanovia Ltd780 Buckingham Avenue,Slough, SL1 4LA, UKTel: +44 (0)1753 515 300Email: sales@hanovia.comwww.hanovia.comHarrod UK LtdPinbush Road, South LowestoftIndustrial Estate, Lowestoft,NR33 7NL, UKTel: +44 (0)1502 583 515Email: sales@harrod.uk.comwww.harrod.uk.comHarsco Infrastructure Services LtdHarsco House, Regent Park,299 Kingston Road, Leatherhead,KT22 7SG, UKTel: +44 (0)1372 381 300Email: info@harsco-i.co.ukwww.harsco-i.co.ukHaskoll39 Harrington Gardens, London, SW7 4JU, UKTel: +44 (0)20 7835 1188Email: info@haskoll.co.ukwww.haskoll.co.ukHeidrick & StrugglesThe Grace Building, 1114 Avenueof the Americas, 24th Floor, NewYork, NY 10036, USATel: +1 212 867 9876Email: jbailey@heidrick.comwww.heidrick.comHightexNordstrasse 10, 83253 Rimsting, GermanyTel: +49 8051 6888 0Email: info@hightexworld.comwww.hightexworld.comHKS Sports Design Group1919 McKinney Avenue, Dallas,TX 75201, USATel: +1 214 969 5599Email: rhawkins@hksinc.comwww.hksinc.comHoneywell Building SolutionsHoneywell Building Solutions,Honeywell House, Arlington BusinessPark, Bracknell, RG12 1EB, UKTel: +44 (0)1344 656 000Email: use online formwww.honeywell.comHS Sports LtdUnit 5, Radnor Park Industrial Estate,Congleton, CW12 4XN, UKTel: +44 (0)1260 275 708Email: use online formwww.hssports.co.ukHunt Construction Group6720 North Scottsdale Road,Suite 300, Scottsdale, AZ 85253, USTel: +1 480 368 4700Email: use online formwww.huntconstructiongroup.com118SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ADDRESSS BOOKIndigoVisionCharles Darwin House, The EdinburghTechnopole, Edinburgh, EH26 0PY, UKTel: +44 (0)131 475 7200Email: enquiries@indigovision.comwww.indigovision.cominnovisionThe Studio, Inner Circle, The Regent'sPark, London, NW1 4PA, UKTel: +44 (0)20 7034 3266Email: eventarchitecture@innovision.euwww.innovision.euJB Corrie & Co LtdFrenchmans Road, Petersfield, GU32 3AP, UKTel: +44 (0)1730 237 100Email: fencing@jbcorrie.co.ukwww.jbcorrie.co.ukJC Leisure SolutionsUnit 11, Wheatear Industrial Estate,Perry Road, Witham, CM8 3YY, UKTel: +44 (0)1376 513 246Email: ria@jcleisuresolutions.comwww.jcleisuresolutions.comJordan FitnessCherry Farm, Walpole Highway,Wisbech, PE14 7QX, UKTel: +44 (0)1945 880 257Email: sales@jordanfitness.co.ukwww.jordanfitness.co.ukJTAA7/A8 Speldhurst Business Park, Langton Road,Speldhurst, Tunbridge Wells, TN3 0AQ, UKTel: +44 (0)1892 860 860Email: info@jtassocs.comwww.jtassocs.comJunckers LtdWheaton Road, Witham, CM8 3UJ, UKTel: +44 (0)1376 534 700Email: brochures@junckers.co.ukwww.junckers.comKSS Group1 James Street, London, W1U 1DR, UKTel: +44 (0)20 7907 2222Email: info@kssgroup.comwww.kssgroup.comLano SportsZuidstraat 44, 8530 Harelbeke, BelgiumTel: +32 56 65 42 90Email: marketing@lanosports.comwww.lanosports.comLegend Club Management SystemsMarlborough House, Westminster Place,York Business Park, York, YO26 6RW, UKTel: +44 (0)800 0317 009Email: info@legendware.co.ukwww.legendware.co.ukLighthouse Technologies (UK) LtdWhite Lion Court, Swan Street, OldIsleworth, TW7 6RN, UKTel: +44 (0)20 8380 9500Email: infoeurope@lighthouse-tech.comwww.lighthouse-tech.comLimonta SportSede Amministrativa e Stabilimento: ViaCrema, 60 24055 Cologno al Serio, BG, ItalyTel: +39 035 4812111Email: use online formwww.limontasport.comManica Architecture16-24 Underwood Street, London, N1 7JQ, UKTel: +44 (0)20 7147 1852Email: info@manicaarchitecture.comwww.manicaarchitecture.comMark Harrod LtdUnit 1, Tilia Court, Beccles BusinessPark, Worlingham, NR34 7BF, UKTel: +44 (0)1502 710 039Email: info@markharrod.comwww.markharrod.comMatchsaver LtdMMC Group, Ellerbeck Way, StokesleyBusiness Park, Stokesley, TS9 5JZ, UKTel: +44 (0)1642 718 945Email: enquiries_match@matchsaver.comwww.matchsaver.comMatrix Fitness Systems LtdJohnson House, Bellringer Road, TrenthamLakes South, Stoke on Trent, ST4 8GZ, UKTel: +44 (0)1782 644 900Email: info@matrixfitness.co.ukwww.matrixfitness.co.ukMax BoeglPO Box 1120, 92301 Neumarkt, GermanyTel: +49 9181 9090Email: info@max-boegl.comwww.max-boegl.comMcArdle Sport-Tec Ltd1 Thames Park, Lester Way,Wallingford, Oxon, OX10 9TA, UKTel: +44 (0)1491 827 810Email: enquire@mcardle-astroturf.co.ukwww.mcardle-astroturf.co.ukMediatec GroupTrollhättevägen 20, 442 34Kungälv, SwedenTel: +46 10 454 00 00Email: info@mediatecgroup.comwww.www.mediatecgroup.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 119

ADDRESSS BOOKmilon Industries GmbHc/o Holm Hofmann, 63 Lytton Avenue,Letchworth, SG6 3HY, UKTel: +44 (0)800 098 8420Email: hofmann@milon.comwww.uk.milon.comMitsubishi Electric Europe BVVisual Information Systems Division,Travellers Lane, Hatfield, AL10 8XB, UKTel: +44 (0)1707 278684www.mitsubishielectric.co.ukMondo SpASports Division, Eastland's Court BusinessCentre, Rugby, CV21 3QP, UKTel: +44 (0)1788 555 012Email: jhoekstra@mondosport.co.ukwww.mondosport.co.ukMott MacDonald62-68 Roseberry Avenue,London, EC1R 4RR, UKTel: +44 (0)20 7520 1300Email: buildings@mottmac.comwww.buildings.mottmac.comMovement Strategies160 Fleet Street, London, EC4A 2DQ, UKTel: + 44 (0)20 7884 9156Email: info@movementstrategies.comwww.movementstrategies.comMultipower SportsfoodAtlantic Multipower UK Ltd, RobertDenholm House, Bletchingley Road,Nutfield, Redhill, RH1 4HW, UKTel: +44 (0)1737 821 840Email: enquiries@multipoweruk.comwww.multipoweruk.comMusco Lighting Europe LtdUnit 1005, Great Bank Road, WingatesIndustrial Estate, Westhoughton,Bolton, BL5 3XU, UKTel: +44 (0)1942 811 777Email: amy.brown@musco.comwww.musco.euMyrtha PoolsVia Solferino 27, 46043 Castiglionedelle Stiviere, Mantova, ItalyTel: +39 37 694 261Email: info@myrthapools.comwww.myrthapools.comMYZONE29/31 Athol Street, Douglas, Isle of Man, UKTel: +44 (0)115 777 3333Email: info@myzonemoves.comwww.myzone.orgNBBJThe Clove Building, 4-6 Maguire Street,Butlers Wharf, London, SE1 2NQ, UKTel: +44 (0)20 7939 3700Email: sports@nbbj.comwww.nbbj.comNeptunus LtdThe Old Rectory, Main Street,Glenfield, LE3 8DG, UKTel: +44 (0)845 180 4001Email: sales@neptunus.co.ukwww.neptunus.co.ukNorseman Structures1-8 Enterprise Glade, Bath Yard, Moira,Swadlincote, DE12 6BA, UKTel: +44 (0)1283 554 120Email: kdexter@norsemanstructures.comwww.norsemanstructures.comNUSSLI (Schweiz) AGHauptstrasse 36, CH-8536Hüttwilen, SwitzerlandTel: +41 52 748 22 11Email: huettwilen@nussli.comwww.nussli.comNutrichem diet + pharma GmbHAm Espan 1-3, D-91154 Roth, GermanyTel: +49 (0)9171 803 01Email: info@nutrichem.dewww.nutrichem.deOaks ConsultancyAcorn House, Oak Farm, Hampton Lane,Catherine de Barnes, Solihull, B92 0JB, UKTel: +44 (0)1676 814 010Email: info@oaksconsultancy.co.ukwww.oaksconsultancy.co.ukOctane Fitness UK Ltd.13-21 High Street, Guildford,GU1 3DL, UKTel: +44 (0)7799 475 366Email: info@octanefitness.comwww.octanefitness.comOjmar52 Firwood Avenue, St Albans,AL4 0TE, UKTel: +44 (0)1727 840 513Email: bev@ojmarleisureuk.comwww.ojmar.esOpenAire IncHead Office, 2360B Cornwall Road,Oakville, ON, L6J 7T9, CanadaTel: +1 905 901 8535Email: sales@openaire.comwww.openaire.com120SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ADDRESSS BOOKPhilips LightingBoschdijk 525, Postbus 90050, 5600PB Eindhoven, the NetherlandsTel: +31 40 27 87500Email: use online formwww.philips.comPhysical Company Ltd2a Desborough Industrial Park, DesboroughPark Road, High Wycombe, HP12 3BG, UKTel: +44 (0)1494 769 222Email: sales@physicalcompany.co.ukwww.physicalcompany.co.ukPKL GroupStella Way, Bishops Cleeve,Cheltenham, GL52 7DQ, UKTel: +44 (0)1242 663 000Email: postbox@pkl.co.ukwww.pkl.co.ukPlayritePO Box 7, Wellington Mils,Liversedge, WF15 7XA, UKTel: +44 (0)1924 412 488Email: info@play-rite.co.ukwww.playrite.co.ukpmplegacySouthside, 105 Victoria Street,SW1E 6QT, UKTel: +44 (0)7887 546 488Email: petermann@pmplegacy.comwww.pmplegacy.comPolytan Sports Surfaces UK Ltd2 Hayhill Industrial Estate, Sileby Road,Barrow Upon Soar, LE12 8LD, UKTel: +44 (0)845 224 1416Email: info@polytansportssurfaces.co.ukwww.polytansportssurfaces.co.ukPopulous14 Blades Court, Deodar Rd,London, SW15 2NU, UKTel: +44 (0)20 8874 7666Email: info@populous.comwww.populous.comPoyryPO Box 4, Jaakonkatu 3,FI-01621 Vantaa, FinlandTel: +358 10 3311Email: construction@poyry.comwww.poyry.comPricewaterhouseCoopers LLP1 Embankment Place, London,WC2N 6RH, UKTel: +44 (0)20 7583 5000Email: use online formwww.pwc.co.ukProludic LtdThe Pump House, Abbey Road, WestBridgford, Nottingham, NG2 5NE, UKTel: +44 (0)115 982 3980Email: info@proludic.co.ukwww.proludic.co.ukProspec LtdPO Box 48, Canklow Meadows Estate,West Bawtry Road, Rotherham,S60 2XP, UKTel: +44 (0)1709 377 147Email: rsw@prospec.co.ukwww.prospec.co.ukRapid Retail109 The Park, Cheltenham,GL50 2RW, UKTel: +44 (0)1242 693 265Email: nick@rapidretail.co.ukwww.rapidretail.co.ukRE:MEDIAGrove House, 2 Orange Street,London, WC2H 7DF, UKTel: +44 (0)203 008 6125Email: enquiries@re-m.comwww.re-m.comRecticel NVDamstraat 2, 9230 Wetteren, BelgiumTel: +32 9 368 92 11Email: info@re-bounce.comwww.re-bounce.comReplay Maintenance LtdWesley House, Whittle Close,Newark, NG24 2DY, UKTel: +44 (0)1636 640 506Email: info@replaymaintenance.co.ukwww.replaymaintenance.co.ukRidgeway Furniture Manufacturing LtdUnit F, Chiltern Trading Estate, GroveburyRoad, Leighton Buzzard, LU7 4TU, UKTel: +44 (0)870 420 7818Email: enquiries@ridgewayfm.comwww.ridgewayfm.comRobe UK Ltd3 Spinney View, Stone Circle Road,Round Spinney Industrial Estate,Northampton, NN3 8RQ, UKTel: +44 (0)1604 741 000Email: info@robeuk.comwww.robeuk.comRobert Limbrick ArchitectsThe Carriage Building, BrutonWay, GL1 1DG, UKTel: +44 (0)3333 405 500Email: mail@robertslimbrick.comwww.robertslimbrick.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 121

ADDRESSS BOOKRubb Buildings LtdDukesway, Team Valley TradingEstate, Gateshead, NE11 0QE, UKTel: +44 (0)191 482 2211Email: info@rubb.co.ukwww.rubb.comS & C SlatterHill Cottage, Enborne,Newbury, RG20 0HA, UKTel: +44 (0)1635 345 21Email: Use online formwww.sandcslatter.comS & P LtdVictory House, 30 Kingsway,London, WC2B 6EX, UKTel: +44 (0)20 7831 8877Email: london@s-parchitects.comwww.s-parchitects.comSafe Space Lockers LtdUnit 6, Chancerygate Business Centre,214 Red Lion Road, Surbiton, KT6 7RA, UKTel: +44 (0)870 990 7989Email: info@safespacelockers.co.ukwww.safespacelockers.co.ukSafeTic HealthcareLandmark House, Hammersmith BridgeRoad, Hammersmith, London, W6 9DP, UKTel: +44 (0)20 8735 6950Email: contact@safe-tic.comwww.safe-tic.comSaturn ProjectsUnit 5c, Hortham Farm, HorthamLane, Almondsbury, BS32 4JW, UKTel: +44 (0)1454 202 076Email: info@saturnprojects.comwww.saturnprojects.comSAQ InternationalUnit A12, Asfordby Business Park,Melton Mowbray, LE14 3JL, UKTel: +44 (0)1664 810 101Email: info@saqinternational.comwww.saqinternational.comSCIFIT Ltd (UK)Lexham House, Forest Road,Binfield, RG42 4HP, UKTel: +44 (0)1344 300 022Email: info@scifit.uk.comwww.scifit.uk.comSekisui AlveoBahnhofstrasse 7, Postfach 2068,CH-6002 Luzern, SwitzerlandTel: +41 41 228 92 92Email: alveosport@sekisuialveo.comwww.sekisuialveo.comServicesport UKServicesport House, Chorley New Road,Horwich, Bolton, BL6 7JG, UKTel: +44 (0)845 402 2456Email: sales@servicesport.co.ukwww.servicesport.co.ukSkanskaHagaporten, Råsundavägen2, 169 83 Solna, SwedenTel: +46 10 448 00 00Email: use online formwww.skanska.comSlick Seating UK (GL Events)Broadground Road, Lakeside,Redditch, B98 8YP, UKTel: +44 (0)1527 523 388Email: nick@slicksystems.co.ukwww.slick-seating.comSpaciotempo UK LtdDovefields Industrial Estate, Uttoxeter, ST14 8HU, UKTel: +44 (0)1889 569 569Email: sales@spaciotempo.co.ukwww.spaciotempo.co.ukSpade OakTown Lane, Wooburn Green, HighWycombe, HP10 0PD, UKTel: +44 (0)1628 529 421Email: email@spadeoak.co.ukwww.spadeoak.co.ukSport Concepts212 Piccadilly, London, W1V 9LD, UKTel: +44 (0)207 917 1702Email: ml@sportconcepts.netwww.sportconcepts.netSports Coatings LtdHawthorn House, Helions BumpsteadRoad, Haverhill, CB9 7AA, UKTel: +44 (0)1440 766 366Email: sales@sportscoatings.comwww.sportscoatings.comSports Surfaces (UK) LtdPO Box 1010, Chester, CH1 3WN, UKTel: +44 (0)1244 321 200Email: info@sportssurfacesuk.comwww.sportssurfacesuk.comSportworksThe Portergate, 257 EcclesallRoad, Sheffield, S11 8NX, UKTel: +44 (0)114 209 6214Email: info@sportworksuk.comwww.sportworksuk.comSPS TerracesShire House, West Common,Gerrards Cross, SL9 7QN, UKTel: +44 (0)1753 890 575Email: enquiries@ie-sps.comwww.ie-sps.com122SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

ADDRESSS BOOKStadiacardUnit 94, North Mersey Business Centre,Knowsley Industrial Park, Kirkby, L33 7UY, UKTel: +44 (0)151 545 4500Email: info@stadiacard.comwww.stadiacard.comStarenaUnit 1/16, Jusfrute Drive, WestGosford, NSW 2250, AustraliaTel: +61 2 4323 9092Email: info@starenaaust.comwww.starenaint.comSteer Davies Gleave28-32 Upper Ground, London, SE1 9PD, UKTel: +44 (0)20 7910 5000Email: stadia@sdgworld.netwww.steerdaviesgleave.comStevens & AssociatesEstuary House, 35 Culfor Road,Loughor, Swansea, SA4 6TZ, UKTel: +44 (0)1792 229 090Email: use online formwww.stevensassoc.co.ukSTRISt Ives Estate, Bingley, BD16 1AU, UKTel: +44 (0)1274 565 131Email: info@stri.co.ukwww.stri.co.ukStuart Canvas ProductsUnit 6, Hardwick Grange, Woolston,Warrington, WA1 4RF, UKTel: +44 (0)1925 814 525Email: sales@stuartcanvas.co.ukwww.stuartcanvas.co.ukSupport in Sport (UK) LtdTavistock Works, Glasson IndustrialEstate, Maryport, CA15 8NT, UKTel: +44 (0)1900 817 837Email: sales@supportinsport.comwww.supportinsport.comSustainable Events LtdFourways House, 57 Hilton Street,Manchester, M1 2EJ, UKTel: +44 (0)161 273 5107Email: david@sustainableevents.comwww.sustainableeventsltd.comSwiss TimingUnit 1, Discovery Business Park, Brickfield Lane,Chandlers Ford, SO53 4DP, UKTel: +44 (0)845 337 2474Email: sales@swisstiming.co.ukwww.swisstiming.co.ukTag Heuer Professional Timing6A Rue Louis-Joseph Chevrolet, CH 2300La Chaux-de-Fonds, SwitzerlandTel: +41 32 919 80 00Email: info@tagheuer-timing.comwww.tagheuer-timing.comTanita Europe BVHoogoorddreef 56e, 1101BEAmsterdam, the NetherlandsTel: +31 20 560 2970Email: info@tanita.euwww.tanita.euTarkett Sports FlooringFieldTurf Tarkett SAS, 2, rue de l’Egalité,92748 Nanterre Cedex, FranceTel: +33 1 41 20 40 40Email: tarkettsports@tarkett.comwww.tarkett-sports.com/englishTata Steel EuropePO Box 1, Brigg Road,Scunthorpe, DN16 1BP, UKTel: +44 (0)1724 405 060Email: construction@tatasteel.comwww.tatasteelconstruction.comTechnical Surfaces LtdStandards House, Meridian East, MeridianBusiness Park, Leicester, LE19 1ZW, UKTel: +44 (0)870 240 0700Email: sales@technicalsurfaces.co.ukwww.technicalsurfaces.co.ukTenCate GrassG. Van der Muelenweg 2, 7443RB Nijverdal, the NetherlandsTel: +31 548 633 373Email: grass@tencate.comwww.tencate.comThe Cavendish Group161-169 Uxbridge Road, Ealing,London, W13 9AU, UKTel: +44 (0)20 8567 3530Email: philip@cavendishg.comwww.cavendishg.comThe Technical DepartmentThe Old Forge, Guildford Road,Normandy, GU3 2AR, UKTel: +44 (0)1483 238 050Email: info@thetechnicaldepartment.comwww.thetechnicaldepartment.comThorn Lighting LtdGreen Lane Industrial Estate,Spennymoor, DL16 6HL, UKTel: +44 (0)1388 420 042Email: noel.whiffin@thornlighting.co.ukwww.thornlighting.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 123

ADDRESSS BOOKThornton Sports LtdMetcalf Drive, Altham IndustrialEstate, Altham, BB5 5TU, UKTel: +44 (0)1282 777 345Email: info@thorntonsports.co.ukwww.thorntonsports.co.ukTigerTurf (UK) Ltd229 Ikon, Droitwich Road,Hartlebury, DY10 4EU, UKTel: +44 (0)1299 253 966Email: info@tigerturf.co.ukwww.tigerturfworld.comTMG SportWorldfarer House, Dormer Place,Leamington Spa, CV32 5AA, UKTel: + 44 (0)1926 425 333Email: sport@tmguk.comwww.tmgsport.comTrocellen GmbHCentral Chambers, 77 Westborough,Scarborough, YO11 1TP, UKTel: +44 (0)1723 376 111www.trocellen.comTS SportsPO Box 612528, Dallas, TX 75261, USATel: +1 817 284 5677Email: mattr@ts-sports.comwww.ts-sports.comUK Sport40 Bernard Street, London, WC1N 1ST, UKTel: +44 (0)20 7211 5100Email: info@uksport.gov.ukwww.uksport.gov.ukUK Trade & Investment (UKTI)1 Victoria Street, London, SW1H 0ET, UKTel: +44 (0)20 7215 8000Email: andrew.bacchus@ukti.gsi.gov.ukwww.ukti.gov.ukUngerboeck Systems InternationalRüppurrer Strasse 1, 76137 Karlsruhe, GermanyTel: +49 721 355 010Email: emea@ungerboeck.comwww.ungerboeck.comVeldeman Structure SolutionsIndustrieterrein Vostert 1220, Wijshagerstraat(GPS), 3960 Bree, BelgiumTel: +32 89 47 31 31Email: info@veldemangroup.comwww.veldemangroup.com/enVenesta Washroom SystemsChartwell Court West Mill, ImperialBusiness Park, Gravesend, DA11 0DL, UKTel: +44 (0)1474 353 333Email: marketing@venesta.co.ukwww.armitage-venesta.co.ukVero Communications34-35 Southampton Street, CoventGarden, London, WC2E 7HF, UKTel: +44 (0)20 7379 4000Email: sfaircloth@verocom.co.ukwww.verocom.co.ukWalter P Moore1301 McKinney, Suite 1100, Houston, TX 77010, USATel: +1 713 630 7300Email: info@walterpmoore.comwww.walterpmoore.comWeider Global Nutrition2002 South 5070 West, SaltLake City, UT 84104, USATel: +1 800 435 3948Email: online@weider.comwww.weider.comWhite Horse Contractors LtdLodge Hill, Abingdon, OX14 2JD, UKTel: +44 (0)1865 736 272Email: whc@whitehorsecontractors.co.ukwww.whitehorsecontractors.co.ukWhite Line Services205 Holtye Road, East Grinstead,RH19 3ER, UKTel: +44 (0)1342 311 155Email: info@white-line-services.comwww.white-line-services.comWiener Medien Werkzeuge GmbHRenngasse, 1010 Vienna, AustriaTel: +43 1 406 0480Email: info@medienwerkzeuge.atwww.medienwerkzeuge.atWilkinson Eyre Architects33 Bowling Green Lane,London, EC1R 0BJ, UKTel: +44 (0)20 7608 7900Email: info@wilkinsoneyre.comwww.wilkinsoneyre.comWillmott Dixon LtdSpirella 2, Icknield Way, LetchworthGarden City, SG6 4GY, UKTel: +44 (0)1462 671 852Email: use online formwww.willmottdixon.co.ukWorld Academy of Sport52 Granby Row, Manchester, M1 7AY, UKTel: +44 (0)161 639 0950E-mail: info@worldacademysport.orgwww.worldacademysport.orgYork Barbell UK LtdYork Way, Daventry, NN11 4YB, UKTel: +44 (0)1327 701 852Email: commercial@yorkfitness.co.ukwww.yorkfitness.comZaun LtdSteel Drive, Wolverhampton, WV10 9ED, UKTel: +44 (0)1902 796 699Email: sales@zaun.co.ukwww.zaun.co.uk124SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

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PRODUCT SELECTORPOWERED BY SPORT-KIT.NETARCHITECTS/DESIGNERSAecomwww.aecom.comAFL Architectswww.afl-uk.comArchial Architecturewww.archialgroup.comArena Estadioswww.arenaestadios.com.brAtkinswww.atkinsglobal.comColman Architectswww.colmanarchitects.co.ukCox Architecturewww.coxarchitecture.com.auDavis Langdonwww.davislangdon.comFaulknerBrownswww.faulknerbrowns.co.ukHaskollwww.haskoll.co.ukHKS Sports Design Groupwww.hksInccomKSS Groupwww.kssgroup.comManica Architecturewww.manicaarchitecture.comNBBJwww.nbbj.comPopulouswww.populous.comRobert Limbrick Architectswww.robertslimbrick.comS & P Ltdwww.s-parchitects.comSaturn Projectswww.saturnprojects.comWilkinson Eyre Architectswww.wilkinsoneyre.comAV/MULTIMEDIA/SOUNDADI.tvwww.adi.tvCrystal CG Internationalwww.crystalcg.co.ukDaktronics UKwww.daktronics.co.ukEastern Acoustic Workswww.eaw.comElectro-Voicewww.electrovoice.comHoneywell Building Solutionswww.honeywell.comHS Sports Ltdwww.hssports.co.ukIndigoVisionwww.indigovision.cominnovisionwww.innovision.euLighthouse Technologies (UK) Ltdwww.lighthouse-tech.comMediatec Groupwww.www.mediatecgroup.comMitsubishi Electric Europe BVwww.mitsubishielectric.co.ukPhilips Lightingwww.philips.comSwiss Timingwww.swisstiming.co.ukTag Heuer Professional Timingwww.tagheuer-timing.comThe Technical Departmentwww.thetechnicaldepartment.comTS Sportshttp://ts-sports.comWiener Medien Werkzeuge GmbHwww.medienwerkzeuge.atBUILDING/CONSTRUCTIONAggregate Industries UKwww.aggregate.comAlpine Bau GmbHwww.alpine.atAMB Sports Ltdwww.ambsports.comArena Estadioswww.arenaestadios.com.brBarr + Wraywww.barrandwray.comBarr Engineeringwww.barr.comBirdairwww.birdair.comBlakedown Sport & Playwww.blakedown.co.ukCleveland Land Serviceswww.cleveland-land-services.co.ukConstruct Stadiawww.constructstadia.comCooper Industrieswww.cooperindustries.comHarsco Infrastructure Services Ltdwww.harsco-i.co.ukHunt Construction Groupwww.huntconstructiongroup.comS & C Slatterwww.sandcslatter.comSkanskawww.skanska.comSpade Oakwww.spadeoak.co.ukTata Steel Europewww.tatasteelconstruction.comWillmott Dixon Ltdwww.willmottdixon.co.ukCOMMUNICATIONSPKL Groupwww.pkl.co.ukVero Communicationswww.verocom.co.ukCOMPUTER SYSTEMS/SOFTWAREAgilysys (Europe) Ltdwww.agilysys.com/hospitalityBiP Solutionswww.bipsolutions.com126SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

POWERED BY SPORT-KIT.NETPRODUCT SELECTORGladstone Health & Leisurewww.gladstonemrm.comGreen 4 Solutionswww.green4solutions.comLegend Club ManagementSystems (UK) Ltdwww.legendware.co.ukRE:MEDIAhttp://www.re-m.comUngerboeck Systems Internationalwww.ungerboeck.comCONSULTANCY/RESEARCH4 Globalwww.fourglobal.orgAecomwww.aecom.comBuro Happold Ltdwww.burohappold.comCapita Symonds Consultingwww.capitasymonds.co.uk/sportandleisureDeloitte LLPwww.deloitte.comFranklin + Andrewswww.franklinandrews.comHeidrick & Struggleswww.heidrick.comJTAwww.jtassocs.comMott MacDonaldwww.buildings.mottmac.comOaks Consultancywww.oaksconsultancy.co.ukpmplegacywww.pmplegacy.comPricewaterhouseCoopers LLPwww.pwc.co.ukSport Conceptswww.sportconcepts.netSportworkswww.sportworksuk.comStevens & Associateswww.stevensassoc.co.ukUK Trade & Investment (UKTI)www.ukti.gov.ukVero Communicationswww.verocom.co.ukELECTRICALAggrekowww.aggreko.comThe Technical Departmentwww.thetechnicaldepartment.comENERGY MANAGEMENTAggrekowww.aggreko.comSustainable Events Ltdwww.sustainableeventsltd.comENGINEERINGAecomwww.aecom.comAlpine Bau GmbHwww.alpine.atArup Sportwww.arup.comAtkinswww.atkinsglobal.comBirdairwww.birdair.comBuro Happold Ltdwww.burohappold.comCleveland Land Serviceswww.cleveland-land-services.co.ukCundallwww.cundall.com/sectors/lifestyleEdge Structureswww.edgestructures.comHarsco Infrastructure Services Ltdwww.harsco-i.co.ukHightexwww.hightexworld.comMax Boeglwww.max-boegl.comPoyrywww.poyry.comSkanskawww.skanska.comWalter P Moorewww.walterpmoore.comEVENT HIREAggrekowww.aggreko.comAl Laithwww.allaith.comArena Seatingwww.arenaseating.comATP Event Expertswww.atpi.comES Globalwww.esglobalsolutions.comMediatec Groupwww.mediatecgroup.comSlick Seating UK (GL Events)www.slick-seating.comEVENT MANAGEMENT4 Globalwww.fourglobal.orgAl Laithwww.allaith.comArena Seatingwww.arenaseating.comATP Event Expertswww.atpi.comDB Schenker Sports Eventswww.dbschenker.comDefinitive Sportwww.definitivesport.co.ukDestination Sportwww.destinationsport.euEvent Planning Groupwww.eventplanninggroup.netwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 127

PRODUCT SELECTORPOWERED BY SPORT-KIT.NETEVENT MANAGEMENTForum Events Ltdwww.forumevents.co.ukGlobal Games Sportswww.globalgamessports.comMediatec Groupwww.mediatecgroup.comMovement Strategieswww.movementstrategies.comPKL Groupwww.pkl.co.ukpmplegacywww.pmplegacy.comSteer Davies Gleavewww.steerdaviesgleave.comSustainable Events Ltdwww.sustainableeventsltd.comThe Cavendish Groupwww.cavendishg.comThe Technical Departmentwww.thetechnicaldepartment.comTMG Sportwww.tmgsport.comUK Sportwww.uksport.gov.ukFITNESS EQUIPMENTE.XF Fitnesswww.exf-fitness.comEscape Fitness Ltdwww.escapefitness.comFitProwww.fitpro.comGen3 Kinematicswww.gen3kinematics.com/home.phpJordan Fitnesswww.jordanfitness.co.ukMatrix Fitness Systems Ltdwww.matrixfitness.co.ukmilon Industries GmbHwww.uk.milon.comMYZONEwww.myzone.orgOctane Fitness UK Ltd.www.octanefitness.comPhysical Company Ltdwww.physicalcompany.co.ukSAQ Internationalwww.saqinternational.comSCIFIT Ltd (UK)www.scifit.uk.comServicesport UKwww.servicesport.co.ukTanita Europe BVwww.tanita.euYork Barbell UK Ltdwww.yorkfitness.comFLOORINGAction Floor Systems, LLCwww.actionfloors.comAltro Ltdwww.altro.comBASF Construction Chemicals Europe AGwww.conica.basf.comGerflor Ltdwww.gerflor.comGranwood Flooring Ltdwww.granwood.co.ukJunckers Ltdwww.junckers.comMondo SpAwww.mondosport.co.ukRecticel NVwww.re-bounce.comSports Surfaces (UK) Ltdwww.sportssurfacesuk.comTarkett Sports Flooringwww.tarkett-sports.com/englishLIGHTINGAbacus Lighting Ltdwww.abacuslighting.comCooper Industrieswww.cooperindustries.comCU Phosco Lighting Ltdwww.cuphosco.co.ukFael Lucewww.faelluce.comMusco Lighting Europe Ltdwww.musco.euPhilips Lightingwww.philips.comRobe UK Ltdwww.robeuk.comThorn Lighting Ltdwww.thornlighting.comLOCKERSProspec Ltdwww.prospec.co.ukRidgeway Furniture Manufacturing Ltdwww.ridgewayfm.comSafe Space Lockers Ltdwww.safespacelockers.co.ukMEMBERSHIP/RETENTIONGladstone Health & Leisurewww.gladstonemrm.comGreen 4 Solutionswww.green4solutions.comLegend Club Management Systems (UK) Ltdwww.legendware.co.ukNATURAL GRASSBarenbrug UK Ltdwww.barenbrug.co.ukBSH (British Seed Houses Ltd)www.britishseedhouses.comBSW Berleburger Schaumstoffwerk GmbHwww.berleburger.comMatchsaver Ltdwww.matchsaver.comSTRIwww.stri.co.ukStuart Canvas Productswww.stuartcanvas.co.uk128SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

POWERED BY SPORT-KIT.NETPRODUCT SELECTOROUTDOOR STRUCTURESAl Laithwww.allaith.comArena Seatingwww.arenaseating.comBirdairwww.birdair.comCollinson plcwww.collinson.co.ukCopriSystemswww.coprisystems.comDe Boer Structures Ltdwww.deboer.comNeptunus Ltdwww.neptunus.co.ukNorseman Structureswww.norsemanstructures.comNUSSLI (Schweiz) AGwww.nussli.comRubb Buildings Ltdwww.rubb.comSpaciotempo UK Ltdwww.spaciotempo.co.ukVeldeman Structure Solutionswww.veldemangroup.com/enPAINTS/COATINGSBASF Construction Chemicals Europe AGwww.conica.basf.comSports Coatings Ltdwww.sportscoatings.comWhite Line Serviceswww.white-line-services.comPLAYPlayritewww.playrite.co.ukProludic Ltdwww.proludic.co.ukQUEUING SYSTEMSAPT Controls Ltdwww.aptcontrols.co.ukMovement Strategieswww.movementstrategies.comSEATINGAlto Seating Systems Ltdwww.alto-seating.co.ukArena Seatingwww.arenaseating.comAudience Systemswww.audiencesystems.comNUSSLI (Schweiz) AGwww.nussli.comSPS Terraceswww.ie-sps.comStarenawww.starenaint.comSECURITY/ACCESS CONTROLAPT Controls Ltdwww.aptcontrols.co.ukCooper Industrieswww.cooperindustries.comDuralock (UK)www.duralock.comIndigoVisionwww.indigovision.comJB Corrie & Co Ltdwww.jbcorrie.co.ukOjmarwww.ojmar.esRapid Retailwww.rapidretail.co.ukSafeTic Healthcarewww.safe-tic.comZaun Ltdwww.zaun.co.ukSERVICE/MAINTENANCEJC Leisure Solutionswww.jcleisuresolutions.comServicesport UKwww.servicesport.co.ukSPORTS DRINKS/SUPPLEMENTSMultipower Sportsfoodwww.multipoweruk.comNutrichem diet + pharma GmbHwww.nutrichem.deOctane Fitness UK Ltdwww.octanefitness.comWeider Global Nutritionwww.weider.comSPORTS EQUIPMENTHarrod UK Ltdwww.harrod.uk.comMark Harrod Ltdwww.markharrod.comPhysical Company Ltdwww.physicalcompany.co.ukSURFACES SPORTS/PLAYAction Floor Systems, LLCwww.actionfloors.comAltro Ltdwww.altro.comAMB Sports Ltdwww.ambsports.comBASF Construction Chemicals Europe AGwww.conica.basf.comBlakedown Sport & Playwww.blakedown.co.ukBonar Textileswww.bonaryarns.comCharterhouse Turf Machinery Ltdwww.charterhouseturfmachinery.co.ukwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 129

PRODUCT SELECTORPOWERED BY SPORT-KIT.NETSURFACES SPORT/PLAYDesso Sports Systemswww.dessosports.com/enDow Chemical Company Ltdwww.dow.com/artificialturfsolutionsEdel Grass BVwww.edelgrass.comFieldTurfwww.fieldturf.comGerflor Ltdwww.gerflor.comGezolan AGwww.gezolan.chGranwood Flooring Ltdwww.granwood.co.ukGreenfield Leisurewww.greenfieldleisure.co.ukGreenFieldswww.greenfields.euJunckers Ltdwww.junckers.comLano Sportswww.lanosports.comLimonta Sportwww.limontasport.comMatchsaver Ltdwww.matchsaver.comMcArdle Sport-Tec Ltdwww.mcardle-astroturf.co.ukMondo SpAwww.mondosport.co.ukPlayritewww.playrite.co.ukPolytan Sports Surfaces UK Ltdwww.polytansportssurfaces.co.ukRecticel NVwww.re-bounce.comReplay Maintenance Ltdwww.replaymaintenance.co.ukS & C Slatterwww.sandcslatter.comSekisui Alveowww.sekisuialveo.comSports Coatings Ltdwww.sportscoatings.comSports Surfaces (UK) Ltdwww.sportssurfacesuk.comStuart Canvas Productswww.stuartcanvas.co.ukSupport in Sport (UK) Ltd / SISwww.supportinsport.comTarkett Sports Flooringwww.tarkett-sports.com/englishTechnical Surfaces Ltdwww.technicalsurfaces.co.ukTenCate Grasswww.tencate.comThe Spade Oak Groupwww.spadeoak.co.ukThornton Sports Ltdwww.thorntonsports.co.ukTigerTurf (UK) Ltdwww.tigerturfworld.comTrocellen GmbHhttp://trocellen.comWhite Horse Contractors Ltdwww.whitehorsecontractors.co.ukWhite Line Serviceswww.white-line-services.comSWIMMING POOLSAquamat Four Seasonswww.aquamat4seasons.co.ukAstral UKwww.astralpool.comCertikin Internationalwww.certikin.co.ukDaktronics UKwww.daktronics.co.ukFaulknerBrownswww.faulknerbrowns.co.ukHanovia Ltdwww.hanovia.comJC Leisure Solutionswww.jcleisuresolutions.comMyrtha Poolswww.myrthapools.comOpenAire Incwww.openaire.comS & P Ltdwww.s-parchitects.comTICKETINGGreen 4 Solutionswww.green4solutions.comStadiacardwww.stadiacard.comTRAININGAISTSwww.aists.orgWorld Academy of Sportwww.worldacademysport.orgWASHROOMS/BATHROOMSProspec Ltdwww.prospec.co.ukRidgeway Furniture Manufacturing Ltdwww.ridgewayfm.comSafe Spacwe Lockers Ltdwww.safespacelockers.co.ukVenesta Washroom Systemswww.armitage-venesta.co.ukWATER TREATMENTCertikin Internationalwww.certikin.co.ukHanovia Ltdwww.hanovia.comsport-kit.netthe search engine for leisure buyersFull contact details - including phone, fax,email and website listings - for product andservice providers can be found online atwww.sport-kit.net130SPORTS MANAGEMENT HANDBOOK 2012www.sportsmanagementhandbook.com

WEB DIRECTORYATP EVENT EXPERTSTel: +44 (0)20 7111 8531www.atpi.comInternational travel andevent projects for sportsteams, organisationsand corporate groupsNEPTUNUS LTDTel: +44 (0)845 180 4001www.neptunus.co.ukInternational temporarystructures specialist fora wide range of sportand event applicationsFITPRO (FITNESS PROFESSIONALS)NORSEMAN STRUCTURESTel: +44 (0)20 8586 8636www.fitpro.comLargest and most respectedassociation for fitness industryprofessionals in the worldPassionate aboutdelivering affordable sportsbuilding solutions thatTel: +1 306 385 2888 exceed expectationswww.norsemanstructures.comGLADSTONEPOLYTAN SPORTSTÄTTENBAU GMBHSoftware and infrastructureservices for the UK andinternational leisure sectorTel: +44 (0)1491 201 010www.gladstonemrm.comTel: +49 8432 87 0www.polytan.comManufacturers and installersof specialist football,hockey, athletics and multisportsurface systemsMARK HARRODUK TRADE & INVESTMENTDesign and manufacturesports equipment and aleading expert in the fieldTel: +44 (0)1502 710 039 of goal post safetywww.markharrod.comTel: +44 (0)20 7215 8000www.ukti.gov.ukHelping to get UKorganisations in front of keydecision makers of futuresports events worldwideMATRIXTel: +44 (0)800 389 6078 /(0)1782 644 900www.matrixfitness.co.ukCommercial fitnessequipment that standsout, rises above and setsnew industry standardsSATURN PROJECTS LTDArchitectural, interior design,imagineering, project management,cost consultancy and operationalTel: +44 (0) 1454 202076 support for the leisure industrywww.saturnprojects.comwww.sportsmanagementhandbook.com SPORTS MANAGEMENT HANDBOOK 2012 131

■ DEVELOPMENT PIPELINE■ MARKET TRENDS■ MAJOR EVENTS■ SPORTS TOURISM■ SUSTAINABLE DESIGN■ TEMPORARY VENUES■ PRODUCTS & SERVICESsportsmag facebook.com/sportsmanagementmagazine ISBN 978-1-870416-00-9 £32.50